Web video is having a massive growth, as it has gone from a niche activity in just a few years to becoming mainstream. The implications of online video’s growth for the digital advertising industry are huge, as sight, sound and motion is of utmost importance to brand advertisers. That has led to video ads being the bright spot in an otherwise tough market for publishers.

online

But what are the most known statistics about online video? We have gathered the most important statistics about online video:

  • 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
  • Online video users are expected to double to 1.5 billion in 2016. (Cisco)
  • Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)
  • Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
  • Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)
  • Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)
  • Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
  • 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
  • Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia).
  • Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)
  • 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)
  • 92 percent of mobile video viewers share videos with others. (Invodo)
  • More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).
  • 2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions (ReelSEO).

So, join the digital age today and become as successful as you can by working with a professional video production team.  For great deals on video production, contact us now!

We live in a world where the tablet, the smartphone and the connected TV are trending up among all users in the world. Fewer and fewer people barely watch television for its content, as all the programs that are being displayed on the TV can be watched online and everyone is using their mobile or other devices to do so.

Due to this, brands have been forced to shift their video marketing strategies and significant portions of their advertising budgets to reach consumers where data has shown where most of their time is being spent.

According to an eMarketer report, brands in the Asia-Pacific region will increase mobile media and online video advertising this year. In China alone, $18.96 billion will be spent on these efforts. This total will accounts for 46.2 percent of the total spending on digital advertising taking place in the region.

Brands understand the power of video when it comes to marketing

Now, consumers enjoy the type of advertising which is captivating or eye-catching, and this has made videos one of the best ways to capture their attention and to potentially influence them to buy a product or a service by using video ads. Putting these marketing efforts on a mobile or any other type of device, the companies are mainly maximizing their time with the potential or current customers. But do not think that if you just create a video ad, your work is done. The most successful brands are using video marketing strategies because they understand that the content needs to be appealing in a visual way and also compelling so that it can actually make an impact.

Strategies to make video advertising successful

The investments in video advertising have increased over the years, especially as consumers are accessing content across multiple channels.

According to a report from the International News Media Association, 85 percent of people who access the Internet use it to watch videos. This has had a big influence in the online video ads. It is also true that as technology is advancing, the consumers tastes are changing a lot and people are having bigger and bigger expectations from the quality of the videos.

INMA states that brands need to focus on the creation of premium content that not only gets a consumer’s attention, but holds it as well. Simply put, in order to make a strong introduction with people, companies need to make sure that the productions of their video ads are of the highest quality.

Another important aspect is the fact that video ads need to be strategically placed where consumers will not only see them, but they will also be encouraged to watch them in their entirety as well. INMA suggests that the best placement is a viewing area on the screen that entices people to engage with an ad instead of bypassing it, such as above the fold as opposed to below it. The lower a video ad is placed on a Web page, the less likely it is to be viewed.

Today, the market offers many ways for a brand to capitalize on the usage of video ads. With the right execution, a company can increase its customer base, so we can state that the digital video advertising can help a brand

So, join the digital age today and become as successful as you can by working with a professional video production team.  For great deals on video production, contact us now!

If we were to trace when video marketing as an SEO tool was introduced, we have to go back to May 2007, when Google introduced Universal Search.

Now, we have a combination of search results, such as video, text, pdf, blogs and images, but only a few years back people have become more interested in the video online.  Today, even though videos have increased in as a marketing medium, there are still marketers who haven’t realized yet the importance of video for SEO.

So, if we were to think about how video marketing can affect your site’s SEO, and how can you use it in your content marketing strategy, we must mention these 4 SEO metrics:

Video-Marketing-SEO-4-Key-Metrics
*https://blog.shareaholic.com/video-marketing-seo-results/

Improved Ranking in SERP

To rank in the first pages of Google is SEO’s top priority, so it is difficult to ignore the 2009 Forrester study that says “pages with video are 53x more likely to rank on the first page of Google search results.” Yes, that study is five years old, but the point remains – Google SERPs prioritize video results.

