Whenever people post videos on Facebook or YouTube, they often ask themselves, “is it viral yet?” Releasing viral videos should not be the primary goal of your video marketing Singapore campaign. 

However, it seems that the term has exploded on the Internet. Many marketers have been hearing about viral videos and how a video can have a billion viewers in a span of a few days. 

As much as we want to have our next video to become viral, this however is not an easy feat to achieve. 

At Reelmedia, we follow the best practices to ensure that our video marketing Singapore campaign hits our objectives and will be able to steer our social media efforts forward. 

Here are some of our tips on how to create a more compelling, awe-inspiring, and actionable video marketing campaign.

Focus on the story and not the sale.

Successful videos or videos with more engagements from viewers are not geared towards sales because this is very annoying to customers. The video should be centered around a story and not on the sale. This same rule applies to content, so why not on video as well? Focus on the value you give to your audience.

Use the power of emotions--an appealing video opens up the viewers’ needs and hidden desires. If you are unsure if you’ll lose leads this way, then make use of a strategic and relevant call to action at the end of your video that will fit your video’s message.

Make the best 10 seconds of your video feature.

Your window of catching your viewer’s attention is 10 seconds or less. Most viewers would turn away from a video within 10 seconds or less so your next successful video should be short and to the point. It has to have an impact in the beginning. You need to get the gist of the story and manage expectations from the outset. 

You can start sparking your viewers attention by asking them questions and using teasers to get their attention instantly.

Make sure you are able to convey the value and answer their questions as to “why should I watch it?” 

Inject humour in your video.

Boring videos won’t get people to finish the whole presentation. However, in most corporate companies, having a funny video can be a big challenge and can be awkward. 

Think about this, when you watch a movie, what part stays in your mind or what videos do you want to watch? Of course we would want to be entertained, amused, and if possible, laugh. We want to feel enlightened and want a video that will leave us amused.

The main takeaway is not to feel pressured or constrained by your previous industry’s marketing tactics and do not try to emulate your competitors that have a stiffer tone and boring script. You need to stand out and come up with a funny and light-hearted video.

Optimise your video for SEO—tag it well!

There are many tactics that you can use to make sure the videos you have gets found easily in searches especially in search engines. The first thing you need to do to get the maximum SEO value out of your video is to have it hosted in your own domain. 

Another thing is to make your video easy to embed for sharing to increase the likelihood of getting inbound marketing links. Check also the video sitemaps. 

Since we want the video to be optimised for SEO, then make sure the descriptions are filled. This will allow Google’s search spiders to make sense of your video and be able to pick up the video’s content. So ensure that the video is tagged accordingly with relevant keywords and has a good description.

It’s all about educating your audience. 

Are you aware that about 65% of the audience learn via visuals? Educating your audience through videos is more effective and they can easily retain the information compared to just reading content. 

But the great thing with education is, it can be taught in different forms. The bottom line is to teach your audience how to use your product or service or perhaps share useful tips on how to make the most of it.

Or how about make use of the video through webinars? There are so many approaches to get an effective video marketing Singapore campaign for your brand. The trick here is to find your unique selling proposition, your unique voice, and the type of approach you have to get your video more effective.

If you want to launch a successful video marketing campaign invest in the expert help of Reelmedia Ltd. We have years of experience helping businesses successfully reach their digital marketing goals!

corporate video production company in Singapore

Business exposure can help your business reach more customers. To achieve said objective, the help of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many took the opportunity to open accounts since they know that they can use it to broaden their reach significantly. Through the use of social media, videos can now help attract the attention of both existing and potential buyers. 

What’s more is social media makes it easy for you to direct your social media visitors to your website so they can find out more about your brand or the product or service you are offering. Another option is to use explainer videos or animation videos to deliver a message, introduce a new product, or present a new service. 

In addition, corporate video production can bring webcasts, which can be also used to keep customers on your website for longer period of time. This might not be common knowledge but as soon as a visitor gets on your site, it will take them less than 5 seconds to decide whether they want to stay or not. 

During this window of time, you can use the videos to effectively target vision and audio sensory stimuli to encourage your audience to keep browsing and stay longer. This will not only improve your your SEO efforts, it can also give your brand a great competitive advantage. 

Other remarkable ways video can help your brand include:

It Can Help Build Customer Trust

These days, corporate videos function more than just additional content on your website. With so many social media platforms now available, videos can also be used to get word out about your brand on various social media platforms. With a great online presence, it’s much easier for you to connect, engage, and establish trust with your target audience.

