Regardless if you are a huge company making a killing or a startup still trying to find your way around, it would be safe to assume you consider every marketing dollar you set aside to be valuable.

In other words, you want to make sure your marketing allocation is spent on something that will yield the most in terms of ROI.

Reports and statistics have indicated that in today’s highly connected world, video marketing is one of the best options marketers have at their disposal.

However, there is no guarantee your video will always perform according to your expectations.

The good thing is you can significantly increase your video’s chances of faring exceptionally by avoiding these common video production mistakes at all cost:

Budget is too small.

The fact that video production costs money is not up for debate.

And this is understandable since the video production company you will be working with are composed of highly trained professionals who will spend countless hours creating the perfect video to sell your product.

If your budget is too small, chances are you’ll get nothing more than limited animation, stock character designs, and copy and paste scripts.

Typically, compelling and high quality explainer videos require a budget of at least $2,500.

Factors that can affect cost include complexity of scenes, video style, and the experience level of the video production company, among other things.

While videos can come across as costly investments, they are worth every penny if you take into account all the amazing benefits they offer.

The time you allot for the project is not enough.

If you want your chosen video production team to come up with the best concept for your brand, you need to give them ample time to brainstorm.

Creative thinking will take time.

Give your chosen team enough time to bounce ideas around as opposed to settling on the first idea that pops up.

In addition, don’t encourage ideas from videos done by your competitors.

While it would be wise to keep track and be aware of what they are up to, it is way better to create something that will make your brand stand out.

The video’s message is not clear.

If you want to make your video powerful, memorable, and effective, you need to ensure your message is clear and straightforward.

In other words, it should not beat around the bush and should be devoid of details that are unnecessary.

Sure, it can be tempting to include as many information possible about your product in one video.

Unfortunately, this would prove counterproductive.

Not only will it overwhelm the viewer, it might also confuse them.

Do yourself and your target audience a huge favor and get rid of all the elements that are unnecessary and focus on the primary message you would like to convey.

Once you get the attention and interest of your target audience, they’d most likely look for additional information from the other marketing materials you have on your site.

Also, since your video also functions as a sales and marketing tool, make sure you include a call-to-action as the end of the presentation so you can guide your viewers accordingly in terms of the action they need to do.

As much as possible, use your video to generate more leads for you.

So rather than merely inviting your viewers to visit your site, suggest that they sign up for any freebies you are offering or check out some of the amazing discounts you are providing.

You use too many jargons in your presentation.

While you might be familiar with corporate jargons, it is very likely that most of your target audience is not.

And since the video will be made for their consumption, their needs should rank high in your priority list.

That being said, ensure your script is jargon free and presented in a way that’s easy to understand.

Contrary to popular belief, your viewers will not be impressed with your use of jargons.

It might even do the opposite and cause them to stop watching your video.

Your video’s humor is done in bad taste.

Using humor can be tricky.

Understandably, the things people will find funny differ and is based on several factors like age, political views, economic status, etc.

In line with this, you have to be extra cautious when injecting humor in your video.

After all, the last thing you would want to do would be to alienate prospective customers who stumble upon your video.

If you want to incorporate humor into your script, it would be best to test the humor elements first with the help of people who mirror the people you would like to target.

 

 

 

Proficient marketers today know that keeping their current customers happy and satisfied is way more cost-effective than chasing new ones.

Besides, happy and satisfied customers often willingly become the brand’s spokesperson.

While there are numerous ways to keep your current clientele happy, integrating proven concepts in your video marketing is considered one of the most effective.

Just how huge is video’s likely impact?

The figures are quite impressive.

  • Using the word “video” in the e-mail subject line can help boost the open rate by 20 percent.
  • There is a whopping 75 percent reduction in subscription opt-outs when a video is incorporate in the introductory e-mail.
  • Click through rates increase by as much as 65 percent when an explainer video is used.

Taking the numbers into account, it’s clear that using videos help your online marketing efforts tremendously.

Here are some of the most effective ways to use videos to please and delight both your current and prospective customers:

Customer Testimonials

As of 2015, 300 million selfies have been posted.

And that’s on Instagram alone.

The numbers however are testament enough that most people love to see themselves featured in videos and photos.

You can use this knowledge to your advantage by asking customers if they would be willing to sing your brand’s praises for you on video.

Video testimonials are not only more convincing and engaging compared to text-only reviews, they can also help entice your customers to stay longer.

When your customers stay longer on your site, they are also more likely to make a purchase.

Overall, using customer testimonials as part of your video marketing efforts can help drive more traffic to your site, boost the number of potential leads, and provide more SEO value.

In addition, this technique can also help significantly deepen your relationship with your customers and gives them content they would want to share with their own networks.

At the same time, this also gives prospective customers a review they can easily digest from sources they can easily relate with.

Customer Support Videos

If you want to provide exceptional online service to your customers and ease the onboarding of the new ones, customer support videos are your best option.