So why is video marketing 53x more likely to rank than plain text content? A number of factors influence ranking, but a big one is a recent Google search algorithm update – Hummingbird – which prizes “quality content” over keyword optimization.

Gareth Davies at WordTracker, states that as much as “80% of the video content served up in SERPs are informational videos.” So, the results aren’t simply viral videos, but rather useful content that answer queries. Enter the explosion of explainer video marketing. Google’s Head of Web spam, Matt Cutts, estimates the Hummingbird update in September 2013 affected over 90% of search queries. The way that most people use the internet fundamentally changed, and the shift toward helpful video content in SERPs is still in full swing.

Videos Make People Click

A study shows that search results with video have a “41% higher click-through rate than plain text.” This happens primarily because of rich-video snippets beside search results, but also because these video thumbnails advertise quality video content and make results with embedded video stand out in a text-only wasteland.

If you have worked hard to create a valuable video, you want to get the traffic for it, and you can do so by embedding the video directly to your site. You can use YouTube, Vimeo, or any other self hosting sites, but nothing beats the SEO benefits of landing page video marketing  on your domain page.

Videos Make Your Pages “Sticky”

Did you know that the average online attention span is less than eight seconds?high bounce rate will hurt your site’s SERP ranking, not to mention people leaving isn’t the best way to sell a product. Video is the easiest way to make people stay.

In 2012, Google introduced a new metric into their search ranking algorithm called “dwell time,” which monitors the amount of time users spend on a website after click-through from the SERP. The longer a user spends on a site, the more likely the content is relevant to their query. Mainly, video buys your site those crucial seconds that make all the difference, as a study shows that visitors who view video stay two minutes longer and are 64% more likely to purchase than other site visitors.

Videos Build Links

In the Search Engine Ranking Factor study it is stated that “Having a video compared to just text will almost triple the average number of linking domains.” People are the ones creating links to your content and people like video.

As much as SEOs like to get in our own world of optimization, it is easy to forget that all the content we create is for users, for the real readers. In a world where even thoughtful articles get scanned and skimmed, videos are a signal of intent that yes, I want to communicate something to you. This “content” is going to be something you enjoy. Videos are informative, but easy to consume.

As Josh Hardwick stated in his article about video SEO at Kissmetrics, he urges companies to make videos that offer something to the viewer. He goes on to say: “People don’t link to or share any old rubbish these days. So, to get the success you’re looking for, it’s important for you to really think about who you want to share the video and who you want to link to it.”

Just imagine this:  If a picture is worth a thousand words, and video shoots at 30 frames per second, then a 60-second video really does contain the equivalent of 1.8 million words. But a video’s value goes further than just being information dense or shareable. People like video because it is useful.

So, join the digital age today and become as successful as you can by working with a Website video production teams.  For great deals on video production, contact us now!

The generations are changing and so do their behaviors. The digital platforms and social networks have managed to change the relationship between the brands and its consumers. If the consumers of today use multi-screen media to make life easier, simpler and more meaningful, what can brand advertisers do to connect with these new trends?

youtube

We can state that the consumers today are spoiled by the multitude of choices that they have.  With new technologies delivering more media on more devices than ever before, their options for content are limitless, and therefore the consumers are choosing to engage only with the content which is personally relevant for them. This new consumer mind-set has implications for their purchasing behavior—consumers shop with the same purpose that they consume content.

Why is brand purpose so important?

Nowadays, brand purpose is more critical than ever to break through the clutter and to drive purchases. Brands should focus on the influence over usage, as the brand which will provide a deeper experience of the products to the customers will manage to create an emotional experience which will link the product to the client.

