Online marketing is becoming more and more popular each day as it offers countless benefits that are just hard to miss. That being said, you’d most likely notice that each time you scroll through your newsfeed you will notice that there are many brands using it to promote their products and services. Many companies are also moving towards video production for them to effectively reach more people.
Whether your company is working with a video production company or you want to produce the video yourself, knowing the dos and don’ts before filming starts can help ensure that the outcome will properly showcase your story and will reach the potential customers you want to reach out to. Below are some dos and don’ts to keep in mind each time you do a corporate video.
Do: Always consider the length of the video
Regardless of the subject of the corporate videos you’re producing, it’s highly recommended to decide on the right video length. If the video is too short, it will be hard to get across all the necessary information that can help ensure conversion. On the other hand, videos that are too long will put you at a higher risk of losing your audience’s interest before they reach the end.
Don’t: Do everything on your own
Corporate video production is not an easy task and it takes time when done right. If you don't want to take your marketing team away from their valuable tasks, you can always outsource the task to a video production company. This will still allow you to work closely on the video project. Just make sure you schedule regular check-ins so you can oversee all the video production as well as editing.
Do: Connect with your audience
No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product.
You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.
Don’t: Oversell your product
Unless your viewer subscribed to watch a product demo video of your brand, they will less likely to sit through a video that is too salesy. Instead of overselling your product, use a thought leadership video to share your expertise on a certain topic. You only want to include your branding or link to your brand’s website at the end of the video. You can also find other ideas on how to create powerful corporate videos here.
Do: Write a compelling script
When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers.
They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them.
If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you.
One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals.