The process of creating a marketing video is not easy. The video has to be relevant and of great quality for you to engage your target audience and create a compelling online presence. For some companies, they even hire video production agencies in order to make sure they produce an efficient and effective video marketing campaign.
If hiring another agency is not an option yet but you want to leverage your marketing video, below are some tips you need to keep in mind.
Know what you want to achieve
Having a clear vision of what you want to achieve will help make the process of corporate video production a lot easier. Just like any other tasks, your video production should start with understanding what you want to achieve.
Ask yourself whether you want to introduce a new brand or service to your audience, drive traffic to your website, or increase brand awareness. By completing this step, you will have a clearer picture of how to take the next steps and eventually get the outcome that you want.
Target the right audience
After knowing your goal, you should also understand who your target audience is. Your target audience for your previous campaign may not be the same as your target audience for your new video marketing strategy.
Therefore, you need to research about who your audience is first to have an idea on how to target them. This will help you understand which social media platform they use and what type of content they usually enjoy watching.
You can also check if they follow influencers or at what time they often use their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it.
Check your previous marketing strategies
A good way to improve your next marketing step is by learning from your previous video marketing strategies. Assess areas where you can improve the quality of your marketing efforts or see how you can better promote it.
In case you don't have a previous video to inspect, you can also refer to the work of your competitors. Once done, ask yourself how you can improve their work. See how you can improve it if it were your brand's marketing video. Use it as a guide without plagiarizing or copying their content.
Offer something new
Viewers always appreciate it when brands offer something new. With the number of videos, they see on their newsfeed every single day, it's always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them.
Plan how to distribute the video
Planning should not stop at the end of the video editing stage. You also need to plan how you to distribute the video in different social media platforms. This way, your video production efforts don’t go to waste.
Doing so will also help you reach the right audience. You can also do some paid ads or promotions on social media platforms like YouTube or Facebook. This will help expand your reach and maximize your marketing efforts.
If you need help with video production, one company that can help you is Reelmedia Pte. Ltd. We are known in Singapore for delivering quality video production solutions. Let us know how we can help!