corporate video production in Singapore

Do you want know how to write an effective corporate video script? Are you after creating a script that drives results and helps you reach your video marketing goals? Then you’ll definitely love this article as we have compiled some of the simplest tips to help you get started with your corporate video script writing.

Whether it’s a promotional brand film, a corporate video for marketing use or a video for social media or your website, a well-written script you can help inspire your audience into taking action. Here are some tips you need to keep in mind:

Write a Video Brief First

For you to write a script that gets the results you want, then you will need to first write a video brief. For starters, don’t immediately jump into writing your character’s first line. Planning how the video will flow will help you better layout the message that you want your audience to receive. 

Not only does a video brief help you know your objectives, it also helps you better understand your audience and the message you want to send to them. Through a well-planned brief, you will have a deeper understanding of how to communicate with your audience by knowing which words in your script will motivate them. 

Create a marketing story arc that engages people, make your video relatable, and have relevant and compelling content and it won’t be long until you achieve whatever business goals you want to achieve through your video.

Keep it Simple

Regardless of the type of video you are planning to make, the key to effectively ensuring that your message will get across is through simplicity. A corporate video production should focus on a certain message that will clearly mirror your brand’s vision without getting bogged down by details. 

You don’t want to use complicated dialogue or provide too much information.  Remember that your audience needs to walk away from your video understanding and clearly seeing all of the information you want to impart. Therefore, creating a robust and focused video script is one of the few main points that will serve you well.

Watch the Length

If it’s your first time to create a video production to promote your brand, you may be thinking of adding as much information as you can. The tendency is to cram the video with information just to be able to sell a product or service. This is understandable since you want to get across as much as you possibly can.

The only downside to doing this is it can result to a video that can end up confusing your viewers. As a general rule of thumb, less is often more when it comes to creating videos so a script that translates to a corporate video that lasts between 1 and 3 minutes is considered ideal.

Know Your Audience

Ensure your script is written in a way that is deemed appropriate by the audience you are targeting. Your audience will be your most important critique. That being said, you’ll want to ensure you match their language so you can get your message to them clearly.

For instance, if your target audience is 20 – 30-year-old young professionals, you want your script to exude a young and modern vibe so that your viewers are better able to connect with the message. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we can help you easily reach whatever digital goals you have in mind.