Video Marketing and COVID-19: How to Keep Your Audience Engaged

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video production in Singapore

The onset of the COVID-19 pandemic has caused governments to curtail business activities while cautioning citizens to stay at home as much as possible. As businesses scramble to adapt to the new normal, they are also forced to adjust their marketing plans to cater to a vastly different customer behaviour.

While many people find the current economic climate uncertain, many chose to continue their marketing efforts or they might find themselves struggling a few months later or when everything stabilises. Fortunately, even if your business has to make do with a leaner marketing budget, they can always rely on video marketing to deliver the kind of results they are looking for.

How to Make Video Marketing Work for You

If you are like most businesses, you’re probably wondering if you’ll have the funds to invest in video marketing at this point in time. If anything, the answer is a resounding yes. You have to remember that the business environment has changed dramatically and some marketing channels are no longer an option, at least for the time being.

Case in point: many businesses allocate as much as 30 to 40 percent of their marketing budgets attending conventions and trade shows. Since extensive travelling and mass gathering are restricted at the moment, it would make perfect sense to redistribute your marketing funds to other marketing channels. This is where video marketing comes in.

To enjoy the full benefits video marketing has to offer, keep in mind the following basics:

Replace trade shows with videos

Missing trade shows does not mean you should also miss out on the opportunity to connect with old and new customers. In lieu of trade shows, consider hosting an online version of the event. Start by creating and sharing powerful keynote speeches as videos. If this is something you’ll need help with, consider investing in the services of trusted video production companies as money well spent.

Stay in touch with customers

Since most people are staying at home, they most likely won’t find your silence golden. That being said, it would be wise to find ways to remind customers that your brand exists. If you’re like most businesses, it is also likely that you’re experiencing issues with suppliers and distribution channels. In line with this, it would be a great idea to create a video explaining why you can’t provide the same level of service they expect from you.

Other things you might want to share with your customers include:

  • How important the safety of both employees and customers are to you and how hard you’re working to ensure it stays a priority
  • Any changes that might impact any scheduled events or planned operations your brand has scheduled
  • Details of a flexible cancellation or refund policy to ensure the continued convenience of your customers

Keep prospects and customers engaged

With most people currently in the lookout for worthwhile video content to consume online, brands have responded by getting quite creative with their videos. For instance, gyms and fitness centers have been creating and sharing at-home workout videos while restaurants have been sharing cooking ideas online.

Lego responded by increasing the number of educational videos they’re sharing online in the effort to help millions of parents who are dealing with the challenges of home schooling. To make your videos engaging and powerful, selling your products or services does not always have to be the primary goal. You can also use your videos to connect with your target audience better and let them know you have their utmost good in mind.

Final Thoughts

Decades prior, many businesses once considered video marketing a luxury only the titans in the industry can afford. Thankfully, that is no longer the case nowadays. If anything, video marketing has become quite accessible, and yes, even affordable. In fact, a HubSpot survey revealed at least 92 percent of marketers consider videos as an integral part of their marketing strategy. 

Eventually, the world will be able to transcend this global crisis. When that time comes, you’ll most likely get a chance to do trade shows and conferences again. By then, it won’t be wise to consider placing your video marketing efforts on the back burner. If anything, video marketing is the only platform that will continue to produce the consistent results you are looking for many years to come. Now that’s one marketing channel truly worth investing in!

 

 

How to Take Advantage of Your Video Marketing Strategy?

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Many brands now rely heavily on video marketing. While using videos to promote a brand is not exactly new, there are key factors to take into account nowadays when creating videos. Case in point: unlike before, there are several social media platforms now available where you can post your videos.

So how do you create a video marketing strategy that can help you maximise and enjoy all the benefits this amazing marketing tool has to offer? Start with the following:

Use user-generated content

While marketers are great storytellers, customers can be more effective in convincing others to buy a product or avail of a service. By showcasing how your brand can help solve pain points, user-generated content or UGC is considered more powerful than conventional marketing videos.

