Whenever people post videos on Facebook or YouTube, they often ask themselves, “is it viral yet?” Releasing viral videos should not be the primary goal of your video marketing Singapore campaign. 

However, it seems that the term has exploded on the Internet. Many marketers have been hearing about viral videos and how a video can have a billion viewers in a span of a few days. 

As much as we want to have our next video to become viral, this however is not an easy feat to achieve. 

At Reelmedia, we follow the best practices to ensure that our video marketing Singapore campaign hits our objectives and will be able to steer our social media efforts forward. 

Here are some of our tips on how to create a more compelling, awe-inspiring, and actionable video marketing campaign.

Focus on the story and not the sale.

Successful videos or videos with more engagements from viewers are not geared towards sales because this is very annoying to customers. The video should be centered around a story and not on the sale. This same rule applies to content, so why not on video as well? Focus on the value you give to your audience.

Use the power of emotions--an appealing video opens up the viewers’ needs and hidden desires. If you are unsure if you’ll lose leads this way, then make use of a strategic and relevant call to action at the end of your video that will fit your video’s message.

Make the best 10 seconds of your video feature.

Your window of catching your viewer’s attention is 10 seconds or less. Most viewers would turn away from a video within 10 seconds or less so your next successful video should be short and to the point. It has to have an impact in the beginning. You need to get the gist of the story and manage expectations from the outset. 

You can start sparking your viewers attention by asking them questions and using teasers to get their attention instantly.

Make sure you are able to convey the value and answer their questions as to “why should I watch it?” 

Inject humour in your video.

Boring videos won’t get people to finish the whole presentation. However, in most corporate companies, having a funny video can be a big challenge and can be awkward. 

Think about this, when you watch a movie, what part stays in your mind or what videos do you want to watch? Of course we would want to be entertained, amused, and if possible, laugh. We want to feel enlightened and want a video that will leave us amused.

The main takeaway is not to feel pressured or constrained by your previous industry’s marketing tactics and do not try to emulate your competitors that have a stiffer tone and boring script. You need to stand out and come up with a funny and light-hearted video.

Optimise your video for SEO—tag it well!

There are many tactics that you can use to make sure the videos you have gets found easily in searches especially in search engines. The first thing you need to do to get the maximum SEO value out of your video is to have it hosted in your own domain. 

Another thing is to make your video easy to embed for sharing to increase the likelihood of getting inbound marketing links. Check also the video sitemaps. 

Since we want the video to be optimised for SEO, then make sure the descriptions are filled. This will allow Google’s search spiders to make sense of your video and be able to pick up the video’s content. So ensure that the video is tagged accordingly with relevant keywords and has a good description.

It’s all about educating your audience. 

Are you aware that about 65% of the audience learn via visuals? Educating your audience through videos is more effective and they can easily retain the information compared to just reading content. 

But the great thing with education is, it can be taught in different forms. The bottom line is to teach your audience how to use your product or service or perhaps share useful tips on how to make the most of it.

Or how about make use of the video through webinars? There are so many approaches to get an effective video marketing Singapore campaign for your brand. The trick here is to find your unique selling proposition, your unique voice, and the type of approach you have to get your video more effective.

If you want to launch a successful video marketing campaign invest in the expert help of Reelmedia Ltd. We have years of experience helping businesses successfully reach their digital marketing goals!

corporate video production company in SingaporeAny successful corporate video production company would know that coming up with successful marketing plans for their clients is not easy. For starters, they have to get to know your industry and your target market. 

Seasoned video production companies like Reelmedia understands how the consumer thinks. In order to have a successful campaign, companies have to think like the consumers.

It isn’t enough to have an amazing video, you need to also have an impactful message for the audience.

Building a Video Marketing Strategy for Your Business

Traditional businesses are now taking the Internet by storm. The internet has paved the way for businesses to get a wider reach. But how do you make an effective marketing strategy? 

They say a picture paints a thousand words but what more if you try video as part of your marketing campaign? Try to ask any average marketer about their video marketing tactics and you’ll probably get a shrug.

Mind you, every marketer knows that videos are crucial. After all, people nowadays spend one-third of their time watching video content online. When there are viewers there are ad contents as well. 

