One of the new changes from this year in Facebook is represented by the amount of video present on the news feed, amount that has tripled since last year, to the joy of many users and advertisers who discovered this option.

There is only one person who can foresee who big will the video be on the social network, and that is Fidju Simo, the Director of Product in charge of video. Simo and her team are planning to tweak the website’s design in order to facilitate the way marketers can buy video ads and allow them to monitor their campaigns.   Her efforts are central to Facebook tapping the U.S. online-video advertising market, which is estimated according to EMarketer Inc. to  reach $7.8 billion this year, up 30 percent from $6 billion in 2014.

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“We’re just really at the beginning of understanding what video on Facebook is about,” Simo said. “We want to make sure that we’re really communicating on how people are engaging with video so marketers can really understand.”

Facebook has released a progress report  about video on the social network, including how users and brands have boosted the amount of video in the news feed by 3.6 times in the past year. In addition, the number of video posts per person has jumped 75 percent, with more than half of daily U.S. visitors watching at least one video a day, the company said. Facebook Chief Executive Officer Mark Zuckerberg said in a November public question-and-answer session that in five years, most of Facebook will be video.

Facebook now has to create new metrics for marketers to evaluate their video-ad campaigns, including how many people clicked on a link at the end of a video.

Facebook doesn’t break out revenue from video ads, for which it has been charging $1 million or more a day for 15-second spots, people familiar with the situation have said.

Facebook “is coming on strong and has the potential to put pressure on YouTube,” according to an EMarketer report  that said social media will change the rules for video advertising.

Facebook has been taking more steps to improve video ads. In September, the company unveiled an ad server tool called Atlas to let marketers get data on how often individuals saw ads and on what device -- something that’s essential for video now that 65 percent of Facebook’s video is viewed via mobile devices. In July, Facebook also agreed to acquire startup LiveRail, which will help it serve video advertisements outside of the social network.

“LiveRail will make it so that publishers can be more efficient, and Atlas can help them understand how it helped their business,” said Brian Boland, a vice president focused on ads at Facebook.

As Facebook Director states, this is really the year wherea lot of investment and advertisers are now embracing the fact that we are big in video and new investments will be made in this direction.  If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

 

 

 

In this world of technology and sharing, keeping your followers updated has become an essential factor in any business. A very good example is Beyonce’s Facebook page, where she shared a 4 minutes video with behind the scenes to see the preparations for her live performance last month at the MTV Video Music Awards. The impact  of this video is very simple to count: in the first four hours, Facebook users watched the video 2.4 million times. On YouTube, the four-minute clip garnered just a few thousand views during that time.

What is the difference between these 2 methods of promotion? Many of the singer’s 64 million Facebook fans have spotted this video in their news feeds and shared it with their friends, while the people who saw it on Google’s YouTube did not have such an easy way to spread their enthusiasm and letting their friends now. According to the  head of digital at Parkwood Entertainment, Beyoncé’s management company, they are using Facebook a lot as an empowering and a connection tool: “For us, Facebook has become the primary platform that we use to communicate content to fans.”

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YouTube is still the big gorilla of online video, especially as an archive for work with lasting appeal and as a place where creators can make money from ads sold around their material. But Facebook’s ability to use social connections to make content popular fast, along with changes the social network has made to its news feed to showcase video better, have helped fuel rapid growth in the amount of video viewed on the service over the last year.

In  June, Facebook had  about 1.3 billion monthly users worldwide and started serving  up to an average of a billion video views a day, two-thirds of them on mobile devices. About 100 million new videos are uploaded every month. While that is a small fraction of YouTube’s traffic, it is up significantly from just a few months ago.

Chris Cox, Facebook’s chief product officer, said that video was still in its infancy on Facebook. Ordinary users are just starting to learn how to shoot great video on their smartphones, and most professional video creators do not yet know how to use the social network to amplify their audiences. The company itself is just beginning to grapple with how to give its users a satisfying video experience on the site.