It Can Help with Employee Training

Many brands nowadays are already using videos to build and expand their customer base. However, videos can actually do so much more. In fact, it can also be highly beneficial for your employees. 

That being said, many companies nowadays are already using videos as training materials for their employees. Through videos, it will be a lot easier for employees to understand what the training is all about and what its purpose is.

It Can Help Improve Your Website Ranking

Through videos, you can dramatically increase the time visitors spend on your site. The longer visitors will stay on your site, the better as it will not only help your online marketing efforts, it can also help increase trust.

What’s even impressive is the longer visitors stay on your site, the better it is for your website ranking. Unknown to many, it can actually signal search engines like Bing and Google that your site has good content to offer. Research shows that you’re 53x more likely to show up on Google’s first search page if a video is embedded on your website. 

To Connect More with Viewers 

People love to spend their time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activity now is being spent watching videos. In addition, many social media users prefer videos because they are entertaining and easier to consume.

If you need help with video production, Reelmedia Pte. Ltd. can be your best ally. We are known in Singapore for delivering quality video production solutions and we have been helping businesses reach their digital marketing goals for many years now!

corporate video production in Singapore

Fact: there are a lot of videos being uploaded online on a daily basis. In this competitive world, you want your video to stand out. If your video does not stand out to your target audience, they will most likely look for a better alternative. When this happens, your video could get lost in the noise of the internet.

If you want to succeed in video marketing, you have to produce a video valuable content. For starters, it should have a helpful and relevant information, quality production, and unique presentation for it to be worthy of views.

Remember that the more time you add in your video, the more challenging it becomes to convince the viewers to sit through it. These factors make it even more challenging to win in this competitive industry. 

So the question is how can you produce a compelling video that your target audience will watch in its entirety? The following tips can help you achieve said objective:

Invest in the quality of the video

This step doesn’t necessarily mean buying expensive gadgets to create a video. What this actually means is you need to also put in the required time and effort to make your video a roaring success.

Also, ensure you do some research so you’ll have a crystal clear idea of what can best catch (and keep) the attention of your target audience. When needed, don’t shy away from conducting a survey so you’ll know exactly the kind of content your target audience craves.

Create a thorough plan

With good and thorough planning, you’ll have a much higher chance of enjoying the results you are looking to achieve. In line with this, consider it a good idea to prepare accordingly. 

Do your research, create a robust storyboard, and make sure you write a compelling script. Having a thorough plan in place is important as it can help you gauge if you are on the right track as you move from one step to another of the video production process.

Don’t do it on your own

Have a team of able staff help you out. Figure out who among your employees are skilled in video production or video editing. If you can’t find anyone that’s adept enough, no need to fret. You can always invest in expert help. Once you enjoy all the benefits video marketing offers, you can easily see that it’s money well spent.

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always uphold high standards when it comes to creating your videos. Keep in mind that your videos can represent your brand so make sure you are creating a favourable impression at all times.

If you are considering video marketing and would like to invest in expert help, get in touch with Reelmedia Ptd Lte. We have years of experience producing topnotch videos and we have helped countless businesses reach their digital marketing goals!

Thanks to the modern technology, marketers now easily find new ways to reach out to their audience. One of the prevalent options these days is through video production. This strategy is also becoming a key option for brands that want to engage their audience and improve revenue growth. 

Here are the reasons why brands use video for modern marketing:

Ease of Producing Videos

Another reason why more and more brands are using this strategy is because the process of producing videos is no longer complex. Gone are the days when video production is only done by big players in the game. Now, anyone can do produce a sales or explainer video. 

This is because the costs and skills needed for creating videos have gone down. It makes video an even more profitable and highly efficient way to share your brand’s story. In addition, the power of visuals allows you to creatively engage an audience. An effective narrative can draw the audience in and help build relationships with your consumers.

Usability in Different Platforms

Moreover, videos give brands the flexibility to reach an audience through different platforms. They can use it in many different ways whether in a traditional or modern marketing way. Video can be used on presentation, can be shared on social media, and can be posted on websites to serve tons of different purposes.

Consumer Access to Videos

The modern technology also makes it easier for consumer to access affordable (sometimes even free) high-speed WiFi. It eliminates the annoying constant buffering and slow upload and download speeds in the past. Even establishments such as restaurants and salons now offer Free WiFi to attract consumers. 

