Video Marketing and COVID-19: How to Keep Your Audience Engaged

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video production in Singapore

The onset of the COVID-19 pandemic has caused governments to curtail business activities while cautioning citizens to stay at home as much as possible. As businesses scramble to adapt to the new normal, they are also forced to adjust their marketing plans to cater to a vastly different customer behaviour.

While many people find the current economic climate uncertain, many chose to continue their marketing efforts or they might find themselves struggling a few months later or when everything stabilises. Fortunately, even if your business has to make do with a leaner marketing budget, they can always rely on video marketing to deliver the kind of results they are looking for.

How to Make Video Marketing Work for You

If you are like most businesses, you’re probably wondering if you’ll have the funds to invest in video marketing at this point in time. If anything, the answer is a resounding yes. You have to remember that the business environment has changed dramatically and some marketing channels are no longer an option, at least for the time being.

Case in point: many businesses allocate as much as 30 to 40 percent of their marketing budgets attending conventions and trade shows. Since extensive travelling and mass gathering are restricted at the moment, it would make perfect sense to redistribute your marketing funds to other marketing channels. This is where video marketing comes in.

To enjoy the full benefits video marketing has to offer, keep in mind the following basics:

Replace trade shows with videos

Missing trade shows does not mean you should also miss out on the opportunity to connect with old and new customers. In lieu of trade shows, consider hosting an online version of the event. Start by creating and sharing powerful keynote speeches as videos. If this is something you’ll need help with, consider investing in the services of trusted video production companies as money well spent.

Stay in touch with customers

Since most people are staying at home, they most likely won’t find your silence golden. That being said, it would be wise to find ways to remind customers that your brand exists. If you’re like most businesses, it is also likely that you’re experiencing issues with suppliers and distribution channels. In line with this, it would be a great idea to create a video explaining why you can’t provide the same level of service they expect from you.

Other things you might want to share with your customers include:

  • How important the safety of both employees and customers are to you and how hard you’re working to ensure it stays a priority
  • Any changes that might impact any scheduled events or planned operations your brand has scheduled
  • Details of a flexible cancellation or refund policy to ensure the continued convenience of your customers

Keep prospects and customers engaged

With most people currently in the lookout for worthwhile video content to consume online, brands have responded by getting quite creative with their videos. For instance, gyms and fitness centers have been creating and sharing at-home workout videos while restaurants have been sharing cooking ideas online.

Lego responded by increasing the number of educational videos they’re sharing online in the effort to help millions of parents who are dealing with the challenges of home schooling. To make your videos engaging and powerful, selling your products or services does not always have to be the primary goal. You can also use your videos to connect with your target audience better and let them know you have their utmost good in mind.

Final Thoughts

Decades prior, many businesses once considered video marketing a luxury only the titans in the industry can afford. Thankfully, that is no longer the case nowadays. If anything, video marketing has become quite accessible, and yes, even affordable. In fact, a HubSpot survey revealed at least 92 percent of marketers consider videos as an integral part of their marketing strategy. 

Eventually, the world will be able to transcend this global crisis. When that time comes, you’ll most likely get a chance to do trade shows and conferences again. By then, it won’t be wise to consider placing your video marketing efforts on the back burner. If anything, video marketing is the only platform that will continue to produce the consistent results you are looking for many years to come. Now that’s one marketing channel truly worth investing in!

 

 

Top Secrets to a Successful Video Marketing in Singapore

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Whenever people post videos on Facebook or YouTube, they often ask themselves, “is it viral yet?” Releasing viral videos should not be the primary goal of your video marketing Singapore campaign. 

However, it seems that the term has exploded on the Internet. Many marketers have been hearing about viral videos and how a video can have a billion viewers in a span of a few days. 

As much as we want to have our next video to become viral, this however is not an easy feat to achieve. 

At Reelmedia, we follow the best practices to ensure that our video marketing Singapore campaign hits our objectives and will be able to steer our social media efforts forward. 

Here are some of our tips on how to create a more compelling, awe-inspiring, and actionable video marketing campaign.

Focus on the story and not the sale.

