Did you know that animated explainer videos are a great tool to attract visitors to your site and tell them about the great benefits and amazing features of your service or products?
Are you aware that using explainer videos can really push your brand or business up and get you positive results? Let’s find out why explainer videos is a great way to get your message out to your potential clients.
A recent research was conducted by the Nielsen Research Training and Consulting Group stating that the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. The first 10 seconds are very critical for giving the user this reason to stay by clearly setting out your brand's value proposition.
With only a short period of time, you really cannot rely on content and graphic always just to attract your audience's attention. If you are unique from the rest of your competitors, say you offer a unique product or service, then show it to the world. Most of your audience do not have time or desire to research further why they need your offer.
Why Does An Explainer Video Work Better?
Let's tackle this psychologically.
FACT: 20% of people remember the information they read and 10% remember what they heard.
FACT: Internet readers pay close attention to information that is in the form of images.
FACT: Visual information is processed 60,000 times faster compared to text.
So, based on the facts above, you now understand that text and audio are not as effective as non-verbal communication and when it comes to influence, it is not as strong.
Having an animated explainer video is more effective in clearly articulating your service or product, plus the information retention of the viewers is much higher than just reading texts. It also takes less time to digest more information using videos than reading.
Besides, animated explainer videos do not just involve visual communication but also audio which can significantly enhance one’s perception. So, what can it do to your online marketing campaign? Well, as a digital marketing company and a video production specialist here at Reelmedia, it offers a lot of benefits.
Here are the statistics from Wyzowl's video marketing statistics last 2018, where they surveyed 570 unique respondents last December of 2017.
* 99% of businesses that used videos continued till 2018
* 85% of businesses use video as a crucial part of their marketing strategy
* 82% of businesses spend more on video marketing in 2018
* 78% of businesses stated that videos give them a positive ROI
Here is the video effectiveness for business development:
* 97% of marketers claimed that video has helped increased the user understanding about their service or products
* 75% claimed it helped increase their sales
* 47% claimed that video helped reduce their support queries
* 76% claimed that it increased their traffic
* 80% of the marketers say that it lessened the bounce rate and increased the average visit duration on their website
The data showed that video indeed helped push up their marketing efforts and bring more positive results compared to just texts and images.
So, if you want your brand to have a stronger presence, you should try video marketing, may it be explainer videos, commercial type videos, or corporate videos. To make it powerful, you have to be clear about your message and what you want people to know about your products or services.
If you need expert help with your video marketing efforts, get in touch with us. We would be more than happy to create videos that can help you achieve your business objectives!
Sure, there is no arguing with the truth that whiteboard animations look excellent and are a delight to watch. But, this unusual medium has so much more to give than strict performance value. In fact, there are plenty of situations in which the application of whiteboard animation style videos gives increased business advantages to organizations of every size.
Why Do You Need a Whiteboard Video Animation on Your Page?
When different guests visit on your page, what do they notice first? Do they find an intimidating-looking chunk of lines defining your company's service and product offerings, or do they see an engaging, welcoming, whiteboard animation worth sharing in a fun way?
If you are concerned that your text-intensive web page may be resulting in on-site visitor frustration or confusion, replacing text blocks with 60-90 second, "you-focused" whiteboard videos showing your company’s products & services, or defining your business philosophy, could provide a visitor experience for your webpage.
Whiteboard Animated Videos Work Great If:
Your product/service is very complex.
Whiteboard animated videos are deemed one of the best types of marketing videos to carry complex concepts or ideas: just like in school, when we are in front of the whiteboard, we know that it must be something important and we demand to pay attention to what is being told/shown.
When you need to educate the viewers
Animated videos with a powerful combination of visual details, animated characters, and a compelling voice-over help in training and educating the viewers on a topic.
When you desire to add a dash of humor
Whiteboard videos also work terrific if you prefer to add a little bit of humor or fun, in order to make your video more interesting and amusing. Adding in sound effects, caricatures & music also add to the mood of the video.
You want to give your videos a personal touch
Whiteboard explainer videos are proving to be more engaging than most video formats, and provides your video with a more human and "informal" approach. By including custom animated characters, you can generate a strong connection with your audience; and the outcomes can be even more stunning.