If before, the brand advertising could use a traditional approach in order to touch the hearts of the audience and to keep the clients close, today the digital platforms and social network have changed that relationship between brands and consumers, mainly due to the many choices present. But what can brands do now?  New consumers are looking much more substantially than they have in the past to media to match the purpose with which they lead their lives. More than ever, this perspective helps them fulfill their needs, passions and interests. The degree to which purpose even drives their shopping and purchases is eye-opening. Consumers choose the brands that engage them on their passions and interests 42% more often than they do those that simply urge them to buy the product being advertised. As a result, their path to purchase is actually their path to purpose.

What is the most influential way to reach these new consumers along their path to purpose?

As you would expect from their online behavior, these consumers are very engaged with online content, as they don't just consume media, but  they create their own content and curate that of others.

What are the most influential media touch-points for the new consumer?

Today, many brands are generating stellar consumer engagement on YouTube by tapping into consumers’ passions and interests, offering videos that generate an emotional experience of ownership. This strategy allows them to correlate the brand core with the consumers’ passions, and therefore create the link needed between the brand and the client. Just remember that consumers are hungry to live their passions and that brands can satisfy that appetite and take the rewards for it.

So, join the digital age today and become as successful as you can by working with a Website video production teams.  For great deals on video production, contact us now!
 

Our live has changed on the social media now as we spend a great amount of time using it to share tweets, to comment on Facebook or to like posts. But do you know what is the post-click behavior, when we actually interact with a link one of our friends shared socially?

In order to do so, we can take a look at a 6 months data report that Shareaholics made for September 2013-February 2014, where they have checked 200,000 sites which reached 250 million unique visitors in order to have a sense of what the social network was driving the users. We can observe the following out of that report:

Social-Referrals-That-Matter-Mar-2014

What we can easily see form the above chart:

  1. YouTube is the “king” of social media channels.  These referrals have the lowest average bounce rate (43.19%), the highest pages per visit (2.99) and the longest visit duration (227.82 seconds). Why are visitors from YouTube so engaged? The answer is simple: because the video itself is so engaging that viewers are likely to maintain a similar level of engagement with related content.  What we can easily see is that video watchers are especially receptive to links within video descriptions which complement the audio +visual content they just consumed. Also, we have to remember that YouTube has so many viewers just because people love to spend hours in educating or entertaining themselves with videos that they found here.
  2. Even though both Google+ and LinkedIn drive the fewest social referrals, we can’t deny that these channels bring some of the best visitors. The Google + visitors spend around 3 minutes to check the things shared by their connections, having a bounce rate of 50.63% and visiting 2.45 pages during each visit. LinkedIn on the other hand, keeps its users around 2 minutes on each link, viewing 2.23 pages per visit and bouncing 51.28% of the time.
  3. A referral from Twitter is as good as a referral from Facebook — at least, in terms of bounce rate, pages per visit and time on site. On the 4th place, we find Twitter and Facebook. Both types of visitors bounce the same (56.35% of the time), while Twitter wins the pages per visit category (2.15 vs 2.03) and Facebook users tend to spend more time on a site post-click than Twitter users do (127.44 seconds vs. 123.10).
  4. On the 6th, Pinterest has a bouncing rate equal to the one of Facebook, but has fewer views per page (1.71) and less time spend on the site (65 seconds).
  5. Reddit users have proven to be the most likely to abandon sites, with a bounce rate of 70.16%. This platform is a very hard one, as the users are very selective when it comes to the content and easily downvote anything that they do not like.
  6. On the last place we can find StambleUpon, with 1.5 pages per visit and with visitors which spend 54 seconds on the website.

So, join the digital age today and become as successful as you can by working with a Website video production team.  For great deals on video production, contact us now!

 

Television has lost its power over the consumers in the last few years and that is of no surprise for any of us. These days, everything that is important, we can find it on the social media pages, either ours or on our friend’s shared videos. And that changes the rules on the game in the media world: one does not need to pay for you video to be seen, as this will happen organically if the consumers will share the video and engage others to comment on it.

But how has this become possible? Brands have realized that they can reach their consumers in a more personal and innovative approach, using the video market and tracking their reaction towards it. BI Intelligence has just released a report in this direction, showing the growth that social video has had in the past years and which channels were best used by marketers and advertisers to manage the cover up in the market.

