There’s no doubt that having a strong and effective video content helps brands reach their target audience and engage with viewers. Many iconic companies produce their own video content.
The results that they are getting serve as proof as to how effective this marketing tool is in establishing their brands. This also allows them to spread their brand messages to a new or existing audience.
Unfortunately, there are video production marketing teams that don’t always get that same level of success. What's worse is that sometimes, the video they produce does more harm than good. If you don't want your next video to cause you to lose existing clients or deter new ones, you’ll surely find this article very beneficial.
Whether you have a new or already established brand, you can take advantage of the benefits that video marketing can provide. All you need to do is avoid some of the most common mistakes committed by those who try video marketing. By avoiding them, you’ll be well on your way to crafting something that will truly captivate your target audience.
Common Mistake #1: Unclear Marketing Strategy and Planning
Planning your marketing strategy is like creating the blueprint of your whole video content. Without it, it will be hard for you to track the progress and success of your video marketing.
During the planning stage, you need to identify the type of video you are about to make, who your target demographic is, and the results you want achieve. Just like your other marketing campaigns, your need to plan your strategy and then make it happen.
Common Mistake #2: No Proper Branding
With all the video content circulating the Internet, branding can help warrant that people will recognise your brand after seeing your video. If they can’t recall the name of your company or the name of your product, your video marketing campaign is deemed a failure. Your video needs to promote your brand and clearly communicate the benefit it can provide.
To create proper branding, make sure your video has your brand logo, website URL, and any other information indicative of your brand. It should be prominently visible in the video so it will be easier for the target audience to remember your brand in case they are looking for something your brand is offering.
Common Mistake #3: Not Having a Clear Message
If your video contains too much information or delivers different messages, your audience might not get a clear message of what you want them to do at the end of the video.
The last thing you want is for them to feel that your video gave them nothing but information overload. As a general rule of thumb, aim to create a video should that sends out a clear and single message.
Common Mistake #4: The Video is Too Salesy
One of the reasons why people skip video ads is they don't like being enticed to buy something. Too many businesses make the mistake of creating videos that are too salesly or videos that feel like commercials on television.
That’s simply not the way brands use video marketing these days. To succeed in video marketing, you need to focus more on telling a story or solving a problem as opposed to getting sales.
If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.