Facebook also needed to upgrade its infrastructure to host more video and deliver it quickly and smoothly — a goal the company is still working on, along with other improvement. “We don’t support embedding right now. We should,” Mr. Cox said in an interview, referring to the ability to incorporate a Facebook video into other sites. “We need to make sure people have good controls over how and what videos they are seeing.”

Video creators are still plumbing the mysteries of what type of video does best on Facebook, so be prepared for more news here. Perhaps nothing demonstrated Facebook’s strengths in video more than the “Ice Bucket Challenge,” this summer’s social media phenomenon in which millions of people, from celebrities to unknowns, poured buckets of ice water over their heads and challenged others to do the same to raise money for research into amyotrophic lateral sclerosis and other charitable endeavors.

Between June 1 and Sept. 1, Facebook said, more than 17 million videos related to the challenge were shared on its service. Those videos were viewed more than 10 billion times by more than 440 million people. Unlike YouTube, which places ads before and around many of the videos on its site, Facebook does not get any direct revenue from video traffic other than from a few videos similar to television commercials that are bought specifically as ads.

The business world is more and more prepared for businesses using video marketing strategies to grow. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

 

The first question that any business owner will ask himself at a certain moment is: “Will YouTube advertising work for my business”?

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This question derives from the great unknowns of YouTube, as for a long time, it was thought to be a place where the luck of the viral video rules, it has now become a place where you can target, measure, and see guaranteed results.

There is no way of knowing exactly if something will work until you do it.  However, through a little bit of research, three indicators have been discovered that tell you how well a campaign will work for your company.

Any business that wants to grow needs to know their numbers. If you know what a customer is worth to you, that says you are ready to grow. Being prepared to grow is maybe the most important quality a business can have.  But without knowing your numbers, one cannot set goals; if you cannot set goals; your campaign has no direction or purpose, so everything is linked.

What is your desired outcome?  Anyone that says anything different than customer acquisition is fooling themselves, because obtaining your desired CPA (Cost per Acquisition) should be your number one goal. Your desired CPA gives a campaign purpose. Without it you are just blindly paying for traffic and views, and what is the point of getting views if they do not lead to customers?

YouTube Advertising is the perfect bridge between TV Commercials and PPC Advertising.  The ultimate goal is to get potential customers off of YouTube and onto your website. When they get there, you must have a landing page with a goal that makes the click successful. Whether that means someone buys your product, or gives you their contact information, the goal is up to you to decide.

If  you want to use video marketing to grow your business, join the digital age today and become as successful as  the story is this: know your numbers, and do not just jump into something you are not prepared for, as it will be a waste of your money. However, if after reading this, you are sitting in front of your computer saying, “I know my numbers”, or “my business meets all of those indicators”, and I u can by working with a professional video production team.  For great deals on video production, contact us now!

 

A research done by Tremor Video and Millward Brow, where they examined more than 300 video campaigns and tested the content with 150 consumers, was made to track the receptiveness and feelings that these two have toward each one. Brands and marketers should take the advice to heart and create more innovative campaigns because, right now, most of them are doing it all wrong.

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Entice and intrigue

Finding balance here is the key. You should give enough information, not too much or too little, so that the viewers are encouraged to click through or act to find out more.

Remember to give consumers a reason to engage by starting the story, but not telling the whole thing. This applies both to getting people to pay attention to the ad (completion rate) and encouraging them to interact (engagement rate). Results showed that high-performing mobile creative outperforms TV benchmarks.

Bring them in

With an aligned design, technology and the right medium to create engaging advertising, you will be able to let your customers them stay in the video overlay and make their own decisions to continue to interact.

Symphony not noise

Every ad should sing and flow with a consistent theme and messaging throughout the layers of content. We know it’s tempting to use every tool in your belt, but too many messages, graphics and functions create confusion and dilute the effectiveness of the experience. With the many options available today, it’s easy to go overboard. Remember: simple sells.