 

bii-online-video-discovery2

Which are the key elements that we need to remember about the social video world?

  • Social media influenced video has developed so much, that is has managed to eclipse the non- social video on the web, audience wise. The online video audience has had a big growth, and it is expected to double by 2016, according to Cisco, who are pointing out a reach of 1.5 billion globally, as people will shift towards watching video on social media platform, such as YouTube, Facebook or mobile apps.
  • Teenagers are massive consumers of social media and therefore of the social video. BuzzFeed has conducted an analysis on 152 videos and realized that 80% of them were posted by teens.
  • Social media has impacted the length of the videos. The video length is getting shorter and shorter, in order to fit in to the preferences of the social media audience.  Also, it is crucial to keep in mind the fact that the intersection between the mobile devices and social media will for sure have an impact on the length of the videos as well.
  • The advertisers have the interest in being associated with the social videos. Data shows that consumers are more likely to enjoy a brand video and remember the brand involved if they come across it thanks to a social media recommendation.
  • Social is the key to the all valuable viral videos. Brands have shifted their attention towards the viral world. For a brand, to have a video that goes viral and earns millions of viewers on YouTube simply means that the brand has just gained millions of impressions that they did not have to pay for. This is a perfect way for brands to experiment and use the social video industry to find the right way to reach to their customers.

 

So, join the digital age today and become as successful as you can by working with a Website video production team.  For great deals on video production, contact us now!

 

Branding can be a hit or miss opportunity; there are many ways that a company can go about it.  The ultimate goal when branding a company name or product is carrying the sense of familiarity, a feeling of comfort that one can instill in customers.  There are many tried and true methods that are achievable with this mode of operation, from radio jingles to television commercials.  From print ads that hide in magazines to massively erected billboards: it is no question that it’s a proven road to success.  However, with the World Wide Web (the internet) becoming the massive outlet it is today with social media, branding has become even easier.  The methods that website video production teams employ contain a goal of instant gratification, a precisely planned and executed project.

Website Video Production Is An Expanding Market

Millions of users scour the net each day, hungry for new information and product.  The images come fast, and come plenty.  So web video fits in naturally because it is not only instantaneous, it is informative and aesthetically pleasing.  Depending on which website video production company house you decide to work with, the goals are all the same.  You will find that the process is not only fascinating, it’s quite exciting.  From gathering information based on demographics and websites to implementing them, your site will take a shape of its own.   Your video based adverts will become shaped not only by your customers, but by how you want your company and its products to be perceived.  A standard video production can aim for television and the like, but website video production focuses on new media.  New Media is a form of creating digital content that works in several facets: websites for one, social media, search engines and the like.

When creating this opportunity for a company, keep in mind that branding is the key to success.  After finding your specific audience, writers can be brought in to create copy and scripts that truncate the message a company is sending.  From there, the production company will work on pre-production with story board artists, set designers and the like to further the process.

Communicating Your Message With Website Video Production

In what way will your commercial speak to the masses, in a humorous tone?  Will it be testimonial, will is evoke an emotional feeling?  These are all factors that decide what light your product will be put in.

From Words To Streaming: The Digital Effect

Website Video Production lives up to its name in a unique manner: it produces products.  When the production teams then move on to actual filming, the steps of hiring talent should already been taken care of in preproduction, easing the flow of progress.  The filming can be done by either the production team themselves in house, or by outsourcing it to other trusted companies.  The project is then sent through to editing to make the final sound mixes, cuts and graphic visuals.  All wrapped up in a neat little visual package that speaks directly to an audience, the product is finally ready for the public.

Website video production is a proven method for gaining sales and loyal customers. Websites have integrated video and new media content to satiate the needs of a growing public’s short attention span.  The world has gone digital and sales for companies that have embraced this method of video marketing have come away with bigger brand recognition than ever before.

