By making online video content for your business, you can significantly boost its reach to a bigger number of audience. Creating online video content for your business can substantially increase its visibility and accessibility to a wide audience.
With the right materials and idea, you can still win the hearts of your target audience by producing a quality corporate video. This will help you clearly communicate to your audience what your brand is about, what are the unique value proposition your brand, product, or services, and why your brand should be considered over other brands.
If you are wondering what kinds of corporate videos you can use to engage your audience or attract consumers, then this article would be of great help. Here are some of the most effective kinds of corporate promotional videos you can use that can help make your business stand out.
Introducing a product
One of the best way to demonstrate a new product is by showing it off with a corporate promo video. It will help you launch your product or service to both existing and potential customers. You can also explain its features, demonstrate how its use, discuss its benefits and establish its value to your consumers.
If showcasing your product is not enough, you can also use videos to show your audience how your product can be used. You can also take it a step further and demonstrate situations wherein your product or service can be of great use. Many consumers enjoy watching “How-To” videos on YouTube. Use this to show your customers how they can integrate your products in different ways.
If you want more people to join your growing team or expand your employee base, a video is a great way to recruit potential new hires. Use content that will show off how unique your company is, and what makes it an ideal work environment. Film employee testimonials, an interview with business owners, or show off your offices. These days, more and more companies are creating recruiting videos on social media in order to attract more candidates and to communicate effectively to their audience. With one short recruiting video, you can do what traditional recruitment methods cannot. The right content can help you capture the authenticity of your brand and position it in a way that intrigues candidates.
A corporate video can also be your brand’s way to demonstrate expertise in your industry. Include an interview with professionals, demonstrate new concepts, or make recommendations on a topic that you are knowledgeable about. If it helps with your audience, you will be able to encourage them to watch and even share your videos.
Gaining site traffic through corporate videos
Business exposure allows a business to get more customers. For your brand to get more conversion, corporate video production can boost your online performance. However, you want to create a website first. However, getting traffic to this site can be a problem.
When social media networks were first introduced, many brands took the opportunity to open accounts because they know that they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers. And then you can send them directly to the websites for them to find out more about your products or services. You can use explainer videos or animation videos to convey a message, introduce a product, present a new service and more.
Moreover, corporate video production can provide webcasts, which you can use to keep customers on your website longer. The moment someone sees your website, it takes less than 5 seconds to decide whether they want to stay. During this 5-minute window, you can use the video to target 2 sensory stimuli and encourage your audience to stay – vision and audition. This already gives your company a competitive advantage.
Building Trust with Customers
These corporate videos can be used not only on your website but on a wide range of social networks. Another way you can use it is by recording videos of your current and previous satisfied clients. These days, reviews and testimonials are becoming more and more popular. They are also effective in building trust. Potential customers will find a real person telling how effective your product or service is as someone who is relatable.
Help in Employee Training
Companies can benefit from video production not just by increasing their customer base. It can also serve as training videos can which can be utilized during employee training. Through a combination of audiovisual training, it will be easier for your staff to understand what your brand is all about. They will be more prepared at work and can help your customers better.
Rank Better Online
Through videos, you can increase the time visitors spend on your site. As a result, longer exposure can help build trust between you and your audience. The best part is that it signals search engines such as Google that your site offers good content. Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in how much videos can positively impact your search engine rank.
People Love Watching Videos
When you scroll through your newsfeed, you’ll find tons of videos, whether be it about cute cats sleeping or brands selling kitchen wares. It’s no surprise that people spend a lot of time watching videos on a daily basis. According to Hyperfine Media, 1/3 of online activity now is spent on watching videos. Social media users like videos so much because they are fun to watch and are easier to consume.
Golden rules of corporate video production
Nowadays, video content is a very effective and relevant form of marketing. Brands use it to increase awareness, promote a new product, connect with a new target audience, and even look for new employees. In order to work to its fullest potential, you want to make a video content that is of great quality. Otherwise, your video will get lost in the noise of the internet and audiences will not want to watch it.
Although the most important details in a video are visuals and sound, the actual content of the video must be superb as well.
Here are the 5 golden rules of corporate video production you can follow to turn your target audience into customers:
Identify Your Audience
Knowing your audience is very important to both video marketing and video production. You don’t want to create video content that you hope will appeal to everybody. The moment you do this you are most likely fail. In any marketing strategy, one of the main goals is to communicate your unique value to a certain audience. Identify who your target audience is, or different audiences are. Consider what they are looking for, and solve their specific pain points in a separate video or campaign.
Tell your story
One of the best ways to connect with your target audience is to tell a story. Your audience will not be able to connect with your video content if it doesn’t have a story. Through telling a story, the audience will be able to relate much better, therefore you’ll be able to hold their attention. Moreover, it will be possible to interest them for the entire duration of the video.
Show and don’t tell
With blogs or articles, the text will allow you to tell your audience about your brand, products, and services. On the other hand, videos will allow you to show them. This type of content gives your audience an inside look at what it is like working with your brand, using your products, or availing your services.
Studies show that video is more effective than text as online users these days don’t have long attention spans. Therefore, it is better for audiences to grasp your message. The sense of sight will be accompanied by the spoken word, giving visual and audio cues to your viewers.
Make it about your customer
Your audience needs to have a clear picture of what their experience will be like the moment they work with you. Corporate video production is an ideal way to create content that will showcase what makes your business or brand trustworthy. It will also show how your product or service directly improved someone else’s experience.
Moreover, it’s important to show things aside from what you are selling. Show your culture, community involvement or charitable efforts. Share the stories that are meaningful to your customers.
Let Your Audience Know Your Values
You may be hesitant to share your brand’s opinions, values, or beliefs. At times, you may feel that doing so could alienate or offend a part of their audience. However, transparency is something that your audience will highly appreciate and will help your stand out from the rest. It can build a stronger connection with your audience that has the same values and beliefs as you.
If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.