Make them  feel

Consumers have an emotional connection to their mobile devices, so taking advantage of that and creating experiences that trigger an emotional response is the best strategy. The ads in the study generated more interest and excitement than we tend to see with TV or online video norms. Emotion is the heart of why advertising works, so remember this next time you are thinking about your videos.

When you pair emotional triggers in content with a distribution method that viewers are emotionally connected to, more often than not you’ll have a winner.

Catch the moment

Mobile devices serve as a first screen so often, so it’s important to use this moment to get people in the relevant moment. Find a way to keep consistent creative messaging across different platforms while leveraging the unique role of each device.

With availability of big data and targeting, brands are able to deliver their video advertisements in ways traditional media has never been able to do. The right message at the right time can be pitched to a single demographic group, or a series of demographics, with matching content.

Compare this with the old way of advertising that sees the same national brand ads plugged into TV shows and repeated, and the potential is obvious.

Adopting all five of these elements to your video advertising strategy will help generate interest, improve overall brand recall and increase sales conversations. So, join the digital age today and become as successful as you can by working with a very professional video production team.  For great deals on video production, contact us now!

Video have been present  for a long time now, as many production styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever. Even the influence of the video and voice message as it reaches the consumer in new and different ways has changed drastically.

The old cliché sOnlineVideoDeliveryays, "A picture is worth a thousand words." Maybe that picture is no longer a picture, but a video? I believe there are probably millions of people who watch video who would probably agree.

Here are some facts according to Going Social: The State of Video in 2013 that support the paradigm shift from, "a picture is worth a thousand words" to, "a moving picture is worth a million people."

• Forty billion videos are streamed in the U.S. each month.

• Seventy-five million people watch videos online each month.

• $6.3 billion will be spent on video ads in 2015.

Video and SEO -- How Do They Work Together?

We are all aware of the changes that the world wide web have offered to businesses and marketers, but now that SEO has teamed up with the video content to make it even more searchable than ever. If in the past, you needed to use DVD, retail displays and broadcast television, now you have global reaching power because you are equipped with SEO by your side in tandem with video.

It has been cited many times that Google favors video, and after all, they do own YouTube, the second largest search engine in the world -- second to Google, of course.  Google also knows that videos are everywhere, not just on YouTube and on your company website. They are also on social media channels and being watched on your smartphone sitting right in your pocket or hand bag.

When videos are being produced, marketers have to pay more attention not just to their content in the video and who they are producing for, but also for the search engine requirements. Based on consumer trends , broadcast TV has now been overtaken by digital media by almost 45 minutes more per week. That should tell you that digital video and SEO are critical for your marketing efforts.

Start Integrating Video Into Your Marketing -- Now!

The production of video comes with some implications just like media buying does. Video can behave very much the same way because you can produce your own video or pay an agency to do it for you, but either way they can be highly effective. If you decide to produce your own in-house, it is much like content marketing or owned media. You can have more control over the outcome of your message and it will be less expensive, but the downside may be that your production quality will probably suffer. In some cases, this lack of quality content can hurt your brand's reputation and brand image, so chose wisely.

Marketers Love Video and Everything It Brings to the Brand

When video and the web are combined, nothing seems to communicate stories more effectively. Marketers know this and they are increasing their marketing budgets to accommodate video.

According to ReelSEO's 2013 Q4 Video Marketing Survey & Business Video Trend Report, their findings are giving us an indication that video is on the rise and marketers should take notice.

• 93% of marketing professionals are implementing video in their strategies.

• 84% are using video for website marketing.

• 82% have expressed the positive effect video has on their organization.

Reach and Recall

Marketers always think about reach and recall. The good news about these two key performance indicators is that video is known to enhance a marketing campaign's reach, and at a lower cost. In the  Nielsen and the IAB report we can see that the  video is also known to make a marketing campaign more effective through generating an increase in brand recall (+33 percent) and message recall (+45 percent).

If a picture isn't worth a thousand words any longer, it may just be worth a million eyeballs or even increased sales.

So, join the digital age today and become as successful as you can by working with a professional video production team.  For great deals on video productioncontact us now!