So, join the digital age today and become as successful as you can by working with a Website video production teams.  For great deals on video production, contact us now!

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  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?

How often do you listen to a radio ad, or watch the same boring commercials before you begin to dislike a product without even trying it?  This is the problem facing many corporations that incorrectly brand their products in a certain light.  The achievement of a successful brand is not solely for monetary gain, but to create a social friendly projection of a company’s reasoning.  You want to have a massive audience that returns for the next evolutionary step, don’t you?  Well with video marketing, Singapore based companies have realized this has become the next step in achieving immediate success.

Video Marketing is a process in which the company selling the product works in tandem with a video advertising institution.  From there, a marketing plan is drafted based upon which audience and demographic the company is aiming for.  Having the distinct demographics that are being targeted for a particular ad lays down the skeleton of the project.  The success of the advert is reliant on how well the pre-production process goes.

Next, writers are brought in to further shape the advert in whichever way the company gives their blessing.  Whether it be comedic, heart-warming or straight forward informative testimonials, there are plenty of options to take. Once the project has attained ‘in-production’ status, the work of camera operators, directors and sound persons comes into play.  There is so much going on behind the scenes, yet it’s not even hinted at in the final product.  The ad will then be handed over to post production, where final editing, sound mixing and graphics will be applied.

Why You Should Outsource Video Marketing in Singapore

This process may sound like an enormous task, but in actuality, it’s quite a streamlined effort when done with a video marketing professional in Singapore.  These video marketing Singapore based companies either hire video production firms to tend to the task of actual filming and editing, or can work completely in house.  All the physical task is left to the video marketing team; the branding company is relied upon to accept or reject the final product.

When you choose professional video marketing in Singapore based companies, it becomes quite a simple process that houses multiple tasks to create one finished idea which is released in quick succession to a waiting audience.

The Importance of Video Marketing In The Digital Era

The Internet has millions of viewers daily.  It is the proven testing ground for new companies vying to legitimize their brand.  With an ever changing economy calling for the need to reduce advertising costs, video marketing being uploaded and streamed online was only an eventuality.  Video marketing can help by creating a strong sense of reliability and, more importantly, believability.

Plus, there are so many companies utilizing the popularity of search engines, optimising a website’s video content has become a tried and true method.  It not only capitalizes on websites that use Search Engine Optimization programming, it gives an instantaneous look into what your company stands for right to the viewer.

To succeed today, you need video marketing.  Singapore has what you’re looking for, it’s only a matter of finding it.  To get started with some great deals on video marketing packages, contact us right now!

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  • Please provide your contact number so we can have a friendly discussion to get more clarity on your requirements. We're here to help and give you the best possible quote.
  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?

When it comes to video marketing, Singapore has a high demand for digital output.  It’s an easy, cost effective and assured way to brand your company.  Video marketing in the simplest terms brings together all aspects of new media in to a cohesive visual summary.

With the utilization of writers, actors, directors and editors, a company’s product is given new life.  We’re all used to radio ads and late night commercials that continuously hawk items, but with the new age of video marketing, we can control what we see.  With this latest venue in which we can see the effects of video marketing, Singapore has the potential to get its economy back on track with the Internet.  Sure there are television ads to be watched, and the droning voices of audio programs, but with the advent and growing importance of the internet, guaranteed audiences bolster interest in the digital medium.

Why Use Video Marketing?

A quick and somewhat inexpensive venue for creating a face for your company, video marketing creates a necessary setting for your wares in the digital age.  The process is a time old profession, but has been optimized for the World Wide Web.  With a solid script in place, your commercialized spot is then taken through the process of casting and storyboarding.  It is during this process that your products will be given the almost cinematic treatment that is able to attract a crowd.  The talent you wrangle to give a human element and show the effectiveness of your wares is incredibly important.  The popularity of high definition video cameras create an a amazing vision for your products that will capture your audience.  Also, with slick, streamlined editing, the final product shown will show consistency with your company’s dedication to top notch value.

