Without doubt, one of the most crucial elements of any startup’s launch is their marketing effort.

A well-thought of marketing plan that’s executed smoothly can lead to almost instantaneous success.

On the other hand, a poorly thought out and poorly executed marketing plan can result to small market traction and of course, less sales.

Every opportunity a startup has to describe their product or service is also a chance for them to capture a new customer or lead.

If you are a startup, one of the easiest (and most effective) ways for you to get ahead would be to create an explainer video and incorporate it in your site’s homepage.

Not convinced?

We’ve listed down powerful reasons why you should:

Explainer videos can help effectively introduce your product/service.

As a startup, it is likely that you already have a great plan in place, an awesome team working for you, and a good location to boot.

However, a core part of your strategy should be making sure you are able to introduce your brand in a powerful and memorable way.

Fortunately, an explainer video can help you easily accomplish this feat.

It can also help generate more business by efficiently explaining to potential customers what your service or product is all about.

Your brand has one opportunity to create an exceptional and lasting first impression so make sure your explainer video will not only capture their interest but also effectively keep it.

Explainer videos can help showcase what makes your brand stand out.

The Internet has given businesses a chance to expand their connections beyond their current location.

Undoubtedly, many consumers still make purchasing decisions based on loyalty and emotions.

That being said, you need to appeal to them first and gain their trust and loyalty if you want to succeed.

The good thing is explainer videos can help accomplishing those objectives relatively easy for your brand.

Case in point: an explainer video can help you showcase your brand’s personality and the qualities that make you unique from all the others.

Additionally, it can also be used to highlight the personality you would like to be associated with your brand.

To help warrant your video is interesting enough to get attention, you can use animation, music, interesting characters, etc. to show people why you are their best option.

Explainer videos can help you convey a simple yet powerful message.

Prior to launching, it would be safe to assume you have spent a tremendous amount of time working on your brand.

Undoubtedly, you are already an expert when it comes to the products benefits, features, and all its ins and outs.

However, at times, this knowledge can be counterproductive.

Why?

It can sometimes make it challenging for you to come up with the best “What’s in it for you?” statement.

Thankfully, explainer videos can help refine your pitch so you can come up with a succinct yet effective and compelling way of getting your message across.

Since time is limited, you will need to highlight those core features and benefits that make your brand exceptional.

If you team up with a competent video production company, they can help you refine your message down to its most relevant elements.

The end product is a video that delivers a message that is clear and actionable.

Explainer videos can help promote awareness and improve SEO.

Sites significantly increase their organic search traffic by incorporating a video thumbnail in search rankings.

An explainer video will not only help improve your organic search traffic, it can also expose your brand to a wider audience base.

As if not enough, videos have 53 times more potential to show up on the first page results compared to text pages alone.

That being said, using videos as one of the primary elements in your online marketing strategy can surely help you get the most benefit from your SEO efforts.

Explainer videos can help consumers remember your brand.

Let’s lay out a few key statistics here:

  • 20 percent of people remember what they hear
  • 30 percent will remember what they see
  • A whopping 70 percent will remember what they hear and see

That staggering figure is testament enough of the incredible power of videos.

In a nutshell, videos can help people remember your brand even after they have left your site.

In addition, only video makes it possible for brands to deliver a short and simple message that appeals to the emotion using motion, scene setting, imagery, music, etc.

Why is this important?

As mentioned above, many people make purchase decisions based on emotions and videos make it easy to create both a memorable and emotional tie to consumers.

Conclusion

The power of explainer videos cannot be overstated.

Some studies indicated that at least 85 percent of people are more likely to buy a product after they watch a killer explainer video.

Since explainer videos showcases a product’s most important features and benefits, it can provide customers both current and potential a better understanding of the product and the ways they can benefit from it.

It can also highlight how the product can fill a distinctive need or solve a particular problem.

 

 

 

Ideally, an explainer video will be able to effectively tell a convincing story about your brand in as short as 60 seconds.

