Without doubt, one of the most crucial elements of any startup’s launch is their marketing effort.

A well-thought of marketing plan that’s executed smoothly can lead to almost instantaneous success.

On the other hand, a poorly thought out and poorly executed marketing plan can result to small market traction and of course, less sales.

Every opportunity a startup has to describe their product or service is also a chance for them to capture a new customer or lead.

If you are a startup, one of the easiest (and most effective) ways for you to get ahead would be to create an explainer video and incorporate it in your site’s homepage.

Not convinced?

We’ve listed down powerful reasons why you should:

Explainer videos can help effectively introduce your product/service.

As a startup, it is likely that you already have a great plan in place, an awesome team working for you, and a good location to boot.

However, a core part of your strategy should be making sure you are able to introduce your brand in a powerful and memorable way.

Fortunately, an explainer video can help you easily accomplish this feat.

It can also help generate more business by efficiently explaining to potential customers what your service or product is all about.

Your brand has one opportunity to create an exceptional and lasting first impression so make sure your explainer video will not only capture their interest but also effectively keep it.

Explainer videos can help showcase what makes your brand stand out.

The Internet has given businesses a chance to expand their connections beyond their current location.

Undoubtedly, many consumers still make purchasing decisions based on loyalty and emotions.

That being said, you need to appeal to them first and gain their trust and loyalty if you want to succeed.

The good thing is explainer videos can help accomplishing those objectives relatively easy for your brand.

Case in point: an explainer video can help you showcase your brand’s personality and the qualities that make you unique from all the others.

Additionally, it can also be used to highlight the personality you would like to be associated with your brand.

To help warrant your video is interesting enough to get attention, you can use animation, music, interesting characters, etc. to show people why you are their best option.

Explainer videos can help you convey a simple yet powerful message.

Prior to launching, it would be safe to assume you have spent a tremendous amount of time working on your brand.

Undoubtedly, you are already an expert when it comes to the products benefits, features, and all its ins and outs.

However, at times, this knowledge can be counterproductive.

Why?

It can sometimes make it challenging for you to come up with the best “What’s in it for you?” statement.

Thankfully, explainer videos can help refine your pitch so you can come up with a succinct yet effective and compelling way of getting your message across.

Since time is limited, you will need to highlight those core features and benefits that make your brand exceptional.

If you team up with a competent video production company, they can help you refine your message down to its most relevant elements.

The end product is a video that delivers a message that is clear and actionable.

Explainer videos can help promote awareness and improve SEO.

Sites significantly increase their organic search traffic by incorporating a video thumbnail in search rankings.

An explainer video will not only help improve your organic search traffic, it can also expose your brand to a wider audience base.

As if not enough, videos have 53 times more potential to show up on the first page results compared to text pages alone.

That being said, using videos as one of the primary elements in your online marketing strategy can surely help you get the most benefit from your SEO efforts.

Explainer videos can help consumers remember your brand.

Let’s lay out a few key statistics here:

  • 20 percent of people remember what they hear
  • 30 percent will remember what they see
  • A whopping 70 percent will remember what they hear and see

That staggering figure is testament enough of the incredible power of videos.

In a nutshell, videos can help people remember your brand even after they have left your site.

In addition, only video makes it possible for brands to deliver a short and simple message that appeals to the emotion using motion, scene setting, imagery, music, etc.

Why is this important?

As mentioned above, many people make purchase decisions based on emotions and videos make it easy to create both a memorable and emotional tie to consumers.

Conclusion

The power of explainer videos cannot be overstated.

Some studies indicated that at least 85 percent of people are more likely to buy a product after they watch a killer explainer video.

Since explainer videos showcases a product’s most important features and benefits, it can provide customers both current and potential a better understanding of the product and the ways they can benefit from it.

It can also highlight how the product can fill a distinctive need or solve a particular problem.

 

 

 

Ideally, an explainer video will be able to effectively tell a convincing story about your brand in as short as 60 seconds.

However, while the cutesy illustration and the entertaining animation are best left in the hands of a seasoned video production company, it would be wise to have an input in the video script.

An engaging and well-written script is one of the basic foundations of a successful explainer video.

Devoid of a killer script, your explainer video won’t be as effective or powerful.

So how do you ensure your video is engaging and not nap inducing?

We have you covered!

We’ve listed down top tips to help get your script writing off to an amazing start:

Keep your explainer short.

