1. WHY VIDEO MARKETING – VIDEO BLOGS & SEO?
A video blog is a great example of video marketing and can help you improve your websites SEO rankings and at the same time help to personalise your company making a real connection with a prospective client. By regularly updating your video blog you can indicate to Google that your site is worth keeping near the top of it’s rankings; as the search algorithms use the frequency with which a site is updated to help qualify it’s SERPs. Make sure the videos you upload are shot in HD, have a carefully written script and are embedded in your site using Youtube. This allows Google to use the transcript of your video to help move you up to the first page results for your chosen keywords. This then all has to be balanced out so you get the best ROI possible. Strategy is the key here. Your video will have to elicit some emotional response from the viewer and at the same time contain your keywords and a good reason for your viewer to actually click on your video. Video Marketing that is irrelevant to your clients will not provide the ROI you are looking for.
2. EVERYBODY’S DOING IT:
By mapping out a number of videos in advance you can target a list of keywords that suit your SEO needs. Once you have done this you can plan the content of your videos by thinking about the questions your prospective clients might ask. The new Hummingbird update to the Google search algorithms is designed to take into account the greater number of searches being made by voice search. These queries are usually longer than typed search queries and as a result the Hummingbird update looks for context. If you have a well thought out SEO strategy for you video blog you can take advantage of this new type of search by answering the questions your prospects might ask. For example, if you run a hotel in Dublin you might have someone in the States speaking to the their phone and asking for ‘a hotel in Dublin with Irish dancing’. A video script starting along the lines of ‘X hotel in Dublin is one of the best places to see some traditional Irish dancing while you eat’ would allow Google to associate your site, with it’s embedded video, with live Irish dancing. There are hundreds of Google searches for ‘Irish Dancing’ in the States everyday.
3. WHAT TO DO?
It is important to make the most of the benefits available from video SEO on your video blog.
Key concepts/techniques to remember include:
Social sharing: if you video is fun, interesting and worth a watch it will get shared. Mobile video has exploded and people use their commute time to amuse themselves with funny videos. If your corporate video is funny (in the right way) it will get more views and shares on Facebook and other social media sites.
Link building: by using these shares you can get some great organic link building benefits.
Youtube comments: Did you know 90% of all internet traffic is video? People love online video. In preparing to write this article I noticed that a lot of Irish hotels that have videos of their business on Youtube have past guests from all over the world commenting about how great a time they had in the hotel. This is the best sort of endorsement a company could hope for, as it is unsolicited.
Geotagging: Did you know that if your corporate video has a graphic with your companies name and address at the end, and it is uploaded to Youtube, then Google’s search algorithms will read this text and use it to help Geotag your video? If the video is embedded on your homepage this will help Geotag your website. You can further help here by going to the advanced settings of the video manager on your Youtube account and adding in your business address. This will help Google to push people searching for your product, in your catchment area, towards your site.
By using these strategies you can easily ensure that Google and the other search engines give your site the credibility it deserves.
Hopefully this can help you get a better understanding on the benefits of using video marketing to upscale your business.