Corporate Video Production Gives New Strategy to Your Marketing Campaigns

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corporate video production company in SingaporeAny successful corporate video production company would know that coming up with successful marketing plans for their clients is not easy. For starters, they have to get to know your industry and your target market. 

Seasoned video production companies like Reelmedia understands how the consumer thinks. In order to have a successful campaign, companies have to think like the consumers.

It isn’t enough to have an amazing video, you need to also have an impactful message for the audience.

Building a Video Marketing Strategy for Your Business

Traditional businesses are now taking the Internet by storm. The internet has paved the way for businesses to get a wider reach. But how do you make an effective marketing strategy? 

They say a picture paints a thousand words but what more if you try video as part of your marketing campaign? Try to ask any average marketer about their video marketing tactics and you’ll probably get a shrug.

Mind you, every marketer knows that videos are crucial. After all, people nowadays spend one-third of their time watching video content online. When there are viewers there are ad contents as well. 

According to Wyzowl’s Video Marketing Statistics 2018 Survey, 81% of businesses in the US use video as a marketing tool and 81% of the viewers who watched these videos were either convinced to buy a product or service just by watching the video of a brand company.

Now that you know the importance of corporate video marketing for your business, how can you launch a successful video marketing campaign that will bring in more engagements and more results?

Understanding Your Audience and Setting Campaign Goals

In order to be successful with any campaigns, you need to start with your research. Find out your target audience, what type of content tends to generate better engagements, and find out what channels they would likely stay on. 

There is no point creating a very good quality video content and have it played on a channel or website that your target audience doesn’t visit.

Another thing you need to consider is finding out what goals are you trying to reach with a specific video marketing campaign. Is it to drive awareness, sales, traffic, or all of the three? To make a more compelling corporate video marketing campaign through connecting with your customers, use the right tone of voice and message to reach them. 

It is important to spend time gathering consumer insights before setting out to create and launch your video marketing campaigns because these insights will guide you as to the type of corporate video you need to produce and how much you will be shelling out for production.

Stay on the Brand and Spread Your Message Across 

You might think that video is not part of marketing but this is the most powerful type of marketing and this is also a way for you to do a brand refresh. Keep in mind that your audience, who might be surprised with your content would still know who and what is speaking to them. 

According to several studies conducted, companies who are consistent with their branding are estimated to be 20% more successful than those that don’t. 

If your video is on YouTube or a social media channel, then take advantage of that by linking your site or a landing page with a clear, on-brand creative, and messaging that is unified on all your channels or platforms. Consistency is key for your brand and with any successful marketing campaigns.

Ensure that Your Video Budget is Sensible 

There are marketers that make mistakes thinking that shelling out a ton of money into a video campaign is assured a huge success. On the contrary, not paying enough on a good video campaign can hurt a brand’s image. Low-quality videos won’t be able to make a good impression and will not do a good job of delivering the message you want to impart.

When writing the video content, you need to keep your campaign goals in mind and spend the budget well. Consider producing short videos especially for known social channels like Snapchat, Instagram, and Twitter. 

Just make sure to keep your brand always in mind through all your messages and videos. It’s effective to create a video with a captivating story.

It also helps to connect or use influencers–these don’t have to be celebrities but they can be industry experts, YouTube celebrities, and those who have a large audience to reach. Just make sure though that the influencer you want to use represents the company.

You might be wondering how to reach out to these influencers? Start by checking their social media profiles, their reputation, and topics that they feature in their own channels. The key is to always keep in mind that you want to bring value to your brand.

Optimise Your Videos and Target for Each Channel 

The goal when optimising videos is to get as much engagement as possible, have a higher chance of getting viewed, and become easy for the search engines to pick. Most social media channels prefer short videos so it is advisable to put your message as succinctly and clearly as possible. 

On another note, a person’s attention span is short, so you need to make sure that you capture their interest in the first 10 seconds of your video.

Test and Measure the Success of the Campaign 

A/B testing will help you figure out what elements in your campaign are working or not.  Perhaps it is not the visuals of the video or its creative that captured the attention but the message so doing a split test is recommended.

There are 5 ways a marketer can measure the success of a campaign: 

Engagement Rate

This measures the interaction that someone has with your video. Note the time spent on the video and if they watched the video in its entirety or if they just watched portions of it. This should give you an idea of the quality of your message, creativity, and the duration of the video.

