The process of creating a marketing video is not easy. The video has to be relevant and of great quality for you to engage your target audience and create a compelling online presence. For some companies, they even hire video production agencies in order to make sure they produce an efficient and effective video marketing campaign.  

If hiring another agency is not an option yet but you want to leverage your marketing video, below are some tips you need to keep in mind. 

Know what you want to achieve

Having a clear vision of what you want to achieve will help make the process of corporate video production a lot easier. Just like any other tasks, your video production should start with understanding what you want to achieve. 

Ask yourself whether you want to introduce a new brand or service to your audience, drive traffic to your website, or increase brand awareness. By completing this step, you will have a clearer picture of how to take the next steps and eventually get the outcome that you want.

Target the right audience

After knowing your goal, you should also understand who your target audience is. Your target audience for your previous campaign may not be the same as your target audience for your new video marketing strategy. 

Therefore, you need to research about who your audience is first to have an idea on how to target them. This will help you understand which social media platform they use and what type of content they usually enjoy watching. 

You can also check if they follow influencers or at what time they often use their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it. 

Check your previous marketing strategies

A good way to improve your next marketing step is by learning from your previous video marketing strategies. Assess areas where you can improve the quality of your marketing efforts or see how you can better promote it. 

In case you don't have a previous video to inspect, you can also refer to the work of your competitors. Once done, ask yourself how you can improve their work. See how you can improve it if it were your brand's marketing video. Use it as a guide without plagiarizing or copying their content. 

Offer something new

Viewers always appreciate it when brands offer something new. With the number of videos, they see on their newsfeed every single day, it's always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them. 

Plan how to distribute the video

Planning should not stop at the end of the video editing stage. You also need to plan how you to distribute the video in different social media platforms. This way, your video production efforts don’t go to waste. 

Doing so will also help you reach the right audience. You can also do some paid ads or promotions on social media platforms like YouTube or Facebook. This will help expand your reach and maximize your marketing efforts. 

If you need help with video production, one company that can help you is Reelmedia Pte. Ltd. We are known in Singapore for delivering quality video production solutions. Let us know how we can help!

corporate video production in Singapore

Do you want know how to write an effective corporate video script? Are you after creating a script that drives results and helps you reach your video marketing goals? Then you’ll definitely love this article as we have compiled some of the simplest tips to help you get started with your corporate video script writing.

Whether it’s a promotional brand film, a corporate video for marketing use or a video for social media or your website, a well-written script you can help inspire your audience into taking action. Here are some tips you need to keep in mind:

Write a Video Brief First

For you to write a script that gets the results you want, then you will need to first write a video brief. For starters, don’t immediately jump into writing your character’s first line. Planning how the video will flow will help you better layout the message that you want your audience to receive. 

Not only does a video brief help you know your objectives, it also helps you better understand your audience and the message you want to send to them. Through a well-planned brief, you will have a deeper understanding of how to communicate with your audience by knowing which words in your script will motivate them. 

Create a marketing story arc that engages people, make your video relatable, and have relevant and compelling content and it won’t be long until you achieve whatever business goals you want to achieve through your video.

Keep it Simple

Regardless of the type of video you are planning to make, the key to effectively ensuring that your message will get across is through simplicity. A corporate video production should focus on a certain message that will clearly mirror your brand’s vision without getting bogged down by details. 

You don’t want to use complicated dialogue or provide too much information.  Remember that your audience needs to walk away from your video understanding and clearly seeing all of the information you want to impart. Therefore, creating a robust and focused video script is one of the few main points that will serve you well.

Watch the Length

If it’s your first time to create a video production to promote your brand, you may be thinking of adding as much information as you can. The tendency is to cram the video with information just to be able to sell a product or service. This is understandable since you want to get across as much as you possibly can.

The only downside to doing this is it can result to a video that can end up confusing your viewers. As a general rule of thumb, less is often more when it comes to creating videos so a script that translates to a corporate video that lasts between 1 and 3 minutes is considered ideal.

Know Your Audience

Ensure your script is written in a way that is deemed appropriate by the audience you are targeting. Your audience will be your most important critique. That being said, you’ll want to ensure you match their language so you can get your message to them clearly.

For instance, if your target audience is 20 – 30-year-old young professionals, you want your script to exude a young and modern vibe so that your viewers are better able to connect with the message. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we can help you easily reach whatever digital goals you have in mind.

If you are a small player in the business world, you’ll need all the help you can get if you want to steer your business in the right direction.

The good news is, granting they are used accordingly, corporate videos can become your brand’s most invaluable ally.

With today’s modern world becoming increasingly connected, conventional marketing methods have taken a backseat and visual-rich methods like corporate videos have taken over.

Fortunately, you don’t have to be Stanley Kubrick or Steven Spielberg to create a powerful corporate video that truly delivers.

Nowadays, you have the option to leave this task to the expert hands of a competent video production company.

However, even if you will not be creating the corporate videos yourself, your insight will still be necessary.

