corporate video production in Singapore

Videos are ruling the digital marketing world today. It is not a surprise to see businesses and even individuals using videos to promote their products and services. According to a study conducted by Cisco in 2016, videos accounted for approximately 70% of the Internet traffic. It is also forecasted to rise up to 82% by 2021.

Videos offer a wide variety of content types so marketers need to be very careful with how they identify their audience’s needs. This is important so they’ll be able to effectively identify the right video format to use.

But how can one determine which type of corporate videos will be effective? A good strategy is to concentrate on the buyer’s journey. What does this mean for you? Well, this simply means that you use a specific video that caters to the different stages of the buying process and the user’s informational needs.

Want to know more? Then read on.

What is Buyer’s Journey and Why Is It Important?

This is the entire process that a customer goes through from the moment they become aware of their problem or need until the time they decide to purchase a product or service.

So how does this work? In a nutshell, this is how it works:

The Awareness Stage: The target audience will realize that he/she has a potential problem, which needs to be solved.

The Consideration Stage: This is when your target audience starts to do their research on a solution to their problem, then evaluates their options before coming up with a solution.

The Decision Stage: This is the part where the target audience decides from which company or brand they  will purchase a product or service that will solve their problem.

So, what is it for marketers and businesses? It is very crucial to identify the target audience’s needs in order to provide their target with the right content to make a greater impact and be able to lead them through the sales funnel.

The best strategic option is through corporate videos and content to nurture the target audience with the information they need to grab their attention. If this strategic plan is used wisely, it will boost a company’s sales as they can increase the conversion rates by an estimated 80%.

Let’s analyse further the types of corporate videos that will work better in each stage of the buyer’s journey to help boost engagement through the process.

Awareness Stage

This stage is the starting point of the sales journey. This will be an opportunity to answer their questions and be able to guide them while you position your brand as a reference in the subject.

Remember, you only have one chance to grab your audience’s attention and get them to engage to continue with your brand. Ensure that your content is on the right track and of high quality.

Ideal Video Formats

Educational Videos

These are videos designed to educate your audience about certain subjects and at the same time bring brand awareness and help position your company or brand as an expert.

Commercial Videos

Short videos that are created to attract people into the sales funnel using a fun and engaging storytelling technique. These are extremely effective in gaining visibility with paid ads, be able to increase brand awareness, and drive traffic to the website.

Social Media Videos

These are videos that are made by considering each network’s practices and values to help optimise the content to the social media platform that you wish to advertise on. With social media, you will have more active users and high engagement rates.

Consideration Stage

This is the part where you need to educate your target audience about the solutions to their specific needs. This is to help the audience in their research by showing them the optimal solution to their problems.

Ideal Video Formats

Explainer Videos

This should explain products or services in a short and friendly way. This should start with a certain pain point and then explain how that product or service can solve it. This is usually found on the website’s home pages and landing pages because this is an easy hook to catch your target audience’s attention.

This is where you can explain an idea in a few seconds, deliver the most fitting information for their stage on their journey. You can use YouTube’s ad campaigns, Facebook, Twitter, and other social networks due to its structure and shortness. Keep it lower than 2 minutes.

Webinars

This is a web-based video presentation. The main goal for this is to educate and bring awareness to the audience in a thorough manner and in a friendly and human way. This is usually led by an influencer or expert in a specific subject matter.

How-To’s

These are videos that offer the target audience helpful guidance in a fun and entertaining way. Goal is still to educate potential clients on certain areas whether it is a service or product.

Decision Stage

Now that the target audience are aware of their problem and found a satisfying solution, so this is the stage that decide.  The decision stage is where you build trust with your brand so they will decide to purchase from you.

Ideal Video Formats

Customer Testimonial

Most buyers decide on purchasing a product if they see, read, or hear a testimonial from an existing customer or client. The best video to get your potential customer to decide is via client testimonial because these are very powerful.

FAQs

This is to provide relevant information about common inquiries on the product or service to clear up any doubts your potential buyer may have. These are great for lead nurturing. This is another way to build brand trust to your target audience.

Company Story Videos

These are the “About Us” to present the brand, the mission and vision that your brand stands for. This is to humanise a company and make it more personal.

Product Videos

Show the best features of a product or service. Make sure it is entertaining but brief. This also allows the company to build trust about your company’s product or service.

Overall, it is crucial to understand all the steps that a buyer goes through before purchasing a product or service so that you can provide the right video content to create a bigger impact. But do not forget to provide high quality corporate videos not just a very good video content.