View Count

This is how many times a video has been watched but mind you, this varies across the different channels.

Play Rate

This is the number of visitors who actually click the play button to watch the video. 

Social Sharing

This is the measurement of the number of times the video has been shared by people on social media channels.

Comments and Feedback

This is not actually a metric but this is really important for any campaign to pay attention to.

These tips can help you gauge the success of your video marketing campaigns. However, the last piece of your video marketing is the video retargeting. This can help make sure that you can connect the video ads to your shoppers.

 

 

 

 

 

Key Reasons Why Businesses Use Videos to Reach their Business Goals

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corporate video production company in Singapore

Business exposure can help your business reach more customers. To achieve said objective, the help of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many took the opportunity to open accounts since they know that they can use it to broaden their reach significantly. Through the use of social media, videos can now help attract the attention of both existing and potential buyers. 

What’s more is social media makes it easy for you to direct your social media visitors to your website so they can find out more about your brand or the product or service you are offering. Another option is to use explainer videos or animation videos to deliver a message, introduce a new product, or present a new service. 

In addition, corporate video production can bring webcasts, which can be also used to keep customers on your website for longer period of time. This might not be common knowledge but as soon as a visitor gets on your site, it will take them less than 5 seconds to decide whether they want to stay or not. 

During this window of time, you can use the videos to effectively target vision and audio sensory stimuli to encourage your audience to keep browsing and stay longer. This will not only improve your your SEO efforts, it can also give your brand a great competitive advantage. 

Other remarkable ways video can help your brand include:

It Can Help Build Customer Trust

These days, corporate videos function more than just additional content on your website. With so many social media platforms now available, videos can also be used to get word out about your brand on various social media platforms. With a great online presence, it’s much easier for you to connect, engage, and establish trust with your target audience.

It Can Help with Employee Training

Many brands nowadays are already using videos to build and expand their customer base. However, videos can actually do so much more. In fact, it can also be highly beneficial for your employees. 

That being said, many companies nowadays are already using videos as training materials for their employees. Through videos, it will be a lot easier for employees to understand what the training is all about and what its purpose is.

It Can Help Improve Your Website Ranking

Through videos, you can dramatically increase the time visitors spend on your site. The longer visitors will stay on your site, the better as it will not only help your online marketing efforts, it can also help increase trust.

What’s even impressive is the longer visitors stay on your site, the better it is for your website ranking. Unknown to many, it can actually signal search engines like Bing and Google that your site has good content to offer. Research shows that you’re 53x more likely to show up on Google’s first search page if a video is embedded on your website. 

To Connect More with Viewers 

People love to spend their time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activity now is being spent watching videos. In addition, many social media users prefer videos because they are entertaining and easier to consume.

If you need help with video production, Reelmedia Pte. Ltd. can be your best ally. We are known in Singapore for delivering quality video production solutions and we have been helping businesses reach their digital marketing goals for many years now!

Benefits of Using Video Marketing to Promote Your Brand

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corporate video production in Singapore

From Facebook and Instagram to YouTube and Vimeo, people are consuming video content more than ever. That’s why marketers today see videos as a critical component of their success in marketing. Their corporate video production team focuses on making compelling content to convert sales. 

The statistics are also proving how brands and consumers alike are using videos to consume content. From explainer videos to video testimonials, an average brand produces 18 videos each month to reach out to their target audience. 

This amount of content published is also met by consumers. This year, 87% of them like to watch more video content from brands. Video is also very flexible in supporting any brand reach a variety of marketing goals. From sales, customer experience to product knowledge, video boosts your business’ marketing strategy. 

Boost website traffic

Video is a great tool for boosting website traffic. By adding videos in your landing page, you can keep visitors on your website longer. Some brands even use it for promotions on social media as they are great content platforms to bring consumers to a website. Promote your video to different platforms to boost visits to your website and keep potential customers on site for longer.

Videos shared on social media and website can help convert users by using it to do the following:

  • Explaining key features and benefits
  • Telling a story
  • Sharing customer testimonials
  • Showing the product in use
  • Comparing the product to competitors 

Increasing conversion rate

Brands are using video in order to stand out among their competitors, engage consumers, and convert prospects. While there are many other campaigns and digital strategies that are helpful tools to reach your business goals, video is a fast and dynamic option that helps brands share a better story. 

