As a business owner, one of your goals may be that you want your brand to stand out. However, the problem is that your brand is not alone in this goal. Whether you are selling a product or a service, you are facing the same challenge.
Now how does one get their message out there? What are the ways to define who you are or hold your customers’ attention? One of best marketing tools right now is video.
Low customer traffic
Are you getting low traffic on your website? Do you wish to have more followers or likes on social media? Maybe you want to consider creating a video marketing strategy for your business.
According to statistics a marketing video will greatly increase online visibility of websites and can drive more action on social media. You can use it emotionally connect to your viewers and convince them to visit your website or follow your social media profile.
Customers don’t understand what you offer
Even if you already have customers, if they’re not fully aware of what your brand is about or what it offers, then it will be hard to sell your brand, products, or services. Even though you have deliberately spelled it out all there in your product’s packaging or site, some may still be confused of your branding.
This is a perfect opportunity to use video marketing to your advantage. Explainer or corporate videos can serve as a platform for your product pitches. You can show tutorials, illustrate product demonstrations, and educate your customers on the product before they buy.
You need to expand your reach
You can use animation video to portray your brand persona since it can easily incorporate, logo, and other marketing concepts you’ve already been using before. The animation can even have a voiceover actor that fits your audience type so you can make it more relatable. With a good quality animation video, you can build trust and portray your business as a reliable one.
Website is not ranking well online
Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about.
You want something new to offer to your followers
We all know by now that social media channels are great and effective avenues to engage audience with videos, be it an animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends.
This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.
If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we can help you reach your digital marketing goals.