 

 

 


The old ways you can promote your branding, services, or products of like advertising on posters, newspapers, and flyers are becoming more and more outdated. Today, businesses are more inclined to using online marketing. This includes content marketing as well as video marketing. Companies are beginning to follow this new trend as it allows them to reach more audience and is way cheaper than advertising on television or having a billboard. Regardless of whether the business is already well established or a start up company, online marketing has become an essential part of any business promotion. What’s more is that these companies can now interact with their audience and clients. They can even build awareness of the brand, product, or service without spending a fortune.

With the use of social media sites, people spend hours to find the products or service that they need. So it will be a missed opportunity for any business to ignore this opportunity to target a huge market. One good way to attract their attention is by creating a corporate video production. If you want tips on how to produce great corporate videos, check out the list below:

Learn how it’s done
Be sure you have an idea on how to plan and manage a corporate video production, especially if this is your first time to handle one. Everything from the pre-production up until the post-production know-hows, educate yourself about the process to be able to produce an awesome video. You can also assign a company who is expert in this field or assign of your staff who is skilled in this kind of project. Keep in mind that you will need a lot of good talents to achieve great success on this video production. This is also a good investment to help reach your target audience and better promote your business.

Be creative
There are a lot of videos out there so you need to try something outstanding and unique such as animation or explainer videos to create an impact to your audience. While creating testimonials or live videos has its advantages, animation is still considered as something that is newly explored tool in the corporate work. This means that your audience is still curious to watch it. By the end of the video, your target client should either want to learn more about you or do business with you. Your corporate video also needs to be effective that it can make your audience come back to your page for more information about your service.

Keep it short as well as simple
When making a video, always remember that your viewers have a short attention span. The challenge is not just to make a video but also to create something that will catch the attention of its audience. It also needs to keep your audience engaged into watching the video they have already absorbed what your message is to them. In fact, your video only has 8 seconds to grab attention before your viewer decide to move on to another link or website. 8 seconds is not a lot of time, especially if you are just starting to promote your brand to the public. That is why your need to be sure to hire the right staff and plan the project well for it to effectively sell your service or products.

Need help finding the right team to create your next video? Let Reelmedia Pte. Ltd. help you create one that your target audience will definitely love. Visit their website today for more information about their video creation services.


For starters, companies use corporate videos for business to business (B2B) purposes, for product promotions, training, and advertising. It has recently become a great marketing strategy, helping companies to easily reach their target audience. So how can one create an effective corporate video that your audience would love to watch or even share? How can you maintain the level of professionalism while entertaining your audience? For more details, check out these tips on creating more cost-efficient corporate videos.

Understand the process
If this is your first time to make a video, make sure you have an idea how it works. Spend some time to do some research about the process from the pre-production up to the post-production practices. You or someone from the team can manage the production once the camera starts rolling to ensure everything goes as planned. Assign someone who is trained and experienced in this kind of project is important because you will need a lot of good talents to ensure the success of this video production. Doing so, you can be confident that your money and time is going to the efforts into producing a good quality video.

Make it short and simple
It is not a secret that viewers have a short attention span. That’s why the challenge in creating corporate videos is not just to catch the attention of its audience but to hold it. Keep your audience engaged into watching your video until you have already delivered your message to them. Ideally, videos only have 8 seconds to grab attention before people decide to scroll down on their news feed or move on to another website. We all know that is not a lot of time, especially if you are just introducing your brand to the public. Therefore, you need to a good punch right and deliver an effective message right in the beginning of your video.

Be creative
Try something innovative and unique like animation or explainer videos to create your corporate video. Unlike the common testimonials or live videos, animation is still considered as a newly explored tool in the corporate work. By the end of the video, your target audience should wither want to know more about you or do business with your company. Your video has to be effective to the point that your clients would be back to your page for more.

Have great visuals
All the visuals you will be using in the video should complement the value of the information you are trying to convey. To gather ideas, you may look for inspiration from your favorite music videos, films, or advertisements. Or perhaps watch the not so good videos and see how you can solve the problem of improving it, and then apply it to your video production.

Cheaper can be better
Got limited budget for your upcoming video shoot? Good thing cheaper videos can still be better. Just be creative and resourceful so that you can pull through even if you only have limited budget. Ask for help from your staff members and you might be surprised to see how passionate they are when it comes to creating videos or sharing unique ideas. You may also ask for recommendations for affordable corporate video production team who can still be creative while working within your means.

Do you need any help with creating an effective video production? Don’t think twice and get in touch with one of Reelmedia Pte. Ltd’s knowledgeable staff members. You may also check out their website for more details about their video production services.