According to Wyzowl’s Video Marketing Statistics 2018 Survey, 81% of businesses in the US use video as a marketing tool and 81% of the viewers who watched these videos were either convinced to buy a product or service just by watching the video of a brand company.

Now that you know the importance of corporate video marketing for your business, how can you launch a successful video marketing campaign that will bring in more engagements and more results?

Understanding Your Audience and Setting Campaign Goals

In order to be successful with any campaigns, you need to start with your research. Find out your target audience, what type of content tends to generate better engagements, and find out what channels they would likely stay on. 

There is no point creating a very good quality video content and have it played on a channel or website that your target audience doesn’t visit.

Another thing you need to consider is finding out what goals are you trying to reach with a specific video marketing campaign. Is it to drive awareness, sales, traffic, or all of the three? To make a more compelling corporate video marketing campaign through connecting with your customers, use the right tone of voice and message to reach them. 

It is important to spend time gathering consumer insights before setting out to create and launch your video marketing campaigns because these insights will guide you as to the type of corporate video you need to produce and how much you will be shelling out for production.

Stay on the Brand and Spread Your Message Across 

You might think that video is not part of marketing but this is the most powerful type of marketing and this is also a way for you to do a brand refresh. Keep in mind that your audience, who might be surprised with your content would still know who and what is speaking to them. 

According to several studies conducted, companies who are consistent with their branding are estimated to be 20% more successful than those that don’t. 

If your video is on YouTube or a social media channel, then take advantage of that by linking your site or a landing page with a clear, on-brand creative, and messaging that is unified on all your channels or platforms. Consistency is key for your brand and with any successful marketing campaigns.

Ensure that Your Video Budget is Sensible 

There are marketers that make mistakes thinking that shelling out a ton of money into a video campaign is assured a huge success. On the contrary, not paying enough on a good video campaign can hurt a brand’s image. Low-quality videos won’t be able to make a good impression and will not do a good job of delivering the message you want to impart.

When writing the video content, you need to keep your campaign goals in mind and spend the budget well. Consider producing short videos especially for known social channels like Snapchat, Instagram, and Twitter. 

Just make sure to keep your brand always in mind through all your messages and videos. It’s effective to create a video with a captivating story.

It also helps to connect or use influencers–these don’t have to be celebrities but they can be industry experts, YouTube celebrities, and those who have a large audience to reach. Just make sure though that the influencer you want to use represents the company.

You might be wondering how to reach out to these influencers? Start by checking their social media profiles, their reputation, and topics that they feature in their own channels. The key is to always keep in mind that you want to bring value to your brand.

Optimise Your Videos and Target for Each Channel 

The goal when optimising videos is to get as much engagement as possible, have a higher chance of getting viewed, and become easy for the search engines to pick. Most social media channels prefer short videos so it is advisable to put your message as succinctly and clearly as possible. 

On another note, a person’s attention span is short, so you need to make sure that you capture their interest in the first 10 seconds of your video.

Test and Measure the Success of the Campaign 

A/B testing will help you figure out what elements in your campaign are working or not.  Perhaps it is not the visuals of the video or its creative that captured the attention but the message so doing a split test is recommended.

There are 5 ways a marketer can measure the success of a campaign: 

Engagement Rate

This measures the interaction that someone has with your video. Note the time spent on the video and if they watched the video in its entirety or if they just watched portions of it. This should give you an idea of the quality of your message, creativity, and the duration of the video.

View Count

This is how many times a video has been watched but mind you, this varies across the different channels.

Play Rate

This is the number of visitors who actually click the play button to watch the video. 

Social Sharing

This is the measurement of the number of times the video has been shared by people on social media channels.

Comments and Feedback

This is not actually a metric but this is really important for any campaign to pay attention to.

These tips can help you gauge the success of your video marketing campaigns. However, the last piece of your video marketing is the video retargeting. This can help make sure that you can connect the video ads to your shoppers.

 

 

 

 

 

corporate video production company in Singapore

Business exposure can help your business reach more customers. To achieve said objective, the help of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many took the opportunity to open accounts since they know that they can use it to broaden their reach significantly. Through the use of social media, videos can now help attract the attention of both existing and potential buyers. 

