These days, mobile phones have become an essential part of our lives. This is because consumers are starting to use their devices for a variety of reasons now more than ever. As a business owner, this means your video marketing strategy needs to be able to adapt to this new norm.
The right adjustment can also help you reach more customers through different mediums such as videos. Since more and more people are using mobile devices, this means that you need to be strategic with how you use video marketing.
Why Use Videos in Your Marketing Strategy?
Videos are a great way to provide meaningful and helpful content to your audience. This also makes video an effective tool to boost your online presence and ranking. Ultimately, your goal is for your videos to be seen by a wide range of audience.
You can also use social media shares as a stamp of approval. The more likes, shares, and engagement you get, the higher your chances are of boosting your search engine ranking.
Through producing an entertaining or heart touching video, you have better chances of getting more shares and views. There are many websites where you can post these videos, making it easier for you to gain more views. If you’re lucky, your video can even get shared without you even spending a dollar.
YouTube, Vine, and Instagram are just some of your website options for video promotion. These sites are easily accessible on mobile. They are also designed to make it easier for your target audience to discover your content and share it to other social media platforms as well.
According to Digital Insights, a fourth of Facebook users check their Facebook accounts more than 5 times per day. The same study also showed that 751 million online users log onto Facebook using their mobile devices. In general, online viewers prefer video. Considering that it stands out visually in newsfeeds, you are more likely to catch your audience’s attention with this type of content.
Here are other reasons why this type of content is a must in your marketing strategy:
It can easily grab people’s attention
Most online users now prefer watching video to consume content. Even if your page is well optimised or has a lot of helpful information, it might not get that much traffic if it’s just full of text. If a picture is worth a thousand words, imagine how efficient videos can be in terms of delivering content.
An embedded video can boost other types of content, can break up a huge chunk of text, and intrigue your online viewers. While images can work in a similar way, they do not capture emotions and curiosity like a videos do.
It can help time pass
For many people, mobile devices can effectively help time pass. People use it while waiting for the bus, preparing meals, or even waiting for a meeting to start. This is a great opportunity your brand should take advantage of. Through this, you can create top funnel content that can draw people to your videos.
People now have easy access to WiFi
With free WiFi, people no longer have to worry about exceeding their plan’s data limit or incur additional charges. Most public places now have free WiFi. Businesses such as restaurants and cafes even use it to attract customers. This allows more people to use their smartphones or tablets in order to view video content.
If you need help with corporate video production, one company that can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details.