corporate video production in Singapore

Do you want to create a foolproof video marketing strategy that can help your audience understand your brand or service better? Are you planning to add a video to your landing page? Or perhaps use it to promote a new service that your company is offering? Here are some steps to help you get started:

Focus on having an awesome script

Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. 

To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider as opposed to a company employee. 

This is crucial so the scriptwriter can explain things in a way that can be easily understood, regardless if the viewer already has an idea about your place in the industry or totally clueless about it.

Work with professionals 

If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing your video’s script. 

Keep it short

If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. 

Keep all the lengthy details about your brand to your blog or about us page. Use the explainer video to get people interested and lead them on to the next step. As a general rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.  

Highlight the benefits

Remember that your audience is watching the videos to be educated or to get solutions to their problems. That being said, then video should not promote your business or educate them about your company. Therefore, it is recommended that you focus on showing them the benefits they can get from using your product or service. 

In addition, rather than discussing the many great features your gadget offers, mention how your device can help them live better. Make it more relatable and avoid drowning your audience with information they’re not really after or interested in.

Make it unique and memorable

Everyone loves to be entertained, whether he is the CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping the viewers entertained while introducing your product or service at the same time. 

Keeping the mood like and positive is also ideal so it’s easier for the audience to remember your business when the time to buy the product or service you are offering comes. If the video is effective, they might even share it with their friends, giving you more potential clients and more reach as a result.

Let Reelmedia Pte. Ltd. help you create a video your target audience will surely love. Visit our video production’s website today for more information about our services. 

corporate video production in Singapore

In the past few years, video has proven itself as an effective tool for increasing website traffic and conversion rate. However, if you are not using it properly, then you might have a hard time using it to reach your marketing goals.  

Whether you are using an explainer or sales video, it will help you to connect your products or services with your target audience. If you’re not sure how to get started, here are some key ways for you to use video in increasing conversion rate or traffic to your site.

Have a strategic approach

Back in the day, there’s no formula in terms of how video production should work. Today, for your sales video or explainer video to boost your business’ ranking, you need to have a good video strategy at hand. This will provide the guidance you need so you’ll have a framework as you work on your content marketing.

Moreover, it will allow you to measure how much impact your video has made to your target audience. Use objectives that are specific and measurable to make your process more streamlined. Not specifying your goals can be harmful since vague objectives can be impossible to measure.

Consider using how-to videos

A lot of consumers refer to online videos to learn new things. This is a great opportunity for you to be found by the right audience who have intention of buying your product or service. This type of video attracts those who are ready to buy. 

They usually have a problem and they resort to online search to try to resolve it. According to research, 1/3 of consumers say that they bought a product or availed  of a service after they saw a how-to video related on the subject.

Optimise your video

Videos appear in the search engine results page of almost all keyword searches in Google. About 80% of these videos are coming from YouTube. Therefore, it is crucial to optimise your video’s SEO keywords for it to rank online and be found by the right online users. Make sure you do a keyword research and write a relevant meta description for every video you publish. Video transcripts also help in video ranking. 

Create customer testimonials

If you have previous customers who would be willing to talk in front of a camera and record a short brand testimonial, this will be a great way for you to produce a compelling video. 

Invite them to your studio as you are doing your video production to film the testimonial. If you have an upcoming event, you can also set up your videography gear at a certain spot. 

Ask one of your staff to be the host of that area and approach your customers to get customer review. Make sure you ask them to talk about their product or service experience.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

corporate video production in singapore

Everyone has heard the statement “content is king.” It is a great way to attract, engage, and then convert your customers online. However, it is also important to consider how the content is presented to the audience. 

Currently, video content is clearly one of the most effective ways to reach your audience. Whether you plan to use corporate video or explainer video, this type of content should be a part of your marketing strategy.  

Video Marketing Insights for Your Marketing Strategy

If you need more convincing as to why you should use video marketing, this State of Video Marketing Report for 2018 will convince you. This report provides some useful statistics on the effectiveness of using video production in businesses. Here are some of the insights that will convince you to add video to your marketing strategy.

