Creating Impeccable Video Marketing Campaign for Your Brand: Here’s How

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video production company in Singapore

Regardless of your niche and industry, it’s safe to assume your target audience watches videos. Nowadays, more and more people are watching video content on their smartphones. 

So whether you are B2C or B2B, adding video in your content marketing strategy can significantly enhance brand visibility and provide a great venue where you can connect and engage with your audience effectively.

The Dramatic Rise of Video Marketing

Humans are mostly visual. Typically, our attention gravitates toward flashy and colourful images that inspire and entertain. If we take that fact into account, it does not come as a surprise that humans collectively spent a billion hours each day watching videos. And that’s on YouTube alone!

Undoubtedly, the visual appeal of videos has a massive and profound influence on the way media is consumed and shared. Each year, more and more space on social platforms are dedicated to videos.

In fact, a Facebook executive once remarked the social media giant will, in the not so distant future, migrate to video entirely. When done right, video marketing is powerful enough to transform a brand and get it in front of the right audience.

Video Marketing Done Right: How to Create Powerful Video Marketing Campaigns

Below are effective ways you can do video marketing right and craft powerful video marketing campaigns:

Create videos with uplifting content

Red Bull is one of the many brands that knows how to do video marketing right. Their videos highlight great feats of skills, bravery, and athleticism. Sponsored athletic feats have helped create a great image for Red Bull: it’s fun, sporty, and limitless.

Red Bulls’s video marketing content is congruent with their brand identity: they push the boundaries of what humankind is capable of. Case in point: Felix Baumgartner’s 128-kilometer free fall from space earned 45 million views!

Create content that boosts confidence

In the cosmetics advertising world, Dove has always been one of the standout players. Rather than producing generic 30-second commercials promoting their product line, their video campaign “Choose Beautiful,” highlighted the benefits of believing in one’s inner beauty in a world that has become obsessed with unrealistic beauty standards.

Create user-generated content

Since it was first introduced in 2004, GoPro has clearly demonstrated what user-generated content. The brand’s action cameras pick-up high-octane visuals of athletic stunts, extreme sports, and everyday life from the point of view of an adventurer or athlete.

Evidently, GoPro’s video marketing strategy is mainly user-generated. Users record themselves, upload the content on YouTube, and share the video with their connections, with the GoPro branding and name attached. 

In other words, GoPro rarely produces high-quality viral videos. Instead, they let their user base produce those amazing videos on their behalf. At times, the brand buys the rights to produce viral user-generated videos.

One example is the heartwarming video of a fireman saving a little kitten from a house fire. The video has so far generated 44 million views.

Create content that’s out-of-the-box

The feminine hygiene brand Always has earned success for deviating from the typical tropes of the tampon and pad market. Their #LikeAGirl campaign on social media has spread like wildfire, thanks to their viral promotional videos that showcase female success stories.

Ready to Get Started?

You don’t have to be a Fortune 500 company to create a powerful, effective, and captivating video marketing campaign. As a general rule of thumb, create videos that tell stories your audience likes to watch and share.

If you want to create brilliant videos that truly inspire, we can help! Just get in touch and you are a step closer to that video that will effectively get you in front of your audience!

 

Top Secrets to a Successful Video Marketing in Singapore

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Whenever people post videos on Facebook or YouTube, they often ask themselves, “is it viral yet?” Releasing viral videos should not be the primary goal of your video marketing Singapore campaign. 

However, it seems that the term has exploded on the Internet. Many marketers have been hearing about viral videos and how a video can have a billion viewers in a span of a few days. 

As much as we want to have our next video to become viral, this however is not an easy feat to achieve. 

At Reelmedia, we follow the best practices to ensure that our video marketing Singapore campaign hits our objectives and will be able to steer our social media efforts forward. 

Here are some of our tips on how to create a more compelling, awe-inspiring, and actionable video marketing campaign.

Focus on the story and not the sale.

Successful videos or videos with more engagements from viewers are not geared towards sales because this is very annoying to customers. The video should be centered around a story and not on the sale. This same rule applies to content, so why not on video as well? Focus on the value you give to your audience.

