Video have been present  for a long time now, as many production styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever. Even the influence of the video and voice message as it reaches the consumer in new and different ways has changed drastically.

The old cliché sOnlineVideoDeliveryays, "A picture is worth a thousand words." Maybe that picture is no longer a picture, but a video? I believe there are probably millions of people who watch video who would probably agree.

Here are some facts according to Going Social: The State of Video in 2013 that support the paradigm shift from, "a picture is worth a thousand words" to, "a moving picture is worth a million people."

• Forty billion videos are streamed in the U.S. each month.

• Seventy-five million people watch videos online each month.

• $6.3 billion will be spent on video ads in 2015.

Video and SEO -- How Do They Work Together?

We are all aware of the changes that the world wide web have offered to businesses and marketers, but now that SEO has teamed up with the video content to make it even more searchable than ever. If in the past, you needed to use DVD, retail displays and broadcast television, now you have global reaching power because you are equipped with SEO by your side in tandem with video.

It has been cited many times that Google favors video, and after all, they do own YouTube, the second largest search engine in the world -- second to Google, of course.  Google also knows that videos are everywhere, not just on YouTube and on your company website. They are also on social media channels and being watched on your smartphone sitting right in your pocket or hand bag.

When videos are being produced, marketers have to pay more attention not just to their content in the video and who they are producing for, but also for the search engine requirements. Based on consumer trends , broadcast TV has now been overtaken by digital media by almost 45 minutes more per week. That should tell you that digital video and SEO are critical for your marketing efforts.

Start Integrating Video Into Your Marketing -- Now!

The production of video comes with some implications just like media buying does. Video can behave very much the same way because you can produce your own video or pay an agency to do it for you, but either way they can be highly effective. If you decide to produce your own in-house, it is much like content marketing or owned media. You can have more control over the outcome of your message and it will be less expensive, but the downside may be that your production quality will probably suffer. In some cases, this lack of quality content can hurt your brand's reputation and brand image, so chose wisely.

Marketers Love Video and Everything It Brings to the Brand

When video and the web are combined, nothing seems to communicate stories more effectively. Marketers know this and they are increasing their marketing budgets to accommodate video.

According to ReelSEO's 2013 Q4 Video Marketing Survey & Business Video Trend Report, their findings are giving us an indication that video is on the rise and marketers should take notice.

• 93% of marketing professionals are implementing video in their strategies.

• 84% are using video for website marketing.

• 82% have expressed the positive effect video has on their organization.

Reach and Recall

Marketers always think about reach and recall. The good news about these two key performance indicators is that video is known to enhance a marketing campaign's reach, and at a lower cost. In the  Nielsen and the IAB report we can see that the  video is also known to make a marketing campaign more effective through generating an increase in brand recall (+33 percent) and message recall (+45 percent).

If a picture isn't worth a thousand words any longer, it may just be worth a million eyeballs or even increased sales.

So, join the digital age today and become as successful as you can by working with a professional video production team.  For great deals on video productioncontact us now!

 

Branding can be a hit or miss opportunity; there are many ways that a company can go about it.  The ultimate goal when branding a company name or product is carrying the sense of familiarity, a feeling of comfort that one can instill in customers.  There are many tried and true methods that are achievable with this mode of operation, from radio jingles to television commercials.  From print ads that hide in magazines to massively erected billboards: it is no question that it’s a proven road to success.  However, with the World Wide Web (the internet) becoming the massive outlet it is today with social media, branding has become even easier.  The methods that website video production teams employ contain a goal of instant gratification, a precisely planned and executed project.

Website Video Production Is An Expanding Market

Millions of users scour the net each day, hungry for new information and product.  The images come fast, and come plenty.  So web video fits in naturally because it is not only instantaneous, it is informative and aesthetically pleasing.  Depending on which website video production company house you decide to work with, the goals are all the same.  You will find that the process is not only fascinating, it’s quite exciting.  From gathering information based on demographics and websites to implementing them, your site will take a shape of its own.   Your video based adverts will become shaped not only by your customers, but by how you want your company and its products to be perceived.  A standard video production can aim for television and the like, but website video production focuses on new media.  New Media is a form of creating digital content that works in several facets: websites for one, social media, search engines and the like.

When creating this opportunity for a company, keep in mind that branding is the key to success.  After finding your specific audience, writers can be brought in to create copy and scripts that truncate the message a company is sending.  From there, the production company will work on pre-production with story board artists, set designers and the like to further the process.

Communicating Your Message With Website Video Production

In what way will your commercial speak to the masses, in a humorous tone?  Will it be testimonial, will is evoke an emotional feeling?  These are all factors that decide what light your product will be put in.