Online Users Prefer Watching Videos

According to a study, almost 50% of Internet users seek out videos that are relevant to a product they are interested in before purchasing it at a store. Moreover, the same study has shown that 90% of consumers said that product videos help them in their purchasing decisions. 

Although written content is still effective in describing a product or the process of product usage, videos help you to visually demonstrate it. As a result, both the audio and visual components of video help the consumers in their decision-making process.

Scalability in Social Media

This is one of the most common ways audience access video content. Most brands with social media accounts share, videos make it easier to engage an audience. Social media platforms make it easy for users to watch and share them. 

Brands can also use the video for paid ads or promotional strategies on social media platforms such as YouTube, Vimeo, Instagram or Facebook. This will allow you to broaden your reach and maximise your marketing efforts. 

These are just some of the reasons why more companies prefer video in brand promotion. If you need help with video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Corporate video production in Singapore

If you want to create a surefire explainer or sales video marketing strategy, this article will be of great help. Through this guide, you can help your audience understand your brand or services better. Here are some steps to help you get started:

Write a well curated script

When it comes to video production, your script can make or break how the video will be perceived by your audience. Consider it as a foundation of your video marketing strategy, the script is where the content and whole idea are built. Therefore, it should be distinctive and well written in order for it to be appealing to your target audience.  

For you to achieve this, you have to assign the scriptwriting task to a person who can best represent your company.  The scriptwriter should also explain it in a way that any type of viewer can clearly comprehend. Whether the viewer has an idea of what your brand offers or have never heard about it before, the script should appeal to them.

Hire a professional agency or staff

If you are planning to hire a professional video production team, make sure you properly fill out the creative brief about your company. In this company brief, talk about your business offers, its goals, and define what really should be included in your sales or explainer video. If you think that the brief is not enough, schedule a meeting with the writer so he or she can refer to the brief and interview when writing about your video’s script. 

Keep the video script short 

By keeping the video short, it will be easier for people to remember what your ad is all about. While you want showcase to your audience how awesome your company is, a longer video has a higher risk of not being watched or losing your audience’s interest. In line with this, remove all the lengthy and unnecessary details. 

You can also talk about your history or accomplishments in your company profile or about us page. The explainer video should also get people interested and lead them to do the next step. As a general rule of thumb, your video only needs to have 120 words per minute for your viewers to easily absorb it.  

Focus on the benefits

Most viewers are watching the videos to be entertained, educated, or to get solutions to their problems. This means that you need to focus the content on showing them how your product or services can benefit them.

For example, instead of discussing how awesome the features of your gadget are, mention how your product or service will help them live better. Make the content more relatable and see to it that you are not drowning your audience with details that they will not easily understand or are not important to them to begin with.

Make the content unique and memorable

Everyone loves watching entertaining videos. Entertaining videos is a good strategy to  effectively sell what you are offering while keeping your viewers entertained. In addition, the positive vibe entertaining videos give can make it a lot easier for you to connect with your viewers. 

It will also help them easily remember your product or brand when the time to purchase comes. If you’re lucky, they might even share the video with their friends. This will give you more potential clients that can patronise whatever it is that you have to offer.

Let Reelmedia Pte. Ltd help you create a video that your target audience will surely love. Visit their video production website today for more information about their services. 

Many brands now resort to video marketing to reach their marketing goals. If you look at social media, websites, and search engines, videos are everywhere. It is no longer an option. In fact, video 81% of businesses use videos as their marketing tool. In 2019, this number is expected to increase by 87%.

It is also expected that videos will dominate the Internet in the coming years. Thus, you want to make sure your content stands out from the rest of the videos other brands competing for your target audience’s attention are producing.

One of the key steps to do this is by keeping up with the trends. It is an actionable way for you to grab and hold your audience’s attention. If you want to ensure that you will make the most of your corporate video production, make sure you are up-to-date with the current trends customers love.

Artificial intelligence

Artificial intelligence or AI has a lot of benefits–it can search patterns, analyse consumer behaviour, utilise data, and even get data from websites. These benefits can help businesses to understand how their potential and existing customers find their preferred products and services. Businesses who will adopt AI will likely enjoy benefits like saving on cost and accelerating growth.

Chatbots

We’ve seen a lot of chatbots before but it will continue to be an important part of the digital marketing arena for many years to come. This technology uses instant messaging to let you chat real-time with your existing or potential customers. A lot of consumers now use chatbots to get answers to their inquiries. 

