Gone are the days when the process of reaching an audience is easy. If you want to increase sales or boost profit, you need to create demand. Unfortunately, viewers and audiences nowadays are no longer easily persuaded.
While modern technology has made innovative graphic effects easily achievable, it has also created a generation of mobile phone-carrying, multi-tasking, and internet-surfing types of consumers.
These consumers are presented with tons of attention-getting strategies everyday. This made getting the customer’s attention even more challenging especially when there are a thousand other brands trying to do the same thing. One solution that made these challenges easier to solve is corporate video production.
Corporate videos have many uses and there are many areas in your marketing department which can directly benefit from these videos. For starters, corporate videos can be used to educate people about the company’s processes, celebrate a company milestone, create training material, document staff activity, and many others.
Without doubt, video marketing is a great addition to your promotion toolbox. If you still have doubts if corporate videos are worth investing in, the answer is a resounding yes. Not only will it allow you to have a competitive edge, it can also increase customer engagement as videos are highly versatile and cost-effective.
If you are still unsure if corporate video production should be a part of your digital marketing arsenal, the following benefits you’ll enjoy should help change your mind:
Increase Business Sales and Profit
Among the many reasons why brands these days are using video marketing is because it can bring in huge amounts of money. Based on a research, by adding a video on a landing page, you can increase its conversion rate by up to 80 percent. Plus, 74 percent of those who are watching an explainer video of a product are eventually end up purchasing it.
These statistics clearly show that videos have a large impact on how your audience perceives your brand and product. This gives brands all the more reason to start making a product video and keep up with their competitors.
It Can Help Build Trust
Trust is a good foundation for any brand to increase conversions and sales. The idea of content marketing is about creating long-term relationships between you and your target audience. More than anything however, corporate videos can do something quite crucial and that’s build trust.
As soon as you have built and established trust, everything else should come easy. If trust is there, consumers can be easily persuaded to try any of the products or services you are offering. If they like it, they might even convince their circle to also give what you have to offer a try.
It Can Improve Your Ranking
Through the use of videos, you can boost the time that visitors will spend on your site. This will result to longer brand exposure which will then help build trust between you and your audience.
The best part of it is that it signals search engines like Google or Bing that your site has good content to offer. Research shows that you are 53 times even more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also help boost your online ranking significantly.
If you need help with video production, we can help! We’ve been delivery high quality video solutions for many years now. Get in touch with us to know more!