However, while the cutesy illustration and the entertaining animation are best left in the hands of a seasoned video production company, it would be wise to have an input in the video script.

An engaging and well-written script is one of the basic foundations of a successful explainer video.

Devoid of a killer script, your explainer video won’t be as effective or powerful.

So how do you ensure your video is engaging and not nap inducing?

We have you covered!

We’ve listed down top tips to help get your script writing off to an amazing start:

Keep your explainer short.

You should take into consideration your audience when creating your script.

Typically, it will take 6 to 8 minutes before a captive auditorium audience starts to drift.

An online visitor on the other hand can check out after 2 to 4 minutes, depending on how interested they are in your product or service or how engaging your video is.

In addition, consider it ideal to get your message across in two sentences or less and insert it in the first 30 seconds of the video.

This would help guide the audience as to the points they should pay attention to.

Speak to your audience directly.

The best and most effective way to speak to your audience would be to use the personal pronouns “your” and “you.”

You can also appeal to them effectively and let them know you have their best intentions in mind by showing them things they care about deeply.

For instance, while it would be tempting to let them know about the boost in your third quarter earnings, what they would rather see is how your product / service can help them.

Also, don’t turn off your audience by telling them what they most likely already know.

Instead, focus on the things they need to know that will help them trust your brand and eventually take action.

Be friendly with your target audience and you’ll see it will be easier for you to sell your product / service to them.

Ensure you set the right tone.

When selecting the right tone for your explainer video, keep a mental picture of your target audience in mind.

Write at least a one sentence summary of the reason you are making the video and the action you want the viewer to do after.

This will help you come up with the proper tone for your video.

If you have characters that are story-driven, think of real people as mental placeholders.

It would be easier for you to come up with a realistic dialogue if you will write from the point of view of someone whose mannerisms and habits you know well.

The tone you will choose will also help decide the cast, narrator, pace, setting, and dialogue for your script.

Tell a captivating story.

Most explainer videos follow a template:

It presents a problem (Kurt is tired).

It provides a solution (Kurt drinks a calorie and sugar free and organic energy drink).

It explains how it works (The energy drink is all natural, sugar free, etc.).

It drives viewers to take action (Buy the energy drink at any store nearest you).

Definitions, statistics, and other dry facts often work in a classroom setting.

However, unless your video is intended for students confined in the four corners of the classroom, it would be best to avoid dull and lifeless content at all cost.

Instead, use your video to show actual people that has benefited from what your company offers.

Humans often create stories to help them define who they are.

In the same manner, you can tell stories about your brand so your target audience will gain a better understanding of what you are offering and how it can help them.

Use humor appropriately.

There’s no denying humor can be a powerful tool for storytelling given it supports the message you are trying to convey.

In line with this, always ensure your attempt to incorporate humor is always in line with the story you are telling.

Bear in mind that humor that is poorly times or misplaced will not only be distracting but may even put off potential customers.

Make sure your script is properly paced.

For starters, keep your dialogue between 125 to 150 words per minute.

Even if you will be able to speak 200 (or more) words per minute, take into consideration the fact that the voiceover will need time to breathe.

More importantly, the viewers will also need time to clearly absorb what is being said.

This is especially important if the content is technical in nature.

Dialogue delivered too quickly can overwhelm viewers, decrease comprehension, and may even cause viewers to abandon the video.

 

 

 

 

Did you know that explainer videos have already earned quite a following?

This is not surprising however.

Statistics show that customers who watch a brand’s explainer video are 85 percent more likely to patronize a product or service compared to those who don’t watch at all.

Explainer videos are bites of information about a product that help customers make an educated decision without going through all the trouble of scrolling through endless product feature sheets.

If you are considering adding an explainer video in your marketing arsenal, here are some of the key things you need to keep in mind:

Understand your target market.

When brainstorming the content of your explainer video, your target market should be one of your primary considerations.

  1. Their personality and characteristics

Proper and thorough understanding of your target market should be the primary guide when deciding on the overall tone of your explainer video.