Successful videos or videos with more engagements from viewers are not geared towards sales because this is very annoying to customers. The video should be centered around a story and not on the sale. This same rule applies to content, so why not on video as well? Focus on the value you give to your audience.

Use the power of emotions--an appealing video opens up the viewers’ needs and hidden desires. If you are unsure if you’ll lose leads this way, then make use of a strategic and relevant call to action at the end of your video that will fit your video’s message.

Make the best 10 seconds of your video feature.

Your window of catching your viewer’s attention is 10 seconds or less. Most viewers would turn away from a video within 10 seconds or less so your next successful video should be short and to the point. It has to have an impact in the beginning. You need to get the gist of the story and manage expectations from the outset. 

You can start sparking your viewers attention by asking them questions and using teasers to get their attention instantly.

Make sure you are able to convey the value and answer their questions as to “why should I watch it?” 

Inject humour in your video.

Boring videos won’t get people to finish the whole presentation. However, in most corporate companies, having a funny video can be a big challenge and can be awkward. 

Think about this, when you watch a movie, what part stays in your mind or what videos do you want to watch? Of course we would want to be entertained, amused, and if possible, laugh. We want to feel enlightened and want a video that will leave us amused.

The main takeaway is not to feel pressured or constrained by your previous industry’s marketing tactics and do not try to emulate your competitors that have a stiffer tone and boring script. You need to stand out and come up with a funny and light-hearted video.

Optimise your video for SEO—tag it well!

There are many tactics that you can use to make sure the videos you have gets found easily in searches especially in search engines. The first thing you need to do to get the maximum SEO value out of your video is to have it hosted in your own domain. 

Another thing is to make your video easy to embed for sharing to increase the likelihood of getting inbound marketing links. Check also the video sitemaps. 

Since we want the video to be optimised for SEO, then make sure the descriptions are filled. This will allow Google’s search spiders to make sense of your video and be able to pick up the video’s content. So ensure that the video is tagged accordingly with relevant keywords and has a good description.

It’s all about educating your audience. 

Are you aware that about 65% of the audience learn via visuals? Educating your audience through videos is more effective and they can easily retain the information compared to just reading content. 

But the great thing with education is, it can be taught in different forms. The bottom line is to teach your audience how to use your product or service or perhaps share useful tips on how to make the most of it.

Or how about make use of the video through webinars? There are so many approaches to get an effective video marketing Singapore campaign for your brand. The trick here is to find your unique selling proposition, your unique voice, and the type of approach you have to get your video more effective.

If you want to launch a successful video marketing campaign invest in the expert help of Reelmedia Ltd. We have years of experience helping businesses successfully reach their digital marketing goals!

Key Reasons Why Businesses Use Videos to Reach their Business Goals

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Business exposure can help your business reach more customers. To achieve said objective, the help of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many took the opportunity to open accounts since they know that they can use it to broaden their reach significantly. Through the use of social media, videos can now help attract the attention of both existing and potential buyers. 

What’s more is social media makes it easy for you to direct your social media visitors to your website so they can find out more about your brand or the product or service you are offering. Another option is to use explainer videos or animation videos to deliver a message, introduce a new product, or present a new service. 

In addition, corporate video production can bring webcasts, which can be also used to keep customers on your website for longer period of time. This might not be common knowledge but as soon as a visitor gets on your site, it will take them less than 5 seconds to decide whether they want to stay or not. 

During this window of time, you can use the videos to effectively target vision and audio sensory stimuli to encourage your audience to keep browsing and stay longer. This will not only improve your your SEO efforts, it can also give your brand a great competitive advantage. 

Other remarkable ways video can help your brand include:

It Can Help Build Customer Trust

These days, corporate videos function more than just additional content on your website. With so many social media platforms now available, videos can also be used to get word out about your brand on various social media platforms. With a great online presence, it’s much easier for you to connect, engage, and establish trust with your target audience.

It Can Help with Employee Training

Many brands nowadays are already using videos to build and expand their customer base. However, videos can actually do so much more. In fact, it can also be highly beneficial for your employees. 

That being said, many companies nowadays are already using videos as training materials for their employees. Through videos, it will be a lot easier for employees to understand what the training is all about and what its purpose is.