For starters, you can:

  • Create onboarding videos of your product to walk through new customers who want to set up your products. It would also be wise to post your video on YouTube to help significantly expand your searchable content.
  • If you keep receiving the same questions numerous times, consider it wise to record a quick video of a member of your support team addressing commonly asked questions.
  • Creating how-to videos can make it a lot easier for customers to understand and use your products. There’s no denying that written videos can’t even offer half the convenience how-to videos can provide.

Thank You Videos

People love it when they are appreciated.

While e-mails and thank you cards can do the trick, they unfortunately lack personal touch.

A thank you video on the other hand is not only warm and personal, it is no doubt more effective than a printed note.

Another edge of using videos is it can be tailored to include the customer’s name and the product they purchased and other unique data.

A Hubspot article reported that a respondent who used a personalized video campaign saw customer engagement skyrocket to a staggering 286 percent!

Support Customers in Micro Moments

Nowadays, to say people no longer go online but they almost live online is no longer farfetched.

Fortunately, this round the clock video consumption has paved the way for what Google aptly calls micro moments.

Regardless if a customer wants to discover something, needs decision making help, or is looking for answers, they often turn online (particularly YouTube) for help.

Use this knowledge to stay useful and relevant to your customers by:

  • Identifying micro moments where the goals of your brand and that of your customers intersect.
  • Ensure you are always there when your customers need you, be it through shopping ads or paid and organic searches.
  • Make it easy for people to discover your brands even if they won’t look for it specifically. Go beyond demographic targeting by connecting with customers based on signals of intent.

Wrap Up

Videos can help delight and impress customers at every stage of their purchase in ways that are both impactful and novel.

Capture and keep the attention of your potential customers using great stories told using videos.

You can also use videos to greatly enhance your relationships with your customers and entice new prospects to try what you have to offer.

 


As technology continues to evolve for the better, marketing techniques from different industries are no exception.
In this digital era, video productions are already considered highly effective marketing tools not just by start-up businesses but by large-scale companies as well.
How do you come up with compelling and engaging videos? Below are six effective tips you should keep in mind:

1. Come up with a well-thought-out plan.
The world of filmmaking may seem too complicated and overwhelming. But most business owners know how significant it can be to their business. They also know that if they want to come up with the best video, they first have to come up with a robust plan.
However, don’t get too eager to create a video right away.
Make sure you have an objective/goal in mind. You also need to take into consideration the people that will be involved in producing the video. Furthermore, think of other key factors such as budget, timeline, and resources.
Your plan will serve as your guide so make sure you have all the bases covered. However, keep in mind that you can’t do all this on your own. Video productions can be complex therefore it is always best done by a team of experts.

2. Think of a purpose and create a story that focuses on it.
Corporate videos are made for specific purposes. With that in mind, create a story that will pique people’s interest.
But before that, you need to determine what type of message you’d like to convey to your target audience.
For you to be able to effectively communicate your message, try asking yourself the following questions:
• Do you need to raise brand awareness?
• Do you have a promo/offer that you’d want everybody to know about?
• Are you promoting a particular product or service?
• Are you aiming to attract new customers?
• What can your company do or offer to people?
• How can you let customers know about the quality of your products and services?
The answers to these questions can definitely help you develop good concepts for your video.

3. Make your video marketing interesting.
Corporate video production can be an excellent tool to showcase your business.
Depending on the message that you want to get across, you can come up with something that your audience can connect to emotionally. Or if you want it to be light, you can opt for ones that are funny.
Whatever the case may be, videos will require time, attention, and money. That being said, make sure you come up with something that’s effective, entertaining, and relatable so it will be worth all the investment.

4. Keep your video short yet concise.
Advertising videos are oftentimes short. In most cases, they last no more than 30 seconds.
To make things easier, shoot in multiple clips and then later combine them altogether.
Keep in mind that you might have to shoot plenty of short clips to produce the quality you want to achieve.

5. Make quality a priority.
Your video doesn’t need to have a Hollywood-level quality. However, it also must not look like it’s been recorded using just a camera phone.
Considering the impact corporate videos can make, it would be best to leave this aspect to the able hands of professionals.
Fortunately, you can easily search online for competent video producers. While you are at it, check the reviews as well so you would know what to expect. You can also ask your friends or colleagues for recommendations.
There are also video production companies that will do all the work for you. All you have to do is tell them the concept you want and other things that you need to get done.

6. Share your video with the world.
Aim to have your videos seen by as many people as possible.
To do this, you have to launch it effectively. For starters, you can promote your videos through your social media accounts like Facebook, Twitter, and Google Plus.

Also, consider giving your video some much needed exposure through your YouTube channel. It’s not just the most popular video hosting site but it also comes next to Google as the most well-known search engine.
Another way to effectively share your corporate video is through your company blog and email list. But make sure not to spam everyone on your list, otherwise they might end up unsubscribing. An occasional update will do the trick.
No doubt about it, incorporating videos in your marketing strategy is an effective means to increase traffic and enhance the conversion rate of your business.