For instance, it can help you decide if you will create a conservative video or a sophisticated one.

In addition, other important facets of video such as voice over, script, visual, and theme should be decided on based on your understanding of your target market.

  1. Their problem

For your explainer video to be truly effective, the bread and butter should revolve around the problem/s your product / service can solve.

In other words, ensure your video will be able to showcase the major pain points you will be resolving for them.

To help warrant your explainer video is not only phenomenal but also highly targeted, it would be a good idea to invest in the services of a competent video production company.

Keep your video straightforward.

Effective and powerful explainer videos do not only have a clear message and a defined goal.

They are also pretty straightforward.

As a general rule of thumb, do not make it complicated for your customers to know how amazing your product/service is.

Make it a point to get rid of fluff and focus instead on what you want your customers to take away from your explainer video.

To know if your video is simple and straight to the point, test if you can effectively describe it in two sentences or less.

Work with the right video production company.

Nowadays, it’s not common for marketing departments to have their very own in-house video team.

If you are in the same boat, one of your best options would be to outsource the production of your explainer video.

Before you pick the video production company you would want to work with, you need to ask yourself the following questions first:

  • What production aspects will they complete?

Some video production companies will cover all the work—from conception until completion of the video.

Others on the other hand will only cover the video animation and will leave the rest to you.

If you will handle the conceptualization, it would be a good idea to come up with something that’s effective, simple, straightforward, and clearly conveys the message you would like to get across.

Beware of having too many people cover the conceptualization as too many ideas can end up hindering you from creating a video that is clear, powerful, and effective.

  • Are the videos they produce more or less alike?

If you answer yes to this question, consider it wise to look someplace else!

In fact, this should be considered a major red flag.

Make no mistake about it, some video production companies tend to produce more or less similar videos for their clients.

At all times, make it a point to choose an agency that will create a bespoke video that is tailored for your brand so it will stand out and deliver your message loud and clear.

  • Are the videos they produced engaging enough?

Visit a prospective agency’s site and watch some of the videos they have created.

Or if not, you can ask for sample videos they have created for other clients.

Are the videos engaging enough to catch and hold your attention?

Even if you are not one of the people targeted by the video, it would still be able to hold your attention if it’s engaging enough.

If you find yourself amused, entertained, and interested to know more about the product/service being offered, then wait no further.

Sign them up stat!

Make sure video time is optimized.

Many experts believe the ideal explainer video should be at least 60 to 120 seconds long.

Sure, it might seem like it’s not enough time to get your message across but consider this—your explainer video should serve as a teaser.

While it’s important to make sure your viewers clearly understand what you offer after watching, your video should also function as a hook that will encourage action later on.

In other words, you should make them want more.

In a nutshell, some of the primary components of powerful explainer videos include:

  • The problem (show the pain points)
  • The solution you can offer (in two sentences or less)
  • How it works (explained simply)
  • An effective call-to-action

 

 

 

Some experts believe that part of Google’s search ranking algorithm takes into account the amount of time a visitor stays on a particular site.

For many, this is believed to be one of the primary reasons online videos have earned a massive following.

That being said, explainer videos in particular have also seen tremendous growth over the years, thanks to their effectiveness and affordability.

Apart from being considered excellent marketing tools, explainer videos have also been proven to help boost sales and conversions.

If you have not used explainer videos yet, we have listed down several reasons why you should.

For starters:

Explainer videos can help boost conversion rates.

A survey conducted by Video Rascal showed that 85 percent of people are more likely to purchase products with accompanying explainer videos.

Also, many business owners use explainer videos to keep track of the number of visitors that frequent their site.

In addition, while there is an option for businesses to count sales manually to determine the most popular products, explainer videos are instead used to easily gauge the products customers are most interested in.

The figure is determined using the number of views on each video.

Explainer videos can give customers a better understanding of the products / services you are offering.

Images and texts can be tricky since they can be interpreted in numerous ways.