Benefits of Whiteboard Animation Videos
Whiteboard animation has developed as a clear winner for companies looking forward to creating a niche in their industry while employing fewer resources and preserving their marketing cost.
Frankly put, whiteboard animation is a new-age marketing tool that enables a business to convey its marketing strategy to its customers in the form of a video.
Such videos contain a crisp message detailing the business's products and/or services and compelling the users to buy/invest in its offerings.
In this column, we've detailed a variety of hidden benefits and advantages whiteboard animation provides to give their marketing strategy a boost:
Even if you are not so conversant in the term 'explainer video,' there's a decent chance you've seen one. These videos use animation to clarify things, like products or services.
There are numerous ways to create an animated explainer video, and whiteboard animation is one of the more popular methods. But irrespective of what technique you decide on, these videos are known to spice up sales.
Their visual appeal and simplicity can capture the eye of your audience, evoke emotion, and encourage people to take action. A survey from Wyzowl found that 81 percent of companies said their explainer video helped them increase sales.
And in step with Business Insider, Dropbox's explainer video increased conversions by 10 percent, which translated to 10 million new clients and $48,000,000 in revenue. Not bad, considering how basic the animation is. It proves that you don't need fancy 6-figure budgets with Hollywood special effects for videos to generate revenues for your business.
Help People Understand What You Do
It's no secret that video is more popular than text content. Animoto's survey showed that four times as many people would like to watch a product video as those who would rather hear about it. And right off the bat, people are more likely to watch an overview video than reading an instruction manual, for example.
But these kinds of videos could also help people understand better what your company has to offer.
The Wyzowl survey referred to above also found that 91% of customers watched an explanation video when they heard about goods or services, and 97% of companies said that their explanation video enabled people to understand their product or service much better.
Coca-Cola published the video below to clarify its current content marketing plan, and it's probably easier to follow than to listen to some talking head about the complexities of Coke's marketing.
Make Your Brand Easy to Remember
It sticks in your customer's head. Making your customer know your brand, product or service is a vital marketing objective. People seldom buy when they are first introduced to an offer. And the more they remember your brand from the first contact, the more likely they are to get more details.
And no other medium is more unforgettable than that of video. Think about yourself, how many times do you remember your favourite scene from a movie or tv show? Video outperforms text, graphics, or any other media by a long shot. According to the Online Publishers Association, 80% of viewers have been able to remember a video ad they have seen over the last 30 days.
If you want to make the most unforgettable piece of content you can, whiteboard and cartoon animation video is a perfect choice. By incorporating easy-to-understand graphics, compelling storylines, and (sometimes) catchy songs, your customers are more interested than standard videos.
Get More Engagement
There's a little something about whiteboard videos that is just captivating. When you watch the hand moving on the screen with these drawings, you're not quite sure what's going to come next.
Anticipation helps keep audiences interested, as they seek to predict what the hand is going to draw. That anticipation can be enticing enough to keep the clients watching your videos right to the end, instead of getting bored and clicking on something else.
Besides just keeping people interested, the amount of social media interaction that you are going to get with videos is substantially higher than other forms of content.
As per the Content Marketing Institute research, people are ten times more likely to connect, share, or comment on video content than blogs and other social media.
The UK Parliament used the video below to explain how general elections work, and there’s no doubt that it’s way more engaging than listening to someone babble on and lecture you about elections.
It helps you entice mobile users (especially on iPad). We bet you did not expect that, did you? That generation of iPhone, always busy and glued to their screens, never paying attention to anything ... except for video, it turns out!
According to research by Measurable Metrics, smartphone users have consistently surpassed desktop users when it comes to video interaction. Users on laptop and desktop computers could barely make it through 1 minute of video without baiting and going surfing the web.
But iPhone users watch an average of 2.4 minutes of content. Android users are even more active, dedicating 3 minutes of their time to watch a video. And iPad users come to the top with an outstanding 5 minutes – remarkable for a noisy digital age, that's right!
