Some experts believe that part of Google’s search ranking algorithm takes into account the amount of time a visitor stays on a particular site.

For many, this is believed to be one of the primary reasons online videos have earned a massive following.

That being said, explainer videos in particular have also seen tremendous growth over the years, thanks to their effectiveness and affordability.

Apart from being considered excellent marketing tools, explainer videos have also been proven to help boost sales and conversions.

If you have not used explainer videos yet, we have listed down several reasons why you should.

For starters:

Explainer videos can help boost conversion rates.

A survey conducted by Video Rascal showed that 85 percent of people are more likely to purchase products with accompanying explainer videos.

Also, many business owners use explainer videos to keep track of the number of visitors that frequent their site.

In addition, while there is an option for businesses to count sales manually to determine the most popular products, explainer videos are instead used to easily gauge the products customers are most interested in.

The figure is determined using the number of views on each video.

Explainer videos can give customers a better understanding of the products / services you are offering.

Images and texts can be tricky since they can be interpreted in numerous ways.

With an explainer video however, you can clearly explain the basic functions as well as the usefulness of the products / services you are selling so your customers don’t have to resort to making their own interpretations.

As a result, you are able to connect with your customers better (current and potential) since they will have a better understanding of what your products / services can do and why they should choose it over the others.

Explainer videos can help increase product interest.

Nowadays, many brands are using social signals to spread word about their businesses.

In line with this, many make use of videos to capture the interest of their target audience.

This makes perfect sense since some studies indicate that as much as 70 percent of Internet users prefer watching videos online.

Explainer videos can help your site rank better in Google search.

Statistic wise, stale websites won’t fare well.

If your site has endless pages of images and block texts, it would most likely rank low in Google search.

A low rank can mean less exposure for your brand.

Also, if your site ranks low, it might put off customers who want to understand a particular product quickly and make a purchase on the spot.

Oftentimes, the average person will only need a minute to make a purchasing decision.

The good thing is explainer videos are not only effective in catching customer attention, they can also help them make quick purchasing decisions.

Explainer videos can help boost site traffic.

“Viral video” is a buzzword that’s been around since the early days of YouTube.

Viral videos are the kind that come out of nowhere but gets massive viewership in a short span of time.

Unfortunately, there’s no set formula as far as creating viral videos are concerned.

However, if you are able to produce explainer videos that will go viral, you can also expect your site traffic to go off the roof.

Some of the brands that have benefited from viral videos include:

  • Google Currents by Google (1.2 million views)
  • Apple iOS 5 by Apple (more than 2 million views)
  • Dove (more than 67 million views)
  • Old Spice (more than 42 million views)

Explainer videos can help your target audience retain information better.

Unknown to many, the average person only retains 10 percent of what they hear.

However, the average person retains as much as 50 percent of what they see.

These findings are based on the study conducted by Wharton Research Center.

How will these findings affect your business?

It can translate to an increase in word-of-mouth marketing for your brand.

Word-of-mouth is considered one of the most effective ways businesses get customers.

If your explainer video catches your customers’ fancy, they will not only understand and patronize your products, they might even share your video with their own network.

Explainer videos can help effectively liven up your pitch.

Admit it, paper pitches are boring!

Fortunately, using explainer videos are anything but.

Pamphlets and PowerPoint slides showing words and pie charts won’t go far if you are looking for better engagement.

A well thought of video with a solid script and engaging visuals on the other hand can easily capture the attention of the people you are targeting.

The power of explainer videos can also come in very handy if you are selling complicated products / services.

Explainer videos can help effectively grab the attention of the people you are targeting.

Let’s get one thing straight—traditional content can only go so far.

Unfortunately, in an attempt to generate more interest for the brand, many brands commit the common mistake of cramming flashy animations, colorful fonts, and images on their sites.

This technique can often lead to two things:

  1. It confuses the visitor.
  2. It significantly slows down the load time of the web pages.

Both scenarios can mean total disaster for your business.

Fortunately, you always have the option to take all of your cool and creative ideas and play them all out in a video.

It will not only keep the site looking clean, but more importantly, it can provide enough material to keep your viewers engaged.

 

 

 

yt and fb The rapid rise of online video over the last decade means that businesses not taking advantage of it for marketing purposes are missing out on a lot of traffic. According to a Cisco Global IP Traffic forecast, “IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013.”

YouTube is still seen as the main player for online video services although Facebook has quickly established itself as a major player in the brand marketing segment. As of November 2014, after last year’s boom of premium ad options for native videos, Facebook has surged ahead of YouTube video posts. Following the proliferation of social networks sharing has become as prominent as searching. YouTube introduced easy video upload yet a lot of content users do not know about will surface through social networking.

The rise of the ubiquitous viral video, attributed to YouTube, is also the result of sharing via Facebook and Twitter. Marketing strategy for online video content should consider the nature of the video and ultimately its potential lifespan. Video on YouTube is longer staying, with more in-depth content users will actively search for. Facebook’s focus is on short and superficial, relying on exposure through social buzz; once out of the news feed exposure dramatically decreases. Choosing your online video marketing strategy platform should reflect the video content generated by your brand for the right brand focus.

Facebook’s main advantage is in the nature of the platform: extensive and constantly rising social user base. Preferential treatment is given to its native videos when determining what users see in their feed, together with the recently introduced autoplay video content in news feeds within its App Install ads.

YouTube on the other hand is investing into community of creators of staying quality. Something to keep in mind about YouTube is that, unlike Facebook where content is tied to the platform, link sharing is possible wherever your online coverage is supported.

One study examining the inherent differences of Facebook video and YouTube links discovered that although there are 8 times as many YouTube links shared compared to Facebook, engagement rate for Facebook is 40% higher with twice as many comments than YouTube. Deciding which platform fits your needs doesn’t necessarily have to be about exclusivity as both can be used despite their seemingly divergent focus.

Michelle Phan, covered in our recent post, is a user whose content fits the YouTube model. She also advertises new videos on Facebook to direct her audience to YouTube using call to action at the end of a short Facebook video. With this approach she has gained positional advantage of both platforms to promote content and drive YouTube views with different content to fit Facebook posts for more efficiency.

BuzzFeed is an example of another approach with brand content that falls right between both platforms. BuzzFeed’s strategy is to maximize views and exposure by using both platforms to get content up and to as many people as possible. This approach also takes into account that each platform has different ways of content discovery. Also in BuzzFeed’s case preference among its users for one platform is not necessarily constant; a big hit on Facebook can be a flop on YouTube and vice versa.

In the fast changing online marketing environment it is important to implement the right strategy for your needs to get ahead of the competition. If you are interested in collaborating with a professional video marketing company we want to hear from you so that we can assist you in developing the right product for your needs. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

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