Use the power of emotions--an appealing video opens up the viewers’ needs and hidden desires. If you are unsure if you’ll lose leads this way, then make use of a strategic and relevant call to action at the end of your video that will fit your video’s message.

Make the best 10 seconds of your video feature.

Your window of catching your viewer’s attention is 10 seconds or less. Most viewers would turn away from a video within 10 seconds or less so your next successful video should be short and to the point. It has to have an impact in the beginning. You need to get the gist of the story and manage expectations from the outset. 

You can start sparking your viewers attention by asking them questions and using teasers to get their attention instantly.

Make sure you are able to convey the value and answer their questions as to “why should I watch it?” 

Inject humour in your video.

Boring videos won’t get people to finish the whole presentation. However, in most corporate companies, having a funny video can be a big challenge and can be awkward. 

Think about this, when you watch a movie, what part stays in your mind or what videos do you want to watch? Of course we would want to be entertained, amused, and if possible, laugh. We want to feel enlightened and want a video that will leave us amused.

The main takeaway is not to feel pressured or constrained by your previous industry’s marketing tactics and do not try to emulate your competitors that have a stiffer tone and boring script. You need to stand out and come up with a funny and light-hearted video.

Optimise your video for SEO—tag it well!

There are many tactics that you can use to make sure the videos you have gets found easily in searches especially in search engines. The first thing you need to do to get the maximum SEO value out of your video is to have it hosted in your own domain. 

Another thing is to make your video easy to embed for sharing to increase the likelihood of getting inbound marketing links. Check also the video sitemaps. 

Since we want the video to be optimised for SEO, then make sure the descriptions are filled. This will allow Google’s search spiders to make sense of your video and be able to pick up the video’s content. So ensure that the video is tagged accordingly with relevant keywords and has a good description.

It’s all about educating your audience. 

Are you aware that about 65% of the audience learn via visuals? Educating your audience through videos is more effective and they can easily retain the information compared to just reading content. 

But the great thing with education is, it can be taught in different forms. The bottom line is to teach your audience how to use your product or service or perhaps share useful tips on how to make the most of it.

Or how about make use of the video through webinars? There are so many approaches to get an effective video marketing Singapore campaign for your brand. The trick here is to find your unique selling proposition, your unique voice, and the type of approach you have to get your video more effective.

If you want to launch a successful video marketing campaign invest in the expert help of Reelmedia Ltd. We have years of experience helping businesses successfully reach their digital marketing goals!

Key Reasons Why Businesses Use Videos to Reach their Business Goals

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Business exposure can help your business reach more customers. To achieve said objective, the help of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many took the opportunity to open accounts since they know that they can use it to broaden their reach significantly. Through the use of social media, videos can now help attract the attention of both existing and potential buyers. 

What’s more is social media makes it easy for you to direct your social media visitors to your website so they can find out more about your brand or the product or service you are offering. Another option is to use explainer videos or animation videos to deliver a message, introduce a new product, or present a new service. 

In addition, corporate video production can bring webcasts, which can be also used to keep customers on your website for longer period of time. This might not be common knowledge but as soon as a visitor gets on your site, it will take them less than 5 seconds to decide whether they want to stay or not. 

During this window of time, you can use the videos to effectively target vision and audio sensory stimuli to encourage your audience to keep browsing and stay longer. This will not only improve your your SEO efforts, it can also give your brand a great competitive advantage. 

Other remarkable ways video can help your brand include:

It Can Help Build Customer Trust

These days, corporate videos function more than just additional content on your website. With so many social media platforms now available, videos can also be used to get word out about your brand on various social media platforms. With a great online presence, it’s much easier for you to connect, engage, and establish trust with your target audience.

It Can Help with Employee Training

Many brands nowadays are already using videos to build and expand their customer base. However, videos can actually do so much more. In fact, it can also be highly beneficial for your employees. 

That being said, many companies nowadays are already using videos as training materials for their employees. Through videos, it will be a lot easier for employees to understand what the training is all about and what its purpose is.