From Words To Streaming: The Digital Effect

Website Video Production lives up to its name in a unique manner: it produces products.  When the production teams then move on to actual filming, the steps of hiring talent should already been taken care of in preproduction, easing the flow of progress.  The filming can be done by either the production team themselves in house, or by outsourcing it to other trusted companies.  The project is then sent through to editing to make the final sound mixes, cuts and graphic visuals.  All wrapped up in a neat little visual package that speaks directly to an audience, the product is finally ready for the public.

Website video production is a proven method for gaining sales and loyal customers. Websites have integrated video and new media content to satiate the needs of a growing public’s short attention span.  The world has gone digital and sales for companies that have embraced this method of video marketing have come away with bigger brand recognition than ever before.

So, join the digital age today and become as successful as you can by working with a Website video production teams.  For great deals on video production, contact us now!

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • Please provide your contact number so we can have a friendly discussion to get more clarity on your requirements. We're here to help and give you the best possible quote.
  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?

How often do you listen to a radio ad, or watch the same boring commercials before you begin to dislike a product without even trying it?  This is the problem facing many corporations that incorrectly brand their products in a certain light.  The achievement of a successful brand is not solely for monetary gain, but to create a social friendly projection of a company’s reasoning.  You want to have a massive audience that returns for the next evolutionary step, don’t you?  Well with video marketing, Singapore based companies have realized this has become the next step in achieving immediate success.

Video Marketing is a process in which the company selling the product works in tandem with a video advertising institution.  From there, a marketing plan is drafted based upon which audience and demographic the company is aiming for.  Having the distinct demographics that are being targeted for a particular ad lays down the skeleton of the project.  The success of the advert is reliant on how well the pre-production process goes.

Next, writers are brought in to further shape the advert in whichever way the company gives their blessing.  Whether it be comedic, heart-warming or straight forward informative testimonials, there are plenty of options to take. Once the project has attained ‘in-production’ status, the work of camera operators, directors and sound persons comes into play.  There is so much going on behind the scenes, yet it’s not even hinted at in the final product.  The ad will then be handed over to post production, where final editing, sound mixing and graphics will be applied.

Why You Should Outsource Video Marketing in Singapore

This process may sound like an enormous task, but in actuality, it’s quite a streamlined effort when done with a video marketing professional in Singapore.  These video marketing Singapore based companies either hire video production firms to tend to the task of actual filming and editing, or can work completely in house.  All the physical task is left to the video marketing team; the branding company is relied upon to accept or reject the final product.

When you choose professional video marketing in Singapore based companies, it becomes quite a simple process that houses multiple tasks to create one finished idea which is released in quick succession to a waiting audience.

The Importance of Video Marketing In The Digital Era

The Internet has millions of viewers daily.  It is the proven testing ground for new companies vying to legitimize their brand.  With an ever changing economy calling for the need to reduce advertising costs, video marketing being uploaded and streamed online was only an eventuality.  Video marketing can help by creating a strong sense of reliability and, more importantly, believability.

Plus, there are so many companies utilizing the popularity of search engines, optimising a website’s video content has become a tried and true method.  It not only capitalizes on websites that use Search Engine Optimization programming, it gives an instantaneous look into what your company stands for right to the viewer.

To succeed today, you need video marketing.  Singapore has what you’re looking for, it’s only a matter of finding it.  To get started with some great deals on video marketing packages, contact us right now!

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • Please provide your contact number so we can have a friendly discussion to get more clarity on your requirements. We're here to help and give you the best possible quote.
  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?

When it comes to video marketing, Singapore has a high demand for digital output.  It’s an easy, cost effective and assured way to brand your company.  Video marketing in the simplest terms brings together all aspects of new media in to a cohesive visual summary.

With the utilization of writers, actors, directors and editors, a company’s product is given new life.  We’re all used to radio ads and late night commercials that continuously hawk items, but with the new age of video marketing, we can control what we see.  With this latest venue in which we can see the effects of video marketing, Singapore has the potential to get its economy back on track with the Internet.  Sure there are television ads to be watched, and the droning voices of audio programs, but with the advent and growing importance of the internet, guaranteed audiences bolster interest in the digital medium.

Why Use Video Marketing?

A quick and somewhat inexpensive venue for creating a face for your company, video marketing creates a necessary setting for your wares in the digital age.  The process is a time old profession, but has been optimized for the World Wide Web.  With a solid script in place, your commercialized spot is then taken through the process of casting and storyboarding.  It is during this process that your products will be given the almost cinematic treatment that is able to attract a crowd.  The talent you wrangle to give a human element and show the effectiveness of your wares is incredibly important.  The popularity of high definition video cameras create an a amazing vision for your products that will capture your audience.  Also, with slick, streamlined editing, the final product shown will show consistency with your company’s dedication to top notch value.

