corporate video production in Singapore

Videos are fast becoming the go-to marketing tool for businesses. Since they can easily grab people’s attention, they are being used by many brands to introduce a new brand, provide new information, and promote to a bigger market.

Moreover, videos are great at increasing online engagement. Many online users these days surf the net not only to learn something new but to be entertained and pass the time as well. 

Besides offering these benefits to your audience, marketing videos can also be used for brand awareness and lead generation. If you are already decided to make a video to boost your business growth, here are factors you need to consider.

Video Length

Viewers have short attention span. Considering the amount of content your target audience sees on a daily basis, they can easily switch from watching an explainer video to videos of cute cats in the blink of an eye. 

Since online users are often scrolling through their social media’s news feeds, it is crucial to use the first 10 seconds of your video to catch their attention. If not, they will only skip your video advertisement and continue scrolling. 

With this in mind, you may want to make a video that is short and entertaining to watch. Remember that once it gets boring, it’s easy to lose the viewers.

Use the Right Platform

There are many social media platforms where you can upload your corporate video but you have to be picky with selecting the right platform. When researching where to publish your video, be sure to check the website traffic to see if the video reaches your target audience or not. 

Produce Quality Content 

Content is king. No matter how flashy your video is, it still won’t achieve its goal without quality content. Not only should it show how your business can help customers with their problems, it should also provide relevant information for your specific topic.

Choose to put it on a platform that is user-friendly as well so that all customers, including those who aren’t tech savvy, can easily access and watch it.

Hook Your Audience

Video is also the ideal choice if you want inform your audience about your brand, products or services. Instead of explaining why your brand, services or products are the best through a blog, you can show your audience how your services can solve their problems through clips and testimonials. 

Show them how their problems can go away with the help of the product or services you offer.

Be Audience Focused

While your goal might be to get more people to buy your products, your video should always focus on what your audience wants to see. To have an effective corporate video, bear in mind that viewers are watching it to solve their problems and not to learn more about your brand. 

So make sure to give them a video they can relate to. This is also a great way to show them how your business can resolve their problems. If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

corporate video production in Singapore

From Facebook and Instagram to YouTube and Vimeo, people are consuming video content more than ever. That’s why marketers today see videos as a critical component of their success in marketing. Their corporate video production team focuses on making compelling content to convert sales. 

The statistics are also proving how brands and consumers alike are using videos to consume content. From explainer videos to video testimonials, an average brand produces 18 videos each month to reach out to their target audience. 

This amount of content published is also met by consumers. This year, 87% of them like to watch more video content from brands. Video is also very flexible in supporting any brand reach a variety of marketing goals. From sales, customer experience to product knowledge, video boosts your business’ marketing strategy. 

Boost website traffic

Video is a great tool for boosting website traffic. By adding videos in your landing page, you can keep visitors on your website longer. Some brands even use it for promotions on social media as they are great content platforms to bring consumers to a website. Promote your video to different platforms to boost visits to your website and keep potential customers on site for longer.

Videos shared on social media and website can help convert users by using it to do the following:

  • Explaining key features and benefits
  • Telling a story
  • Sharing customer testimonials
  • Showing the product in use
  • Comparing the product to competitors 

Increasing conversion rate

Brands are using video in order to stand out among their competitors, engage consumers, and convert prospects. While there are many other campaigns and digital strategies that are helpful tools to reach your business goals, video is a fast and dynamic option that helps brands share a better story. 

In fact, 76% of marketers say that video has helped them boost their sales. Moreover, video can be leveraged so you can increase sales by embedding product videos on your website. 

You can also create sales videos for your sales and marketing teams to use in their campaign. Since videos can be compelling enough to convince others to buy a product, follow a social media account, or avail a service. Add it to your marketing strategies to convert more leads.

Educating consumers

Many consumers watch videos online before buying products in actual stores. It is the perfect way to help prospective buyers and new customers to learn to use a product or service as they reinforce how it can adds to their lives. 

In fact, 97% of marketers say that video has helped their consumers better understand their service or product. The same report has said that 95% of people watch an explainer video to get more information about a product or service they are interested in.