You should take into consideration your audience when creating your script.

Typically, it will take 6 to 8 minutes before a captive auditorium audience starts to drift.

An online visitor on the other hand can check out after 2 to 4 minutes, depending on how interested they are in your product or service or how engaging your video is.

In addition, consider it ideal to get your message across in two sentences or less and insert it in the first 30 seconds of the video.

This would help guide the audience as to the points they should pay attention to.

Speak to your audience directly.

The best and most effective way to speak to your audience would be to use the personal pronouns “your” and “you.”

You can also appeal to them effectively and let them know you have their best intentions in mind by showing them things they care about deeply.

For instance, while it would be tempting to let them know about the boost in your third quarter earnings, what they would rather see is how your product / service can help them.

Also, don’t turn off your audience by telling them what they most likely already know.

Instead, focus on the things they need to know that will help them trust your brand and eventually take action.

Be friendly with your target audience and you’ll see it will be easier for you to sell your product / service to them.

Ensure you set the right tone.

When selecting the right tone for your explainer video, keep a mental picture of your target audience in mind.

Write at least a one sentence summary of the reason you are making the video and the action you want the viewer to do after.

This will help you come up with the proper tone for your video.

If you have characters that are story-driven, think of real people as mental placeholders.

It would be easier for you to come up with a realistic dialogue if you will write from the point of view of someone whose mannerisms and habits you know well.

The tone you will choose will also help decide the cast, narrator, pace, setting, and dialogue for your script.

Tell a captivating story.

Most explainer videos follow a template:

It presents a problem (Kurt is tired).

It provides a solution (Kurt drinks a calorie and sugar free and organic energy drink).

It explains how it works (The energy drink is all natural, sugar free, etc.).

It drives viewers to take action (Buy the energy drink at any store nearest you).

Definitions, statistics, and other dry facts often work in a classroom setting.

However, unless your video is intended for students confined in the four corners of the classroom, it would be best to avoid dull and lifeless content at all cost.

Instead, use your video to show actual people that has benefited from what your company offers.

Humans often create stories to help them define who they are.

In the same manner, you can tell stories about your brand so your target audience will gain a better understanding of what you are offering and how it can help them.

Use humor appropriately.

There’s no denying humor can be a powerful tool for storytelling given it supports the message you are trying to convey.

In line with this, always ensure your attempt to incorporate humor is always in line with the story you are telling.

Bear in mind that humor that is poorly times or misplaced will not only be distracting but may even put off potential customers.

Make sure your script is properly paced.

For starters, keep your dialogue between 125 to 150 words per minute.

Even if you will be able to speak 200 (or more) words per minute, take into consideration the fact that the voiceover will need time to breathe.

More importantly, the viewers will also need time to clearly absorb what is being said.

This is especially important if the content is technical in nature.

Dialogue delivered too quickly can overwhelm viewers, decrease comprehension, and may even cause viewers to abandon the video.

 

 

 

 

Did you know that explainer videos have already earned quite a following?

This is not surprising however.

Statistics show that customers who watch a brand’s explainer video are 85 percent more likely to patronize a product or service compared to those who don’t watch at all.

Explainer videos are bites of information about a product that help customers make an educated decision without going through all the trouble of scrolling through endless product feature sheets.

If you are considering adding an explainer video in your marketing arsenal, here are some of the key things you need to keep in mind:

Understand your target market.

When brainstorming the content of your explainer video, your target market should be one of your primary considerations.

  1. Their personality and characteristics

Proper and thorough understanding of your target market should be the primary guide when deciding on the overall tone of your explainer video.

For instance, it can help you decide if you will create a conservative video or a sophisticated one.

In addition, other important facets of video such as voice over, script, visual, and theme should be decided on based on your understanding of your target market.

  1. Their problem

For your explainer video to be truly effective, the bread and butter should revolve around the problem/s your product / service can solve.

In other words, ensure your video will be able to showcase the major pain points you will be resolving for them.

To help warrant your explainer video is not only phenomenal but also highly targeted, it would be a good idea to invest in the services of a competent video production company.

Keep your video straightforward.

Effective and powerful explainer videos do not only have a clear message and a defined goal.

They are also pretty straightforward.

As a general rule of thumb, do not make it complicated for your customers to know how amazing your product/service is.

Make it a point to get rid of fluff and focus instead on what you want your customers to take away from your explainer video.

