When it comes to video marketing, you have to understand the overwhelming popularity of online video in order to properly utilize the strategy.  Almost 60% of the Internet (according to ComScore) is made up of traffic from video watching.  That’s over half the market!  So, it’s easy to see why you would benefit from using video marketing as part of an integrated website campaign to reach the highest amount of potential customers possible.

But many of the video marketing companies in Singapore today take a far too simplistic approach to their campaigns.  They simply put up a video and hope it works.  That is not true video marketing.  In order to best serve your business, what you need is a marketing company that understands what video marketing truly is.

What Are The Components Of True Video Marketing?

Here are a few services that you will want to look for when choosing your online marketing company in Singapore.  Make sure they can offer you these services or do not hire them:

Video Content Development

This entails developing a video that is both entertaining and of high quality while also serving your promotional needs.  It’s a fine line to walk.  You don’t want a video that comes off as a lecture or a commercial, but you also don’t want a cartoon or a sitcom.  The perfect balance can be achieved by professional video marketers in Singapore; you just have to find them (stay tuned for how in a bit).

Video Production & Editing

Because of the overwhelming amount of video content out there, it’s not enough to just have great content anymore.  The production and editing must be of superior quality or people just aren’t going to watch it.  With most computer screens being high-definition, customers aren’t going to want to watch a slideshow on Powerpoint, they want cutting edge graphics that makes use of their fancy computer screens!

Video Optimisation & Marketing

You can’t just put the videos up on sharing websites and hope for results.  You need a professional in video marketing to optimise your content to ensure that you have the maximum number of people viewing it.

YouTube Marketing

YouTube is the hottest place for video marketing and a solid video marketing campaign manager will not overlook this fact.  With more than 800 million viewers a month, YouTube is the place to be for online video marketing placement.

Because of this, you need a video marketing professional who knows how to target YouTube to enhance your brand image. They have to understand the formulaic system YouTube operates on in order to reach the first page of search results.

Video Submission

There are under a hundred video sharing sites online, but only about half of them are where you want to be.  A video marketing specialist will be able to target the right ones for you and get your video content out there, optimised, so the whole world can see it.

Where To Find The Best Video Marketing Company

Finding a company that meets all of these strict criteria can be challenging.  Luckily, there is one that comes highly recommended by some of the top businesses in Singapore.  To start your video marketing campaign today, visit our Singapore video production page right now for the most competitive prices from the top video marketers in Singapore.

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • Please provide your contact number so we can have a friendly discussion to get more clarity on your requirements. We're here to help and give you the best possible quote.
  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?

A big facet of a maintaining a viable web presence is the advent of streaming video.  The range and information of content varies per company, but rest assured the video age is dominating the World Wide Web.  When you browse web pages, the most aggressive campaigns aside from pop up ads are in the medium of streaming video.  This is possible through video production services, an integral form of communicating with the masses.

These services can decide how you want your products or wares to be seen to an audience of potential customers.  It is critical that several steps be taken when laying down the skeleton of your campaign.  This is called demographics and preplanning:

  • Finding the appropriate age range and other social orientations will predict the type of individual you will focus on.
  • When that is compiled, your professional video production services team will be properly attuned to fill the needs of the product.
  • Deciding how the product will be marketed and sold are the definitive actions that will make your company stand out from the crowd.
  • Will the ads be in a comedic tone, serious, straight forward?  These are the types of issues that are discussed and noted to create the perfect formula.

Moving Forward With Video Production Services

When Video Production Services then move onto the next phase, the method of selling is key.  Using state of the art technology, such as cameras, sound recording equipment and graphics, a true sense of aesthetic advertisement is achieved.  How this comes about is through the hiring of actors, the script being written to make a concise effort to explain what is sold and seamless editing after filming.

How you envision your company being received is all in the communication between video production services and yourself.  There may be a niche audience you are aiming for, or a broad spectrum; it all depends on to whom you want to market.  Video production services are obviously not only for the web, but span from television to mobile devices as well.

Into the Age of Mobile Devices, Video Adverts Begin to Flourish

Speaking of mobile domination, the current trend of streaming new media through phones and other web friendly hand held devices is an extremely popular medium.  Video production service provides a necessary element to keep your brand current, to inform the masses that your product matters.  Through flashy or discreet adverts, an artistic flair can connect your wares to a population that otherwise would not even pay attention.  It is an age where trends come and go, but having just one memorable ad can cement your company as a viable commodity for years to come.

The common lengths of current ads that stream on the Internet range from thirty to sixty seconds. How much information you can pack into that time frame is essential to keep your business afloat.  The attention spans of a digital community are what you are aiming to win over, so using the proper video production services to achieve that is essential.

So, what are you waiting for, millions of people are ready to see what you are selling.  Visiting our video production services page now to bring the people what they want: you.

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • Please provide your contact number so we can have a friendly discussion to get more clarity on your requirements. We're here to help and give you the best possible quote.
  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?