Creating Impeccable Video Marketing Campaign for Your Brand: Here’s How

by

video production company in Singapore

Regardless of your niche and industry, it’s safe to assume your target audience watches videos. Nowadays, more and more people are watching video content on their smartphones. 

So whether you are B2C or B2B, adding video in your content marketing strategy can significantly enhance brand visibility and provide a great venue where you can connect and engage with your audience effectively.

The Dramatic Rise of Video Marketing

Humans are mostly visual. Typically, our attention gravitates toward flashy and colourful images that inspire and entertain. If we take that fact into account, it does not come as a surprise that humans collectively spent a billion hours each day watching videos. And that’s on YouTube alone!

Undoubtedly, the visual appeal of videos has a massive and profound influence on the way media is consumed and shared. Each year, more and more space on social platforms are dedicated to videos.

In fact, a Facebook executive once remarked the social media giant will, in the not so distant future, migrate to video entirely. When done right, video marketing is powerful enough to transform a brand and get it in front of the right audience.

Video Marketing Done Right: How to Create Powerful Video Marketing Campaigns

Below are effective ways you can do video marketing right and craft powerful video marketing campaigns:

Create videos with uplifting content

Red Bull is one of the many brands that knows how to do video marketing right. Their videos highlight great feats of skills, bravery, and athleticism. Sponsored athletic feats have helped create a great image for Red Bull: it’s fun, sporty, and limitless.

Red Bulls’s video marketing content is congruent with their brand identity: they push the boundaries of what humankind is capable of. Case in point: Felix Baumgartner’s 128-kilometer free fall from space earned 45 million views!

Create content that boosts confidence

In the cosmetics advertising world, Dove has always been one of the standout players. Rather than producing generic 30-second commercials promoting their product line, their video campaign “Choose Beautiful,” highlighted the benefits of believing in one’s inner beauty in a world that has become obsessed with unrealistic beauty standards.

Create user-generated content

Since it was first introduced in 2004, GoPro has clearly demonstrated what user-generated content. The brand’s action cameras pick-up high-octane visuals of athletic stunts, extreme sports, and everyday life from the point of view of an adventurer or athlete.

Evidently, GoPro’s video marketing strategy is mainly user-generated. Users record themselves, upload the content on YouTube, and share the video with their connections, with the GoPro branding and name attached. 

In other words, GoPro rarely produces high-quality viral videos. Instead, they let their user base produce those amazing videos on their behalf. At times, the brand buys the rights to produce viral user-generated videos.

One example is the heartwarming video of a fireman saving a little kitten from a house fire. The video has so far generated 44 million views.

Create content that’s out-of-the-box

The feminine hygiene brand Always has earned success for deviating from the typical tropes of the tampon and pad market. Their #LikeAGirl campaign on social media has spread like wildfire, thanks to their viral promotional videos that showcase female success stories.

Ready to Get Started?

You don’t have to be a Fortune 500 company to create a powerful, effective, and captivating video marketing campaign. As a general rule of thumb, create videos that tell stories your audience likes to watch and share.

If you want to create brilliant videos that truly inspire, we can help! Just get in touch and you are a step closer to that video that will effectively get you in front of your audience!

 

Video Marketing Statistic to Take Note of this 2020

by

 

Over the years, video marketing has grown exponentially. While video content is not new, the internet is constantly finding fresh and creative ways to create and enjoy videos. The massive popularity TikTok is now enjoying is solid proof.

Video has proven that videos can be both entertaining and beneficial to users and brands alike. Compared to other types of content, videos generate more engagement and attention from users. Videos also have a higher chance of going viral.

Just like SEO, video marketing is also dynamic and constantly evolving. That being said, brands need to be aware of the rising video trends so they can make needed tweaks to their video content and strategy.

Top Video Marketing Stats for 2020

The following interesting and relevant video marketing can be very useful when brainstorming video strategies for the year. These statistics will also help you take note of key details to pay attention to. Start tweaking your video marketing strategy and creating data-driven decisions by keeping in mind the following:

Users on Linkedin are 20 times more likely to share video than other types of post on the platform.

Facebook and YouTube are the most used platforms 

A whopping 90% of shoppers have discovered a product or brand through YouTube

A survey done by Wyzowl revealed that at least 92% of marketers admit videos are a crucial part of their marketing strategy

At least 95% of video marketers are planning to increase their ad spend

According to marketing professionals, video is the type of content with the best return on investment

At least 57% of marketers use live video

At least 87% of marketers revealed videos have helped increase their website traffic

At least 84% of users bought a product or service after watching a brand’s video

At least 66% of teenagers in the US (between 13 to 19) watch video content daily

At least 72% of customers prefer finding about a service or product through video

Top 3 Video Marketing Examples

Undeniably creating a video marketing campaign from scratch can be challenging. Fortunately, this is something we can easily help you with! Also, when unsure where to start, you can always draw inspiration from leaders in the industry who are taking video marketing to the next level.