These kinds of explainer videos help users better understand what a brand is or the products or services they offer. It also improves customer experience before they even purchase since their questions are being answered. Videos can also improve brand retention by having those who don’t know how to use a certain product gain new knowledge.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

These days, mobile phones have become an essential part of our lives. This is because consumers are starting to use their devices for a variety of reasons now more than ever. As a business owner, this means your video marketing strategy needs to be able to adapt to this new norm. 

The right adjustment can also help you reach more customers through different mediums such as videos. Since more and more people are using mobile devices, this means that you need to be strategic with how you use video marketing. 

Why Use Videos in Your Marketing Strategy? 

Videos are a great way to provide meaningful and helpful content to your audience. This also makes video an effective tool to boost your online presence and ranking. Ultimately, your goal is for your videos to be seen by a wide range of audience. 

You can also use social media shares as a stamp of approval. The more likes, shares, and engagement you get, the higher your chances are of boosting your search engine ranking.

Through producing an entertaining or heart touching video, you have better chances of getting more shares and views. There are many websites where you can post these videos, making it easier for you to gain more views. If you’re lucky, your video can even get shared without you even spending a dollar. 

YouTube, Vine, and Instagram are just some of your website options for video promotion. These sites are easily accessible on mobile. They are also designed to make it easier for your target audience to discover your content and share it to other social media platforms as well.

According to Digital Insights, a fourth of Facebook users check their Facebook accounts more than 5 times per day. The same study also showed that 751 million online users log onto Facebook using their mobile devices. In general, online viewers prefer video. Considering that it stands out visually in newsfeeds, you are more likely to catch your audience’s attention with this type of content. 

Here are other reasons why this type of content is a must in your marketing strategy:

It can easily grab people’s attention

Most online users now prefer watching video to consume content. Even if your page is well optimised or has a lot of helpful information, it might not get that much traffic if it’s just full of text. If a picture is worth a thousand words, imagine how efficient videos can be in terms of delivering content. 

An embedded video can boost other types of content, can break up a huge chunk of text, and intrigue your online viewers. While images can work in a similar way, they do not capture emotions and curiosity like a videos do.

It can help time pass

For many people, mobile devices can effectively help time pass. People use it while waiting for the bus, preparing meals, or even waiting for a meeting to start. This is a great opportunity your brand should take advantage of. Through this, you can create top funnel content that can draw people to your videos.

People now have easy access to WiFi

With free WiFi, people no longer have to worry about exceeding their plan’s data limit or incur additional charges. Most public places now have free WiFi. Businesses such as restaurants and cafes even use it to attract customers. This allows more people to use their smartphones or tablets in order to view video content.

If you need help with corporate video production, one company that can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Corporate video production in Singapore

Startups need all the help they can get to grow their business and generate profit. Besides having a valuable product or service, they also need to invest in creating a sound marketing strategy. Without it, it can be challenging to compete with the big brands in their chosen field. Good thing there are many ways for brands to promote their products and services. 

They can either choose to promote it through traditional or modern marketing strategies. One of the most popular strategies today is video marketing. Many brands now use video to reach out to their audience. If you are wondering how to make the most of this marketing strategy, here are some ways you can look into. 

Live videos

Live videos are becoming a trend. Social media users now enjoy posting ephemeral or short-lasting video and photo content. Snapchat started this trend and it quickly became such a big hit.  This is also the reason why Facebook and Instagram added this feature to their own platforms. 

Many brands are also starting to use it as it is a very simple and affordable way to promote products and services. All you need is a high-quality mobile device to help you show an event or the backstage of your startup—no need to spend on video production. 

These videos can also help you get the followers by using hashtags. Live videos also reveal the human side your brand. This is very important since customers tend to trust people as compared to a name of brand or companies. Therefore, live videos are a great way to build a bond between you and your audience.

Product reviews

If you have a new brand to promote, your goal may be is to present company and your products to a bigger audience. You can achieve this through product reviews. The video can just last up to 3 minutes since many viewers have a short attention span. Make sure you go straight to the point and let the subject of your video mention how your brand  can help them solve their problems. 

Testimonials

Word-of-mouth has been one of the most effective ways to market a brand. In digital marketing, word-of-mouth can be done by making testimonials of real buyers who are describing how your services have benefited them. 