Get your hands on some valuable user-generated content by encouraging and asking your customers and fans to make one for you. You can also encourage them by hosting contests, giveaways, or other activities that can incentivise their participation.

Another effective option would be to ask them to take videos, photos, or share content on their social media accounts about how they use your product or service or what they love about it. 

Undoubtedly, UGC is far more convincing that traditional video advertising. What makes it even better is the videos can be easily shared through social media platforms, landing pages, and even marketing emails.

Have a clear message

Video are perceived by many as some sort of departure from traditional marketing. Others also see it as a way to test out a branding refresh. However, for the videos to be very effective, it is crucial that the target audience knows and clearly understands whatever message it is that you’re trying to convey.

In a study by McKinsey and Company, it was revealed that companies with consistent branding are 20% more successful than those without. For instance, if your videos are on YouTube or on other social media channels, they should link to your site or a landing page, with clear, on-brand messaging that’s unified across all channels. 

If the viewers see that your video marketing communications are different from what they are seeing on Facebook, others can perceive it as a poor reflection of your brand. As a result, it could hurt your campaign rather than help.

Have your videos optimised 

Depending on the platforms you decide to launch your campaigns on, you will need to see to it that your videos are optimised for it to get as much engagement as possible. For example, posting shorter videos on Facebook is considered more ideal.

You also need to upload videos directly to the Facebook channel and add captions. For YouTube, you need to wait about two weeks after your video launches before making any tweaks.

Optimising videos for Twitter means finding the balance between fine-tuned targeting–from interest to keywords to device–and not over targeting to make sure you can easily track which campaign is performing best.

If you need help with video production, Reelmedia Pte. Ltd. is your go-to! We are known in Singapore for delivering quality video production solutions. Let us know how we can be of help!

The 4 Key Factors You Need for Video Marketing Success

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corporate video production in Singapore

It’s no secret that corporate videos are a great tool in modern marketing. You can use it to advertise your brand or introduce a product or services. It can reach a wide range of audience whether you share it on your website or on social media. 

Just make sure that you are using the right elements of corporate video production to get the results you are aiming for. With an effective video marketing, you can create a lasting impression to your audience and make your brand stand out. 

These are also reasons why a lot of advertisers want to know the key factors in creating an effective video marketing. Whether you want to make a sales video or an explainer video, read the next paragraphs below for some tips and tricks.

Identify the Right Target Audience

It can be hard to produce a video if you don’t know who you are making it for. While almost everyone has access to the Internet and can watch your video, not all of them may be interested in your content. 

One of the most crucial steps in corporate video production to is identify who you target audience is in order for you to tailor your video content to their profile and needs. It will be easier to gain viewer engagement if you know the right demographics of your audience. This will help you connect with them and speak their language. 

Work with a Reliable Staff

Maybe you did an online research for a corporate video company or a sales video producer who is well known in the industry for their skills. Whether you choose to hire or work in-house, remember that hiring a team of staff for a video production can make a huge difference in the success of your video marketing. 

These companies and producers are skilled and experienced in turning ideas into reality. Be sure to communicate with them properly so you can achieve your goals. Discuss with them how you want to accomplish your goals and allow them to use their expertise to realize your ideas and use their creative twists.

Look for the Right Background Music

Music can make or break your video. It also brings a huge difference on how the audience will perceive your video. Observe how existing videos affect you emotionally when you watch them online. 

Some would make you want to keep watching the video and others may not. By having a well-thought out video and an appropriate sound, you can make an emotionally stimulating video. So before you share that video online, watch it with your team of staff first or with friends. 

Try to ask for their opinions on how you can improve it. See if the video made them feel inclined to avail of your product or learn more about your brand. If so, then you are on your way to having a successful corporate video.

Focus on Your Audience

To produce an effective video, bear in mind that viewers are watching for no other reason than to find a solution to their own problems. They are not there to find out about your brand’s goals or to see just how many products you have sold. So make sure to give them a content they can relate to and show them how your brand can solve their problems.