With an explainer video however, you can clearly explain the basic functions as well as the usefulness of the products / services you are selling so your customers don’t have to resort to making their own interpretations.

As a result, you are able to connect with your customers better (current and potential) since they will have a better understanding of what your products / services can do and why they should choose it over the others.

Explainer videos can help increase product interest.

Nowadays, many brands are using social signals to spread word about their businesses.

In line with this, many make use of videos to capture the interest of their target audience.

This makes perfect sense since some studies indicate that as much as 70 percent of Internet users prefer watching videos online.

Explainer videos can help your site rank better in Google search.

Statistic wise, stale websites won’t fare well.

If your site has endless pages of images and block texts, it would most likely rank low in Google search.

A low rank can mean less exposure for your brand.

Also, if your site ranks low, it might put off customers who want to understand a particular product quickly and make a purchase on the spot.

Oftentimes, the average person will only need a minute to make a purchasing decision.

The good thing is explainer videos are not only effective in catching customer attention, they can also help them make quick purchasing decisions.

Explainer videos can help boost site traffic.

“Viral video” is a buzzword that’s been around since the early days of YouTube.

Viral videos are the kind that come out of nowhere but gets massive viewership in a short span of time.

Unfortunately, there’s no set formula as far as creating viral videos are concerned.

However, if you are able to produce explainer videos that will go viral, you can also expect your site traffic to go off the roof.

Some of the brands that have benefited from viral videos include:

  • Google Currents by Google (1.2 million views)
  • Apple iOS 5 by Apple (more than 2 million views)
  • Dove (more than 67 million views)
  • Old Spice (more than 42 million views)

Explainer videos can help your target audience retain information better.

Unknown to many, the average person only retains 10 percent of what they hear.

However, the average person retains as much as 50 percent of what they see.

These findings are based on the study conducted by Wharton Research Center.

How will these findings affect your business?

It can translate to an increase in word-of-mouth marketing for your brand.

Word-of-mouth is considered one of the most effective ways businesses get customers.

If your explainer video catches your customers’ fancy, they will not only understand and patronize your products, they might even share your video with their own network.

Explainer videos can help effectively liven up your pitch.

Admit it, paper pitches are boring!

Fortunately, using explainer videos are anything but.

Pamphlets and PowerPoint slides showing words and pie charts won’t go far if you are looking for better engagement.

A well thought of video with a solid script and engaging visuals on the other hand can easily capture the attention of the people you are targeting.

The power of explainer videos can also come in very handy if you are selling complicated products / services.

Explainer videos can help effectively grab the attention of the people you are targeting.

Let’s get one thing straight—traditional content can only go so far.

Unfortunately, in an attempt to generate more interest for the brand, many brands commit the common mistake of cramming flashy animations, colorful fonts, and images on their sites.

This technique can often lead to two things:

  1. It confuses the visitor.
  2. It significantly slows down the load time of the web pages.

Both scenarios can mean total disaster for your business.

Fortunately, you always have the option to take all of your cool and creative ideas and play them all out in a video.

It will not only keep the site looking clean, but more importantly, it can provide enough material to keep your viewers engaged.

 

 

 


There are many advantages in creating explainer videos. It is considered as one of the most effective tools that content marketers use in order to engage target audience. In fact, many web users also consider animations as an efficient tool for creating brand awareness.

The main reason why many prefer explainer videos is that it allows you to communicate orally and visually with your target audience in an appealing and interactive way. Viewers are also able to easily grasp what is being said or instructed on the video rather than reading a full-length article. Moreover, the ever-changing technologies provide flexible platforms for you to produce unique brand experiences. Not to mentioned the convenience that you can now create videos with just your smart phones. To know more about the benefits of creating explainer videos, check out the list below:

1. It increases the conversion rates of blog posts
There used to be a time when a blog post is just a full-length text with some images and bullet points. Now, more and more blogs add in explainer videos since it is known to be an effective tool to increase conversion rates. In fact, as per the blog of digital marketing agency Oxygenmat, those blog posts with at least one type of visual contents such as an image of a video convert better as compared to other ordinary blog posts. In addition, explainer videos can increase the conversion rates of a post by up to 20%, and up to 46% of users follow the call to action after viewing an ad.

2. Cuts down the budget in advertising

If you’re looking for the most affordable platform to create brand awareness or start up a campaign with your explainer videos, YouTube is one of your best choices. This platform has more than 300 hours of videos uploaded every minute, making among the most popular search engine today. Therefore, if you do not have a YouTube channel yet, this is more than enough reason to create one. Once done, invite all your followers, friends, and colleagues to subscribe to your videos, and share it on their social media sites. Be sure to upload high quality explainer videos that are short and easily understandable.

3. Easier to share on social media

We all know by now that social media channels are great and effective avenues to engage audience with videos, be it an animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.

4. Helps audience retain more information

People are more likely to remember information after watching a video. Therefore, it will be easier for them to remember your services and branding if you give them an effective video. An average person retains fifty percent of what they see. Therefore, with an explainer video, it will be easy for them to recall your business branding, your tagline, your goals, and even your products or services. Just be sure to keep it short so it will be easier for them to grasp your message.

If you are looking for a reliable company to make you an impressive explainer video, head over to Reelmedia Pte. Ltd.’s website. They offer great services to help you reach your audience through quality videos. Visit their website now for more details.


Due to various changes in Google’s algorithm for search rankings, marketers are looking into different ways to increase amount of time visitors stay on their website. One option they considered to be effective is by having an explainer video on their sites. This type of video has noticeably boomed in the recent years and has shown great improvement in growing businesses. It has also become one of the best tools in marketing. Check out the list below for more of its advantages:

Explainer video can increase your business’ conversion rates:
In addition to the perks mentioned above, an explainer video can help business owners to keep tabs on how many visitors their sites are garnering each day. It can even show you who among these clients can become actual customers. You can also refer on video’s number of views to have an idea of what services or products your clients are interested in. In fact, based on Video Rascal’s study, 85% of your potential clients are more inclined to buy a product or avail a service after they have watched an explainer video.

Explainer videos can generate increased interest
Through social signals, businesses can spread the word about their products, services, or even branding. Creating images and videos does these social signals to attract the attention of target users. There’s even a study that shows that 70% of overall Internet users watch online videos. This is a huge market for companies who want to sell or offer products and services.

Make sure your audience understands your message.
While having well-written articles is important, there is still a chance that your audience will not interpret your message properly. With explainer videos, you can remove that chance since your audience will no longer be doing the guesswork to know what you are trying to tell them. Since the content is delivered visually and orally, viewers gain a better understanding of what the branding, product, or service is all about. It helps you connect better with your target audience by explaining why your service is beneficial to them. You can even use testimonials from other customers or clients to make the video more relatable.

Explainer video allows you to rank better in search engines
Having endless pages of articles with block text and graphs or images can overwhelm your viewers and scare them away. User experience is a huge factor in search engine ranking so you have to give your audience a reason to enjoy browsing your page. To get their attention immediately, you can start by showing them an explainer video with details that will allow them to easily grasp what your website is all about. You can use animation, add humor, feature a customer’s story, or include a short documentary to tell them more about you.

Explainer video can increase your web traffic
If you have been around in the digital marketing industry, you’ve probably heard of viral videos. It is a video that gets a large viewing from various types of audience in just a short amount of time. There is really no proper formula on what video s would go viral. Just make sure your video is unique, outstanding, and relatable so it has better chances of gaining popularity.

Explainer video helps audience retain information
An average person retains 50% of what they see. This means that with explainer video, it will be easy for them to remember your business branding, your tagline, and even your products or services. If the customer likes your video and your product, they’ll more likely share your video.

To create a video that has good chances of going viral, contact Reelmedia Pte. Ltd.


