Video Production Director Skill

Nowadays, an increasing number of companies are discovering the conveniences of online marketing through social media and videos. In fact, researchers have found that online video advertisements have increased rapidly by 64%. These companies are moving towards video production to efficiently market their services or products.  Be it for teaming up with a video production company or for producing your own video, you need helpful guidelines on what you need to do before and after filming or animation. This is to help ensure that the outcome of the video properly will support your business’ growth and will appeal to potential customers.  So before you even start the production, read the paragraphs below for some simple tips and guidelines.

The DOs in Video Production

  1. Do Understand the Importance of the Script

It is not a secret that in online marketing videos can do you a lot of advantages rather than just plain text. However, having a dull script can easily lose the attention of your target audience. That’s why if you choose to write a script for a video production, you have to consider your target market’s interest first. Be sure to include the most important details that you want your audience to understand. Details such as your company’s mission, your products or services, or why your audience need your offered solutions.

Most importantly, the script should speak directly to your target audience. Do not make the mistake of making the video all about "me, me, me". Instead, the script should frame the problem, then offer the solution and benefits of your products and services with a clear Call-to-Action for the viewer.

If you don’t know where to start, you can always look at your company website. The text available in the content of your home page or about us page is a good place for you to start looking for the right words to put in the script. Correlate the information in the website to your video script and then ensure that every text helps the script to flow properly. It should flow naturally so your audience can easily grasp your message.

  1. Do Engage the Audience

Be creative in engaging the audience into listening and watching your video. You can use different methods to make sure that you will not lose your audience’s interest until they already know why they need your product or services. The video must reflect the personality and culture of the company and give the audience ideas of what they should expect from your offered solutions. Whether your video has a narrator or a character that will discuss your services, that voice should be enthusiastic about the company. Although you want enthusiasm in the video, you also need to avoid the video to be perceived as overly excited. In short, you have to maintain a good balance between professional and enthusiastic tone all throughout the video. Another way to keep your audience’s attention is by giving them not only something to listen to but something to watch - such as a product review or demonstration, or customer testimonials.

  1. Do Have a Plan on How to Distribute Your Video

Once you have established your target audience, distributing and marketing your video will be more convenient. The video is one of the most important promotional tools for your products or services as long as distribution of it is done properly. Have a clear plan on how you would post your video to different social media sites such as Facebook, YouTube, Vimeo. You can also use your company’s website and other blog sites and then it will result in reaching your target audience.

Another way to disseminate it is through email. In case you want to utilize email distribution, you need to ensure you publicize their availability using the company’s site and social media sites. Current research shows that by including the word "video" in the email’s subject line increases open rates by 19%.

The DON’Ts in Video Production

  1. Don’t Use Too Much Information

Although it is important that you provide your audience with the material that they are looking for, you also have to ensure that the video doesn’t come with too many information. To avoid this scenario, keep in mind that only the most important points should make it into the script. Remember that only a very few audience will be willing to pay attention to a 20-minute long company video. To be successful in not losing your audience, you have to stay within the 2 – 4 minute zone and clearing define your offer and benefits within the first 30 seconds. Therefore, you need to beef up your script with a brief yet concise product and company information.

  1. Don’t Rush the Video Production

The most vital part of the production is the actual shooting or animation itself. This means that in order to execute your plans for your video, you have to take some time to see to it that the end result will not be half baked. Set aside at least 3-4 weeks for the video production once the script has been finalized. Having a video of poor quality will only receive fewer views.

In case you need a remarkable company for your video production, don’t hesitate to contact Reelmedia. We employ the best team of professionals who can help you produce the best quality of videos for your company.


About Edmund Ng

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