If you are a small player in the business world, you’ll need all the help you can get if you want to steer your business in the right direction.
The good news is, granting they are used accordingly, corporate videos can become your brand’s most invaluable ally.
With today’s modern world becoming increasingly connected, conventional marketing methods have taken a backseat and visual-rich methods like corporate videos have taken over.
Fortunately, you don’t have to be Stanley Kubrick or Steven Spielberg to create a powerful corporate video that truly delivers.
Nowadays, you have the option to leave this task to the expert hands of a competent video production company.
However, even if you will not be creating the corporate videos yourself, your insight will still be necessary.
To ensure your corporate video will accomplish all your goals, below are some of the essentials you need to keep in mind:
- Ensure you have a crystal clear plan in mind.
To clearly determine the kind of corporate video you would like to make, you first need to know the message you would like to convey.
Figure out what your message is by answering the following key questions:
- Would I want a general introduction to the products / services I am offering?
- Would I like to promote a new product / service?
- Do I have a “special offer” I would like to highlight?
- Would I want a video that explains how my products / services can make the customer’s life happier, better, and easier?
- Do I want to emphasize my brand’s reputation and experience?
- Would I like to convey how customers feel about my products / services through reviews and testimonials?
- Ensure you are able to highlight your edge over the others.
For many brands, corporate videos are considered one of the most effective ways to showcase their products / services and the ways they stand out from the rest.
Fortunately, contrary to popular belief, showcasing your products / services will not entail high-pressure marketing or a savvy Hollywood production.
If truth be told, corporate videos will work best if they focus more on how your products / services can benefit users as opposed to hype or sales.
Moreover, it would be best if your video will show your customers that your company is run by people who share the same values and beliefs they hold dear.
- Ensure you pick the right setting for your video.
If you are involved in the restaurant business, consider capturing your chef in action.
If you are in the service business, you can show one of your employees visiting a customer donning the company uniform that bears your brand’s logo.
Keep in mind that for your corporate video to be effective, it should reflect the type of business you are in.
That being said, at all times, make it your goal to present an image that’s congruent to your business as well as something that your customers can easily remember.
- Ensure your video shows your customers what makes your brand great.
Why should your customers choose your brand over all the others offering the same products or services?
Answer this question clearly by showcasing what makes your brand the best at what it does.
Show your customers how your brand is unique and why is it the best option available at their disposal.
Showcase your achievements.
Highlight your accomplishments and track records.
You can even throw in some positive feedback and testimonials from happy and very satisfied customers.
The more you are able to highlight what you can offer, the more effective your video will be.
- Ensure you incorporate a call-to-action in your video.
To help warrant your corporate video delivers the results you are looking to accomplish, a strong call to action statement should be included.
For starters, your video should direct the viewers to your site or encourage them to know your brand more.
Make no mistake about it, a well-executed message can give you more than just massive site traffic.
More importantly, it can also lead to more sales and conversions.