This type of content appears more realistic and relatable. You can do this either by shooting professional testimonials or asking your followers on social media to send you amateur clips. 

While you cannot guarantee high quality videos, user-generated content is more appealing to consumers. This is because user generated content doesn’t appear scripted. Instead, it shows authenticity and indicates that you have a strong base of loyal customers.

Interview influencers

Social media influencers is another powerful marketing strategy. Find an influencer who share the same values as your brand. He or she should also appeal with your target audience. Reach out to this influencer and collaborate with them to support your marketing campaign.

Many influencers have a wide base of followers which you can use to approach a brand new group of potential customers. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Corporate video production in Singapore

Video creation is no longer new for the big brands. They have been doing it long since everyone was still using traditional marketing strategies. However, with the availability of modern marketing tools and techniques, even entrepreneur and start ups can create and promote video. 

Video marketing has recently become one of the easiest and most effective ways to promote a brand, get leads, and gain sales online. With it’s current popularity, it appears to be a trend that is built to last.

Everyone has been using video marketing that is has become an essential part of marketing strategies. If you want to develop your own video marketing strategy for your startup, here are steps to keep in mind.

Assign the task to resources

Whether you are making a short explainer video or a lengthy documentary, you need to have people who will help you realise the project. Big brands have the budget to hire video production companies. 

If this option is not in your marketing arsenal, assign the tasks to people who have the time and is committed to help you. Keep in mind that video marketing is not a one-time production thing. You need to be consistent to keep up with your competition and keep your customers interested. 

Target the right audience

If you already have a customer base, look at their profiles carefully. How will you describe them? Is there a way for you to categorise them? What pain points do they have? Can you solve these pain points? 

Answering such questions can help you build a foundation on what type of audience you are going to target. It will also help you analyse how to best reach them and to communicate your message to them. 

Study your competition

Aside from your audience, you also want to take time researching on your competition. Check the amount of loyal following they have, and how they are communicating with them. What will you do to improve the way they engage their audience? Can your product better solve the audience's problem? 

If your competition's profile isn't enough, you can always ask questions to existing and potential customers to get to know them better. 

Value over sales

The message of your content should always revolve around how you can solve your audience's pain points not on promoting your products. While it’s important to explain to them who you are and what your products can do, you need to start by creating a relevant story behind it. Keep in mind that most consumers identify with other people they see on video not objects. That's why it's important to put a face to the brand.

Choose the right platform 

Once you get to know your audience, learn where they usually spend their time online. That is where you want to run your explainer or sales video content. Whether they are using Facebook, Instagram, or LinkedIn, take advantage of their platforms ad services to reach your audience. For example, Facebook has many helpful features designed to support your video marketing efforts. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Regardless if you are a huge company making a killing or a startup still trying to find your way around, it would be safe to assume you consider every marketing dollar you set aside to be valuable.

In other words, you want to make sure your marketing allocation is spent on something that will yield the most in terms of ROI.

Reports and statistics have indicated that in today’s highly connected world, video marketing is one of the best options marketers have at their disposal.

However, there is no guarantee your video will always perform according to your expectations.

The good thing is you can significantly increase your video’s chances of faring exceptionally by avoiding these common video production mistakes at all cost:

Budget is too small.

The fact that video production costs money is not up for debate.

And this is understandable since the video production company you will be working with are composed of highly trained professionals who will spend countless hours creating the perfect video to sell your product.

If your budget is too small, chances are you’ll get nothing more than limited animation, stock character designs, and copy and paste scripts.

Typically, compelling and high quality explainer videos require a budget of at least $2,500.

Factors that can affect cost include complexity of scenes, video style, and the experience level of the video production company, among other things.

While videos can come across as costly investments, they are worth every penny if you take into account all the amazing benefits they offer.

The time you allot for the project is not enough.

If you want your chosen video production team to come up with the best concept for your brand, you need to give them ample time to brainstorm.

Creative thinking will take time.

Give your chosen team enough time to bounce ideas around as opposed to settling on the first idea that pops up.

In addition, don’t encourage ideas from videos done by your competitors.

While it would be wise to keep track and be aware of what they are up to, it is way better to create something that will make your brand stand out.

The video’s message is not clear.