A few years from now, it is expected that chatbots will help businesses to save over $8 billion annually. This is especially true for businesses in the healthcare and banking industries. These days, customers prefer chatting as they can do it wherever they are and whenever they want. 

Chatbots are also responsive, instant, and can accurately recall your buying history. Plus, they never lose patience. They serve as virtual assistants that help ensure great and consistent customer service. This gives businesses the luxury to focus on other important tasks.

Programmatic advertising

Programmatic advertising is the process of using AI to automate ad buying. This way, brands can target more specific audiences. This automation is fast and efficient so you get lower customer acquisition costs and improve conversions. In fact, according to eMarketer, programmatic advertising is quickly changing the face of digital advertising to the point that about 90% of US digital display ads will become programmatic by year 2020.

Personalisation

If you want your marketing strategy to be unique, you need to customise and personalise your marketing strategy. This means you need modified content in your emails, corporate video production, social media, and more. Through consumer behavior such as clicks and purchase history, you can easily personalise your content.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality corporate videos and helping businesses reach their digital marketing goals. 

Corporate video production in Singapore

Now that there are more people buying smartphones and tablets, it only makes sense to make videos which are specifically designed for mobile devices. Whether established or startup, it’s increasingly important to produce videos that consumers can watch anytime, anywhere.  

These devices have video and audio limitations so your sales or explainer videos need to be mobile friendly. In previous years, brands didn’t have to worry about it. However, since mobile first has been introduced video marketing teams need to make sure their content are mobile responsive. 

How to Make Sure Your Video Player is Responsive

Your video needs to have a system which detects the user’s mobile bandwidth. This bandwidth will indicate how much or how rapidly the user will be able to stream and download video content. 

If the viewer is using Vimeo, Brightcove, Wistia, or YouTube, then the video quality will be automatically reduced to accommodate the device’s bandwidth capability.

By responding to the ability of the device, you’ll be able to play videos quickly, reduce loading as well as video lag time. In case your videos are not served in a responsive platform, this is one of the most important steps to help ensure a corporate video is mobile friendly.

Make Sure Your Audio is of Great Quality

Mobile devices these days may be advanced but some of them still have low quality speakers. That’s why when videos are played at high volumes, it can distort audio track or make it hard to hear. 

This is surely not appealing to your viewers and might cause them not to watch a video in its entirety. Your job is to ensure that your audio is of good quality so your message can be heard.

Video Length Should Be Relevant 

Since people use their mobile phones when commuting or waiting for a meeting to start, they often have a shorter attention span. Therefore, take the purpose of your video into consideration during the editing phase. 

If your goal is to make it viral, then a shorter video is recommended. However, if it is a how-to video or documentation, then it only makes sense to make a longer video. These videos can be a bit longer since the intent of the viewer watching is to learn something specific. 

Consider the Text Font Size

Smartphone screens are only about 5 inches small. This means that it may be hard for viewers to read text as compared to seeing it on a monitor or on a TV screen. The smaller the screen, the more your viewer will need to squint their eyes to read the information. 

In line with this, it is recommended that you use a bigger text font when creating a corporate video that will be viewed by mobile users. This is also important so viewers can clearly see your message. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 


There’s a lot you can do with a corporate video. You can either use it to introduce your branding, promote a new product, or endorse a new line of business. Whether you are after a 30-second advertisement about a new service or an entire hour of introducing your business’ project, producing a creative video production is always a unique and effective way to deliver your story. Want to know the techniques you can use to better transmit your message to your audience through videos? Find out the guidelines by reading the next paragraphs below:

1. Start by understanding who are audience is or are
Before anything else, you need to understand whom you are doing this video production for. Is it for your business partners, for your new hires, or for your target clients? We all know that your ads will not appeal to every type of audience you may think of so you need to know their persona and be as specific as possible. Be sure that your message is well defined and is tailored to the problems of your viewers.

2. Make an impressive script
Keep in mind that all great things start on paper first, be it a video production, a building, or a movie. So during video production, treat your script as the blueprint or plan of the end results. The story inside it should describe every visual and audio element, just like when architects plan a building’s blueprint. This blueprint should resonate your message to your viewers and should clearly depict what you would like to see once the video is done. Spend as many hours as needed to produce an efficient script so you wouldn’t have to waste hours and budget doing edits or retakes.