In fact, 76% of marketers say that video has helped them boost their sales. Moreover, video can be leveraged so you can increase sales by embedding product videos on your website. 

You can also create sales videos for your sales and marketing teams to use in their campaign. Since videos can be compelling enough to convince others to buy a product, follow a social media account, or avail a service. Add it to your marketing strategies to convert more leads.

Educating consumers

Many consumers watch videos online before buying products in actual stores. It is the perfect way to help prospective buyers and new customers to learn to use a product or service as they reinforce how it can adds to their lives. 

In fact, 97% of marketers say that video has helped their consumers better understand their service or product. The same report has said that 95% of people watch an explainer video to get more information about a product or service they are interested in.

These kinds of explainer videos help users better understand what a brand is or the products or services they offer. It also improves customer experience before they even purchase since their questions are being answered. Videos can also improve brand retention by having those who don’t know how to use a certain product gain new knowledge.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Video Marketing Tips to Boost Your Traffic and Conversions

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corporate video production in Singapore

In the past few years, video has proven itself as an effective tool for increasing website traffic and conversion rate. However, if you are not using it properly, then you might have a hard time using it to reach your marketing goals.  

Whether you are using an explainer or sales video, it will help you to connect your products or services with your target audience. If you’re not sure how to get started, here are some key ways for you to use video in increasing conversion rate or traffic to your site.

Have a strategic approach

Back in the day, there’s no formula in terms of how video production should work. Today, for your sales video or explainer video to boost your business’ ranking, you need to have a good video strategy at hand. This will provide the guidance you need so you’ll have a framework as you work on your content marketing.

Moreover, it will allow you to measure how much impact your video has made to your target audience. Use objectives that are specific and measurable to make your process more streamlined. Not specifying your goals can be harmful since vague objectives can be impossible to measure.

Consider using how-to videos

A lot of consumers refer to online videos to learn new things. This is a great opportunity for you to be found by the right audience who have intention of buying your product or service. This type of video attracts those who are ready to buy. 

They usually have a problem and they resort to online search to try to resolve it. According to research, 1/3 of consumers say that they bought a product or availed  of a service after they saw a how-to video related on the subject.

Optimise your video

Videos appear in the search engine results page of almost all keyword searches in Google. About 80% of these videos are coming from YouTube. Therefore, it is crucial to optimise your video’s SEO keywords for it to rank online and be found by the right online users. Make sure you do a keyword research and write a relevant meta description for every video you publish. Video transcripts also help in video ranking. 

Create customer testimonials

If you have previous customers who would be willing to talk in front of a camera and record a short brand testimonial, this will be a great way for you to produce a compelling video. 

Invite them to your studio as you are doing your video production to film the testimonial. If you have an upcoming event, you can also set up your videography gear at a certain spot. 

Ask one of your staff to be the host of that area and approach your customers to get customer review. Make sure you ask them to talk about their product or service experience.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

How to Tell Stories through Video Marketing

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Without a doubt, video storytelling has become a popular trend these days. Social media platforms such as Instagram and Facebook have embraced it as well. Since everyone is already using it to reach their video marketing goals, the challenge has come down on how to keep up with the competition. 

In fact, most viewers have come to expect videos as a way of communication. We no longer find it as a surprise if we see an explainer video from the brand we follow. 

According to a 2014 survey by Levels Beyond, 40% of consumers now prefer watching a brand video as compared to just reading the same information. This survey gives brands an awesome opportunity to tell their brand story share their new products or service in a compelling way.

Video Marketing is Here to Stay

Video marketing will continue to be a great way for brands to build a connection with their target audience. They can use it as their medium to have an emotional connection with viewers. Aside from the fact that videos are visually stimulating, it also creates an emotional reaction from the viewers. 

This happens when your target audience sees a video or watches a story. When this happens, their emotions can begin to mirror what they watch on screen. This is the same physical reaction that happens when you watch a scary movie.

Videos Can Create Customer Satisfaction

Social media allows consumers to easily review your product or service. The worst part for brands is that these days, it’s hard to identify real reviews from fake ones. that’s why we trust our friends and families when it comes to reviews of whether a product is good or not, the movie is interesting or not, or the new restaurant has good food or not. 

This forces brands to be extra careful with their reputation by ensuring they offer quality service and manage reviews the best way possible. As a brand, you can even use your own story of satisfied customers. Share their opinion regarding your brand, what they have to offer, and how it has resolved their problems in life.