What’s more is social media makes it easy for you to direct your social media visitors to your website so they can find out more about your brand or the product or service you are offering. Another option is to use explainer videos or animation videos to deliver a message, introduce a new product, or present a new service. 

In addition, corporate video production can bring webcasts, which can be also used to keep customers on your website for longer period of time. This might not be common knowledge but as soon as a visitor gets on your site, it will take them less than 5 seconds to decide whether they want to stay or not. 

During this window of time, you can use the videos to effectively target vision and audio sensory stimuli to encourage your audience to keep browsing and stay longer. This will not only improve your your SEO efforts, it can also give your brand a great competitive advantage. 

Other remarkable ways video can help your brand include:

It Can Help Build Customer Trust

These days, corporate videos function more than just additional content on your website. With so many social media platforms now available, videos can also be used to get word out about your brand on various social media platforms. With a great online presence, it’s much easier for you to connect, engage, and establish trust with your target audience.

It Can Help with Employee Training

Many brands nowadays are already using videos to build and expand their customer base. However, videos can actually do so much more. In fact, it can also be highly beneficial for your employees. 

That being said, many companies nowadays are already using videos as training materials for their employees. Through videos, it will be a lot easier for employees to understand what the training is all about and what its purpose is.

It Can Help Improve Your Website Ranking

Through videos, you can dramatically increase the time visitors spend on your site. The longer visitors will stay on your site, the better as it will not only help your online marketing efforts, it can also help increase trust.

What’s even impressive is the longer visitors stay on your site, the better it is for your website ranking. Unknown to many, it can actually signal search engines like Bing and Google that your site has good content to offer. Research shows that you’re 53x more likely to show up on Google’s first search page if a video is embedded on your website. 

To Connect More with Viewers 

People love to spend their time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activity now is being spent watching videos. In addition, many social media users prefer videos because they are entertaining and easier to consume.

If you need help with video production, Reelmedia Pte. Ltd. can be your best ally. We are known in Singapore for delivering quality video production solutions and we have been helping businesses reach their digital marketing goals for many years now!

Many brands now rely heavily on video marketing. While using videos to promote a brand is not exactly new, there are key factors to take into account nowadays when creating videos. Case in point: unlike before, there are several social media platforms now available where you can post your videos.

So how do you create a video marketing strategy that can help you maximise and enjoy all the benefits this amazing marketing tool has to offer? Start with the following:

Use user-generated content

While marketers are great storytellers, customers can be more effective in convincing others to buy a product or avail of a service. By showcasing how your brand can help solve pain points, user-generated content or UGC is considered more powerful than conventional marketing videos.

Get your hands on some valuable user-generated content by encouraging and asking your customers and fans to make one for you. You can also encourage them by hosting contests, giveaways, or other activities that can incentivise their participation.

Another effective option would be to ask them to take videos, photos, or share content on their social media accounts about how they use your product or service or what they love about it. 

Undoubtedly, UGC is far more convincing that traditional video advertising. What makes it even better is the videos can be easily shared through social media platforms, landing pages, and even marketing emails.

Have a clear message

Video are perceived by many as some sort of departure from traditional marketing. Others also see it as a way to test out a branding refresh. However, for the videos to be very effective, it is crucial that the target audience knows and clearly understands whatever message it is that you’re trying to convey.

In a study by McKinsey and Company, it was revealed that companies with consistent branding are 20% more successful than those without. For instance, if your videos are on YouTube or on other social media channels, they should link to your site or a landing page, with clear, on-brand messaging that’s unified across all channels. 

If the viewers see that your video marketing communications are different from what they are seeing on Facebook, others can perceive it as a poor reflection of your brand. As a result, it could hurt your campaign rather than help.

Have your videos optimised 

Depending on the platforms you decide to launch your campaigns on, you will need to see to it that your videos are optimised for it to get as much engagement as possible. For example, posting shorter videos on Facebook is considered more ideal.

You also need to upload videos directly to the Facebook channel and add captions. For YouTube, you need to wait about two weeks after your video launches before making any tweaks.

Optimising videos for Twitter means finding the balance between fine-tuned targeting–from interest to keywords to device–and not over targeting to make sure you can easily track which campaign is performing best.