The fast and furious nature of advertising is reason enough to turn to the video age, streamlined to millions of viewers on their computers, or hand held devices.  In the age of the internet, millions of viewers search the web for new and interesting information.  This is the key for a company that is either fledgling or looking to revitalize their image.  If the effort is extremely goal oriented in video marketing, Singaporen websites alone are prime targets for international buyers.

Personal Branding And How It Affects Your Sales

How you wish to approach the branding of your company and its products on video is between you and the video marketing team.  The possibilities are endless.  Regardless of the means, the end goal is to create an advertisement that will work towards achieving social awareness, and eventually turn over a profit.

Can Video Marketing in Singapore Can Lead To A Revitalized Economy?

Being a voice in both the local and global economy is ultimately the plan.  What speaks to the massive traffic that consumes the internet is instant gratification.  The pursuit of immediate knowledge of a product, testimonials and the like all create an extreme desire for a product that is attainable through the electronic purchasing power of the Internet.  Creating this opportunity for all potential buyers is the key to your company’s success.

There has never been an easier time than right now to become a marketing force to be reckoned with by using video marketing.  Singapore is primed for the taking.  So what are you waiting for?  Visit our corporate video production services now to begin making progress in your sales with videos!

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • Please provide your contact number so we can have a friendly discussion to get more clarity on your requirements. We're here to help and give you the best possible quote.
  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?

The potential of new media has grown exponentially over the years.  From brochures in the mail, to late night infomercials, commercialization of product has evolved.  The most applicable to date is online video marketing.  This is process which has made the short attention span suffering consumer into viable customer primed for advertising.  Selling product in this day and age has now become streamlined through the magic of digital editing, and smart, irreverent advertising.

The New Age Of Online Video Marketing

The process of online video marketing replaces televised commercials with streaming digital content and is a juggernaut of potentiality.  One of the more enticing aspects of online video marketing is the freedom of content.  Depending on which product you are advertising, the use of skillful writing, direction and editing can shape how you want your company to be perceived. It is open territory, and testing grounds to be so spectacularly creative, you can have a much bigger impact in this digital age.

The strength in the selling of your product goes hand in hand with the level of creativity you pair it with.  What kind of tone do you sell with your wares, is it straight forward, comedic, filmic. These are all aspects to be aware of when tackling this form of advertisement.  The levels behind the scenes in development of your online video marketing vary.  What to do with your finished product is what makes the operation even more fruitful.  Here are some ways that can further your new media’s path to the public eye.

  • Production value: Having a high production value for your online video marketing will certainly give credibility to your product.  There are many ways that this can be achieved even on the smallest of budgets.  From smarter scripts that utilize budget concerns to create a more original voice in adverts.
  • Talent: Who do you have selling your product and what personalities do you see marketing your projects?  The tonal qualities of this vary, but are incredibly important. What age range are you aiming for?  What type of audience do you feel would react to your scripted media?
  • Visible web presence: On what sites will you premiere your content?  The sites that you do decide to publicly promote your product, are they SEO-friendly?  What audience do they align with?  How much of a blanket will you have on the World Wide Web?  These are questions that help cover every tiny detail that is incredibly important when trying to attain traffic.  When a web presence is created for your company, make sure that your homepage’s URL is directly stated in the promotion. Online video marketing is virtually useless without a website to back it up.

More Questions

How will your site work around your web videos?  How will they tie in, the theme of the site?  These aspects are a part of new media marketing as a whole with the buzzword being synergy.  A culmination of web design, ads, neighboring websites, SEO and video awaits you.  But how can you possibly achieve all this?

The Answer Is Professional Online Video Marketing

In order to succeed, you will need a profession team to help you expertly produce and market your product online through video.  Luckily there are some very special deals awaiting you with one of the top Singaporean video marketers at this link.  Visit our video production and video marketing page and get started down the road to success!

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • Please provide your contact number so we can have a friendly discussion to get more clarity on your requirements. We're here to help and give you the best possible quote.
  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?

When it comes to video marketing, you have to understand the overwhelming popularity of online video in order to properly utilize the strategy.  Almost 60% of the Internet (according to ComScore) is made up of traffic from video watching.  That’s over half the market!  So, it’s easy to see why you would benefit from using video marketing as part of an integrated website campaign to reach the highest amount of potential customers possible.

