If you are a business owner, your goal may be for your brand to stand out from your competitors. Whether you’re new in the industry, selling a product or offering a service, getting ahead of the pact can be a challenge for you.
So how do you compete with other brands who have the same goals as you? How are you going to convince your audience that your content is more relevant and more worthy of their time? One of best marketing tools you can use that’s available at your disposal corporate videos.
Need more convincing? Here are 5 reasons corporate videos can be a powerful tool in your video marketing efforts:
Your target audience doesn’t know you
In digital marketing, it is important that your audience is fully aware of what your brand has to offer. If not, it will be hard to sell to them your product or service. Despite deliberately spelling it out in your product’s packaging or on your site, it is no guarantee that your audience will remember.
Some may still confuse your brand with that of others. If such is the case, you’d need something that can set you apart from the rest. Fortunately, this is where video marketing can come in handy. With explainer or corporate videos, you can easily and clearly convey what your product or service really is.
In addition, you can also use corporate or explainer videos to demonstrate how the product is used and how they can benefit from what you have to offer, among others.
Low customer traffic
Are you getting low traffic on your website? Do you wish to have more followers or likes on social media? Achieve those objectives by creating a solid video marketing strategy for your business.
According to statistics, a marketing video can greatly increase online visibility of websites and can drive more engagement for the brand on social media. It can also be used to emotionally connect to your target audience and convince them to visit your website or follow your social media profile.
Your website is not ranking well online
User experience is important when it comes to search engine ranking. Therefore, you want to focus on it when working on your website. Give your audience a reason to visit your page often by embedding videos on your homepage.
Get their attention quickly by showing them an animation or explainer video with content that will let them easily grasp how your they can benefit from what you have to offer. This will help them connect with your brand more effectively and help them become more loyal.
Promoting a new product
It’s no secret that using social media channels is a great way to promote product engagement. Social media users love watching videos. In fact, studies show that about 92 percent of mobile video viewers will likely share videos with their online followers or friends.
When this happens, your video engagement rate multiplies significantly. Moreover, explainer videos get the highest reach on social media sites such as Facebook or Instagram and they engage a huge percentage of audience reached.
If your staff members are already swamped with tasks or do not have the skills to finish your corporate videos, turn to Reelmedia Singapore. We have years of experience producing high quality videos and helping businesses reach their digital marketing goals.