If you want to make your video powerful, memorable, and effective, you need to ensure your message is clear and straightforward.

In other words, it should not beat around the bush and should be devoid of details that are unnecessary.

Sure, it can be tempting to include as many information possible about your product in one video.

Unfortunately, this would prove counterproductive.

Not only will it overwhelm the viewer, it might also confuse them.

Do yourself and your target audience a huge favor and get rid of all the elements that are unnecessary and focus on the primary message you would like to convey.

Once you get the attention and interest of your target audience, they’d most likely look for additional information from the other marketing materials you have on your site.

Also, since your video also functions as a sales and marketing tool, make sure you include a call-to-action as the end of the presentation so you can guide your viewers accordingly in terms of the action they need to do.

As much as possible, use your video to generate more leads for you.

So rather than merely inviting your viewers to visit your site, suggest that they sign up for any freebies you are offering or check out some of the amazing discounts you are providing.

You use too many jargons in your presentation.

While you might be familiar with corporate jargons, it is very likely that most of your target audience is not.

And since the video will be made for their consumption, their needs should rank high in your priority list.

That being said, ensure your script is jargon free and presented in a way that’s easy to understand.

Contrary to popular belief, your viewers will not be impressed with your use of jargons.

It might even do the opposite and cause them to stop watching your video.

Your video’s humor is done in bad taste.

Using humor can be tricky.

Understandably, the things people will find funny differ and is based on several factors like age, political views, economic status, etc.

In line with this, you have to be extra cautious when injecting humor in your video.

After all, the last thing you would want to do would be to alienate prospective customers who stumble upon your video.

If you want to incorporate humor into your script, it would be best to test the humor elements first with the help of people who mirror the people you would like to target.

 

 

 

Nowadays, many consider videos to be the future of content marketing—and with good reason.

Latest video statistics show that:

  • A whopping 82 percent of Twitter users prefer watching videos
  • YouTube now has more than a billion users (that’s at least one-third of the total number of Internet users)
  • Each day, more than 500 million hours of videos are watched on YouTube
  • A staggering 45 percent of people watch more than an hour of YouTube or Facebook videos weekly
  • At least 87 percent of online marketers now use video content to promote their products and services and increase brand awareness and visibility
  • Every 60 seconds, 72 hours of video are being uploaded on YouTube
  • At least one-third of online activity is spent watching videos online
  • Videos are considered the type of content that brings in the best ROI by 51 percent of marketing professionals
  • Even if texts and images are combined, social videos still generate more than 1200 percent more shares
  • Videos placed on Facebook landing pages can increase conversions by as much as 80 percent
  • Videos can attract 2 or 3 times more monthly visitors
  • Full-page ads combined with videos can increase engagement by as much as 22 percent
  • Average Internet users spend at least 88 percent more time on sites with videos compared to those with none
  • Blogs with videos attract 3 times as many inbound links compared to those who don’t incorporate videos in their blogs
  • As of 2017, 69 percent of the global consumer Internet traffic can be attributed to videos
  • By 2019, it is predicted that videos will account for as much as 80 percent of the consumer Internet traffic

Undoubtedly, the ability of videos to engage people more effectively compared to texts and photos combined is no longer up for debate.

If you’re a business owner, incorporating videos in your marketing arsenal will not only bring voices, faces, heart, and personality to your operation, it will also effectively demonstrate your authenticity as a business and brand.

While video production can seem challenging (if not intimidating), it is reassuring to know that nowadays it’s something a seasoned video production company can easily help you with.

Still not convinced?

We’ve listed down some of the amazing benefits video marketing offers that you shouldn’t miss out on:

It can help boost sales and conversions significantly.

Videos can definitely help you make some serious money.

As stated above, adding a video of your product or service on the landing page can boost conversions by as much as 80 percent.

Videos have also been known to help boost sales significantly.

In fact, some studies show that 74 percent of those who watch explainer videos about a product eventually end up buying it.

Come to think of it, the effectiveness of video is not at all surprising if we take into account the fact that many people are visual.

If pictures can help dramatically improve engagement, you can just imagine what videos can do.

It can provides great ROI

Many brands don’t mind spending good money on video production because it pays off big time.

