Business exposure allows a business to get more customers. For your brand to get more conversion, corporate videos can be a very powerful tool. If you already have a website, getting traffic to your site is often challenging.
When social media networks were first introduced, many brands took the opportunity to open accounts because they know they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers.
And then you can send them directly to the websites for them to find out more about your products or services. You can use explainer videos or animation videos to convey a message, introduce a product, present a new service and more.
Moreover, corporate video production can provide webcasts, which you can be used to keep customers on your website longer. The moment a visitor makes their way to your website, it takes less than 5 seconds to decide whether they want to stay.
During this 5-minute window, you can use the video to target 2 sensory stimuli and encourage your audience to stay–vision and audition. Attending to both can already give your company a competitive advantage.
Building Trust with Customers
These corporate videos can be used not only on your website but on a wide range of social networks. Another way you can use it is by recording videos of your current and previous satisfied clients.
These days, reviews and testimonials are becoming more and more popular. They are also effective in building trust. Potential customers find a real person telling then how effective your productive or service is as more relatable and reliable.
Help in Employee Training
Companies can benefit from video production far more than just helping them get a massive increase in their customer base. Corporate videos can also serve as training videos that can be used during company trainings.
Through a combination of audiovisual training, it will be easier for your staff to understand what your brand is all about. It will also help them become more efficient at work and can also help them become more effective at answering your customers’ needs.
Rank Better Online
Through videos, you can increase the time visitors spend on your site. The longer they stay on your site, the easier it will be for your brand to build trust and engagement with them. The best part is the longer visitors stay on your site, it signals search engines such as Google that your site offers good content. All the better for your SEO efforts, for sure!
Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in your search engine rank.
People Love Watching Videos
When you scroll through your newsfeed, you’ll find tons of videos, whether it be about cute cats sleeping or brands selling kitchenwares. It’s no surprise that people spend a lot of time watching videos on a daily basis.
According to Hyperfine Media, 1/3 of online activity now is spent on watching videos. Social media users like videos so much because they are fun to watch and are easier to consume.
If you’d like to produce powerful and compelling videos, you’ve come to the right place. We at Reelmedia can help you create corporate videos that will not only increase engagement but conversions as well.