  • 72% of consumers prefer watching a video to learn about a brand, product, or service than read about it
  • 97% of marketers says that video has helped them increase user understanding of their product
  • 76% of marketers says that video helped them increase sales
  • 80% of marketers say video has increased dwell time on their website
  • 95% of consumers prefer to watched an explainer video if they want to learn more about a product or service

Ways to Use Video for Your Marketing Strategy

The statistics mentioned above show how effective video is becoming to have a successful marketing strategy. If it has already convinced you, you may be asking yourself how you can use video to promote your brand. Here are some ways for you to do it:

Website – if you want to reduce your site bounce rate, you can use videos to engage your audience. You can use an explainer video to help your audience better understand your service or a welcome video that visitors can use to learn more about your brand.

Social Media – this is one of the most common ways for you to use a video. Most brands with social media accounts share videos online. As compared to other type of content videos are engaging and the social media platforms make it easy to watch and share them. 

You can use the video for paid ads or promotions on social media platforms such as YouTube, Instagram or Facebook. This will help broaden your reach and even maximise your marketing efforts. 

Blog – another popular way to share your video content is through blog. Why limit yourself to just sharing it on social media if you can also embed it in on blogs? Videos can strengthen your blogs. For example, you can use an explainer video for your “how to” blogs to better inform your readers about your brand. 

Newsletters – just like social media, newsletters let you get the video in front of the right audience. You can do this without even waiting for them to look for the on their own. Adding a video that supports the theme of your newsletter can even reinforce the topic. People are more likely to watch a video to better understand something that they have read about.

If you need help with video production, one company that can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Many brands now resort to video marketing to reach their marketing goals. If you look at social media, websites, and search engines, videos are everywhere. It is no longer an option. In fact, video 81% of businesses use videos as their marketing tool. In 2019, this number is expected to increase by 87%.

It is also expected that videos will dominate the Internet in the coming years. Thus, you want to make sure your content stands out from the rest of the videos other brands competing for your target audience’s attention are producing.

One of the key steps to do this is by keeping up with the trends. It is an actionable way for you to grab and hold your audience’s attention. If you want to ensure that you will make the most of your corporate video production, make sure you are up-to-date with the current trends customers love.

Artificial intelligence

Artificial intelligence or AI has a lot of benefits–it can search patterns, analyse consumer behaviour, utilise data, and even get data from websites. These benefits can help businesses to understand how their potential and existing customers find their preferred products and services. Businesses who will adopt AI will likely enjoy benefits like saving on cost and accelerating growth.

Chatbots

We’ve seen a lot of chatbots before but it will continue to be an important part of the digital marketing arena for many years to come. This technology uses instant messaging to let you chat real-time with your existing or potential customers. A lot of consumers now use chatbots to get answers to their inquiries. 

A few years from now, it is expected that chatbots will help businesses to save over $8 billion annually. This is especially true for businesses in the healthcare and banking industries. These days, customers prefer chatting as they can do it wherever they are and whenever they want. 

Chatbots are also responsive, instant, and can accurately recall your buying history. Plus, they never lose patience. They serve as virtual assistants that help ensure great and consistent customer service. This gives businesses the luxury to focus on other important tasks.

Programmatic advertising

Programmatic advertising is the process of using AI to automate ad buying. This way, brands can target more specific audiences. This automation is fast and efficient so you get lower customer acquisition costs and improve conversions. In fact, according to eMarketer, programmatic advertising is quickly changing the face of digital advertising to the point that about 90% of US digital display ads will become programmatic by year 2020.

Personalisation

If you want your marketing strategy to be unique, you need to customise and personalise your marketing strategy. This means you need modified content in your emails, corporate video production, social media, and more. Through consumer behavior such as clicks and purchase history, you can easily personalise your content.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality corporate videos and helping businesses reach their digital marketing goals. 

corporate video production in Singapore

With video dominating your newsfeed and the Internet, maybe you're starting to think that you need to produce video. The problems is don't know where to begin. To help you get started, here are some steps you need to take before shooting a sales or corporate videos.

Know your video's purpose

A video marketing strategy will struggle to succeed if it's only focused on selling more products. While that may be your ultimate goal, too much self-promotional content will go unnoticed. Consumers watch videos that educate, inspire, and entertain them. 