If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

Key Factors to Consider When Producing a Marketing Video

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corporate video production in Singapore

Videos are fast becoming the go-to marketing tool for businesses. Since they can easily grab people’s attention, they are being used by many brands to introduce a new brand, provide new information, and promote to a bigger market.

Moreover, videos are great at increasing online engagement. Many online users these days surf the net not only to learn something new but to be entertained and pass the time as well. 

Besides offering these benefits to your audience, marketing videos can also be used for brand awareness and lead generation. If you are already decided to make a video to boost your business growth, here are factors you need to consider.

Video Length

Viewers have short attention span. Considering the amount of content your target audience sees on a daily basis, they can easily switch from watching an explainer video to videos of cute cats in the blink of an eye. 

Since online users are often scrolling through their social media’s news feeds, it is crucial to use the first 10 seconds of your video to catch their attention. If not, they will only skip your video advertisement and continue scrolling. 

With this in mind, you may want to make a video that is short and entertaining to watch. Remember that once it gets boring, it’s easy to lose the viewers.

Use the Right Platform

There are many social media platforms where you can upload your corporate video but you have to be picky with selecting the right platform. When researching where to publish your video, be sure to check the website traffic to see if the video reaches your target audience or not. 

Produce Quality Content 

Content is king. No matter how flashy your video is, it still won’t achieve its goal without quality content. Not only should it show how your business can help customers with their problems, it should also provide relevant information for your specific topic.

Choose to put it on a platform that is user-friendly as well so that all customers, including those who aren’t tech savvy, can easily access and watch it.

Hook Your Audience

Video is also the ideal choice if you want inform your audience about your brand, products or services. Instead of explaining why your brand, services or products are the best through a blog, you can show your audience how your services can solve their problems through clips and testimonials. 

Show them how their problems can go away with the help of the product or services you offer.

Be Audience Focused

While your goal might be to get more people to buy your products, your video should always focus on what your audience wants to see. To have an effective corporate video, bear in mind that viewers are watching it to solve their problems and not to learn more about your brand. 

So make sure to give them a video they can relate to. This is also a great way to show them how your business can resolve their problems. If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

Benefits of Using Video Marketing to Promote Your Brand

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corporate video production in Singapore

From Facebook and Instagram to YouTube and Vimeo, people are consuming video content more than ever. That’s why marketers today see videos as a critical component of their success in marketing. Their corporate video production team focuses on making compelling content to convert sales. 

The statistics are also proving how brands and consumers alike are using videos to consume content. From explainer videos to video testimonials, an average brand produces 18 videos each month to reach out to their target audience. 

This amount of content published is also met by consumers. This year, 87% of them like to watch more video content from brands. Video is also very flexible in supporting any brand reach a variety of marketing goals. From sales, customer experience to product knowledge, video boosts your business’ marketing strategy. 

Boost website traffic

Video is a great tool for boosting website traffic. By adding videos in your landing page, you can keep visitors on your website longer. Some brands even use it for promotions on social media as they are great content platforms to bring consumers to a website. Promote your video to different platforms to boost visits to your website and keep potential customers on site for longer.

Videos shared on social media and website can help convert users by using it to do the following:

  • Explaining key features and benefits
  • Telling a story
  • Sharing customer testimonials
  • Showing the product in use
  • Comparing the product to competitors 

Increasing conversion rate

Brands are using video in order to stand out among their competitors, engage consumers, and convert prospects. While there are many other campaigns and digital strategies that are helpful tools to reach your business goals, video is a fast and dynamic option that helps brands share a better story. 

In fact, 76% of marketers say that video has helped them boost their sales. Moreover, video can be leveraged so you can increase sales by embedding product videos on your website. 

You can also create sales videos for your sales and marketing teams to use in their campaign. Since videos can be compelling enough to convince others to buy a product, follow a social media account, or avail a service. Add it to your marketing strategies to convert more leads.

Educating consumers

Many consumers watch videos online before buying products in actual stores. It is the perfect way to help prospective buyers and new customers to learn to use a product or service as they reinforce how it can adds to their lives. 

In fact, 97% of marketers say that video has helped their consumers better understand their service or product. The same report has said that 95% of people watch an explainer video to get more information about a product or service they are interested in.

