As of 2017, a whopping 74% of all web traffic is attributed to videos. Impressive, right? Considering its massive clout, you’d assume all businesses are taking advantage of all the benefits video has to offer. 

Surprisingly, at least 31% of brands and businesses have yet to add videos in their marketing arsenal. Why? Because they believe many of the video myths they come across!

Video Marketing: Myths and Facts

To ensure you don’t miss out on all the amazing benefits video has to offer, we’ll discuss some of the most common video marketing myths and the truths behind them:

Myth #1: Video marketing is too expensive

Definitely not true! If anything, video marketing can be quite affordable. After all, corporate and marketing videos don’t necessarily have to be grand projects with special effects and famous celebrities. Most of the time, they are not and they don’t have to be.

Just ensure you know what you want and you have a clear vision of how you want your videos to come out. Once you have that key factor figured out, look for a video production company that can help you deliver your vision within your budget.

Myth #2: You need to be tech-savvy to produce awesome videos

Nothing can be farther from the truth! In fact, you don’t even necessarily have to do it. Nowadays, you can easily find topnotch video production companies with just a few clicks of the mouse.

Don’t let your lack of technical know-how stop you from giving video marketing a go. As long as you have a trusted video production company working for you, you can rest assured you’ll be able to present a video that truly delivers.

Myth #3: Videos are useless unless they go viral

Sure, it would be awesome if your videos go viral. But do they necessarily have to go viral before they can be considered a success? Definitely not!

We’ve all seen those viral videos on YouTube. Of course, it would be great to have millions of people watch your videos and see your content. However, that’s something that’s really beyond your control.

What you should focus on is creating a video that truly embodies what your brand or business is all about. When it comes to marketing videos, conversions matter more than views. 

Even if you have a viral video, it won’t do much for your conversions if it’s only viewed by people you are not targeting. You are better off having lower views as long as they are highly targeted ones!

Myth #5: Nobody will be able to find my videos

Given that you optimise your videos accordingly, you can rest assured it will find its way to your target audience. Remember that YouTube is now the second largest search engine in the world after Google. 

Understandably, YouTube attracts millions of viewers each day and some of those viewers are looking for the kind of content you have to offer. In fact, many Internet users reveal they would rather watch an explainer video than read an article about it!

Myth #6: Videos are not versatile

It’s common for business owners and entrepreneurs to think that videos are only good for lead generation and nothing else. That’s one huge misconception! The truth is videos are considered one of the most versatile marketing channels available. 

You can use your videos to:

• Educate your target audience
• Establish trust and authority
• Build an email list
• Share tips and tricks of the trade

Myth #7 You won’t be able to track your ROI with videos

Tracking ROI is considered a must for any marketing campaign. While YouTube will only provide the basics (number of views), you should not let that stop you from producing videos for your business or brand.

The trick is to use a video enablement platform so you will have access to all the information you need. Some of the things you can capture include:

• The amount of time people spent watching your video
• Which parts they rewatched
• Which parts they skipped
• What they did after watching your video

Those are just some of the data that can help you track your video’s ROI. Not only that, those data can help you fine-tune future videos to ensure they will generate a better response. 

Myth #8 You have to be at pro at writing video scripts

This is one of the many fears brands have about making videos. However, this should not be a concern as this is something you can easily delegate! If you already have a vision in mind but you don’t know how to deliver it accordingly, this is something your video marketing company can easily take on!

Just let them know what you want and they can create the perfect script that will effectively deliver the message you want to convey. The idea is to just let your chosen video production company know what your vision is and ask them how they can help you make it happen.

What are You Waiting For?

If you are not using video marketing right now, you should be! There is absolutely no reason to wait as you are only delaying your success. Let go of those misconceptions and get in touch with us. We can help you bring your vision to life and it would only be a matter of time until you enjoy the success you are looking for!