If you need help with video production, Reelmedia Pte. Ltd. is your go-to! We are known in Singapore for delivering quality video production solutions. Let us know how we can be of help!

Regardless if you are a huge company making a killing or a startup still trying to find your way around, it would be safe to assume you consider every marketing dollar you set aside to be valuable.

In other words, you want to make sure your marketing allocation is spent on something that will yield the most in terms of ROI.

Reports and statistics have indicated that in today’s highly connected world, video marketing is one of the best options marketers have at their disposal.

However, there is no guarantee your video will always perform according to your expectations.

The good thing is you can significantly increase your video’s chances of faring exceptionally by avoiding these common video production mistakes at all cost:

Budget is too small.

The fact that video production costs money is not up for debate.

And this is understandable since the video production company you will be working with are composed of highly trained professionals who will spend countless hours creating the perfect video to sell your product.

If your budget is too small, chances are you’ll get nothing more than limited animation, stock character designs, and copy and paste scripts.

Typically, compelling and high quality explainer videos require a budget of at least $2,500.

Factors that can affect cost include complexity of scenes, video style, and the experience level of the video production company, among other things.

While videos can come across as costly investments, they are worth every penny if you take into account all the amazing benefits they offer.

The time you allot for the project is not enough.

If you want your chosen video production team to come up with the best concept for your brand, you need to give them ample time to brainstorm.

Creative thinking will take time.

Give your chosen team enough time to bounce ideas around as opposed to settling on the first idea that pops up.

In addition, don’t encourage ideas from videos done by your competitors.

While it would be wise to keep track and be aware of what they are up to, it is way better to create something that will make your brand stand out.

The video’s message is not clear.

If you want to make your video powerful, memorable, and effective, you need to ensure your message is clear and straightforward.

In other words, it should not beat around the bush and should be devoid of details that are unnecessary.

Sure, it can be tempting to include as many information possible about your product in one video.

Unfortunately, this would prove counterproductive.

Not only will it overwhelm the viewer, it might also confuse them.

Do yourself and your target audience a huge favor and get rid of all the elements that are unnecessary and focus on the primary message you would like to convey.

Once you get the attention and interest of your target audience, they’d most likely look for additional information from the other marketing materials you have on your site.

Also, since your video also functions as a sales and marketing tool, make sure you include a call-to-action as the end of the presentation so you can guide your viewers accordingly in terms of the action they need to do.

As much as possible, use your video to generate more leads for you.

So rather than merely inviting your viewers to visit your site, suggest that they sign up for any freebies you are offering or check out some of the amazing discounts you are providing.

You use too many jargons in your presentation.

While you might be familiar with corporate jargons, it is very likely that most of your target audience is not.

And since the video will be made for their consumption, their needs should rank high in your priority list.

That being said, ensure your script is jargon free and presented in a way that’s easy to understand.

Contrary to popular belief, your viewers will not be impressed with your use of jargons.

It might even do the opposite and cause them to stop watching your video.

Your video’s humor is done in bad taste.

Using humor can be tricky.

Understandably, the things people will find funny differ and is based on several factors like age, political views, economic status, etc.

In line with this, you have to be extra cautious when injecting humor in your video.

After all, the last thing you would want to do would be to alienate prospective customers who stumble upon your video.

If you want to incorporate humor into your script, it would be best to test the humor elements first with the help of people who mirror the people you would like to target.

 

 

 

Proficient marketers today know that keeping their current customers happy and satisfied is way more cost-effective than chasing new ones.

Besides, happy and satisfied customers often willingly become the brand’s spokesperson.

While there are numerous ways to keep your current clientele happy, integrating proven concepts in your video marketing is considered one of the most effective.

Just how huge is video’s likely impact?

The figures are quite impressive.

  • Using the word “video” in the e-mail subject line can help boost the open rate by 20 percent.
  • There is a whopping 75 percent reduction in subscription opt-outs when a video is incorporate in the introductory e-mail.
  • Click through rates increase by as much as 65 percent when an explainer video is used.

Taking the numbers into account, it’s clear that using videos help your online marketing efforts tremendously.