When it comes to marketing, you will encounter many standard tools that marketer use just to increase ROI and conversion rates. While having a beautiful website and quality content can give your business a great boost, you still need to continuously improve your page with new updates. People will keep coming back for more information once they see that you regularly update your website. So what tools can you use to further increase your conversion rate? How can you attract more customers and convince them to maintain their subscription to your website?

There are many conversion tactics that many businesses are using to increase their conversion rates. One of which is explainer video. It is a short video that is used to tell a story about a company’s history, mission or vision, new products, new services, and a whole lot more. You can either use hand drawn, clay, or digital drawings to produce once explainer video. No matter which type you choose, they are sure to give your business a better way to convey your message to your audience. So why is explainer video so effective in boosting your sales? Here are some of the best answers:

1. It can easily grab your target audience’s attention
Studies show that the attention span of an average person only lasts up to 8 seconds. This shows how short your time is to capture your audience’s attention. If after 8 seconds you do not sound interesting or entertaining to them, you might risk losing their focus, leading them to skipping your video or going to a different website. So don’t waste that first 8 seconds to convince your audience to buy your products or love your branding. Engage them into learning more about you buy watching the entire video and taking the next step your desire.

2. It offers clear presentation
Whether your target audience visual or audio learner, explainer video can still grab their attention. We all know that a persuasive content is good so imagine how effective it will be if we tie it up with good text, speech, and graphics. You will be able to communicate more clearly with your audience. Since an explainer video has to be short, you are forced to compress your content into just 60 to 120 seconds. This means that you will only discuss what needs to be heard by your audience. Your marketers and video production team will also find the best ways to concisely and simply convey the benefit of your services or products.

3. Better chances of being shared
Since explainer videos are more entertaining and less dragging, your viewers will more likely to share it than just plain articles. Once it is shared, it also has better probability of attracting leads to your website. This means better conversion rates for business. Your viewers will eventually become your customers and then promoters if you give them valuable content through videos. If your customers like your branding, products, and services, they’ll more likely share your explainer video on their social media like Twitter, Facebook, or YouTube. This allows you to easily spread the word about your business without even lifting a finger.

So go ahead and start planning your next explainer video. You’ll never know how much number of customers it can reach in just one day. Share it to your social media sites and let your clients help you the right leads for your business.
Need help with creating explainer videos? Contact Reelmedia Pte. Ltd to find out more about how they can help make an exceptional video today.


For those who are not familiar with it, an explainer video is a short online marketing video that is used to explain a company’s product or service. It is often placed on a website’s landing page, home page, or a prominent sales page. It has become extremely popular since consumers find it easier to digest information through videos. Some business owners even agree that an explainer video help boost the conversion rates of their site by as much as 144% because they included explainer videos on their website.

1. Focus on having an awesome script

Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider or not one of your employees. This way the scriptwriter can explain it in a way that any type of viewer can understand, whether the viewer already has an idea of who you are in the industry or not.

If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing about your video’s script.

2. Keep it short
If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. Keep all the lengthy details to your blog or about us page. Use the explainer video to get people interested and leading them to take the next step. As a rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.

3. Highlight the benefits
Remember that your audience is watching the videos to be educated or to get solutions to their problems – not to learn about your company or promote your business. Therefore, you need to focus on showing them the benefits they can get out of your product or service. Instead of discussing how many great features your gadget offers, mention how your device will help them live better. Make it more relatable and avoid drowning your audience with information that they will not easily understand.

4. Make it unique and memorable
Everyone loves to be entertained, whether he is a CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping its viewers entertained while introducing your product or service. The positive mood makes it easier to connect with your audience and it will also help them easily remember your business. If the video is effective, they might even share it with their friends, giving you more potential clients to reach.

Are you planning to add an explainer video to your landing page? Or perhaps use it to promote a new service that your company is offering? Let Reelmedia Pte. Ltd.’s staff help you create a video that your target audience will surely love. Visit their website today for more information about their services.