As a business owner, one of your goals may be for your brand to stand out. But if you are competing with tons of brands how do you win the competition? What are the ways to define who you are or hold your customers’ attention? One of the best marketing tools right now is video and below are some benefits it offers:
- Low customer traffic
Are you getting low traffic internet on your website? Do you wish to have more followers or likers on social media? Maybe you want to consider creating a video marketing strategy for your business. According to statistics a marketing video will greatly increase the online visibility of websites and can drive more traffic on social media. You can use it emotionally connect to your viewers and convince them to visit your website or follow your social media profile.
- Customers don’t understand what you offer
Even if you already have the customers, if they’re not fully aware of what your brand is about or what it offers, then it will be hard to sell your brand. Even though you have deliberately spelled it out all there in your product’s packaging or site, some may still be confused about your branding. This is a perfect opportunity to use video marketing to your advantage. Explainer or corporate videos can serve as a platform for your product pitches. You can show tutorials, illustrate product demonstrations, and educate your customers on the product before they buy. With this, not only will they have more confidence in your product but they all be better able to use it well and to give it higher online ratings.
- You need to expand your reach
You can use animation video to portray your brand persona since it can easily incorporate, logo, and other marketing concepts you’ve already been using before. The animation can even have a voiceover actor that fits your audience type so you can make it more relatable. With a good quality animation video, you can build trust and portray your business as a reliable one.
- The website is not ranking well online
Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about.
- You want something new to offer to your followers
We all know by now that social media channels are great and effective avenues to engage an audience with videos, be it animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.
Frequently Asked Questions About Corporate Video Production
If you are already convinced that you will create a video for your marketing strategy, you may be having questions about how to do it. We’ve listed down frequently asked questions and have answered them as well.
- How to identify a target audience?
To nail the video production project, know who you are this video for.
Define your target audience and speak to them. Having a general appeal is nice, but paring down your strategic approach is nicer. Be very specific about how your company or product will improve the life of your target consumer. Give your ideal client a name and backstory, and tailor your message to the character you’ve created.
- Should we hire a professional corporate video company?
Some may choose to do their corporate video on their own or with the help of their staff. But if you want to make things a lot easier and to ensure your video will be a hit, you can always hire a professional corporate video company. Doing so will save you all the trouble of looking for resources, doing trial and error shots, and renting tons of equipment. With a professional team, they will give you the resources you will need to produce a quality video. They can even share their ideas and insights on how you can improve the video’s content by adjusting your script, lighting, editing, or logistics.
- How to create an effective script?
When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them. However, be sure to tell your story by showing off what your brand, product, or service can do for your consumers. With a corporate video, it has to be very visual to create convey a great deal of information in just a few seconds or minutes.
- How to connect with your audience?
No matter how great your story is if it's not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.
Four useful tips to save money on corporate video production
Let’s admit it - corporate video production is an important ingredient to any effective marketing strategy. This marketing tool can help you engage with your audience. Moreover, video content can help you to create a natural form of communication between you and your prospective clients.
However, there are still many businesses having doubts about whether they should use corporate video production or not. One of the many reasons why they prefer not to is because of the budget.
For the average business owner, the budget needed for a video production can be daunting. This can even hinder some from using video as a marketing tool. But the truth is, corporate video production is a cost-effective solution to any brands developing a marketing campaign that will bring them good results.
But if you want to save money while reaching your marketing goals, here are some tips to save money on your corporate video project:
Set a budget
Just like any other marketing efforts, the first step in any video production project is to set a budget. The good thing about video production is that you can scale it up or down depending on the budget you have.
The moment you already have a budget set; the next step is to map it out. If this is your first time to produce a video, keep your budget under control. On the other hand, if you’ve already done video production before, then ask yourself some qualifying questions. Here are some examples:
- Should I hire freelance videographers or work with a corporate video production company?
- Do I want live-action or animation?
- Does my project need a professional script?
Planning ahead will help avoid cost blowouts. Good planning is the best way to avoid unexpected expenses in production. Without dedicating enough time or budget to planning the video production, you will encounter delays and oversights during the shoot. These problems could mean expensive overtime, additional filming or even additional costs in a post.
Consider long-term business plan
One of the many reasons to pursue a video production marketing strategy is to remain relevant to your customers. While this strategy is effective, the production must be handled cautiously so it aligns to your long-term goal. Video needs a lot of time to produce and could even have a longer shelf life. Therefore, referencing current or upcoming events will only shorten the shelf life of the production.
Maximize your resources
If you have resources such as a staff who’s good in scriptwriting, access to locations, or you have an existing studio in your office, consider using these resources for filming. With these options, you can avoid paying for a host of expensive resources. If you don’t have access to these resources yourself, keep expenses to a minimum.
Stick to the agreed plan
The moment you commit to a making a corporate video, your company will need to make thousands of decisions to turn that concept into reality. During production, every change you make could cost you time and money. Therefore, you want to keep all these changes to an absolute minimum to avoid exceeding your budget.
How to Make Your Video Marketing Strategy Fool Proof
If you are already investing in a video marketing strategy, you have to make the most of it. Want to make it fool proof? Here are some tips you want to keep in mind:
- Focus on having an awesome script
Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider or not one of your employees. This way the scriptwriter can explain it in a way that any type of viewer can understand, whether the viewer already has an idea of who you are in the industry or not.
- Work with professionals
If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing about your video’s script.
- Keep it short
If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. Keep all the lengthy details to your blog or about us page. Use the explainer video to get people interested and leading them to take the next step. As a rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.
- Highlight the benefits
Remember that your audience is watching the videos to be educated or to get solutions to their problems – not to learn about your company or promote your business. Therefore, you need to focus on showing them the benefits they can get out of your product or service. Instead of discussing how many great features your gadget offers, mention how your device will help them live better. Make it more relatable and avoid drowning your audience with information that they will not easily understand.
- Make it unique and memorable
Everyone loves to be entertained, whether he is the CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping its viewers entertained while introducing your product or service. The positive mood makes it easier to connect with your audience and it will also help them easily remember your business. If the video is effective, they might even share it with their friends, giving you more potential clients to reach.
Let Reelmedia Pte. Ltd. help you create a video that your target audience will surely love. Ask about our video production services today for more information about their services.