Before you can even convince them to click "add to cart,” you need to show them why your product is worth their every cent. It is understandable that you still want to get your viewers to do the next step. However, you also wouldn't want them to feel annoyed because you assaulted them with another sales pitch.

Plan your video production

The plan of your corporate video production will serve as a synopsis of your story.  This way, you’ll have a good sense of why you’re making the video and who the video is for.  Without a plan, it would be hard to realize your ideas and measure your success. 

Just like in a film production, before the cameras start rolling, you need to have a script first. This will help you have a clear set of directions on what you want to achieve and how to get there. 

Create a pre-production checklist

After planning your video marketing strategy, the next step is to have a pre-production checklist. List down every material, prop, staff, and other important things that you will need during the production. If you have everything you need, things will run smoothly, saving you time and budget during production.

Choose the right music

This factor is crucial as music helps set the mood of your viewers. Many successful marketing videos are supported by good music that complements the pace of the content. Music adds energy and emotion to the video. We all know how important emotional factor when trying to connect with your audience.

Use engaging visuals

Match your music with the right visuals. Avoid keeping a single clip playing for too long as this could make your viewers feel bored. Instead, use quick and engaging videos to keep them interested in your content. With these tips in mind, you can now get started with your video marketing production and compete with other brands.

Have a good concept

This is one of the hardest parts of the process. If you have a team of creative minds who can help you conceptualise an idea, assign them to be a part of your video marketing team. Otherwise, you can hire creative professionals to get the job done. 

While market research can help you know who your target audience is, a creative mind can help you reach and engage them. Professionals have the experience in using the right approach to make your story appear fresh to the audience.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Regardless if you are a huge company making a killing or a startup still trying to find your way around, it would be safe to assume you consider every marketing dollar you set aside to be valuable.

In other words, you want to make sure your marketing allocation is spent on something that will yield the most in terms of ROI.

Reports and statistics have indicated that in today’s highly connected world, video marketing is one of the best options marketers have at their disposal.

However, there is no guarantee your video will always perform according to your expectations.

The good thing is you can significantly increase your video’s chances of faring exceptionally by avoiding these common video production mistakes at all cost:

Budget is too small.

The fact that video production costs money is not up for debate.

And this is understandable since the video production company you will be working with are composed of highly trained professionals who will spend countless hours creating the perfect video to sell your product.

If your budget is too small, chances are you’ll get nothing more than limited animation, stock character designs, and copy and paste scripts.

Typically, compelling and high quality explainer videos require a budget of at least $2,500.

Factors that can affect cost include complexity of scenes, video style, and the experience level of the video production company, among other things.

While videos can come across as costly investments, they are worth every penny if you take into account all the amazing benefits they offer.

The time you allot for the project is not enough.

If you want your chosen video production team to come up with the best concept for your brand, you need to give them ample time to brainstorm.

Creative thinking will take time.

Give your chosen team enough time to bounce ideas around as opposed to settling on the first idea that pops up.

In addition, don’t encourage ideas from videos done by your competitors.

While it would be wise to keep track and be aware of what they are up to, it is way better to create something that will make your brand stand out.

The video’s message is not clear.

If you want to make your video powerful, memorable, and effective, you need to ensure your message is clear and straightforward.

In other words, it should not beat around the bush and should be devoid of details that are unnecessary.

Sure, it can be tempting to include as many information possible about your product in one video.

Unfortunately, this would prove counterproductive.

Not only will it overwhelm the viewer, it might also confuse them.

Do yourself and your target audience a huge favor and get rid of all the elements that are unnecessary and focus on the primary message you would like to convey.

Once you get the attention and interest of your target audience, they’d most likely look for additional information from the other marketing materials you have on your site.

Also, since your video also functions as a sales and marketing tool, make sure you include a call-to-action as the end of the presentation so you can guide your viewers accordingly in terms of the action they need to do.

As much as possible, use your video to generate more leads for you.

So rather than merely inviting your viewers to visit your site, suggest that they sign up for any freebies you are offering or check out some of the amazing discounts you are providing.

You use too many jargons in your presentation.

While you might be familiar with corporate jargons, it is very likely that most of your target audience is not.