To ensure your corporate video will accomplish all your goals, below are some of the essentials you need to keep in mind:

  • Ensure you have a crystal clear plan in mind.

To clearly determine the kind of corporate video you would like to make, you first need to know the message you would like to convey.

Figure out what your message is by answering the following key questions:

  1. Would I want a general introduction to the products / services I am offering?
  2. Would I like to promote a new product / service?
  3. Do I have a “special offer” I would like to highlight?
  4. Would I want a video that explains how my products / services can make the customer’s life happier, better, and easier?
  5. Do I want to emphasize my brand’s reputation and experience?
  6. Would I like to convey how customers feel about my products / services through reviews and testimonials?
  • Ensure you are able to highlight your edge over the others.

For many brands, corporate videos are considered one of the most effective ways to showcase their products / services and the ways they stand out from the rest.

Fortunately, contrary to popular belief, showcasing your products / services will not entail high-pressure marketing or a savvy Hollywood production.

If truth be told, corporate videos will work best if they focus more on how your products / services can benefit users as opposed to hype or sales.

Moreover, it would be best if your video will show your customers that your company is run by people who share the same values and beliefs they hold dear.

  • Ensure you pick the right setting for your video.

If you are involved in the restaurant business, consider capturing your chef in action.

If you are in the service business, you can show one of your employees visiting a customer donning the company uniform that bears your brand’s logo.

Keep in mind that for your corporate video to be effective, it should reflect the type of business you are in.

That being said, at all times, make it your goal to present an image that’s congruent to your business as well as something that your customers can easily remember.

  • Ensure your video shows your customers what makes your brand great.

Why should your customers choose your brand over all the others offering the same products or services?

Answer this question clearly by showcasing what makes your brand the best at what it does.

Show your customers how your brand is unique and why is it the best option available at their disposal.

Showcase your achievements.

Highlight your accomplishments and track records.

You can even throw in some positive feedback and testimonials from happy and very satisfied customers.

The more you are able to highlight what you can offer, the more effective your video will be.

  • Ensure you incorporate a call-to-action in your video.

To help warrant your corporate video delivers the results you are looking to accomplish, a strong call to action statement should be included.

For starters, your video should direct the viewers to your site or encourage them to know your brand more.

Make no mistake about it, a well-executed message can give you more than just massive site traffic.

More importantly, it can also lead to more sales and conversions.

 

 

 

 

If you are looking for a way to produce a content that not only engages but also entertains an audience, then you need to create a corporate video. A lot of people think that video production is costly and risky, hindering them from discovering the benefits that a well-planned corporate video can bring. Find out how you can produce an awesome video without spending a fortune. Check out the list below for more information:

Choose your corporate video’s purpose:
Every corporate video serves a different purpose. Ideally they should not be the same, and should be customized to your target audience’s specific needs. Depending on your business needs, you may design it to introduce your company or to attract more customers. Before you invest in a corporate video, make sure you know its purpose and focus on it. Whether you are raising brand awareness or promoting a new product, consider what your business is intending to offer in order to properly convey it through your video’s message.
If you are after introducing your company, you can include client testimonials in your videos. For recruitment purposes, your video may have employee testimonials. Explainers and “how to” videos are ideal for showcasing your company’s expertise in a certain field. As for product, you can either have a short documentary regarding client a client that uses your product or product overviews.

Have a concrete plan:
Don’t be intimidated about the required artistry in video production. Keep in mind that your experience in the logistics can be very helpful for you to succeed in making a corporate video. However, if you want to ensure that it is efficient and innovative, a little help from video production companies will be of great help. It will definitely help you and your video production team f you already have a well thought of plan on how you want your video to appeal to your audience. This makes it a lot easier to get the job done for everyone who is involve in the video production. Dedicate time to do research, plan, and organize to make sure that your audience does not get even the tiniest hint that your corporate video was rushed. Consider everything from the video production team, budget, up to timeline for everyone’s convenience. If needed, you can also look for outside resources or volunteers from your company who are interested and willing to offer their creative inputs.

Create a script that will engage and entertain your audience:
While planning your video, think of stories you can share to connect and engage with your audience. Be it an emotional or a funny video, choose a tone that you best think will help you share some of your company’s or client’s strongest stories.
Keep in mind that a corporate video takes a lot of effort and time to create so there is no reason to rush and spend company resources on a bad video. Find a way to connect your company’s message to the day-to-day problems or topics of your audience.

Remember that production value is important:
You do not have to produce a Hollywood-level type of corporate video, but you also have to make sure that it does not look like you finished filming it in just one sitting. Produce a decent corporate video by hiring a professional video production team that’s within your budget. Search online, ask for recommendations, or join forums – anything just to find a company that will work with what you want for your video.

In case you are having a hard time finding one, you may contact Reelmedia Pte. Ltd. Visit their website to know how you can create quality corporate videos that you can be proud to promote to your audience.