In the past few years, video has proven itself as an effective tool for increasing website traffic and conversion rate. However, if you are not using it properly, then you might have a hard time using it to reach your marketing goals.
Whether you are using an explainer or sales video, it will help you to connect your products or services with your target audience. If you’re not sure how to get started, here are some key ways for you to use video in increasing conversion rate or traffic to your site.
Have a strategic approach
Back in the day, there’s no formula in terms of how video production should work. Today, for your sales video or explainer video to boost your business’ ranking, you need to have a good video strategy at hand. This will provide the guidance you need so you’ll have a framework as you work on your content marketing.
Moreover, it will allow you to measure how much impact your video has made to your target audience. Use objectives that are specific and measurable to make your process more streamlined. Not specifying your goals can be harmful since vague objectives can be impossible to measure.
Consider using how-to videos
A lot of consumers refer to online videos to learn new things. This is a great opportunity for you to be found by the right audience who have intention of buying your product or service. This type of video attracts those who are ready to buy.
They usually have a problem and they resort to online search to try to resolve it. According to research, 1/3 of consumers say that they bought a product or availed of a service after they saw a how-to video related on the subject.
Optimise your video
Videos appear in the search engine results page of almost all keyword searches in Google. About 80% of these videos are coming from YouTube. Therefore, it is crucial to optimise your video’s SEO keywords for it to rank online and be found by the right online users. Make sure you do a keyword research and write a relevant meta description for every video you publish. Video transcripts also help in video ranking.
Create customer testimonials
If you have previous customers who would be willing to talk in front of a camera and record a short brand testimonial, this will be a great way for you to produce a compelling video.
Invite them to your studio as you are doing your video production to film the testimonial. If you have an upcoming event, you can also set up your videography gear at a certain spot.
Ask one of your staff to be the host of that area and approach your customers to get customer review. Make sure you ask them to talk about their product or service experience.
If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details.