It Can Help Improve Your Website Ranking

Through videos, you can dramatically increase the time visitors spend on your site. The longer visitors will stay on your site, the better as it will not only help your online marketing efforts, it can also help increase trust.

What’s even impressive is the longer visitors stay on your site, the better it is for your website ranking. Unknown to many, it can actually signal search engines like Bing and Google that your site has good content to offer. Research shows that you’re 53x more likely to show up on Google’s first search page if a video is embedded on your website. 

To Connect More with Viewers 

People love to spend their time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activity now is being spent watching videos. In addition, many social media users prefer videos because they are entertaining and easier to consume.

If you need help with video production, Reelmedia Pte. Ltd. can be your best ally. We are known in Singapore for delivering quality video production solutions and we have been helping businesses reach their digital marketing goals for many years now!

Tips on How to Make Your Video More Appealing to Your Audience

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Fact: there are a lot of videos being uploaded online on a daily basis. In this competitive world, you want your video to stand out. If your video does not stand out to your target audience, they will most likely look for a better alternative. When this happens, your video could get lost in the noise of the internet.

If you want to succeed in video marketing, you have to produce a video valuable content. For starters, it should have a helpful and relevant information, quality production, and unique presentation for it to be worthy of views.

Remember that the more time you add in your video, the more challenging it becomes to convince the viewers to sit through it. These factors make it even more challenging to win in this competitive industry. 

So the question is how can you produce a compelling video that your target audience will watch in its entirety? The following tips can help you achieve said objective:

Invest in the quality of the video

This step doesn’t necessarily mean buying expensive gadgets to create a video. What this actually means is you need to also put in the required time and effort to make your video a roaring success.

Also, ensure you do some research so you’ll have a crystal clear idea of what can best catch (and keep) the attention of your target audience. When needed, don’t shy away from conducting a survey so you’ll know exactly the kind of content your target audience craves.

Create a thorough plan

With good and thorough planning, you’ll have a much higher chance of enjoying the results you are looking to achieve. In line with this, consider it a good idea to prepare accordingly. 

Do your research, create a robust storyboard, and make sure you write a compelling script. Having a thorough plan in place is important as it can help you gauge if you are on the right track as you move from one step to another of the video production process.

Don’t do it on your own

Have a team of able staff help you out. Figure out who among your employees are skilled in video production or video editing. If you can’t find anyone that’s adept enough, no need to fret. You can always invest in expert help. Once you enjoy all the benefits video marketing offers, you can easily see that it’s money well spent.

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always uphold high standards when it comes to creating your videos. Keep in mind that your videos can represent your brand so make sure you are creating a favourable impression at all times.

If you are considering video marketing and would like to invest in expert help, get in touch with Reelmedia Ptd Lte. We have years of experience producing topnotch videos and we have helped countless businesses reach their digital marketing goals!

How to Take Advantage of Your Video Marketing Strategy?

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Many brands now rely heavily on video marketing. While using videos to promote a brand is not exactly new, there are key factors to take into account nowadays when creating videos. Case in point: unlike before, there are several social media platforms now available where you can post your videos.

So how do you create a video marketing strategy that can help you maximise and enjoy all the benefits this amazing marketing tool has to offer? Start with the following:

Use user-generated content

While marketers are great storytellers, customers can be more effective in convincing others to buy a product or avail of a service. By showcasing how your brand can help solve pain points, user-generated content or UGC is considered more powerful than conventional marketing videos.

Get your hands on some valuable user-generated content by encouraging and asking your customers and fans to make one for you. You can also encourage them by hosting contests, giveaways, or other activities that can incentivise their participation.

Another effective option would be to ask them to take videos, photos, or share content on their social media accounts about how they use your product or service or what they love about it. 

Undoubtedly, UGC is far more convincing that traditional video advertising. What makes it even better is the videos can be easily shared through social media platforms, landing pages, and even marketing emails.