To know if your video is simple and straight to the point, test if you can effectively describe it in two sentences or less.

Work with the right video production company.

Nowadays, it’s not common for marketing departments to have their very own in-house video team.

If you are in the same boat, one of your best options would be to outsource the production of your explainer video.

Before you pick the video production company you would want to work with, you need to ask yourself the following questions first:

  • What production aspects will they complete?

Some video production companies will cover all the work—from conception until completion of the video.

Others on the other hand will only cover the video animation and will leave the rest to you.

If you will handle the conceptualization, it would be a good idea to come up with something that’s effective, simple, straightforward, and clearly conveys the message you would like to get across.

Beware of having too many people cover the conceptualization as too many ideas can end up hindering you from creating a video that is clear, powerful, and effective.

  • Are the videos they produce more or less alike?

If you answer yes to this question, consider it wise to look someplace else!

In fact, this should be considered a major red flag.

Make no mistake about it, some video production companies tend to produce more or less similar videos for their clients.

At all times, make it a point to choose an agency that will create a bespoke video that is tailored for your brand so it will stand out and deliver your message loud and clear.

  • Are the videos they produced engaging enough?

Visit a prospective agency’s site and watch some of the videos they have created.

Or if not, you can ask for sample videos they have created for other clients.

Are the videos engaging enough to catch and hold your attention?

Even if you are not one of the people targeted by the video, it would still be able to hold your attention if it’s engaging enough.

If you find yourself amused, entertained, and interested to know more about the product/service being offered, then wait no further.

Sign them up stat!

Make sure video time is optimized.

Many experts believe the ideal explainer video should be at least 60 to 120 seconds long.

Sure, it might seem like it’s not enough time to get your message across but consider this—your explainer video should serve as a teaser.

While it’s important to make sure your viewers clearly understand what you offer after watching, your video should also function as a hook that will encourage action later on.

In other words, you should make them want more.

In a nutshell, some of the primary components of powerful explainer videos include:

  • The problem (show the pain points)
  • The solution you can offer (in two sentences or less)
  • How it works (explained simply)
  • An effective call-to-action

 

 

 


There are many advantages in creating explainer videos. It is considered as one of the most effective tools that content marketers use in order to engage target audience. In fact, many web users also consider animations as an efficient tool for creating brand awareness.

The main reason why many prefer explainer videos is that it allows you to communicate orally and visually with your target audience in an appealing and interactive way. Viewers are also able to easily grasp what is being said or instructed on the video rather than reading a full-length article. Moreover, the ever-changing technologies provide flexible platforms for you to produce unique brand experiences. Not to mentioned the convenience that you can now create videos with just your smart phones. To know more about the benefits of creating explainer videos, check out the list below:

1. It increases the conversion rates of blog posts
There used to be a time when a blog post is just a full-length text with some images and bullet points. Now, more and more blogs add in explainer videos since it is known to be an effective tool to increase conversion rates. In fact, as per the blog of digital marketing agency Oxygenmat, those blog posts with at least one type of visual contents such as an image of a video convert better as compared to other ordinary blog posts. In addition, explainer videos can increase the conversion rates of a post by up to 20%, and up to 46% of users follow the call to action after viewing an ad.

2. Cuts down the budget in advertising

If you’re looking for the most affordable platform to create brand awareness or start up a campaign with your explainer videos, YouTube is one of your best choices. This platform has more than 300 hours of videos uploaded every minute, making among the most popular search engine today. Therefore, if you do not have a YouTube channel yet, this is more than enough reason to create one. Once done, invite all your followers, friends, and colleagues to subscribe to your videos, and share it on their social media sites. Be sure to upload high quality explainer videos that are short and easily understandable.

3. Easier to share on social media

We all know by now that social media channels are great and effective avenues to engage audience with videos, be it an animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.

4. Helps audience retain more information

People are more likely to remember information after watching a video. Therefore, it will be easier for them to remember your services and branding if you give them an effective video. An average person retains fifty percent of what they see. Therefore, with an explainer video, it will be easy for them to recall your business branding, your tagline, your goals, and even your products or services. Just be sure to keep it short so it will be easier for them to grasp your message.

If you are looking for a reliable company to make you an impressive explainer video, head over to Reelmedia Pte. Ltd.’s website. They offer great services to help you reach your audience through quality videos. Visit their website now for more details.