Taking note of what the leaders in your niche are doing can help you see the strategies that are currently working so you can see where to incorporate them in your own strategy. The following video marketing masterpieces should get your creative juices flowing:

Cheetos (Can’t Touch This)

This video shows how key branding elements play out when introducing a new product. The ad was first shown during Super Bowl was hilarious and very relatable for those who have had “Cheeto fingers.” 

This marketing video highlighted their key branding element—orange finger dust. The theme continued until the end and revealed they are releasing a new product, the Cheetos popcorn.

Apple Introducing iPhone 11

This video shows how you should highlight quality when marketing a product. After so much anticipation, iPhone 11 was introduced to the world. The video amassed 34 million views on YouTube. The top-quality video also featured all the strengths of the product and emphasized why Apple is the right choice.

Other new features were also highlighted during the release including the phone’s water-resistant coating, new dual camera, and the highest video quality in any smartphone. The emphasis on quality is what made this video viral.

Amazon’s Before Alexa

This marketing video highlights how you can incorporate diverse strategies and still create one cohesive and powerful video. The genius behind the ad used comedy to juxtapose what life was life before all the technology we are currently enjoying have been introduced.

The video also cleverly highlighted the capabilities of the product and what life was like before owning the device. Amazon also used a very popular influencer—Ellen DeGeneres to star in the ad. The ad did so well that it garnered 61 million views in just 3 short months!

Peerless Benefits of Video Marketing

Video marketing is not popular by coincidence. They are massively popular because they not only work, they also offer peerless benefits that are hard to miss. For instance:

Engagement

Videos are known to increase levels of engagement across all channels dramatically. This translates to more comments, shares, and likes for your brand. Eventually, these will all boil down to powerful brand awareness.

On Instagram, videos get more engagement than any other forms of content. Videos are also very effective in helping brands connect with their target audience and establish relationships.

Credibility

Videos increase brand credibility by helping build trust between brand and users. When your audience hears testimonials from other users or sees your product at work with their own eyes, it can help them trust your brand more and see it as credible.

ROI

Statistics clearly indicate that video marketing yields the best ROI among the different content types. If you are looking for a marketing channel that provides massive ROI, video marketing is your best bet!

Key Takeaways

Videos have now become an integral part of content production and consumption. No wonder many marketers consider video marketing as the future of digital. Ready to create that powerful video? We’re here to help! Get in touch with us and we’ll create that video that will represent your brand best and put them in front of your audience! 

Why Your Business Should Use Video Marketing: 7 Powerful Reasons

by

According to Wyzowl statistics, a whopping 63% of businesses are already using video marketing. In addition, 82% of the respondents also believe video is an important part of their overall marketing strategy.

For many businesses, video marketing is one of the best additions to their promotion toolbox. However, is it truly worth it? The answer is a resounding YES! Not just because everyone is doing it, but because video marketing is one of the most versatile and profitable digital marketing tools available.

Still not convinced? Below are 7 powerful reasons to invest in video marketing right now.

1. It boosts sales and conversions

If you want to earn some serious money, video marketing is one of your best bets. In fact, adding a product video on the landing page has been proven to increase conversions by as much as 80%. Imagine that! 

Not only that, videos can also lead directly to sales. In fact, some studies show that at least 74% of users who watched an explainer video about a specific product eventually bought it. That should be enough motivation to start creating that amazing product video now.

Come to think of it, the power of videos is not even surprising. Vision is the most dominant sense and most information that is transmitted to the brain is visual. So if pictures can boost engagement dramatically, imagine what videos can do for your business!

2. Video provides massive ROI

Here’s something that will get you even more excited: 83% of businesses attest that video provides a massive return on their investment. While video production is undeniably not an easy task, it can pay off big time! If creating videos is not your forte, it is reassuring to know you can always turn to professionals to help get the job done.

Another great news is videos don’t have to be prefect as long as the content is amazing. Some research show that users are usually put off by videos that don’t explain the message or product clearly enough. 

3. Video can help build trust

Trust is the foundation of sales and conversions. That being said, building trust should be a good on its own. If truth be told, the whole concept of content marketing banks on trust and the creation of long-term relationships.

So stop focusing on selling. Rather, let people appreciate your value by offering them interesting and valuable information.

Promotional videos can also help foster trust. While some consumers are skeptical about purchasing products or services online, effective marketing videos can help change their minds. 

And since most videos are presented in conversational form, this makes people feel like it’s created just for them. This feeling can also help them become loyal to the brand.

4. Google loves videos

Videos can help ensure visitors will spend more time on your site. This longer exposure not only helps build trust, it also signals search engine that your site provides great content. Moovly provides an interesting statistic: you are 53 times more likely to show up on top of Google’s searches if you have a video embedded on your site.