But many of the video marketing companies in Singapore today take a far too simplistic approach to their campaigns.  They simply put up a video and hope it works.  That is not true video marketing.  In order to best serve your business, what you need is a marketing company that understands what video marketing truly is.

What Are The Components Of True Video Marketing?

Here are a few services that you will want to look for when choosing your online marketing company in Singapore.  Make sure they can offer you these services or do not hire them:

Video Content Development

This entails developing a video that is both entertaining and of high quality while also serving your promotional needs.  It’s a fine line to walk.  You don’t want a video that comes off as a lecture or a commercial, but you also don’t want a cartoon or a sitcom.  The perfect balance can be achieved by professional video marketers in Singapore; you just have to find them (stay tuned for how in a bit).

Video Production & Editing

Because of the overwhelming amount of video content out there, it’s not enough to just have great content anymore.  The production and editing must be of superior quality or people just aren’t going to watch it.  With most computer screens being high-definition, customers aren’t going to want to watch a slideshow on Powerpoint, they want cutting edge graphics that makes use of their fancy computer screens!

Video Optimisation & Marketing

You can’t just put the videos up on sharing websites and hope for results.  You need a professional in video marketing to optimise your content to ensure that you have the maximum number of people viewing it.

YouTube Marketing

YouTube is the hottest place for video marketing and a solid video marketing campaign manager will not overlook this fact.  With more than 800 million viewers a month, YouTube is the place to be for online video marketing placement.

Because of this, you need a video marketing professional who knows how to target YouTube to enhance your brand image. They have to understand the formulaic system YouTube operates on in order to reach the first page of search results.

Video Submission

There are under a hundred video sharing sites online, but only about half of them are where you want to be.  A video marketing specialist will be able to target the right ones for you and get your video content out there, optimised, so the whole world can see it.

Where To Find The Best Video Marketing Company

Finding a company that meets all of these strict criteria can be challenging.  Luckily, there is one that comes highly recommended by some of the top businesses in Singapore.  To start your video marketing campaign today, visit our Singapore video production page right now for the most competitive prices from the top video marketers in Singapore.

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • Please provide your contact number so we can have a friendly discussion to get more clarity on your requirements. We're here to help and give you the best possible quote.
  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?

A big facet of a maintaining a viable web presence is the advent of streaming video.  The range and information of content varies per company, but rest assured the video age is dominating the World Wide Web.  When you browse web pages, the most aggressive campaigns aside from pop up ads are in the medium of streaming video.  This is possible through video production services, an integral form of communicating with the masses.

These services can decide how you want your products or wares to be seen to an audience of potential customers.  It is critical that several steps be taken when laying down the skeleton of your campaign.  This is called demographics and preplanning:

  • Finding the appropriate age range and other social orientations will predict the type of individual you will focus on.
  • When that is compiled, your professional video production services team will be properly attuned to fill the needs of the product.
  • Deciding how the product will be marketed and sold are the definitive actions that will make your company stand out from the crowd.
  • Will the ads be in a comedic tone, serious, straight forward?  These are the types of issues that are discussed and noted to create the perfect formula.

Moving Forward With Video Production Services

When Video Production Services then move onto the next phase, the method of selling is key.  Using state of the art technology, such as cameras, sound recording equipment and graphics, a true sense of aesthetic advertisement is achieved.  How this comes about is through the hiring of actors, the script being written to make a concise effort to explain what is sold and seamless editing after filming.

How you envision your company being received is all in the communication between video production services and yourself.  There may be a niche audience you are aiming for, or a broad spectrum; it all depends on to whom you want to market.  Video production services are obviously not only for the web, but span from television to mobile devices as well.

Into the Age of Mobile Devices, Video Adverts Begin to Flourish

Speaking of mobile domination, the current trend of streaming new media through phones and other web friendly hand held devices is an extremely popular medium.  Video production service provides a necessary element to keep your brand current, to inform the masses that your product matters.  Through flashy or discreet adverts, an artistic flair can connect your wares to a population that otherwise would not even pay attention.  It is an age where trends come and go, but having just one memorable ad can cement your company as a viable commodity for years to come.

The common lengths of current ads that stream on the Internet range from thirty to sixty seconds. How much information you can pack into that time frame is essential to keep your business afloat.  The attention spans of a digital community are what you are aiming to win over, so using the proper video production services to achieve that is essential.

So, what are you waiting for, millions of people are ready to see what you are selling.  Visiting our video production services page now to bring the people what they want: you.

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • Please provide your contact number so we can have a friendly discussion to get more clarity on your requirements. We're here to help and give you the best possible quote.
  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?