Fortunately, aside from the many video editing tools available online, there is no shortage of competent video production companies that can produce effective and compelling videos at a price you can afford.

One good thing about videos is that they don’t have to be perfect.

More than anything, it’s the content that matters the most.

In fact, some research show that more people are put off if the videos don’t explain the product or service well enough as opposed to it being of low quality.

It can help build brand trust.

While not everyone may be aware of it, trust is considered one of the foundations of sales and conversions.

However, building trust is no walk in the park.

The whole concept of content marketing (including video marketing) revolves around creating trust and building long-term relationships.

In other words, you make sales by providing people with interesting and beneficial information.

Videos have these essentials covered.

In addition, videos are also considered effective in soliciting the right emotions and engaging and keeping the attention of your audience, prospective or otherwise.

It appeals to mobile users.

Over the years, mobile video views have grown massively.

In 2013 alone, videos viewed on mobile have seen a staggering 233 percent growth.

YouTube also reports that video consumption using mobile increases by as much as a hundred percent annually.

And since many people like to watch videos on the go, your audience will continue to grow together with the number of smartphone users.

It can help engage even the laziest of buyers.

Apart from it being an effective tool for learning, videos are also very easy to consume.

With people nowadays becoming too distracted (and sometimes lazy) to read long and meticulous product descriptions, they are turning to videos to know more about the product or service.

When you are able to capture and keep the attention of a wider audience (including the lazy and distracted ones), then you are also able to double your competitive advantage and get ahead of the pack.

Wrap Up

Creating powerful videos that convert entails knowledge of human psychology and creativity, among other things.

The combination of those essential components makes it possible to produce videos that truly work without breaking the bank.

Creative, emotionally charged videos can also reach millions of people in a short span of time.

Truly, video marketing is here to stay and it won’t be long until it becomes an essential in every marketer’s advertising arsenal.

 

 

 


There’s a lot you can do with a corporate video. You can either use it to introduce your branding, promote a new product, or endorse a new line of business. Whether you are after a 30-second advertisement about a new service or an entire hour of introducing your business’ project, producing a creative video production is always a unique and effective way to deliver your story. Want to know the techniques you can use to better transmit your message to your audience through videos? Find out the guidelines by reading the next paragraphs below:

1. Start by understanding who are audience is or are
Before anything else, you need to understand whom you are doing this video production for. Is it for your business partners, for your new hires, or for your target clients? We all know that your ads will not appeal to every type of audience you may think of so you need to know their persona and be as specific as possible. Be sure that your message is well defined and is tailored to the problems of your viewers.

2. Make an impressive script
Keep in mind that all great things start on paper first, be it a video production, a building, or a movie. So during video production, treat your script as the blueprint or plan of the end results. The story inside it should describe every visual and audio element, just like when architects plan a building’s blueprint. This blueprint should resonate your message to your viewers and should clearly depict what you would like to see once the video is done. Spend as many hours as needed to produce an efficient script so you wouldn’t have to waste hours and budget doing edits or retakes.

Moreover, marketing videos are ideally shorter so if you can produce one that is less than a minute or two that will be more effective. Make it clear and catchy so you can easily grab attention of your target audience. Don’t squeeze in a lot of information about your product or business and consider it as a summary of what you want to say. Every second of the video should be worth your viewers’ time so save all the detailed information on your blogs or web pages.

3. Engage your audience
Unlike other marketing tactics, videos make it easier for business owners to persuade their audience. Just target the right audience, engage them, and you are on your to leading them to be one of your followers or customers. If they share your videos, they also help as one of your promoters. It offers a unique experience to your audience since it engages them orally and visually.

4. Focus on your audience
Establish a good relationship with your audience so you can reap the benefit of gaining their trust. Remember that at first, viewers are only watching videos for no other reason than to solve their own problems so you have to give them a reason to give you their support or help.

5. Properly distribute the video
Once the video is done, you can upload it to your personal website, your client’s website, company’s YouTube page, Facebook page, and other social media sites. You can also play the video at trade shows or seminars. By having a well-distributed video, it will be easier for you to reach you target audience.

Do you want to produce engaging, easy to watch, and engaging videos? Look no further than Reelmedia Pte. Ltd for video production services that you can trust! Visit their website for further details.