The Video Needs to Stand Out

If the video is indistinguishable from the rest of its competition, then it will not be as successful as you wish for it to be. The corporate video needs to uniquely represent your brand if you want it to help you to stand out among other brands.

The Video Should Connect with Your Audience

Emotional connection helps elicit emotional reaction from the audience. It drives purchasing decisions so you want this strategy to be a formula in your corporate videos. 

It Should Solve a Problem

To really establish a connection with your audience, you have to make the content of your video relatable. Some of the best brand stories are driven by the desire to solve a specific problem your target audience are struggling with.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

New Video Marketing Trends You Can No Longer Ignore

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Many brands now resort to video marketing to reach their marketing goals. If you look at social media, websites, and search engines, videos are everywhere. It is no longer an option. In fact, video 81% of businesses use videos as their marketing tool. In 2019, this number is expected to increase by 87%.

It is also expected that videos will dominate the Internet in the coming years. Thus, you want to make sure your content stands out from the rest of the videos other brands competing for your target audience’s attention are producing.

One of the key steps to do this is by keeping up with the trends. It is an actionable way for you to grab and hold your audience’s attention. If you want to ensure that you will make the most of your corporate video production, make sure you are up-to-date with the current trends customers love.

Artificial intelligence

Artificial intelligence or AI has a lot of benefits–it can search patterns, analyse consumer behaviour, utilise data, and even get data from websites. These benefits can help businesses to understand how their potential and existing customers find their preferred products and services. Businesses who will adopt AI will likely enjoy benefits like saving on cost and accelerating growth.

Chatbots

We’ve seen a lot of chatbots before but it will continue to be an important part of the digital marketing arena for many years to come. This technology uses instant messaging to let you chat real-time with your existing or potential customers. A lot of consumers now use chatbots to get answers to their inquiries. 

A few years from now, it is expected that chatbots will help businesses to save over $8 billion annually. This is especially true for businesses in the healthcare and banking industries. These days, customers prefer chatting as they can do it wherever they are and whenever they want. 

Chatbots are also responsive, instant, and can accurately recall your buying history. Plus, they never lose patience. They serve as virtual assistants that help ensure great and consistent customer service. This gives businesses the luxury to focus on other important tasks.

Programmatic advertising

Programmatic advertising is the process of using AI to automate ad buying. This way, brands can target more specific audiences. This automation is fast and efficient so you get lower customer acquisition costs and improve conversions. In fact, according to eMarketer, programmatic advertising is quickly changing the face of digital advertising to the point that about 90% of US digital display ads will become programmatic by year 2020.

Personalisation

If you want your marketing strategy to be unique, you need to customise and personalise your marketing strategy. This means you need modified content in your emails, corporate video production, social media, and more. Through consumer behavior such as clicks and purchase history, you can easily personalise your content.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality corporate videos and helping businesses reach their digital marketing goals. 

Video Marketing: Common Mistakes to Avoid

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Regardless if you are a huge company making a killing or a startup still trying to find your way around, it would be safe to assume you consider every marketing dollar you set aside to be valuable.

In other words, you want to make sure your marketing allocation is spent on something that will yield the most in terms of ROI.

Reports and statistics have indicated that in today’s highly connected world, video marketing is one of the best options marketers have at their disposal.

However, there is no guarantee your video will always perform according to your expectations.

The good thing is you can significantly increase your video’s chances of faring exceptionally by avoiding these common video production mistakes at all cost:

Budget is too small.

The fact that video production costs money is not up for debate.

And this is understandable since the video production company you will be working with are composed of highly trained professionals who will spend countless hours creating the perfect video to sell your product.

If your budget is too small, chances are you’ll get nothing more than limited animation, stock character designs, and copy and paste scripts.

Typically, compelling and high quality explainer videos require a budget of at least $2,500.

Factors that can affect cost include complexity of scenes, video style, and the experience level of the video production company, among other things.

While videos can come across as costly investments, they are worth every penny if you take into account all the amazing benefits they offer.

The time you allot for the project is not enough.

If you want your chosen video production team to come up with the best concept for your brand, you need to give them ample time to brainstorm.

Creative thinking will take time.

Give your chosen team enough time to bounce ideas around as opposed to settling on the first idea that pops up.

In addition, don’t encourage ideas from videos done by your competitors.