It Appeals to Busy People
There is quite a debate going on about what's best for busy people: text, or video. And while text has been around for centuries, and has undeniably many benefits, do you know why video is more capable of winning?
Based on research conducted with busy executives, the majority said they'd rather watch than reading! Forbes' "Videos in the C-Suite" study shows that 80% of executives watch weekly business-related animated videos, and 59% prefer video to text.
If you're selling to busy executives, but you cannot use a lot of video content, there is a simple way to begin. Get your best-performing piece of text-based content and re-purpose it in a video that you can use in front of your target audience.
In doing so, you can not only draw more interest from the busy executives you're trying to sell to, but also significantly reduce the time it takes to introduce them to your bid. What used to be a 30-minute sales discussion or a 10-page marketing white paper might become a 2-or 3-minute whiteboard and cartoon animation video ... and become much more efficient.
A great trade-off, don't you think?
They are Fun
Animations are just fun to watch, no matter how old you are (I'm in my 30s, and I still love watching The Simpsons) and that entertainment value can be extended to almost any idea, no matter how dull it is.
In any event, investing in whiteboard video development is a perfect way to showcase a service or product to potential clients.
Strategies like explainer videos and whiteboard videos help you present complicated details in ways that people can understand while keeping them informed and promoting the company at the same time.
It Gives You Access to Foreign Clients
Sooner or later, if you run a major, profitable company, you'll be considering international expansion. For digital marketing using videos, it's easier than ever to hit a global audience. Obviously much easier than text-based or audio content!
For instance, on YouTube alone – the world's second-largest search engine – as many as 80% of video views come from outside of the USA and 70% of searches are in non-English language!
If you really want to break out of your national market, you want to keep this in mind for the future. Add in foreign language sub-titles or captions, or even foreign language voice overs in your animated video and you’ve just expanded your marketing reach.
For the same reasons that make it more unforgettable, whiteboard and cartoon animation video is naturally better suitable for global viewing. Thanks to the combination of narration and visuals, it is quite clear to audiences who are not native English speakers.
Using Whiteboard Animation Videos to Send a Message
The creative, fascinating style of whiteboard animation videos can be used for more than just business sales and messaging. In addition, whiteboarding can be a very powerful method for fostering creativity and advocacy.
If you want to educate audiences on a matter that is close and dear to your heart or to empower and encourage users to improve their environments, whiteboard writing can be especially useful when it comes to illustrating knowledge that exists only in your imagination.
If you want to create a surefire explainer or sales video marketing strategy, this article will be of great help. Through this guide, you can help your audience understand your brand or services better. Here are some steps to help you get started:
Write a well curated script
When it comes to video production, your script can make or break how the video will be perceived by your audience. Consider it as a foundation of your video marketing strategy, the script is where the content and whole idea are built. Therefore, it should be distinctive and well written in order for it to be appealing to your target audience.
For you to achieve this, you have to assign the scriptwriting task to a person who can best represent your company.The scriptwriter should also explain it in a way that any type of viewer can clearly comprehend. Whether the viewer has an idea of what your brand offers or have never heard about it before, the script should appeal to them.
Hire a professional agency or staff
If you are planning to hire a professional video production team, make sure you properly fill out the creative brief about your company. In this company brief, talk about your business offers, its goals, and define what really should be included in your sales or explainer video. If you think that the brief is not enough, schedule a meeting with the writer so he or she can refer to the brief and interview when writing about your video’s script.
Keep the video script short
By keeping the video short, it will be easier for people to remember what your ad is all about. While you want showcase to your audience how awesome your company is, a longer video has a higher risk of not being watched or losing your audience’s interest. In line with this, remove all the lengthy and unnecessary details.
You can also talk about your history or accomplishments in your company profile or about us page. The explainer video should also get people interested and lead them to do the next step. As a general rule of thumb, your video only needs to have 120 words per minute for your viewers to easily absorb it.
Focus on the benefits
Most viewers are watching the videos to be entertained, educated, or to get solutions to their problems. This means that you need to focus the content on showing them how your product or services can benefit them.