These kinds of explainer videos help users better understand what a brand is or the products or services they offer. It also improves customer experience before they even purchase since their questions are being answered. Videos can also improve brand retention by having those who don’t know how to use a certain product gain new knowledge.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Why Video is The Future of Modern Marketing

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Thanks to the modern technology, marketers now easily find new ways to reach out to their audience. One of the prevalent options these days is through video production. This strategy is also becoming a key option for brands that want to engage their audience and improve revenue growth. 

Here are the reasons why brands use video for modern marketing:

Ease of Producing Videos

Another reason why more and more brands are using this strategy is because the process of producing videos is no longer complex. Gone are the days when video production is only done by big players in the game. Now, anyone can do produce a sales or explainer video. 

This is because the costs and skills needed for creating videos have gone down. It makes video an even more profitable and highly efficient way to share your brand’s story. In addition, the power of visuals allows you to creatively engage an audience. An effective narrative can draw the audience in and help build relationships with your consumers.

Usability in Different Platforms

Moreover, videos give brands the flexibility to reach an audience through different platforms. They can use it in many different ways whether in a traditional or modern marketing way. Video can be used on presentation, can be shared on social media, and can be posted on websites to serve tons of different purposes.

Consumer Access to Videos

The modern technology also makes it easier for consumer to access affordable (sometimes even free) high-speed WiFi. It eliminates the annoying constant buffering and slow upload and download speeds in the past. Even establishments such as restaurants and salons now offer Free WiFi to attract consumers. 

Online Users Prefer Watching Videos

According to a study, almost 50% of Internet users seek out videos that are relevant to a product they are interested in before purchasing it at a store. Moreover, the same study has shown that 90% of consumers said that product videos help them in their purchasing decisions. 

Although written content is still effective in describing a product or the process of product usage, videos help you to visually demonstrate it. As a result, both the audio and visual components of video help the consumers in their decision-making process.

Scalability in Social Media

This is one of the most common ways audience access video content. Most brands with social media accounts share, videos make it easier to engage an audience. Social media platforms make it easy for users to watch and share them. 

Brands can also use the video for paid ads or promotional strategies on social media platforms such as YouTube, Vimeo, Instagram or Facebook. This will allow you to broaden your reach and maximise your marketing efforts. 

These are just some of the reasons why more companies prefer video in brand promotion. If you need help with video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Why More Businesses Are Using Video Marketing to Promote Their Brand

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corporate video production in Singapore

Twenty eighteen was a huge year for video content. Whether you are an advertiser or a social media user, you’ve surely noticed how Facebook, Instagram, and other social media accounts have changed how they present content. Video has become a staple on everyone’s newsfeed and it has greatly improved how we consume content. 

This is why more and more businesses are starting to use video marketing to promote their brand. Companies are starting to use corporate video production and explainer videos just to keep up with these changes.   

Mobile Device Adaptation 

With the availability of mobile devices, it has now become easier for consumers to watch videos anytime they want. In fact, based on the Digital in 2018 in South East Asia report of We Are Social, mobile connectivity in Southeast Asia was at 141 percent. This percentage is expected to grow by 2019.

These numbers only show that more people are accessing and watching online videos through their mobile devices. It also presents an opportunity for businesses to engage an audience primed and ready to consume video content. As a report from HubSpot Research revealed last year, 54 percent of consumers want to see videos from brand—more than any other content format.

Here are more reasons why video shows a lot of potential to attract consumers: 

Mobile is now the first screen for video

Gone are the days when television is the first screen people turn to for video consumption. According to data released by mobile analytics service Flurry, people these days spend an average of 2 hours and 57 minutes on  their smartphones and tablets. 

This is the first time that the statistics on the time spent on mobile screens has already surpassed the time spent watching television. Moreover, children now prefer tablets than TVs, with more than 1/3 of children aged 5 to 15 having their own device. 