It Can Help Improve Your Website Ranking

Through videos, you can dramatically increase the time visitors spend on your site. The longer visitors will stay on your site, the better as it will not only help your online marketing efforts, it can also help increase trust.

What’s even impressive is the longer visitors stay on your site, the better it is for your website ranking. Unknown to many, it can actually signal search engines like Bing and Google that your site has good content to offer. Research shows that you’re 53x more likely to show up on Google’s first search page if a video is embedded on your website. 

To Connect More with Viewers 

People love to spend their time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activity now is being spent watching videos. In addition, many social media users prefer videos because they are entertaining and easier to consume.

If you need help with video production, Reelmedia Pte. Ltd. can be your best ally. We are known in Singapore for delivering quality video production solutions and we have been helping businesses reach their digital marketing goals for many years now!

How to Take Advantage of Your Video Marketing Strategy?

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Many brands now rely heavily on video marketing. While using videos to promote a brand is not exactly new, there are key factors to take into account nowadays when creating videos. Case in point: unlike before, there are several social media platforms now available where you can post your videos.

So how do you create a video marketing strategy that can help you maximise and enjoy all the benefits this amazing marketing tool has to offer? Start with the following:

Use user-generated content

While marketers are great storytellers, customers can be more effective in convincing others to buy a product or avail of a service. By showcasing how your brand can help solve pain points, user-generated content or UGC is considered more powerful than conventional marketing videos.

Get your hands on some valuable user-generated content by encouraging and asking your customers and fans to make one for you. You can also encourage them by hosting contests, giveaways, or other activities that can incentivise their participation.

Another effective option would be to ask them to take videos, photos, or share content on their social media accounts about how they use your product or service or what they love about it. 

Undoubtedly, UGC is far more convincing that traditional video advertising. What makes it even better is the videos can be easily shared through social media platforms, landing pages, and even marketing emails.

Have a clear message

Video are perceived by many as some sort of departure from traditional marketing. Others also see it as a way to test out a branding refresh. However, for the videos to be very effective, it is crucial that the target audience knows and clearly understands whatever message it is that you’re trying to convey.

In a study by McKinsey and Company, it was revealed that companies with consistent branding are 20% more successful than those without. For instance, if your videos are on YouTube or on other social media channels, they should link to your site or a landing page, with clear, on-brand messaging that’s unified across all channels. 

If the viewers see that your video marketing communications are different from what they are seeing on Facebook, others can perceive it as a poor reflection of your brand. As a result, it could hurt your campaign rather than help.

Have your videos optimised 

Depending on the platforms you decide to launch your campaigns on, you will need to see to it that your videos are optimised for it to get as much engagement as possible. For example, posting shorter videos on Facebook is considered more ideal.

You also need to upload videos directly to the Facebook channel and add captions. For YouTube, you need to wait about two weeks after your video launches before making any tweaks.

Optimising videos for Twitter means finding the balance between fine-tuned targeting–from interest to keywords to device–and not over targeting to make sure you can easily track which campaign is performing best.

If you need help with video production, Reelmedia Pte. Ltd. is your go-to! We are known in Singapore for delivering quality video production solutions. Let us know how we can be of help!

Effective Video Production Tips to Drive More Views

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With video content dominating a huge percentage of internet traffic, there's no doubt that it's an important ingredient in your marketing strategy. That’s why some companies even hire a corporate video production company just to ensure that they’ll produce a quality video. 

The challenge is to convince your audience to watch the video and not drop off before it's finished. In order to do so, you need to produce a video with a remarkable content. It should have a valuable information, production quality, and presentation that’s worth every minute of your viewers. 

The more minutes or seconds you add in your video, the harder it will be to convince your viewers to sit through it. In most cases, viewers will stop watching and drop everything off. So how do you wing it in this competitive industry? How will you prepare to produce a remarkable content? How can you make sure that your audience will watch your video?

You cannot expect to produce a successful video if everything is done unprofessionally. Last minute planning and production will also produce a sloppy material. Keep in mind that time is very important, so it will best not to waste it complicating every line and scene. 