Have a clear message

Video are perceived by many as some sort of departure from traditional marketing. Others also see it as a way to test out a branding refresh. However, for the videos to be very effective, it is crucial that the target audience knows and clearly understands whatever message it is that you’re trying to convey.

In a study by McKinsey and Company, it was revealed that companies with consistent branding are 20% more successful than those without. For instance, if your videos are on YouTube or on other social media channels, they should link to your site or a landing page, with clear, on-brand messaging that’s unified across all channels. 

If the viewers see that your video marketing communications are different from what they are seeing on Facebook, others can perceive it as a poor reflection of your brand. As a result, it could hurt your campaign rather than help.

Have your videos optimised 

Depending on the platforms you decide to launch your campaigns on, you will need to see to it that your videos are optimised for it to get as much engagement as possible. For example, posting shorter videos on Facebook is considered more ideal.

You also need to upload videos directly to the Facebook channel and add captions. For YouTube, you need to wait about two weeks after your video launches before making any tweaks.

Optimising videos for Twitter means finding the balance between fine-tuned targeting–from interest to keywords to device–and not over targeting to make sure you can easily track which campaign is performing best.

If you need help with video production, Reelmedia Pte. Ltd. is your go-to! We are known in Singapore for delivering quality video production solutions. Let us know how we can be of help!

Effective Video Production Tips to Drive More Views

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With video content dominating a huge percentage of internet traffic, there's no doubt that it's an important ingredient in your marketing strategy. That’s why some companies even hire a corporate video production company just to ensure that they’ll produce a quality video. 

The challenge is to convince your audience to watch the video and not drop off before it's finished. In order to do so, you need to produce a video with a remarkable content. It should have a valuable information, production quality, and presentation that’s worth every minute of your viewers. 

The more minutes or seconds you add in your video, the harder it will be to convince your viewers to sit through it. In most cases, viewers will stop watching and drop everything off. So how do you wing it in this competitive industry? How will you prepare to produce a remarkable content? How can you make sure that your audience will watch your video?

You cannot expect to produce a successful video if everything is done unprofessionally. Last minute planning and production will also produce a sloppy material. Keep in mind that time is very important, so it will best not to waste it complicating every line and scene. 

Before you start the project, you need to know exactly what you want. The keys are to be prepared and organised as you plan, execute, publish, and promote your video. Here are some helpful tips to help you get started:

Invest in your video

Invest not just in money but in time and effort as well. While there are a lot of tools and materials available online to make your work a lot easier, this does not mean that you should take the easy route. Do your homework and know what’s popular among your target audience. Do a survey if necessary to ensure that your viewers will find your content interesting. 

Plan everything out 

As mentioned, planning gets you closer to the end result that you want. Before everything else, research, create a storyboard, and write a script. This way, it will be easier to check whether you are headed in the right direction as you progress in your video production. 

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have high standard when choosing your materials and actors. Remember that these actors will be the face of your brand so they have to do their roles justice.

Choose an appropriate location

The audience will know if your video was shot in a make shift studio. They pay close attention to detail to see if video producers are worth their time and money. Therefore, it will be best to shoot videos in a place that is appropriate to your script. 

Don’t do it on your own

Have a team of staff who will help you in this project. Survey your employees or colleagues and find people who are interested or have the passion in video production or video editing. People who are into these kinds of projects will have fun helping out and will not see it as an additional task on their queue. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. Visit their website for more details about their services. 

The 4 Key Factors You Need for Video Marketing Success

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corporate video production in Singapore

It’s no secret that corporate videos are a great tool in modern marketing. You can use it to advertise your brand or introduce a product or services. It can reach a wide range of audience whether you share it on your website or on social media. 

Just make sure that you are using the right elements of corporate video production to get the results you are aiming for. With an effective video marketing, you can create a lasting impression to your audience and make your brand stand out. 

These are also reasons why a lot of advertisers want to know the key factors in creating an effective video marketing. Whether you want to make a sales video or an explainer video, read the next paragraphs below for some tips and tricks.