Improves social engagement

Video content is a good way to improve engagement on your social media accounts. According to Statista, there will be 2.95 billion social media users by the year 2020. Therefore, focusing on social media networks to promote your brand can provide a great return. You can use videos to boost your business’ online engagement and conversion rates.

Through producing helpful and relevant video content on Facebook, Instagram, or other social media accounts, you will encourage your audience to like, comment, and share your content. Engagement is very important these days, especially now that people are bombarded with content on a daily basis.

Video has the highest engagement rate

Video viewership is growing each day. On Facebook alone, there is a whopping 8 billion video views each day. In the same We Are Social report mentioned above, it has shown that out of all the content formats being posted by Facebook pages in South East Asia, video content has consistently received the highest average engagement rates. It has received 9.94% in Brunei, 9.70% in Indonesia, and 6.27% in Cambodia.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

How to Tell Stories through Video Marketing

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Without a doubt, video storytelling has become a popular trend these days. Social media platforms such as Instagram and Facebook have embraced it as well. Since everyone is already using it to reach their video marketing goals, the challenge has come down on how to keep up with the competition. 

In fact, most viewers have come to expect videos as a way of communication. We no longer find it as a surprise if we see an explainer video from the brand we follow. 

According to a 2014 survey by Levels Beyond, 40% of consumers now prefer watching a brand video as compared to just reading the same information. This survey gives brands an awesome opportunity to tell their brand story share their new products or service in a compelling way.

Video Marketing is Here to Stay

Video marketing will continue to be a great way for brands to build a connection with their target audience. They can use it as their medium to have an emotional connection with viewers. Aside from the fact that videos are visually stimulating, it also creates an emotional reaction from the viewers. 

This happens when your target audience sees a video or watches a story. When this happens, their emotions can begin to mirror what they watch on screen. This is the same physical reaction that happens when you watch a scary movie.

Videos Can Create Customer Satisfaction

Social media allows consumers to easily review your product or service. The worst part for brands is that these days, it’s hard to identify real reviews from fake ones. that’s why we trust our friends and families when it comes to reviews of whether a product is good or not, the movie is interesting or not, or the new restaurant has good food or not. 

This forces brands to be extra careful with their reputation by ensuring they offer quality service and manage reviews the best way possible. As a brand, you can even use your own story of satisfied customers. Share their opinion regarding your brand, what they have to offer, and how it has resolved their problems in life.

The Video Needs to Stand Out

If the video is indistinguishable from the rest of its competition, then it will not be as successful as you wish for it to be. The corporate video needs to uniquely represent your brand if you want it to help you to stand out among other brands.

The Video Should Connect with Your Audience

Emotional connection helps elicit emotional reaction from the audience. It drives purchasing decisions so you want this strategy to be a formula in your corporate videos. 

It Should Solve a Problem

To really establish a connection with your audience, you have to make the content of your video relatable. Some of the best brand stories are driven by the desire to solve a specific problem your target audience are struggling with.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Tips on How to Make Your Video More Appealing to Your Audience

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Fact: there are a lot of videos being uploaded online on a daily basis. In this competitive world, you want your video to stand out. If your video does not stand out to your target audience, then they will probably look for a better alternative. When this happens, your video could get lost in the noise of the internet.

If you want to succeed in video marketing, you have to produce a video with a content that has value. It should have a helpful and relevant information, quality production, and unique presentation for it to be worth every minute of your viewers. Remember that the more time you add in your video, the more challenging it becomes to convince the viewers to sit through it. 

These factors make it even more challenging to win in this competitive industry. So the question is how can you produce a remarkable content to make sure that your audience will watch your video? To help you get started, here are some helpful tips:

Invest on the quality of the video

This step doesn’t necessarily mean buying expensive gadgets to create a video. You want to invest not just in budget but in time and effort as well. While you can use tools and various marketing materials available to make your task a lot easier, this does not mean that everything will be done easily. 

Be sure to do your research and know what will work best for you to catch the attention of your target audience. If necessary, survey them to ensure that your viewers will find your content interesting. 

Create a plan

With good planning, you can be a step closer to the end result that you wish to see. Before anything else, research about your audience and the industry you are in, create a storyboard, and write an effective script. 

