When it comes to marketing, you will encounter many standard tools that marketer use just to increase ROI and conversion rates. While having a beautiful website and quality content can give your business a great boost, you still need to continuously improve your page with new updates. People will keep coming back for more information once they see that you regularly update your website. So what tools can you use to further increase your conversion rate? How can you attract more customers and convince them to maintain their subscription to your website?
There are many conversion tactics that many businesses are using to increase their conversion rates. One of which is explainer video. It is a short video that is used to tell a story about a company’s history, mission or vision, new products, new services, and a whole lot more. You can either use hand drawn, clay, or digital drawings to produce once explainer video. No matter which type you choose, they are sure to give your business a better way to convey your message to your audience. So why is explainer video so effective in boosting your sales? Here are some of the best answers:
1. It can easily grab your target audience’s attention
Studies show that the attention span of an average person only lasts up to 8 seconds. This shows how short your time is to capture your audience’s attention. If after 8 seconds you do not sound interesting or entertaining to them, you might risk losing their focus, leading them to skipping your video or going to a different website. So don’t waste that first 8 seconds to convince your audience to buy your products or love your branding. Engage them into learning more about you buy watching the entire video and taking the next step your desire.
2. It offers clear presentation
Whether your target audience visual or audio learner, explainer video can still grab their attention. We all know that a persuasive content is good so imagine how effective it will be if we tie it up with good text, speech, and graphics. You will be able to communicate more clearly with your audience. Since an explainer video has to be short, you are forced to compress your content into just 60 to 120 seconds. This means that you will only discuss what needs to be heard by your audience. Your marketers and video production team will also find the best ways to concisely and simply convey the benefit of your services or products.
3. Better chances of being shared
Since explainer videos are more entertaining and less dragging, your viewers will more likely to share it than just plain articles. Once it is shared, it also has better probability of attracting leads to your website. This means better conversion rates for business. Your viewers will eventually become your customers and then promoters if you give them valuable content through videos. If your customers like your branding, products, and services, they’ll more likely share your explainer video on their social media like Twitter, Facebook, or YouTube. This allows you to easily spread the word about your business without even lifting a finger.
So go ahead and start planning your next explainer video. You’ll never know how much number of customers it can reach in just one day. Share it to your social media sites and let your clients help you the right leads for your business.
Need help with creating explainer videos? Contact Reelmedia Pte. Ltd to find out more about how they can help make an exceptional video today.