The old ways you can promote your branding, services, or products of like advertising on posters, newspapers, and flyers are becoming more and more outdated. Today, businesses are more inclined to using online marketing. This includes content marketing as well as video marketing. Companies are beginning to follow this new trend as it allows them to reach more audience and is way cheaper than advertising on television or having a billboard. Regardless of whether the business is already well established or a start up company, online marketing has become an essential part of any business promotion. What’s more is that these companies can now interact with their audience and clients. They can even build awareness of the brand, product, or service without spending a fortune.
With the use of social media sites, people spend hours to find the products or service that they need. So it will be a missed opportunity for any business to ignore this opportunity to target a huge market. One good way to attract their attention is by creating a corporate video production. If you want tips on how to produce great corporate videos, check out the list below:
Learn how it’s done
Be sure you have an idea on how to plan and manage a corporate video production, especially if this is your first time to handle one. Everything from the pre-production up until the post-production know-hows, educate yourself about the process to be able to produce an awesome video. You can also assign a company who is expert in this field or assign of your staff who is skilled in this kind of project. Keep in mind that you will need a lot of good talents to achieve great success on this video production. This is also a good investment to help reach your target audience and better promote your business.
There are a lot of videos out there so you need to try something outstanding and unique such as animation or explainer videos to create an impact to your audience. While creating testimonials or live videos has its advantages, animation is still considered as something that is newly explored tool in the corporate work. This means that your audience is still curious to watch it. By the end of the video, your target client should either want to learn more about you or do business with you. Your corporate video also needs to be effective that it can make your audience come back to your page for more information about your service.
Keep it short as well as simple
When making a video, always remember that your viewers have a short attention span. The challenge is not just to make a video but also to create something that will catch the attention of its audience. It also needs to keep your audience engaged into watching the video they have already absorbed what your message is to them. In fact, your video only has 8 seconds to grab attention before your viewer decide to move on to another link or website. 8 seconds is not a lot of time, especially if you are just starting to promote your brand to the public. That is why your need to be sure to hire the right staff and plan the project well for it to effectively sell your service or products.
Need help finding the right team to create your next video? Let Reelmedia Pte. Ltd. help you create one that your target audience will definitely love. Visit their website today for more information about their video creation services.
Creating a video and posting it online has already evolved from just a simple hobby of trendy people to being a part of different businesses’ marketing. It’s has become essential to the corporate world for them to reach their target audience. Today, companies include a short corporate video on their home pages in order for their consumers to learn about them easily and quickly. If you are also interested in using corporate videos in your next campaign, here are some types you can use:
Broadcast Commercial :
This type of corporate video is can be quite expensive but it sure can generate the most return on investment or ROI if shown on the right medium and enough times. Broadcast commercial can be used on television, making it more expensive than the other video types on the list.
Companies use this type of video to introduce their branding, product, or services to consumers. It can include a talking head, discussing information about the company or from the CEO or other top officials who is credible enough to discuss your business. A company profile helps reach a common ground with your audience within or even beyond your target market. You can do this by including some pictures of your enterprise’s interior, providing a little company history, and stating your business’ mission and unique marketing proposition. This way, viewers can get a better idea of your business’ purpose in the market.
The easiest way to connect with your target audience is by having product reviews by one of your customers. Someone who has already tested the product and can say his or her opinion about it. Reviews are becoming an essential part of marketing because online shoppers now want to get quick answers whether a service or product is worth buying. This is your client’s way of testing if your product lives up to its promotional claims.
Promotional videos are created in order to present products, services, as well as branding. The only difference it has to TV commercials is that they are not necessarily produced for online consumption. These commercials can also be distributed using DVDs or even packaged along with other media, or be shared through social media.
If you need more staff for a certain project or you need someone who can help you lead a new business venture, you can also create a new video to get more employees. Talent recruitment videos are designed to promote the company to your soon-to-be employees. Present your company as a good employer in order to attract the attention of skilled workers. Recruitment videos will help your human resources department to target specific individuals who are qualified for recruitment. They can use it along with your existing classified ads on employment sites or job portals.
Documentation of events:
Take advantage of your company’s year-end party or summer events to promote your company. It will showcase your company to your target audience that how you celebrate business milestones or appreciate your employees. These videos serves as your achievement evidence that you can present on your website, show to your new hires, and share on your social media sites. Use it as a compelling visual to develop an archive of your company history. You can also use videos of your business’ conferences or seminars.
If you are looking for a company who can help you build your next corporate video, get in touch with Reelmedia Pte. Ltd. Our friendly and professional staff will ensure you have the perfect video for any occasion and marketing campaign.