Here are some of the most effective ways to use videos to please and delight both your current and prospective customers:

Customer Testimonials

As of 2015, 300 million selfies have been posted.

And that’s on Instagram alone.

The numbers however are testament enough that most people love to see themselves featured in videos and photos.

You can use this knowledge to your advantage by asking customers if they would be willing to sing your brand’s praises for you on video.

Video testimonials are not only more convincing and engaging compared to text-only reviews, they can also help entice your customers to stay longer.

When your customers stay longer on your site, they are also more likely to make a purchase.

Overall, using customer testimonials as part of your video marketing efforts can help drive more traffic to your site, boost the number of potential leads, and provide more SEO value.

In addition, this technique can also help significantly deepen your relationship with your customers and gives them content they would want to share with their own networks.

At the same time, this also gives prospective customers a review they can easily digest from sources they can easily relate with.

Customer Support Videos

If you want to provide exceptional online service to your customers and ease the onboarding of the new ones, customer support videos are your best option.

For starters, you can:

  • Create onboarding videos of your product to walk through new customers who want to set up your products. It would also be wise to post your video on YouTube to help significantly expand your searchable content.
  • If you keep receiving the same questions numerous times, consider it wise to record a quick video of a member of your support team addressing commonly asked questions.
  • Creating how-to videos can make it a lot easier for customers to understand and use your products. There’s no denying that written videos can’t even offer half the convenience how-to videos can provide.

Thank You Videos

People love it when they are appreciated.

While e-mails and thank you cards can do the trick, they unfortunately lack personal touch.

A thank you video on the other hand is not only warm and personal, it is no doubt more effective than a printed note.

Another edge of using videos is it can be tailored to include the customer’s name and the product they purchased and other unique data.

A Hubspot article reported that a respondent who used a personalized video campaign saw customer engagement skyrocket to a staggering 286 percent!

Support Customers in Micro Moments

Nowadays, to say people no longer go online but they almost live online is no longer farfetched.

Fortunately, this round the clock video consumption has paved the way for what Google aptly calls micro moments.

Regardless if a customer wants to discover something, needs decision making help, or is looking for answers, they often turn online (particularly YouTube) for help.

Use this knowledge to stay useful and relevant to your customers by:

  • Identifying micro moments where the goals of your brand and that of your customers intersect.
  • Ensure you are always there when your customers need you, be it through shopping ads or paid and organic searches.
  • Make it easy for people to discover your brands even if they won’t look for it specifically. Go beyond demographic targeting by connecting with customers based on signals of intent.

Wrap Up

Videos can help delight and impress customers at every stage of their purchase in ways that are both impactful and novel.

Capture and keep the attention of your potential customers using great stories told using videos.

You can also use videos to greatly enhance your relationships with your customers and entice new prospects to try what you have to offer.

 


There’s a lot you can do with a corporate video. You can either use it to introduce your branding, promote a new product, or endorse a new line of business. Whether you are after a 30-second advertisement about a new service or an entire hour of introducing your business’ project, producing a creative video production is always a unique and effective way to deliver your story. Want to know the techniques you can use to better transmit your message to your audience through videos? Find out the guidelines by reading the next paragraphs below:

1. Start by understanding who are audience is or are
Before anything else, you need to understand whom you are doing this video production for. Is it for your business partners, for your new hires, or for your target clients? We all know that your ads will not appeal to every type of audience you may think of so you need to know their persona and be as specific as possible. Be sure that your message is well defined and is tailored to the problems of your viewers.

2. Make an impressive script
Keep in mind that all great things start on paper first, be it a video production, a building, or a movie. So during video production, treat your script as the blueprint or plan of the end results. The story inside it should describe every visual and audio element, just like when architects plan a building’s blueprint. This blueprint should resonate your message to your viewers and should clearly depict what you would like to see once the video is done. Spend as many hours as needed to produce an efficient script so you wouldn’t have to waste hours and budget doing edits or retakes.

Moreover, marketing videos are ideally shorter so if you can produce one that is less than a minute or two that will be more effective. Make it clear and catchy so you can easily grab attention of your target audience. Don’t squeeze in a lot of information about your product or business and consider it as a summary of what you want to say. Every second of the video should be worth your viewers’ time so save all the detailed information on your blogs or web pages.