Before you start the project, you need to know exactly what you want. The keys are to be prepared and organised as you plan, execute, publish, and promote your video. Here are some helpful tips to help you get started:

Invest in your video

Invest not just in money but in time and effort as well. While there are a lot of tools and materials available online to make your work a lot easier, this does not mean that you should take the easy route. Do your homework and know what’s popular among your target audience. Do a survey if necessary to ensure that your viewers will find your content interesting. 

Plan everything out 

As mentioned, planning gets you closer to the end result that you want. Before everything else, research, create a storyboard, and write a script. This way, it will be easier to check whether you are headed in the right direction as you progress in your video production. 

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have high standard when choosing your materials and actors. Remember that these actors will be the face of your brand so they have to do their roles justice.

Choose an appropriate location

The audience will know if your video was shot in a make shift studio. They pay close attention to detail to see if video producers are worth their time and money. Therefore, it will be best to shoot videos in a place that is appropriate to your script. 

Don’t do it on your own

Have a team of staff who will help you in this project. Survey your employees or colleagues and find people who are interested or have the passion in video production or video editing. People who are into these kinds of projects will have fun helping out and will not see it as an additional task on their queue. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. Visit their website for more details about their services. 

The 4 Key Factors You Need for Video Marketing Success

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corporate video production in Singapore

It’s no secret that corporate videos are a great tool in modern marketing. You can use it to advertise your brand or introduce a product or services. It can reach a wide range of audience whether you share it on your website or on social media. 

Just make sure that you are using the right elements of corporate video production to get the results you are aiming for. With an effective video marketing, you can create a lasting impression to your audience and make your brand stand out. 

These are also reasons why a lot of advertisers want to know the key factors in creating an effective video marketing. Whether you want to make a sales video or an explainer video, read the next paragraphs below for some tips and tricks.

Identify the Right Target Audience

It can be hard to produce a video if you don’t know who you are making it for. While almost everyone has access to the Internet and can watch your video, not all of them may be interested in your content. 

One of the most crucial steps in corporate video production to is identify who you target audience is in order for you to tailor your video content to their profile and needs. It will be easier to gain viewer engagement if you know the right demographics of your audience. This will help you connect with them and speak their language. 

Work with a Reliable Staff

Maybe you did an online research for a corporate video company or a sales video producer who is well known in the industry for their skills. Whether you choose to hire or work in-house, remember that hiring a team of staff for a video production can make a huge difference in the success of your video marketing. 

These companies and producers are skilled and experienced in turning ideas into reality. Be sure to communicate with them properly so you can achieve your goals. Discuss with them how you want to accomplish your goals and allow them to use their expertise to realize your ideas and use their creative twists.

Look for the Right Background Music

Music can make or break your video. It also brings a huge difference on how the audience will perceive your video. Observe how existing videos affect you emotionally when you watch them online. 

Some would make you want to keep watching the video and others may not. By having a well-thought out video and an appropriate sound, you can make an emotionally stimulating video. So before you share that video online, watch it with your team of staff first or with friends. 

Try to ask for their opinions on how you can improve it. See if the video made them feel inclined to avail of your product or learn more about your brand. If so, then you are on your way to having a successful corporate video.

Focus on Your Audience

To produce an effective video, bear in mind that viewers are watching for no other reason than to find a solution to their own problems. They are not there to find out about your brand’s goals or to see just how many products you have sold. So make sure to give them a content they can relate to and show them how your brand can solve their problems.

If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

Video Marketing Tips: Ways Video Can Help Improve Your Marketing Strategy

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Everyone has heard the statement “content is king.” It is a great way to attract, engage, and then convert your customers online. However, it is also important to consider how the content is presented to the audience. 

Currently, video content is clearly one of the most effective ways to reach your audience. Whether you plan to use corporate video or explainer video, this type of content should be a part of your marketing strategy.  

Video Marketing Insights for Your Marketing Strategy

If you need more convincing as to why you should use video marketing, this State of Video Marketing Report for 2018 will convince you. This report provides some useful statistics on the effectiveness of using video production in businesses. Here are some of the insights that will convince you to add video to your marketing strategy.