While it would be wise to keep track and be aware of what they are up to, it is way better to create something that will make your brand stand out.

The video’s message is not clear.

If you want to make your video powerful, memorable, and effective, you need to ensure your message is clear and straightforward.

In other words, it should not beat around the bush and should be devoid of details that are unnecessary.

Sure, it can be tempting to include as many information possible about your product in one video.

Unfortunately, this would prove counterproductive.

Not only will it overwhelm the viewer, it might also confuse them.

Do yourself and your target audience a huge favor and get rid of all the elements that are unnecessary and focus on the primary message you would like to convey.

Once you get the attention and interest of your target audience, they’d most likely look for additional information from the other marketing materials you have on your site.

Also, since your video also functions as a sales and marketing tool, make sure you include a call-to-action as the end of the presentation so you can guide your viewers accordingly in terms of the action they need to do.

As much as possible, use your video to generate more leads for you.

So rather than merely inviting your viewers to visit your site, suggest that they sign up for any freebies you are offering or check out some of the amazing discounts you are providing.

You use too many jargons in your presentation.

While you might be familiar with corporate jargons, it is very likely that most of your target audience is not.

And since the video will be made for their consumption, their needs should rank high in your priority list.

That being said, ensure your script is jargon free and presented in a way that’s easy to understand.

Contrary to popular belief, your viewers will not be impressed with your use of jargons.

It might even do the opposite and cause them to stop watching your video.

Your video’s humor is done in bad taste.

Using humor can be tricky.

Understandably, the things people will find funny differ and is based on several factors like age, political views, economic status, etc.

In line with this, you have to be extra cautious when injecting humor in your video.

After all, the last thing you would want to do would be to alienate prospective customers who stumble upon your video.

If you want to incorporate humor into your script, it would be best to test the humor elements first with the help of people who mirror the people you would like to target.

 

 

 

How to Use Videos to Delight Your Customers

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Proficient marketers today know that keeping their current customers happy and satisfied is way more cost-effective than chasing new ones.

Besides, happy and satisfied customers often willingly become the brand’s spokesperson.

While there are numerous ways to keep your current clientele happy, integrating proven concepts in your video marketing is considered one of the most effective.

Just how huge is video’s likely impact?

The figures are quite impressive.

  • Using the word “video” in the e-mail subject line can help boost the open rate by 20 percent.
  • There is a whopping 75 percent reduction in subscription opt-outs when a video is incorporate in the introductory e-mail.
  • Click through rates increase by as much as 65 percent when an explainer video is used.

Taking the numbers into account, it’s clear that using videos help your online marketing efforts tremendously.

Here are some of the most effective ways to use videos to please and delight both your current and prospective customers:

Customer Testimonials

As of 2015, 300 million selfies have been posted.

And that’s on Instagram alone.

The numbers however are testament enough that most people love to see themselves featured in videos and photos.

You can use this knowledge to your advantage by asking customers if they would be willing to sing your brand’s praises for you on video.

Video testimonials are not only more convincing and engaging compared to text-only reviews, they can also help entice your customers to stay longer.

When your customers stay longer on your site, they are also more likely to make a purchase.

Overall, using customer testimonials as part of your video marketing efforts can help drive more traffic to your site, boost the number of potential leads, and provide more SEO value.

In addition, this technique can also help significantly deepen your relationship with your customers and gives them content they would want to share with their own networks.

At the same time, this also gives prospective customers a review they can easily digest from sources they can easily relate with.

Customer Support Videos

If you want to provide exceptional online service to your customers and ease the onboarding of the new ones, customer support videos are your best option.

For starters, you can:

  • Create onboarding videos of your product to walk through new customers who want to set up your products. It would also be wise to post your video on YouTube to help significantly expand your searchable content.
  • If you keep receiving the same questions numerous times, consider it wise to record a quick video of a member of your support team addressing commonly asked questions.
  • Creating how-to videos can make it a lot easier for customers to understand and use your products. There’s no denying that written videos can’t even offer half the convenience how-to videos can provide.

Thank You Videos

People love it when they are appreciated.

While e-mails and thank you cards can do the trick, they unfortunately lack personal touch.

A thank you video on the other hand is not only warm and personal, it is no doubt more effective than a printed note.

Another edge of using videos is it can be tailored to include the customer’s name and the product they purchased and other unique data.