3. Engage your audience
Unlike other marketing tactics, videos make it easier for business owners to persuade their audience. Just target the right audience, engage them, and you are on your to leading them to be one of your followers or customers. If they share your videos, they also help as one of your promoters. It offers a unique experience to your audience since it engages them orally and visually.

4. Focus on your audience
Establish a good relationship with your audience so you can reap the benefit of gaining their trust. Remember that at first, viewers are only watching videos for no other reason than to solve their own problems so you have to give them a reason to give you their support or help.

5. Properly distribute the video
Once the video is done, you can upload it to your personal website, your client’s website, company’s YouTube page, Facebook page, and other social media sites. You can also play the video at trade shows or seminars. By having a well-distributed video, it will be easier for you to reach you target audience.

Do you want to produce engaging, easy to watch, and engaging videos? Look no further than Reelmedia Pte. Ltd for video production services that you can trust! Visit their website for further details.


As technology continues to evolve for the better, marketing techniques from different industries are no exception.
In this digital era, video productions are already considered highly effective marketing tools not just by start-up businesses but by large-scale companies as well.
How do you come up with compelling and engaging videos? Below are six effective tips you should keep in mind:

1. Come up with a well-thought-out plan.
The world of filmmaking may seem too complicated and overwhelming. But most business owners know how significant it can be to their business. They also know that if they want to come up with the best video, they first have to come up with a robust plan.
However, don’t get too eager to create a video right away.
Make sure you have an objective/goal in mind. You also need to take into consideration the people that will be involved in producing the video. Furthermore, think of other key factors such as budget, timeline, and resources.
Your plan will serve as your guide so make sure you have all the bases covered. However, keep in mind that you can’t do all this on your own. Video productions can be complex therefore it is always best done by a team of experts.

2. Think of a purpose and create a story that focuses on it.
Corporate videos are made for specific purposes. With that in mind, create a story that will pique people’s interest.
But before that, you need to determine what type of message you’d like to convey to your target audience.
For you to be able to effectively communicate your message, try asking yourself the following questions:
• Do you need to raise brand awareness?
• Do you have a promo/offer that you’d want everybody to know about?
• Are you promoting a particular product or service?
• Are you aiming to attract new customers?
• What can your company do or offer to people?
• How can you let customers know about the quality of your products and services?
The answers to these questions can definitely help you develop good concepts for your video.

3. Make your video marketing interesting.
Corporate video production can be an excellent tool to showcase your business.
Depending on the message that you want to get across, you can come up with something that your audience can connect to emotionally. Or if you want it to be light, you can opt for ones that are funny.
Whatever the case may be, videos will require time, attention, and money. That being said, make sure you come up with something that’s effective, entertaining, and relatable so it will be worth all the investment.

4. Keep your video short yet concise.
Advertising videos are oftentimes short. In most cases, they last no more than 30 seconds.
To make things easier, shoot in multiple clips and then later combine them altogether.
Keep in mind that you might have to shoot plenty of short clips to produce the quality you want to achieve.

5. Make quality a priority.
Your video doesn’t need to have a Hollywood-level quality. However, it also must not look like it’s been recorded using just a camera phone.
Considering the impact corporate videos can make, it would be best to leave this aspect to the able hands of professionals.
Fortunately, you can easily search online for competent video producers. While you are at it, check the reviews as well so you would know what to expect. You can also ask your friends or colleagues for recommendations.
There are also video production companies that will do all the work for you. All you have to do is tell them the concept you want and other things that you need to get done.

6. Share your video with the world.
Aim to have your videos seen by as many people as possible.
To do this, you have to launch it effectively. For starters, you can promote your videos through your social media accounts like Facebook, Twitter, and Google Plus.

Also, consider giving your video some much needed exposure through your YouTube channel. It’s not just the most popular video hosting site but it also comes next to Google as the most well-known search engine.
Another way to effectively share your corporate video is through your company blog and email list. But make sure not to spam everyone on your list, otherwise they might end up unsubscribing. An occasional update will do the trick.
No doubt about it, incorporating videos in your marketing strategy is an effective means to increase traffic and enhance the conversion rate of your business.