Whenever people post videos on Facebook or YouTube, they often ask themselves, “is it viral yet?” Releasing viral videos should not be the primary goal of your video marketing Singapore campaign.
However, it seems that the term has exploded on the Internet. Many marketers have been hearing about viral videos and how a video can have a billion viewers in a span of a few days.
As much as we want to have our next video to become viral, this however is not an easy feat to achieve.
At Reelmedia, we follow the best practices to ensure that our video marketing Singapore campaign hits our objectives and will be able to steer our social media efforts forward.
Here are some of our tips on how to create a more compelling, awe-inspiring, and actionable video marketing campaign.
Focus on the story and not the sale.
Successful videos or videos with more engagements from viewers are not geared towards sales because this is very annoying to customers. The video should be centered around a story and not on the sale. This same rule applies to content, so why not on video as well? Focus on the value you give to your audience.
Use the power of emotions--an appealing video opens up the viewers’ needs and hidden desires. If you are unsure if you’ll lose leads this way, then make use of a strategic and relevant call to action at the end of your video that will fit your video’s message.
Make the best 10 seconds of your video feature.
Your window of catching your viewer’s attention is 10 seconds or less. Most viewers would turn away from a video within 10 seconds or less so your next successful video should be short and to the point. It has to have an impact in the beginning. You need to get the gist of the story and manage expectations from the outset.
You can start sparking your viewers attention by asking them questions and using teasers to get their attention instantly.
Make sure you are able to convey the value and answer their questions as to “why should I watch it?”
Inject humour in your video.
Boring videos won’t get people to finish the whole presentation. However, in most corporate companies, having a funny video can be a big challenge and can be awkward.
Think about this, when you watch a movie, what part stays in your mind or what videos do you want to watch? Of course we would want to be entertained, amused, and if possible, laugh. We want to feel enlightened and want a video that will leave us amused.
The main takeaway is not to feel pressured or constrained by your previous industry’s marketing tactics and do not try to emulate your competitors that have a stiffer tone and boring script. You need to stand out and come up with a funny and light-hearted video.
Optimise your video for SEO—tag it well!
There are many tactics that you can use to make sure the videos you have gets found easily in searches especially in search engines. The first thing you need to do to get the maximum SEO value out of your video is to have it hosted in your own domain.
Another thing is to make your video easy to embed for sharing to increase the likelihood of getting inbound marketing links. Check also the video sitemaps.
Since we want the video to be optimised for SEO, then make sure the descriptions are filled. This will allow Google’s search spiders to make sense of your video and be able to pick up the video’s content. So ensure that the video is tagged accordingly with relevant keywords and has a good description.
It’s all about educating your audience.
Are you aware that about 65% of the audience learn via visuals? Educating your audience through videos is more effective and they can easily retain the information compared to just reading content.
But the great thing with education is, it can be taught in different forms. The bottom line is to teach your audience how to use your product or service or perhaps share useful tips on how to make the most of it.
Or how about make use of the video through webinars? There are so many approaches to get an effective video marketing Singapore campaign for your brand. The trick here is to find your unique selling proposition, your unique voice, and the type of approach you have to get your video more effective.
If you want to launch a successful video marketing campaign invest in the expert help of Reelmedia Ltd. We have years of experience helping businesses successfully reach their digital marketing goals!