A Hubspot article reported that a respondent who used a personalized video campaign saw customer engagement skyrocket to a staggering 286 percent!

Support Customers in Micro Moments

Nowadays, to say people no longer go online but they almost live online is no longer farfetched.

Fortunately, this round the clock video consumption has paved the way for what Google aptly calls micro moments.

Regardless if a customer wants to discover something, needs decision making help, or is looking for answers, they often turn online (particularly YouTube) for help.

Use this knowledge to stay useful and relevant to your customers by:

  • Identifying micro moments where the goals of your brand and that of your customers intersect.
  • Ensure you are always there when your customers need you, be it through shopping ads or paid and organic searches.
  • Make it easy for people to discover your brands even if they won’t look for it specifically. Go beyond demographic targeting by connecting with customers based on signals of intent.

Wrap Up

Videos can help delight and impress customers at every stage of their purchase in ways that are both impactful and novel.

Capture and keep the attention of your potential customers using great stories told using videos.

You can also use videos to greatly enhance your relationships with your customers and entice new prospects to try what you have to offer.

 

Video Marketing: 6 Hacks Guaranteed for Compelling Corporate Videos

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As technology continues to evolve for the better, marketing techniques from different industries are no exception.
In this digital era, video productions are already considered highly effective marketing tools not just by start-up businesses but by large-scale companies as well.
How do you come up with compelling and engaging videos? Below are six effective tips you should keep in mind:

1. Come up with a well-thought-out plan.
The world of filmmaking may seem too complicated and overwhelming. But most business owners know how significant it can be to their business. They also know that if they want to come up with the best video, they first have to come up with a robust plan.
However, don’t get too eager to create a video right away.
Make sure you have an objective/goal in mind. You also need to take into consideration the people that will be involved in producing the video. Furthermore, think of other key factors such as budget, timeline, and resources.
Your plan will serve as your guide so make sure you have all the bases covered. However, keep in mind that you can’t do all this on your own. Video productions can be complex therefore it is always best done by a team of experts.

2. Think of a purpose and create a story that focuses on it.
Corporate videos are made for specific purposes. With that in mind, create a story that will pique people’s interest.
But before that, you need to determine what type of message you’d like to convey to your target audience.
For you to be able to effectively communicate your message, try asking yourself the following questions:
• Do you need to raise brand awareness?
• Do you have a promo/offer that you’d want everybody to know about?
• Are you promoting a particular product or service?
• Are you aiming to attract new customers?
• What can your company do or offer to people?
• How can you let customers know about the quality of your products and services?
The answers to these questions can definitely help you develop good concepts for your video.

3. Make your video marketing interesting.
Corporate video production can be an excellent tool to showcase your business.
Depending on the message that you want to get across, you can come up with something that your audience can connect to emotionally. Or if you want it to be light, you can opt for ones that are funny.
Whatever the case may be, videos will require time, attention, and money. That being said, make sure you come up with something that’s effective, entertaining, and relatable so it will be worth all the investment.

4. Keep your video short yet concise.
Advertising videos are oftentimes short. In most cases, they last no more than 30 seconds.
To make things easier, shoot in multiple clips and then later combine them altogether.
Keep in mind that you might have to shoot plenty of short clips to produce the quality you want to achieve.

5. Make quality a priority.
Your video doesn’t need to have a Hollywood-level quality. However, it also must not look like it’s been recorded using just a camera phone.
Considering the impact corporate videos can make, it would be best to leave this aspect to the able hands of professionals.
Fortunately, you can easily search online for competent video producers. While you are at it, check the reviews as well so you would know what to expect. You can also ask your friends or colleagues for recommendations.
There are also video production companies that will do all the work for you. All you have to do is tell them the concept you want and other things that you need to get done.

6. Share your video with the world.
Aim to have your videos seen by as many people as possible.
To do this, you have to launch it effectively. For starters, you can promote your videos through your social media accounts like Facebook, Twitter, and Google Plus.

Also, consider giving your video some much needed exposure through your YouTube channel. It’s not just the most popular video hosting site but it also comes next to Google as the most well-known search engine.
Another way to effectively share your corporate video is through your company blog and email list. But make sure not to spam everyone on your list, otherwise they might end up unsubscribing. An occasional update will do the trick.
No doubt about it, incorporating videos in your marketing strategy is an effective means to increase traffic and enhance the conversion rate of your business.