For example, instead of discussing how awesome the features of your gadget are, mention how your product or service will help them live better. Make the content more relatable and see to it that you are not drowning your audience with details that they will not easily understand or are not important to them to begin with.
Make the content unique and memorable
Everyone loves watching entertaining videos. Entertaining videos is a good strategy toeffectively sell what you are offering while keeping your viewers entertained. In addition, the positive vibe entertaining videos give can make it a lot easier for you to connect with your viewers.
It will also help them easily remember your product or brand when the time to purchase comes. If you’re lucky, they might even share the video with their friends. This will give you more potential clients that can patronise whatever it is that you have to offer.
Let Reelmedia Pte. Ltd help you create a video that your target audience will surely love. Visit their video production website today for more information about their services.
Without doubt, one of the most crucial elements of any startup’s launch is their marketing effort.
A well-thought of marketing plan that’s executed smoothly can lead to almost instantaneous success.
On the other hand, a poorly thought out and poorly executed marketing plan can result to small market traction and of course, less sales.
Every opportunity a startup has to describe their product or service is also a chance for them to capture a new customer or lead.
If you are a startup, one of the easiest (and most effective) ways for you to get ahead would be to create an explainer video and incorporate it in your site’s homepage.
We’ve listed down powerful reasons why you should:
Explainer videos can help effectively introduce your product/service.
As a startup, it is likely that you already have a great plan in place, an awesome team working for you, and a good location to boot.
However, a core part of your strategy should be making sure you are able to introduce your brand in a powerful and memorable way.
Fortunately, an explainer video can help you easily accomplish this feat.
It can also help generate more business by efficiently explaining to potential customers what your service or product is all about.
Your brand has one opportunity to create an exceptional and lasting first impression so make sure your explainer video will not only capture their interest but also effectively keep it.
Explainer videos can help showcase what makes your brand stand out.
The Internet has given businesses a chance to expand their connections beyond their current location.
Undoubtedly, many consumers still make purchasing decisions based on loyalty and emotions.
That being said, you need to appeal to them first and gain their trust and loyalty if you want to succeed.
The good thing is explainer videos can help accomplishing those objectives relatively easy for your brand.
Case in point: an explainer video can help you showcase your brand’s personality and the qualities that make you unique from all the others.
Additionally, it can also be used to highlight the personality you would like to be associated with your brand.
To help warrant your video is interesting enough to get attention, you can use animation, music, interesting characters, etc. to show people why you are their best option.
Explainer videos can help you convey a simple yet powerful message.
Prior to launching, it would be safe to assume you have spent a tremendous amount of time working on your brand.
Undoubtedly, you are already an expert when it comes to the products benefits, features, and all its ins and outs.
However, at times, this knowledge can be counterproductive.
It can sometimes make it challenging for you to come up with the best “What’s in it for you?” statement.
Thankfully, explainer videos can help refine your pitch so you can come up with a succinct yet effective and compelling way of getting your message across.
Since time is limited, you will need to highlight those core features and benefits that make your brand exceptional.
If you team up with a competent video production company, they can help you refine your message down to its most relevant elements.
The end product is a video that delivers a message that is clear and actionable.
Explainer videos can help promote awareness and improve SEO.
Sites significantly increase their organic search traffic by incorporating a video thumbnail in search rankings.
An explainer video will not only help improve your organic search traffic, it can also expose your brand to a wider audience base.
As if not enough, videos have 53 times more potential to show up on the first page results compared to text pages alone.
That being said, using videos as one of the primary elements in your online marketing strategy can surely help you get the most benefit from your SEO efforts.
Explainer videos can help consumers remember your brand.
Let’s lay out a few key statistics here:
20 percent of people remember what they hear
30 percent will remember what they see
A whopping 70 percent will remember what they hear and see
That staggering figure is testament enough of the incredible power of videos.
In a nutshell, videos can help people remember your brand even after they have left your site.
In addition, only video makes it possible for brands to deliver a short and simple message that appeals to the emotion using motion, scene setting, imagery, music, etc.
Why is this important?
As mentioned above, many people make purchase decisions based on emotions and videos make it easy to create both a memorable and emotional tie to consumers.
The power of explainer videos cannot be overstated.
Some studies indicated that at least 85 percent of people are more likely to buy a product after they watch a killer explainer video.
Since explainer videos showcases a product’s most important features and benefits, it can provide customers both current and potential a better understanding of the product and the ways they can benefit from it.
It can also highlight how the product can fill a distinctive need or solve a particular problem.
There are many advantages in creating explainer videos. It is considered as one of the most effective tools that content marketers use in order to engage target audience. In fact, many web users also consider animations as an efficient tool for creating brand awareness.
The main reason why many prefer explainer videos is that it allows you to communicate orally and visually with your target audience in an appealing and interactive way. Viewers are also able to easily grasp what is being said or instructed on the video rather than reading a full-length article. Moreover, the ever-changing technologies provide flexible platforms for you to produce unique brand experiences. Not to mentioned the convenience that you can now create videos with just your smart phones. To know more about the benefits of creating explainer videos, check out the list below:
1. It increases the conversion rates of blog posts
There used to be a time when a blog post is just a full-length text with some images and bullet points. Now, more and more blogs add in explainer videos since it is known to be an effective tool to increase conversion rates. In fact, as per the blog of digital marketing agency Oxygenmat, those blog posts with at least one type of visual contents such as an image of a video convert better as compared to other ordinary blog posts. In addition, explainer videos can increase the conversion rates of a post by up to 20%, and up to 46% of users follow the call to action after viewing an ad.
2. Cuts down the budget in advertising
If you’re looking for the most affordable platform to create brand awareness or start up a campaign with your explainer videos, YouTube is one of your best choices. This platform has more than 300 hours of videos uploaded every minute, making among the most popular search engine today. Therefore, if you do not have a YouTube channel yet, this is more than enough reason to create one. Once done, invite all your followers, friends, and colleagues to subscribe to your videos, and share it on their social media sites. Be sure to upload high quality explainer videos that are short and easily understandable.
3. Easier to share on social media
We all know by now that social media channels are great and effective avenues to engage audience with videos, be it an animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.
4. Helps audience retain more information
People are more likely to remember information after watching a video. Therefore, it will be easier for them to remember your services and branding if you give them an effective video. An average person retains fifty percent of what they see. Therefore, with an explainer video, it will be easy for them to recall your business branding, your tagline, your goals, and even your products or services. Just be sure to keep it short so it will be easier for them to grasp your message.
If you are looking for a reliable company to make you an impressive explainer video, head over to Reelmedia Pte. Ltd.’s website. They offer great services to help you reach your audience through quality videos. Visit their website now for more details.
For those who are not familiar with it, an explainer video is a short online marketing video that is used to explain a company’s product or service. It is often placed on a website’s landing page, home page, or a prominent sales page. It has become extremely popular since consumers find it easier to digest information through videos. Some business owners even agree that an explainer video help boost the conversion rates of their site by as much as 144% because they included explainer videos on their website.
1. Focus on having an awesome script
Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider or not one of your employees. This way the scriptwriter can explain it in a way that any type of viewer can understand, whether the viewer already has an idea of who you are in the industry or not.
If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing about your video’s script.
2. Keep it short
If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. Keep all the lengthy details to your blog or about us page. Use the explainer video to get people interested and leading them to take the next step. As a rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.
3. Highlight the benefits
Remember that your audience is watching the videos to be educated or to get solutions to their problems – not to learn about your company or promote your business. Therefore, you need to focus on showing them the benefits they can get out of your product or service. Instead of discussing how many great features your gadget offers, mention how your device will help them live better. Make it more relatable and avoid drowning your audience with information that they will not easily understand.
4. Make it unique and memorable
Everyone loves to be entertained, whether he is a CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping its viewers entertained while introducing your product or service. The positive mood makes it easier to connect with your audience and it will also help them easily remember your business. If the video is effective, they might even share it with their friends, giving you more potential clients to reach.
Are you planning to add an explainer video to your landing page? Or perhaps use it to promote a new service that your company is offering? Let Reelmedia Pte. Ltd.’s staff help you create a video that your target audience will surely love. Visit their website today for more information about their services.