  • 72% of consumers prefer watching a video to learn about a brand, product, or service than read about it
  • 97% of marketers says that video has helped them increase user understanding of their product
  • 76% of marketers says that video helped them increase sales
  • 80% of marketers say video has increased dwell time on their website
  • 95% of consumers prefer to watched an explainer video if they want to learn more about a product or service

Ways to Use Video for Your Marketing Strategy

The statistics mentioned above show how effective video is becoming to have a successful marketing strategy. If it has already convinced you, you may be asking yourself how you can use video to promote your brand. Here are some ways for you to do it:

Website – if you want to reduce your site bounce rate, you can use videos to engage your audience. You can use an explainer video to help your audience better understand your service or a welcome video that visitors can use to learn more about your brand.

Social Media – this is one of the most common ways for you to use a video. Most brands with social media accounts share videos online. As compared to other type of content videos are engaging and the social media platforms make it easy to watch and share them. 

You can use the video for paid ads or promotions on social media platforms such as YouTube, Instagram or Facebook. This will help broaden your reach and even maximise your marketing efforts. 

Blog – another popular way to share your video content is through blog. Why limit yourself to just sharing it on social media if you can also embed it in on blogs? Videos can strengthen your blogs. For example, you can use an explainer video for your “how to” blogs to better inform your readers about your brand. 

Newsletters – just like social media, newsletters let you get the video in front of the right audience. You can do this without even waiting for them to look for the on their own. Adding a video that supports the theme of your newsletter can even reinforce the topic. People are more likely to watch a video to better understand something that they have read about.

If you need help with video production, one company that can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

How to Tell Stories through Video Marketing

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Without a doubt, video storytelling has become a popular trend these days. Social media platforms such as Instagram and Facebook have embraced it as well. Since everyone is already using it to reach their video marketing goals, the challenge has come down on how to keep up with the competition. 

In fact, most viewers have come to expect videos as a way of communication. We no longer find it as a surprise if we see an explainer video from the brand we follow. 

According to a 2014 survey by Levels Beyond, 40% of consumers now prefer watching a brand video as compared to just reading the same information. This survey gives brands an awesome opportunity to tell their brand story share their new products or service in a compelling way.

Video Marketing is Here to Stay

Video marketing will continue to be a great way for brands to build a connection with their target audience. They can use it as their medium to have an emotional connection with viewers. Aside from the fact that videos are visually stimulating, it also creates an emotional reaction from the viewers. 

This happens when your target audience sees a video or watches a story. When this happens, their emotions can begin to mirror what they watch on screen. This is the same physical reaction that happens when you watch a scary movie.

Videos Can Create Customer Satisfaction

Social media allows consumers to easily review your product or service. The worst part for brands is that these days, it’s hard to identify real reviews from fake ones. that’s why we trust our friends and families when it comes to reviews of whether a product is good or not, the movie is interesting or not, or the new restaurant has good food or not. 

This forces brands to be extra careful with their reputation by ensuring they offer quality service and manage reviews the best way possible. As a brand, you can even use your own story of satisfied customers. Share their opinion regarding your brand, what they have to offer, and how it has resolved their problems in life.

The Video Needs to Stand Out

If the video is indistinguishable from the rest of its competition, then it will not be as successful as you wish for it to be. The corporate video needs to uniquely represent your brand if you want it to help you to stand out among other brands.

The Video Should Connect with Your Audience

Emotional connection helps elicit emotional reaction from the audience. It drives purchasing decisions so you want this strategy to be a formula in your corporate videos. 

It Should Solve a Problem

To really establish a connection with your audience, you have to make the content of your video relatable. Some of the best brand stories are driven by the desire to solve a specific problem your target audience are struggling with.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Easy Steps to Develop a Video Marketing Strategy for Small Businesses

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Corporate video production in Singapore

Video creation is no longer new for the big brands. They have been doing it long since everyone was still using traditional marketing strategies. However, with the availability of modern marketing tools and techniques, even entrepreneur and start ups can create and promote video. 