The fast and furious nature of advertising is reason enough to turn to the video age, streamlined to millions of viewers on their computers, or hand held devices.  In the age of the internet, millions of viewers search the web for new and interesting information.  This is the key for a company that is either fledgling or looking to revitalize their image.  If the effort is extremely goal oriented in video marketing, Singaporen websites alone are prime targets for international buyers.

Personal Branding And How It Affects Your Sales

How you wish to approach the branding of your company and its products on video is between you and the video marketing team.  The possibilities are endless.  Regardless of the means, the end goal is to create an advertisement that will work towards achieving social awareness, and eventually turn over a profit.

Can Video Marketing in Singapore Can Lead To A Revitalized Economy?

Being a voice in both the local and global economy is ultimately the plan.  What speaks to the massive traffic that consumes the internet is instant gratification.  The pursuit of immediate knowledge of a product, testimonials and the like all create an extreme desire for a product that is attainable through the electronic purchasing power of the Internet.  Creating this opportunity for all potential buyers is the key to your company’s success.

There has never been an easier time than right now to become a marketing force to be reckoned with by using video marketing.  Singapore is primed for the taking.  So what are you waiting for?  Visit our corporate video production services now to begin making progress in your sales with videos!

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  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?

The potential of new media has grown exponentially over the years.  From brochures in the mail, to late night infomercials, commercialization of product has evolved.  The most applicable to date is online video marketing.  This is process which has made the short attention span suffering consumer into viable customer primed for advertising.  Selling product in this day and age has now become streamlined through the magic of digital editing, and smart, irreverent advertising.

The New Age Of Online Video Marketing

The process of online video marketing replaces televised commercials with streaming digital content and is a juggernaut of potentiality.  One of the more enticing aspects of online video marketing is the freedom of content.  Depending on which product you are advertising, the use of skillful writing, direction and editing can shape how you want your company to be perceived. It is open territory, and testing grounds to be so spectacularly creative, you can have a much bigger impact in this digital age.

The strength in the selling of your product goes hand in hand with the level of creativity you pair it with.  What kind of tone do you sell with your wares, is it straight forward, comedic, filmic. These are all aspects to be aware of when tackling this form of advertisement.  The levels behind the scenes in development of your online video marketing vary.  What to do with your finished product is what makes the operation even more fruitful.  Here are some ways that can further your new media’s path to the public eye.

  • Production value: Having a high production value for your online video marketing will certainly give credibility to your product.  There are many ways that this can be achieved even on the smallest of budgets.  From smarter scripts that utilize budget concerns to create a more original voice in adverts.
  • Talent: Who do you have selling your product and what personalities do you see marketing your projects?  The tonal qualities of this vary, but are incredibly important. What age range are you aiming for?  What type of audience do you feel would react to your scripted media?
  • Visible web presence: On what sites will you premiere your content?  The sites that you do decide to publicly promote your product, are they SEO-friendly?  What audience do they align with?  How much of a blanket will you have on the World Wide Web?  These are questions that help cover every tiny detail that is incredibly important when trying to attain traffic.  When a web presence is created for your company, make sure that your homepage’s URL is directly stated in the promotion. Online video marketing is virtually useless without a website to back it up.

More Questions

How will your site work around your web videos?  How will they tie in, the theme of the site?  These aspects are a part of new media marketing as a whole with the buzzword being synergy.  A culmination of web design, ads, neighboring websites, SEO and video awaits you.  But how can you possibly achieve all this?

The Answer Is Professional Online Video Marketing

In order to succeed, you will need a profession team to help you expertly produce and market your product online through video.  Luckily there are some very special deals awaiting you with one of the top Singaporean video marketers at this link.  Visit our video production and video marketing page and get started down the road to success!

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • Please provide your contact number so we can have a friendly discussion to get more clarity on your requirements. We're here to help and give you the best possible quote.
  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?