Moreover, marketing videos are ideally shorter so if you can produce one that is less than a minute or two that will be more effective. Make it clear and catchy so you can easily grab attention of your target audience. Don’t squeeze in a lot of information about your product or business and consider it as a summary of what you want to say. Every second of the video should be worth your viewers’ time so save all the detailed information on your blogs or web pages.

3. Engage your audience
Unlike other marketing tactics, videos make it easier for business owners to persuade their audience. Just target the right audience, engage them, and you are on your to leading them to be one of your followers or customers. If they share your videos, they also help as one of your promoters. It offers a unique experience to your audience since it engages them orally and visually.

4. Focus on your audience
Establish a good relationship with your audience so you can reap the benefit of gaining their trust. Remember that at first, viewers are only watching videos for no other reason than to solve their own problems so you have to give them a reason to give you their support or help.

5. Properly distribute the video
Once the video is done, you can upload it to your personal website, your client’s website, company’s YouTube page, Facebook page, and other social media sites. You can also play the video at trade shows or seminars. By having a well-distributed video, it will be easier for you to reach you target audience.

Do you want to produce engaging, easy to watch, and engaging videos? Look no further than Reelmedia Pte. Ltd for video production services that you can trust! Visit their website for further details.


As technology continues to evolve for the better, marketing techniques from different industries are no exception.
In this digital era, video productions are already considered highly effective marketing tools not just by start-up businesses but by large-scale companies as well.
How do you come up with compelling and engaging videos? Below are six effective tips you should keep in mind:

1. Come up with a well-thought-out plan.
The world of filmmaking may seem too complicated and overwhelming. But most business owners know how significant it can be to their business. They also know that if they want to come up with the best video, they first have to come up with a robust plan.
However, don’t get too eager to create a video right away.
Make sure you have an objective/goal in mind. You also need to take into consideration the people that will be involved in producing the video. Furthermore, think of other key factors such as budget, timeline, and resources.
Your plan will serve as your guide so make sure you have all the bases covered. However, keep in mind that you can’t do all this on your own. Video productions can be complex therefore it is always best done by a team of experts.

2. Think of a purpose and create a story that focuses on it.
Corporate videos are made for specific purposes. With that in mind, create a story that will pique people’s interest.
But before that, you need to determine what type of message you’d like to convey to your target audience.
For you to be able to effectively communicate your message, try asking yourself the following questions:
• Do you need to raise brand awareness?
• Do you have a promo/offer that you’d want everybody to know about?
• Are you promoting a particular product or service?
• Are you aiming to attract new customers?
• What can your company do or offer to people?
• How can you let customers know about the quality of your products and services?
The answers to these questions can definitely help you develop good concepts for your video.

3. Make your video marketing interesting.
Corporate video production can be an excellent tool to showcase your business.
Depending on the message that you want to get across, you can come up with something that your audience can connect to emotionally. Or if you want it to be light, you can opt for ones that are funny.
Whatever the case may be, videos will require time, attention, and money. That being said, make sure you come up with something that’s effective, entertaining, and relatable so it will be worth all the investment.

4. Keep your video short yet concise.
Advertising videos are oftentimes short. In most cases, they last no more than 30 seconds.
To make things easier, shoot in multiple clips and then later combine them altogether.
Keep in mind that you might have to shoot plenty of short clips to produce the quality you want to achieve.

5. Make quality a priority.
Your video doesn’t need to have a Hollywood-level quality. However, it also must not look like it’s been recorded using just a camera phone.
Considering the impact corporate videos can make, it would be best to leave this aspect to the able hands of professionals.
Fortunately, you can easily search online for competent video producers. While you are at it, check the reviews as well so you would know what to expect. You can also ask your friends or colleagues for recommendations.
There are also video production companies that will do all the work for you. All you have to do is tell them the concept you want and other things that you need to get done.

6. Share your video with the world.
Aim to have your videos seen by as many people as possible.
To do this, you have to launch it effectively. For starters, you can promote your videos through your social media accounts like Facebook, Twitter, and Google Plus.

Also, consider giving your video some much needed exposure through your YouTube channel. It’s not just the most popular video hosting site but it also comes next to Google as the most well-known search engine.
Another way to effectively share your corporate video is through your company blog and email list. But make sure not to spam everyone on your list, otherwise they might end up unsubscribing. An occasional update will do the trick.
No doubt about it, incorporating videos in your marketing strategy is an effective means to increase traffic and enhance the conversion rate of your business.