Identify the Right Target Audience

It can be hard to produce a video if you don’t know who you are making it for. While almost everyone has access to the Internet and can watch your video, not all of them may be interested in your content. 

One of the most crucial steps in corporate video production to is identify who you target audience is in order for you to tailor your video content to their profile and needs. It will be easier to gain viewer engagement if you know the right demographics of your audience. This will help you connect with them and speak their language. 

Work with a Reliable Staff

Maybe you did an online research for a corporate video company or a sales video producer who is well known in the industry for their skills. Whether you choose to hire or work in-house, remember that hiring a team of staff for a video production can make a huge difference in the success of your video marketing. 

These companies and producers are skilled and experienced in turning ideas into reality. Be sure to communicate with them properly so you can achieve your goals. Discuss with them how you want to accomplish your goals and allow them to use their expertise to realize your ideas and use their creative twists.

Look for the Right Background Music

Music can make or break your video. It also brings a huge difference on how the audience will perceive your video. Observe how existing videos affect you emotionally when you watch them online. 

Some would make you want to keep watching the video and others may not. By having a well-thought out video and an appropriate sound, you can make an emotionally stimulating video. So before you share that video online, watch it with your team of staff first or with friends. 

Try to ask for their opinions on how you can improve it. See if the video made them feel inclined to avail of your product or learn more about your brand. If so, then you are on your way to having a successful corporate video.

Focus on Your Audience

To produce an effective video, bear in mind that viewers are watching for no other reason than to find a solution to their own problems. They are not there to find out about your brand’s goals or to see just how many products you have sold. So make sure to give them a content they can relate to and show them how your brand can solve their problems.

If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

Key Factors to Consider When Producing a Marketing Video

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corporate video production in Singapore

Videos are fast becoming the go-to marketing tool for businesses. Since they can easily grab people’s attention, they are being used by many brands to introduce a new brand, provide new information, and promote to a bigger market.

Moreover, videos are great at increasing online engagement. Many online users these days surf the net not only to learn something new but to be entertained and pass the time as well. 

Besides offering these benefits to your audience, marketing videos can also be used for brand awareness and lead generation. If you are already decided to make a video to boost your business growth, here are factors you need to consider.

Video Length

Viewers have short attention span. Considering the amount of content your target audience sees on a daily basis, they can easily switch from watching an explainer video to videos of cute cats in the blink of an eye. 

Since online users are often scrolling through their social media’s news feeds, it is crucial to use the first 10 seconds of your video to catch their attention. If not, they will only skip your video advertisement and continue scrolling. 

With this in mind, you may want to make a video that is short and entertaining to watch. Remember that once it gets boring, it’s easy to lose the viewers.

Use the Right Platform

There are many social media platforms where you can upload your corporate video but you have to be picky with selecting the right platform. When researching where to publish your video, be sure to check the website traffic to see if the video reaches your target audience or not. 

Produce Quality Content 

Content is king. No matter how flashy your video is, it still won’t achieve its goal without quality content. Not only should it show how your business can help customers with their problems, it should also provide relevant information for your specific topic.

Choose to put it on a platform that is user-friendly as well so that all customers, including those who aren’t tech savvy, can easily access and watch it.

Hook Your Audience

Video is also the ideal choice if you want inform your audience about your brand, products or services. Instead of explaining why your brand, services or products are the best through a blog, you can show your audience how your services can solve their problems through clips and testimonials. 

Show them how their problems can go away with the help of the product or services you offer.

Be Audience Focused

While your goal might be to get more people to buy your products, your video should always focus on what your audience wants to see. To have an effective corporate video, bear in mind that viewers are watching it to solve their problems and not to learn more about your brand. 

So make sure to give them a video they can relate to. This is also a great way to show them how your business can resolve their problems. If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

Video Marketing Tips to Boost Your Traffic and Conversions

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In the past few years, video has proven itself as an effective tool for increasing website traffic and conversion rate. However, if you are not using it properly, then you might have a hard time using it to reach your marketing goals.  

