Startups need all the help they can get to grow their business and generate profit. Besides having a valuable product or service, they also need to invest in creating a sound marketing strategy. Without it, it can be challenging to compete with the big brands in their chosen field. Good thing there are many ways for brands to promote their products and services.
They can either choose to promote it through traditional or modern marketing strategies. One of the most popular strategies today is video marketing. Many brands now use video to reach out to their audience. If you are wondering how to make the most of this marketing strategy, here are some ways you can look into.
Live videos are becoming a trend. Social media users now enjoy posting ephemeral or short-lasting video and photo content. Snapchat started this trend and it quickly became such a big hit. This is also the reason why Facebook and Instagram added this feature to their own platforms.
Many brands are also starting to use it as it is a very simple and affordable way to promote products and services. All you need is a high-quality mobile device to help you show an event or the backstage of your startup—no need to spend on video production.
These videos can also help you get the followers by using hashtags. Live videos also reveal the human side your brand. This is very important since customers tend to trust people as compared to a name of brand or companies. Therefore, live videos are a great way to build a bond between you and your audience.
If you have a new brand to promote, your goal may be is to present company and your products to a bigger audience. You can achieve this through product reviews. The video can just last up to 3 minutes since many viewers have a short attention span. Make sure you go straight to the point and let the subject of your video mention how your brand can help them solve their problems.
Word-of-mouth has been one of the most effective ways to market a brand. In digital marketing, word-of-mouth can be done by making testimonials of real buyers who are describing how your services have benefited them.
This type of content appears more realistic and relatable. You can do this either by shooting professional testimonials or asking your followers on social media to send you amateur clips.
While you cannot guarantee high quality videos, user-generated content is more appealing to consumers. This is because user generated content doesn’t appear scripted. Instead, it shows authenticity and indicates that you have a strong base of loyal customers.
Social media influencers is another powerful marketing strategy. Find an influencer who share the same values as your brand. He or she should also appeal with your target audience. Reach out to this influencer and collaborate with them to support your marketing campaign.
Many influencers have a wide base of followers which you can use to approach a brand new group of potential customers.
If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals.