Thanks to the modern technology, marketers now easily find new ways to reach out to their audience. One of the prevalent options these days is through video production. This strategy is also becoming a key option for brands that want to engage their audience and improve revenue growth.
Here are the reasons why brands use video for modern marketing:
Ease of Producing Videos
Another reason why more and more brands are using this strategy is because the process of producing videos is no longer complex. Gone are the days when video production is only done by big players in the game. Now, anyone can do produce a sales or explainer video.
This is because the costs and skills needed for creating videos have gone down. It makes video an even more profitable and highly efficient way to share your brand’s story. In addition, the power of visuals allows you to creatively engage an audience. An effective narrative can draw the audience in and help build relationships with your consumers.
Usability in Different Platforms
Moreover, videos give brands the flexibility to reach an audience through different platforms. They can use it in many different ways whether in a traditional or modern marketing way. Video can be used on presentation, can be shared on social media, and can be posted on websites to serve tons of different purposes.
Consumer Access to Videos
The modern technology also makes it easier for consumer to access affordable (sometimes even free) high-speed WiFi. It eliminates the annoying constant buffering and slow upload and download speeds in the past. Even establishments such as restaurants and salons now offer Free WiFi to attract consumers.
Online Users Prefer Watching Videos
According to a study, almost 50% of Internet users seek out videos that are relevant to a product they are interested in before purchasing it at a store. Moreover, the same study has shown that 90% of consumers said that product videos help them in their purchasing decisions.
Although written content is still effective in describing a product or the process of product usage, videos help you to visually demonstrate it. As a result, both the audio and visual components of video help the consumers in their decision-making process.
Scalability in Social Media
This is one of the most common ways audience access video content. Most brands with social media accounts share, videos make it easier to engage an audience. Social media platforms make it easy for users to watch and share them.
Brands can also use the video for paid ads or promotional strategies on social media platforms such as YouTube, Vimeo, Instagram or Facebook. This will allow you to broaden your reach and maximise your marketing efforts.
These are just some of the reasons why more companies prefer video in brand promotion. If you need help with video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details.