Since producing a corporate video can be time-consuming and expensive, you want to make sure things turn out the way you want them to. Although you cannot expect your first video to be flawless and viral, knowing the common mistakes to steer clear of can make a world of difference. If you want to produce a great corporate video, below are some of the mistakes you should avoid at all cost:
Not Knowing Your Target Audience
Your brand may have the best concept in the world but if you don’t know who your target audience is, it can get lost in the noise of the internet. Regardless if you are a newbie or already an expert in video production, it pays to remember that your video will not appeal to everyone. However, it is vital that it appeals to the people you are targeting.
In line with this, ensure your content, style, and messaging can attract and entice the audience you are targeting. In addition, since your audience can be active on multiple social media platforms, you also need to ensure the style also fits the social media platform.
In essence, to fully enjoy all the benefits your corporate video, it is required that you know who you are creating the videos for. Otherwise, you won’t be able to create the type of impact and impression you would want.
Message is Not Clear
This is yet another common mistake many brands unfortunately make. Regardless if your video is highly creative and visually superior, you’ll still leave your viewers confused if your message is vague.
While movies use cliffhangers as an effective and unique way to send out a message it is a whole different story when using it in corporate or marketing videos. If you are going to use cliffhangers, you want to make sure that your objective is at least crystal clear. This way, your audience still knows exactly what to do after watching your video.
Skipping Equipment Checks
While having a vision of how you want your end result to look like is great, you don’t want to miss out on other seemingly trivial but actually important steps such as equipment checks. In line with this, if you have an in-house equipment, make sure you set aside time to do routine checks and maintenance.
On the other hand, if you are renting, be sure not to skip thorough tests and checks before you even leave the rental center. This way, you are sure that you can use the equipment and you will not be held liable if they are faulty.
The last thing you want to happen is spend your precious production time fixing faulty equipment or looking for replacement. Remember that rescheduling shoots can be costly and can even leave a bad impression.
Not Having Post-Production Plans
Video production work goes far more than just completing the editing part. You also have to figure out where to share the video as it can play a crucial part in your video’s success.
It is also key to keep in mind that video distribution can make or break your marketing strategy. Therefore, this is something you should figure out before the camera even starts rolling. Depending on the platforms you choose, you might need a change in style and format. After deciding where to best share your video, it is important to keep an eye on its performance.
There are two important metrics you should track which includes view-count and share-rate. Using those key data, your brand's creators and marketers can analyse your content and gauge its effectiveness. Moreover, the data can also provide important insights on areas of improvement you can implement on your future campaigns.
Not Knowing the Next Steps
Aside from knowing how to distribute videos online and tracking their performance, it is important to remember that it’s not the be-all of your marketing campaign. Rather, it is just one of the most effective marketing tools you can tap into to get ahead of the competition.
In today's technology, you fortunately have endless options available at your disposal. In other words, a follow-up campaign does not necessarily need to be another video. It can be an infographic about the benefits of using your product or service or a billboard of your new endorser.
Done right, videos can be an effective way to boost the power of your digital marketing. efforts. However, if you do not ride on its success through creating a subsequent campaign, its success will fizzle out in no time.
If your staff members are already swamped with tasks or do not have the skills to finish the a corporate video, you’d be happy to know there are corporate video production companies that can help.
One of the best video production companies in Singapore is Reelmedia Ptd Lte. We have years of experience in producing quality videos and we have been helping businesses reach their marketing goals for many years now. Let us know how we can help!