Gone are the days when the process of reaching an audience is easy. If you want to increase sales or boost profit, you need to create demand. Unfortunately, viewers and audiences nowadays are no longer easily persuaded. 

While modern technology has made innovative graphic effects easily achievable, it has also created a generation of mobile phone-carrying, multi-tasking, and internet-surfing types of consumers. 

These consumers are presented with tons of attention-getting strategies everyday. This made getting the customer’s attention even more challenging especially when there are a thousand other brands trying to do the same thing. One solution that made these challenges easier to solve is corporate video production. 

Corporate videos have many uses and there are many areas in your marketing department which can directly benefit from these videos. For starters, corporate videos can be used to educate people about the company’s processes, celebrate a company milestone, create training material, document staff activity, and many others.

Without doubt, video marketing is a great addition to your promotion toolbox. If you still have doubts if corporate videos are worth investing in, the answer is a resounding yes. Not only will it allow you to have a competitive edge, it can also increase customer engagement as videos are highly versatile and cost-effective.

If you are still unsure if corporate video production should be a part of your digital marketing arsenal, the following benefits you’ll enjoy should help change your mind:

Increase Business Sales and Profit

Among the many reasons why brands these days are using video marketing is because it can bring in huge amounts of money. Based on a research, by adding a video on a landing page, you can increase its conversion rate by up to 80 percent. Plus, 74 percent of those who are watching an explainer video of a product are eventually end up purchasing it.

These statistics clearly show that videos have a large impact on how your audience perceives your brand and product. This gives brands all the more reason to start making a product video and keep up with their competitors.

It Can Help Build Trust

Trust is a good foundation for any brand to increase conversions and sales. The idea of content marketing is about creating long-term relationships between you and your target audience. More than anything however, corporate videos can do something quite crucial and that’s build trust.

As soon as you have built and established trust, everything else should come easy. If trust is there, consumers can be easily persuaded to try any of the products or services you are offering. If they like it, they might even convince their circle to also give what you have to offer a try.

It Can Improve Your Ranking

Through the use of videos, you can boost the time that visitors will spend on your site. This will result to longer brand exposure which will then help build trust between you and your audience. 

The best part of it is that it signals search engines like Google or Bing that your site has good content to offer. Research shows that you are 53 times even more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also help boost your online ranking significantly.

If you need help with video production, we can help! We’ve been delivery high quality video solutions for many years now. Get in touch with us to know more! 


The old ways you can promote your branding, services, or products of like advertising on posters, newspapers, and flyers are becoming more and more outdated. Today, businesses are more inclined to using online marketing. This includes content marketing as well as video marketing. Companies are beginning to follow this new trend as it allows them to reach more audience and is way cheaper than advertising on television or having a billboard. Regardless of whether the business is already well established or a start up company, online marketing has become an essential part of any business promotion. What’s more is that these companies can now interact with their audience and clients. They can even build awareness of the brand, product, or service without spending a fortune.

With the use of social media sites, people spend hours to find the products or service that they need. So it will be a missed opportunity for any business to ignore this opportunity to target a huge market. One good way to attract their attention is by creating a corporate video production. If you want tips on how to produce great corporate videos, check out the list below:

Learn how it’s done
Be sure you have an idea on how to plan and manage a corporate video production, especially if this is your first time to handle one. Everything from the pre-production up until the post-production know-hows, educate yourself about the process to be able to produce an awesome video. You can also assign a company who is expert in this field or assign of your staff who is skilled in this kind of project. Keep in mind that you will need a lot of good talents to achieve great success on this video production. This is also a good investment to help reach your target audience and better promote your business.

Be creative
There are a lot of videos out there so you need to try something outstanding and unique such as animation or explainer videos to create an impact to your audience. While creating testimonials or live videos has its advantages, animation is still considered as something that is newly explored tool in the corporate work. This means that your audience is still curious to watch it. By the end of the video, your target client should either want to learn more about you or do business with you. Your corporate video also needs to be effective that it can make your audience come back to your page for more information about your service.

Keep it short as well as simple
When making a video, always remember that your viewers have a short attention span. The challenge is not just to make a video but also to create something that will catch the attention of its audience. It also needs to keep your audience engaged into watching the video they have already absorbed what your message is to them. In fact, your video only has 8 seconds to grab attention before your viewer decide to move on to another link or website. 8 seconds is not a lot of time, especially if you are just starting to promote your brand to the public. That is why your need to be sure to hire the right staff and plan the project well for it to effectively sell your service or products.

Need help finding the right team to create your next video? Let Reelmedia Pte. Ltd. help you create one that your target audience will definitely love. Visit their website today for more information about their video creation services.