With video content dominating a huge percentage of internet traffic, there's no doubt that it's an important ingredient in your marketing strategy. That’s why some companies even hire a corporate video production company just to ensure that they’ll produce a quality video.
The challenge is to convince your audience to watch the video and not drop off before it's finished. In order to do so, you need to produce a video with a remarkable content. It should have a valuable information, production quality, and presentation that’s worth every minute of your viewers.
The more minutes or seconds you add in your video, the harder it will be to convince your viewers to sit through it. In most cases, viewers will stop watching and drop everything off.
So how do you win it in this competitive industry? Many newbies in corporate video production have a lot of questions. We’ve listed down these questions and have answered them as well.
How do you identify your target audience?
To nail the video production project, know who the video is for. Define your target audience and speak to them. Having general appeal is nice, but paring down your strategic approach is nicer.
Be very specific about how your company or product will improve the life of your target consumer. Give your ideal client a name and backstory and tailor your messaging to the characters you’ve created.
Should you hire a professional corporate video company?
Some may choose to do their corporate video on their own or with the help of their staff. But if you want to make things a lot easier and to ensure your video will be a hit, you can always hire a professional corporate video company.
Doing so will save you all the trouble of looking for resources, doing trial and error shots, and renting tons of equipment. With a professional team, they will give you the resources you will need to produce a quality video.
They can even share their ideas and insights on how you can improve the video’s content by adjusting your script, lighting, editing, or logistics.
How do you create an effective script?
When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers.
They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them.
However, be sure to tell your story by showing off what your brand, product, or service can do for your consumers. With a corporate video, it has to be very visual to convey a great deal of information in just a few seconds or minutes.
How do you connect with your audience?
No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product.
You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.
If you need help planning or producing a corporate video, don’t hesitate to contact Reelmedia Pte Ltd. They have years of experience of helping businesses in Singapore to promote their brand through video production. Whether you need an explainer, animated, or corporate video, they can help you. Visit their website to learn more about their services.