Since Google also owns YouTube, there’s also a massive increase in terms of how videos affect the search engine rankings. In line with this, make sure your videos on YouTube are optimised for SEO. Start by writing catchy titles and meaty descriptions. 

It is also recommended that you add a link back to your website or products and services. This will give potential customers guidance on what step to take next. To encourage actions even more, you can also look into interactive videos.

5. You can use videos to explain everything

Are you in the process of launching a new product or service? Produce a video to show how it works! Think about this: 98% of users report they have watched an explainer video to learn more about a specific product or service. That’s the reason 45% of businesses strategically place explainer videos on their homepages.

Of those brands, 83% reported their explainer videos have helped their campaigns tremendously. If you want to explain a complex concept, consider creating animated videos. Animation can effectively bring concept to life than just mere text or live video. Animated videos offer the perfect mix of nostalgia, simplicity, and entertainment. And they work!

6. Video can help encourage social shares

Statistics show that 60% of social marketers used video content in 2015 and 73% of the total respondents are planning to include it in their marketing toolbox moving forward. Social networks know the value of videos by providing features that encourage sharing of video content.

It is important to note however that in the context of social media, people will share emotions as opposed to facts. In fact, at least 76% of users admit they would share branded videos with their friends if they find it entertaining. With that said, consider making fun and entertaining videos to boost social shares.

7. Videos engages the laziest of buyers

Video is not only a great tool for learning but it’s also very easy to consume. Nowadays, most people are too lazy to dig deep into services or read lengthy product descriptions. If anything, the modern consumer would rather see the product in action. Fortunately, video can capture a massive audience and it works on countless levels, even the laziest ones.

Over to You

Video marketing’s popularity is no coincidence. Taking into account all the amazing benefits they offer, it’s not surprising they have become wildly popular. If you haven’t yet, now is the best time to try video marketing. If you need guidance, we’d be more than happy to help!

Video Marketing on Social Media: 3 Key Reasons Why it’s Important

by

Undoubtedly, conventional marketing concepts are no longer as effective as before and some brands that are using digital marketing may be missing out on strategies that can accelerate growth even further. 

Nowadays, people scrolling through Facebook, Instagram, TikTok, and other social media platforms are constantly targeted by posts paid for by advertisers. In addition, more and more image ads are being shown daily due to the massive increase of businesses taking their marketing efforts online.

As more businesses turn to social media platforms to market their products and services, the more challenging it has become for brands to capture (and keep) the attention of the people they are targeting. 

However, there are 3 powerful reasons for brands to do video marketing on social media. Let’s explore all 3 in this article.

It can help capture attention quicker

Let’s face it, countless advertisers compete for attention online. That being said, using images as a creative won’t often no longer suffice. It is important to remember that there’s an infinite number of content out there that most just skims through images they see. 

The same is not true when it comes to corporate videos, explainer videos, or any videos you’ll produce for your brand. This might not be common knowledge but videos have been known to hold people’s attention 5 times more than just stills.

In line with this, brands should work on attracting people’s attention the first split second so they would stop scrolling and pay attention to what you are putting out there. On Facebook, the average user spends only 1.3 seconds on each post that pops up on their feeds.

To capture people’s attention, highlight the most captivating elements in the first few seconds of your video. You can do this by choosing attention-grabbing video thumbnails and incorporating brand identity as early as possible.

While seemingly basic, the techniques mentioned above are something many brands often overlook. If anything, the goal should always be to offer something that truly stands out while keeping messaging and branding consistent.

It can help optimise ad spend

Nowadays, video marketing is considered by most brands as one of the most cost-effective ways to market online. Investing in video marketing is also seen as one of the strategies that will offer the most bang for your buck. 

Some brands only shell out as low as one-tenth of a cent for each qualified video view. Compared to other options like commercials, advertising on social media is without doubt more practical and affordable.

It can help retarget viewers by viewing thresholds

Here’s one golden nugget for those who are doing video campaigns on social media platforms like Facebook. The platform gives advertisers the ability to retarget the exact video viewers based on the duration users watched the content.

Since this is integrated in the Facebook Ads Manager platform, it also makes it possible for brands to retarget users without the need to install cookies on a website. While seemingly trivial, this is actually a huge thing for advertisers.

Not only will it allow brands to initially show ads to those who have watched a piece of their video content, they can also repeat and show other videos to those who have watched the previous ones they’ve shared.

Soon as users have watched at least 10 seconds of the videos published, brands can then gauge if they are qualified and ready to be targeted through direct response advertising. 

Once prospective clients have engaged with more than one video the brand offers, it would be safe to assume they are all warmed up, open to getting to know the brand more, and can be offered one time and limited time offers.

So there you have it—3 powerful reasons to do video marketing on social media this 2020. If you’re ready to take the plunge and need professional help, get in touch with us. We can help get your video marketing efforts on the right track!