And since the video will be made for their consumption, their needs should rank high in your priority list.

That being said, ensure your script is jargon free and presented in a way that’s easy to understand.

Contrary to popular belief, your viewers will not be impressed with your use of jargons.

It might even do the opposite and cause them to stop watching your video.

Your video’s humor is done in bad taste.

Using humor can be tricky.

Understandably, the things people will find funny differ and is based on several factors like age, political views, economic status, etc.

In line with this, you have to be extra cautious when injecting humor in your video.

After all, the last thing you would want to do would be to alienate prospective customers who stumble upon your video.

If you want to incorporate humor into your script, it would be best to test the humor elements first with the help of people who mirror the people you would like to target.

 

 

 

Proficient marketers today know that keeping their current customers happy and satisfied is way more cost-effective than chasing new ones.

Besides, happy and satisfied customers often willingly become the brand’s spokesperson.

While there are numerous ways to keep your current clientele happy, integrating proven concepts in your video marketing is considered one of the most effective.

Just how huge is video’s likely impact?

The figures are quite impressive.

  • Using the word “video” in the e-mail subject line can help boost the open rate by 20 percent.
  • There is a whopping 75 percent reduction in subscription opt-outs when a video is incorporate in the introductory e-mail.
  • Click through rates increase by as much as 65 percent when an explainer video is used.

Taking the numbers into account, it’s clear that using videos help your online marketing efforts tremendously.

Here are some of the most effective ways to use videos to please and delight both your current and prospective customers:

Customer Testimonials

As of 2015, 300 million selfies have been posted.

And that’s on Instagram alone.

The numbers however are testament enough that most people love to see themselves featured in videos and photos.

You can use this knowledge to your advantage by asking customers if they would be willing to sing your brand’s praises for you on video.

Video testimonials are not only more convincing and engaging compared to text-only reviews, they can also help entice your customers to stay longer.

When your customers stay longer on your site, they are also more likely to make a purchase.

Overall, using customer testimonials as part of your video marketing efforts can help drive more traffic to your site, boost the number of potential leads, and provide more SEO value.

In addition, this technique can also help significantly deepen your relationship with your customers and gives them content they would want to share with their own networks.

At the same time, this also gives prospective customers a review they can easily digest from sources they can easily relate with.

Customer Support Videos

If you want to provide exceptional online service to your customers and ease the onboarding of the new ones, customer support videos are your best option.

For starters, you can:

  • Create onboarding videos of your product to walk through new customers who want to set up your products. It would also be wise to post your video on YouTube to help significantly expand your searchable content.
  • If you keep receiving the same questions numerous times, consider it wise to record a quick video of a member of your support team addressing commonly asked questions.
  • Creating how-to videos can make it a lot easier for customers to understand and use your products. There’s no denying that written videos can’t even offer half the convenience how-to videos can provide.

Thank You Videos

People love it when they are appreciated.

While e-mails and thank you cards can do the trick, they unfortunately lack personal touch.

A thank you video on the other hand is not only warm and personal, it is no doubt more effective than a printed note.

Another edge of using videos is it can be tailored to include the customer’s name and the product they purchased and other unique data.

A Hubspot article reported that a respondent who used a personalized video campaign saw customer engagement skyrocket to a staggering 286 percent!

Support Customers in Micro Moments

Nowadays, to say people no longer go online but they almost live online is no longer farfetched.

Fortunately, this round the clock video consumption has paved the way for what Google aptly calls micro moments.

Regardless if a customer wants to discover something, needs decision making help, or is looking for answers, they often turn online (particularly YouTube) for help.

Use this knowledge to stay useful and relevant to your customers by:

  • Identifying micro moments where the goals of your brand and that of your customers intersect.
  • Ensure you are always there when your customers need you, be it through shopping ads or paid and organic searches.
  • Make it easy for people to discover your brands even if they won’t look for it specifically. Go beyond demographic targeting by connecting with customers based on signals of intent.

Wrap Up

Videos can help delight and impress customers at every stage of their purchase in ways that are both impactful and novel.

Capture and keep the attention of your potential customers using great stories told using videos.

You can also use videos to greatly enhance your relationships with your customers and entice new prospects to try what you have to offer.