Whether you are using an explainer or sales video, it will help you to connect your products or services with your target audience. If you’re not sure how to get started, here are some key ways for you to use video in increasing conversion rate or traffic to your site.

Have a strategic approach

Back in the day, there’s no formula in terms of how video production should work. Today, for your sales video or explainer video to boost your business’ ranking, you need to have a good video strategy at hand. This will provide the guidance you need so you’ll have a framework as you work on your content marketing.

Moreover, it will allow you to measure how much impact your video has made to your target audience. Use objectives that are specific and measurable to make your process more streamlined. Not specifying your goals can be harmful since vague objectives can be impossible to measure.

Consider using how-to videos

A lot of consumers refer to online videos to learn new things. This is a great opportunity for you to be found by the right audience who have intention of buying your product or service. This type of video attracts those who are ready to buy. 

They usually have a problem and they resort to online search to try to resolve it. According to research, 1/3 of consumers say that they bought a product or availed  of a service after they saw a how-to video related on the subject.

Optimise your video

Videos appear in the search engine results page of almost all keyword searches in Google. About 80% of these videos are coming from YouTube. Therefore, it is crucial to optimise your video’s SEO keywords for it to rank online and be found by the right online users. Make sure you do a keyword research and write a relevant meta description for every video you publish. Video transcripts also help in video ranking. 

Create customer testimonials

If you have previous customers who would be willing to talk in front of a camera and record a short brand testimonial, this will be a great way for you to produce a compelling video. 

Invite them to your studio as you are doing your video production to film the testimonial. If you have an upcoming event, you can also set up your videography gear at a certain spot. 

Ask one of your staff to be the host of that area and approach your customers to get customer review. Make sure you ask them to talk about their product or service experience.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Why More Businesses Are Using Video Marketing to Promote Their Brand

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corporate video production in Singapore

Twenty eighteen was a huge year for video content. Whether you are an advertiser or a social media user, you’ve surely noticed how Facebook, Instagram, and other social media accounts have changed how they present content. Video has become a staple on everyone’s newsfeed and it has greatly improved how we consume content. 

This is why more and more businesses are starting to use video marketing to promote their brand. Companies are starting to use corporate video production and explainer videos just to keep up with these changes.   

Mobile Device Adaptation 

With the availability of mobile devices, it has now become easier for consumers to watch videos anytime they want. In fact, based on the Digital in 2018 in South East Asia report of We Are Social, mobile connectivity in Southeast Asia was at 141 percent. This percentage is expected to grow by 2019.

These numbers only show that more people are accessing and watching online videos through their mobile devices. It also presents an opportunity for businesses to engage an audience primed and ready to consume video content. As a report from HubSpot Research revealed last year, 54 percent of consumers want to see videos from brand—more than any other content format.

Here are more reasons why video shows a lot of potential to attract consumers: 

Mobile is now the first screen for video

Gone are the days when television is the first screen people turn to for video consumption. According to data released by mobile analytics service Flurry, people these days spend an average of 2 hours and 57 minutes on  their smartphones and tablets. 

This is the first time that the statistics on the time spent on mobile screens has already surpassed the time spent watching television. Moreover, children now prefer tablets than TVs, with more than 1/3 of children aged 5 to 15 having their own device. 

Improves social engagement

Video content is a good way to improve engagement on your social media accounts. According to Statista, there will be 2.95 billion social media users by the year 2020. Therefore, focusing on social media networks to promote your brand can provide a great return. You can use videos to boost your business’ online engagement and conversion rates.

Through producing helpful and relevant video content on Facebook, Instagram, or other social media accounts, you will encourage your audience to like, comment, and share your content. Engagement is very important these days, especially now that people are bombarded with content on a daily basis.

Video has the highest engagement rate

Video viewership is growing each day. On Facebook alone, there is a whopping 8 billion video views each day. In the same We Are Social report mentioned above, it has shown that out of all the content formats being posted by Facebook pages in South East Asia, video content has consistently received the highest average engagement rates. It has received 9.94% in Brunei, 9.70% in Indonesia, and 6.27% in Cambodia.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details.