This way, it will be a lot easier to check whether you are on the right direction as you move from one step to another in your video production. 

Don’t do it on your own

Have a team of staff who will help you in this project. Survey your employees or colleagues and find those who are interested or have the interest in video production or video editing. People who are interested in these kinds of projects will surely find it fun helping out. They will not see it as an additional work load on their queue. 

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have high standard when choosing your materials and actors. Keep in mind that these hired actors will be the face of your brand so they have to do their roles justice.

Choose an appropriate location

The audience will know if your video was shot in a make shift studio. They pay close attention to details to see if video producers are worth their time and money. Therefore, it will be best to shoot the location in a place that is appropriate to your script. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. Visit their website for more details about their services. 

Video Marketing: Common Mistakes to Avoid

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Regardless if you are a huge company making a killing or a startup still trying to find your way around, it would be safe to assume you consider every marketing dollar you set aside to be valuable.

In other words, you want to make sure your marketing allocation is spent on something that will yield the most in terms of ROI.

Reports and statistics have indicated that in today’s highly connected world, video marketing is one of the best options marketers have at their disposal.

However, there is no guarantee your video will always perform according to your expectations.

The good thing is you can significantly increase your video’s chances of faring exceptionally by avoiding these common video production mistakes at all cost:

Budget is too small.

The fact that video production costs money is not up for debate.

And this is understandable since the video production company you will be working with are composed of highly trained professionals who will spend countless hours creating the perfect video to sell your product.

If your budget is too small, chances are you’ll get nothing more than limited animation, stock character designs, and copy and paste scripts.

Typically, compelling and high quality explainer videos require a budget of at least $2,500.

Factors that can affect cost include complexity of scenes, video style, and the experience level of the video production company, among other things.

While videos can come across as costly investments, they are worth every penny if you take into account all the amazing benefits they offer.

The time you allot for the project is not enough.

If you want your chosen video production team to come up with the best concept for your brand, you need to give them ample time to brainstorm.

Creative thinking will take time.

Give your chosen team enough time to bounce ideas around as opposed to settling on the first idea that pops up.

In addition, don’t encourage ideas from videos done by your competitors.

While it would be wise to keep track and be aware of what they are up to, it is way better to create something that will make your brand stand out.

The video’s message is not clear.

If you want to make your video powerful, memorable, and effective, you need to ensure your message is clear and straightforward.

In other words, it should not beat around the bush and should be devoid of details that are unnecessary.

Sure, it can be tempting to include as many information possible about your product in one video.

Unfortunately, this would prove counterproductive.

Not only will it overwhelm the viewer, it might also confuse them.

Do yourself and your target audience a huge favor and get rid of all the elements that are unnecessary and focus on the primary message you would like to convey.

Once you get the attention and interest of your target audience, they’d most likely look for additional information from the other marketing materials you have on your site.

Also, since your video also functions as a sales and marketing tool, make sure you include a call-to-action as the end of the presentation so you can guide your viewers accordingly in terms of the action they need to do.

As much as possible, use your video to generate more leads for you.

So rather than merely inviting your viewers to visit your site, suggest that they sign up for any freebies you are offering or check out some of the amazing discounts you are providing.

You use too many jargons in your presentation.

While you might be familiar with corporate jargons, it is very likely that most of your target audience is not.

And since the video will be made for their consumption, their needs should rank high in your priority list.

That being said, ensure your script is jargon free and presented in a way that’s easy to understand.

Contrary to popular belief, your viewers will not be impressed with your use of jargons.

It might even do the opposite and cause them to stop watching your video.

Your video’s humor is done in bad taste.

Using humor can be tricky.

Understandably, the things people will find funny differ and is based on several factors like age, political views, economic status, etc.

In line with this, you have to be extra cautious when injecting humor in your video.

After all, the last thing you would want to do would be to alienate prospective customers who stumble upon your video.

If you want to incorporate humor into your script, it would be best to test the humor elements first with the help of people who mirror the people you would like to target.