To support their marketing efforts, a lot of companies are starting to create corporate video production strategies. However, what many marketers and business owners do not know is that a video is not just composed of a good content from blogs or articles. For it to succeed in reaching the right audience, one has to go beyond just producing a great content and lots of budget. If you want to find out more about how you can succeed in your next corporate video production strategies, take some time to read the next paragraphs below.

Know what your corporate video’s purpose.
Before planning a corporate video production, you should first identify what it is for. An effective video has to be unique, and should be customized to what your target audience needs. Through the video, you may present your company’s branding or vision, or perhaps use it to attract more customers. Whatever your purpose is, consider what your company is intending to offer in order to properly convey it through your video’s message.

For instance, if you are just starting in the industry and would like to introduce your branding, your video can have some client testimonials. In case you need more staff for a new project, your video may include employee testimonials. An explainer or “how to” video is ideal for presenting your company’s proficiency in a certain field. As for product launching, you can create a video showing product overviews.

Have an effective and engaging script.
Even for videos, content is still king. If you don’t want to be just another video that your clients would skip, it has to have a story that will catch your audience’s attention. Whether you want it to be an emotional or funny short film about your branding, choose a tone that you think will best help you share some of your brand or client’s strongest and most engaging stories.

Remember that a corporate video takes a lot of money, time, and hours to create so there is no reason to rush it or spend your company resources on a bad video. For it to be unique, you want to connect your video’s message to the problems or topics your clients are currently trying to resolve.

Have a concrete plan.
Don’t skip any step in creating an awesome plan. Dedicate time to do research, plan, and organize to make sure that your video does not look like it was rushed. Everything from the video production team, budget, to time frame, you need to make sure that your audience will perceive the video as well planned and well crafted. If needed, you can also look for outside resources or volunteers from your company who are interested and willing to offer their creative inputs.

However, if you have the budget and you want to ensure that the video is of great quality, a little help from experienced video production companies will be a great idea. With their help, you can easily execute your well thought of plan on how you want the video to appeal to your audience. This makes it easier to get the job done for everyone involved in the video production team.

Value the quality of the video.
If you are just starting in the business, no one’s expecting you to produce an overly budgeted video. Just create a decent one with help of a professional video production team and work within your budget.

Visit Reelmedia Pte. Ltd.’s website to know how you can create quality corporate videos that you can be proud to promote to your audience.

We all know how corporate videos are an effective tool in advertising products, services, or branding to a wide range of audience. Once you’ve figured out the right elements of producing one, it can create a lasting impression of your business brand on your viewers. No wonder a lot of advertisers want to know the key elements in creating an effective corporate video. If you are one of them, read the next paragraphs below for some tips and tricks.

Know who your target audiences are

It is important to know who you target audiences are so you can tailor your video to their personality and needs. You can gain maximum engagement if you know the demographics of your audience and you speak their language. For example, a talking head discussing your company history may not be as effective as you wish if your target audiences are teenagers and students.

In addition, understanding your audience lets you know where to share your videos online or offline. If you are targeting businessmen and young professionals, then LinkedIn and Twitter are just some of your best tools for sharing your new video.

Hire the right people

You may have searched for a corporate video company or a video producer who is recommended in the industry for their skills. Either way, keep in mind that hiring your staff for this production can make or break the success of your video. These companies and producers are experienced and knowledgeable in turning your ideas into reality so do not be afraid to speak your mind. Discuss with them understand what you want to accomplish and allow them to use their expertise to combine your ideas and their creative twists.

Look for the right background music

Music can make a huge difference on how your audience will perceive your video. Try looking into some videos on your Facebook timeline and you’ll see a huge difference on how you feel about with and then without the sound. Some background music would make you want to keep watching the video and some may not. By having a well-produced video with an appropriate sound, you can create an emotionally stimulating video. So before sharing that new video online, watch it with your entire team first or with some of your friends and ask for their opinion how you can improve it. If the video made them feel encouraged to avail your product or respect your brand, then you are on your way to producing a successful corporate video.

Hire an awesome voiceover artist

Whether it is one of your employees or a professional voiceover artist, be sure to hire a credible voiceover artist who can make your brand sound professional and trustworthy. The artist should also help you tell a great story to make an emotional connection with your audience.

Make sure the video is engaging

Videos can easily inform and encourage your audience as compared to other marketing strategies. Instead of simply explaining why your services or products are the best in the industry, you can show your viewers how you can solve their problems. Show them how their worries can easily go away with the help of your product or services.

Focus on your audience

To produce an effective video, keep in mind that viewers are watching for no other reason than to solve their own problems. Not to find out about your company’s background or to see how many products you have sold this year. So be sure to give them a video they can relate to and show them how your business can solve their problems.

If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!