How to Find a Reliable Video Production Company

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If you have a superior product that your company would like to effectively market, then you need to hire a reliable video production company to help you accomplish the task. Below are some insider tips on how you can find a production team that will create a cost-efficient video for your business.

1. Research online
Take advantage of the Internet to find a video production company that your business deserves. Make sure their website shows proof of their great business ethics and samples of actual videos they were hired to create. Check if these videos pass your company’s standards before you even make an inquiry. Once you’ve already chosen the company you prefer, look for online reviews about them. You may also check online mentions about their business using Facebook or Twitter. This way, you can be confident that the company is really known in the industry for delivering quality service.

2. Ask for recommendations
If you could not find what you are looking for online, you may also ask for recommendations from your friends. You might know a friend or a former colleague who works in the advertising or marketing industry. Better ask for their advice regarding companies who know how to produce great videos. Look for vendors who have years of experience in the industry as they will have an eye for some details that you might miss. They will also give suggestions on how you can improve your videos, especially if this is your first time to do one.

3. Get quotations from different companies
Make sure you are getting the right pricing for the type of service you are expecting by asking for estimates from different companies. This is a great way to see to it that your project is priced right. It will also help you manage finances, especially if you only have limited budget to pull through a tough project. Based on the quality of their previous video projects and pricing, the company that offers the best value is the one you have to choose.

4. Look for their previous project
Do you already have a video production name in mind but you’re not quite sure if you should hire them? Then you need more proof of what their team can do. Visit a production company’s social media sites like Facebook page where you can see their client’s reviews and ratings about their company. You might also see samples of their most recent works. Social media sites are a good avenue to see if their recent projects since you have an idea of what kind of service they will deliver or what types of equipment or even skills they’ll bring to your shoot.

5. Consider your audience
Be it a testimonial video or a short documentary, remember that your video will represent your company so it has to bring a positive impact no matter who the viewer is. Potential and existing clients who see your video will immediately form an opinion about your business. In short, it will affect people’s perception of your brand, and what could be more important than building an impressive reputation before even meeting your clients, right? So before you hire a video production company, consider what attracts your target audience and what elements are important to them so you can be certain that these things reflects on the video you will be creating.

Are you looking for a company who can ace your video production requirements? Be sure to contact Reelmedia Pte. Ltd. for quality video production service that you can always trust.

Guidelines to Creating an Effective Video Production

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With a professional video, you can instantly revitalize your business branding and improve your company profile. Whether you plan to have a 30-second advertisement or an entire hour introducing a corporate project, having a creative video production is always a great way to deliver your story. But how can you transmit your message through videos? Find out the guidelines to creating a video that will win you your target audience by reading the next paragraphs below:

1. Know your audience and what they want
One of the main goals you have in marketing is to communicate to your specific audience. We all know that your ads will not necessarily appeal to all types of audience so you need to know their persona and be as specific as possible. Make sure that your message is clear and tailored to the concerns of your viewers.

2. Tell a great and relatable story
Treat your script as a blueprint of your video production. Keep in mind that all things great start on paper first, whether be it a video, a building, or a movie. The story inside the script should describe every visual as well as audio element, similar to architect’s plans in a building’s blueprint. Spend as much time as you need to produce an efficient script before spending your budget in producing a video. Another factor to consider is the length of your video. Marketing videos are ideally shorter so if possible, try to keep it less than 2 to 3 minutes. Make it clear and concise so you can easily grab the attention of a potential viewer. Consider it as a summary about everything that is great about your company or service. Every second of your video should be worth your audience’s time so save all the lengthy and detailed information on your web page.

3. Make sure it is engaging
Videos are an effective marketing strategy since it can easily inform and persuade as compared to other marketing tactics. It offers visceral experience to the viewers because it is engaging orally and visually. Instead of simply explaining why your services or products are beneficial, you can use the video to show people why they should invest into your services.

4. Focus on your audience not your branding
Viewers are watching your video for no other reason but to solve their personal problems. It is not to learn about your company’s history or how many successful advertisements you have produced but to know how your company can be of service to them. Solve their specific problems by giving them a video they can relate to.

5. Share your beliefs
Your audience has a lot of options trying to woo them daily. So why should they choose you amongst this wide selection of options? Once you catch your audience’s attention, give up a bit more about yourself to engage them.

6. Plan how to distribute the video
Plan how you should distribute the video before producing it. You can upload it to your or your client’s website, YouTube page, Facebook page, Vimeo and other social media accounts. The video can be played at trade shows or used in one-on-one meetings. You may also have a link to the video in press releases, newsletters, and articles. By having a widely distributed video, you can make it easier for you and your client to reach you target audience.

Make sure you keep your videos engaging, easy to watch, and simple. If you need help with creating effective video production, be sure to get in touch with Reelmedia Pte. Ltd.