Video marketing has recently become one of the easiest and most effective ways to promote a brand, get leads, and gain sales online. With it’s current popularity, it appears to be a trend that is built to last.

Everyone has been using video marketing that is has become an essential part of marketing strategies. If you want to develop your own video marketing strategy for your startup, here are steps to keep in mind.

Assign the task to resources

Whether you are making a short explainer video or a lengthy documentary, you need to have people who will help you realise the project. Big brands have the budget to hire video production companies. 

If this option is not in your marketing arsenal, assign the tasks to people who have the time and is committed to help you. Keep in mind that video marketing is not a one-time production thing. You need to be consistent to keep up with your competition and keep your customers interested. 

Target the right audience

If you already have a customer base, look at their profiles carefully. How will you describe them? Is there a way for you to categorise them? What pain points do they have? Can you solve these pain points? 

Answering such questions can help you build a foundation on what type of audience you are going to target. It will also help you analyse how to best reach them and to communicate your message to them. 

Study your competition

Aside from your audience, you also want to take time researching on your competition. Check the amount of loyal following they have, and how they are communicating with them. What will you do to improve the way they engage their audience? Can your product better solve the audience's problem? 

If your competition's profile isn't enough, you can always ask questions to existing and potential customers to get to know them better. 

Value over sales

The message of your content should always revolve around how you can solve your audience's pain points not on promoting your products. While it’s important to explain to them who you are and what your products can do, you need to start by creating a relevant story behind it. Keep in mind that most consumers identify with other people they see on video not objects. That's why it's important to put a face to the brand.

Choose the right platform 

Once you get to know your audience, learn where they usually spend their time online. That is where you want to run your explainer or sales video content. Whether they are using Facebook, Instagram, or LinkedIn, take advantage of their platforms ad services to reach your audience. For example, Facebook has many helpful features designed to support your video marketing efforts. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

New Video Marketing Trends You Can No Longer Ignore

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Many brands now resort to video marketing to reach their marketing goals. If you look at social media, websites, and search engines, videos are everywhere. It is no longer an option. In fact, video 81% of businesses use videos as their marketing tool. In 2019, this number is expected to increase by 87%.

It is also expected that videos will dominate the Internet in the coming years. Thus, you want to make sure your content stands out from the rest of the videos other brands competing for your target audience’s attention are producing.

One of the key steps to do this is by keeping up with the trends. It is an actionable way for you to grab and hold your audience’s attention. If you want to ensure that you will make the most of your corporate video production, make sure you are up-to-date with the current trends customers love.

Artificial intelligence

Artificial intelligence or AI has a lot of benefits–it can search patterns, analyse consumer behaviour, utilise data, and even get data from websites. These benefits can help businesses to understand how their potential and existing customers find their preferred products and services. Businesses who will adopt AI will likely enjoy benefits like saving on cost and accelerating growth.

Chatbots

We’ve seen a lot of chatbots before but it will continue to be an important part of the digital marketing arena for many years to come. This technology uses instant messaging to let you chat real-time with your existing or potential customers. A lot of consumers now use chatbots to get answers to their inquiries. 

A few years from now, it is expected that chatbots will help businesses to save over $8 billion annually. This is especially true for businesses in the healthcare and banking industries. These days, customers prefer chatting as they can do it wherever they are and whenever they want. 

Chatbots are also responsive, instant, and can accurately recall your buying history. Plus, they never lose patience. They serve as virtual assistants that help ensure great and consistent customer service. This gives businesses the luxury to focus on other important tasks.

Programmatic advertising

Programmatic advertising is the process of using AI to automate ad buying. This way, brands can target more specific audiences. This automation is fast and efficient so you get lower customer acquisition costs and improve conversions. In fact, according to eMarketer, programmatic advertising is quickly changing the face of digital advertising to the point that about 90% of US digital display ads will become programmatic by year 2020.

Personalisation

If you want your marketing strategy to be unique, you need to customise and personalise your marketing strategy. This means you need modified content in your emails, corporate video production, social media, and more. Through consumer behavior such as clicks and purchase history, you can easily personalise your content.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality corporate videos and helping businesses reach their digital marketing goals.