Gone are the days when the process of reaching an audience is easy. If you want to increase sales or boost profit, you need to create demand. Unfortunately, viewers and audiences nowadays are no longer easily persuaded. 

While modern technology has made innovative graphic effects easily achievable, it has also created a generation of mobile phone-carrying, multi-tasking, and internet-surfing types of consumers. 

These consumers are presented with tons of attention-getting strategies everyday. This made getting the customer’s attention even more challenging especially when there are a thousand other brands trying to do the same thing. One solution that made these challenges easier to solve is corporate video production. 

Corporate videos have many uses and there are many areas in your marketing department which can directly benefit from these videos. For starters, corporate videos can be used to educate people about the company’s processes, celebrate a company milestone, create training material, document staff activity, and many others.

Without doubt, video marketing is a great addition to your promotion toolbox. If you still have doubts if corporate videos are worth investing in, the answer is a resounding yes. Not only will it allow you to have a competitive edge, it can also increase customer engagement as videos are highly versatile and cost-effective.

If you are still unsure if corporate video production should be a part of your digital marketing arsenal, the following benefits you’ll enjoy should help change your mind:

Increase Business Sales and Profit

Among the many reasons why brands these days are using video marketing is because it can bring in huge amounts of money. Based on a research, by adding a video on a landing page, you can increase its conversion rate by up to 80 percent. Plus, 74 percent of those who are watching an explainer video of a product are eventually end up purchasing it.

These statistics clearly show that videos have a large impact on how your audience perceives your brand and product. This gives brands all the more reason to start making a product video and keep up with their competitors.

It Can Help Build Trust

Trust is a good foundation for any brand to increase conversions and sales. The idea of content marketing is about creating long-term relationships between you and your target audience. More than anything however, corporate videos can do something quite crucial and that’s build trust.

As soon as you have built and established trust, everything else should come easy. If trust is there, consumers can be easily persuaded to try any of the products or services you are offering. If they like it, they might even convince their circle to also give what you have to offer a try.

It Can Improve Your Ranking

Through the use of videos, you can boost the time that visitors will spend on your site. This will result to longer brand exposure which will then help build trust between you and your audience. 

The best part of it is that it signals search engines like Google or Bing that your site has good content to offer. Research shows that you are 53 times even more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also help boost your online ranking significantly.

If you need help with video production, we can help! We’ve been delivery high quality video solutions for many years now. Get in touch with us to know more! 

Brand video storytelling has become popular these days. Social media platforms like Facebook and Instagram have embraced it as well as the technology surrounding it. The price points have come down on how to keep up with this change have also come down. 

Moreover, audiences have come to expect it as a way of communication. In a 2014 survey by Levels Beyond, about 40% of consumers prefer watching a brand video rather than read the same information. This gives brands an awesome opportunity to tell their story in a compelling way.

The Power of Using a Brand Video

Video marketing is not just a fad. It will continue to be a powerful way for brands to form a connection with their audience. They can use it as a medium to build an emotional connection. Besides being visually stimulating, it also elicits an emotional reaction from the viewers. 

It happens when your audience views a video or watches a story. During this event, their emotions can actually start to mirror what’s on screen–it’s the same physical reaction you feel when you watch a scary movie.

Creating Customer Satisfaction

Social media make it easier for your audience to review your product or service. And these days when cannot identify real reviews from fake ones, we trust our peers and families more than ever to tell us whether a product is good or not. 

This forces companies to be more careful with their reputation by making sure they offer quality service and manage reviews properly. As a brand, you can also use your own story of satisfied customers. 

Allow them to share their best experiences with your brand, what they got, and how it has improved or resolved their problems in life. Here are tips on what your video should be about for it to be a hit:

It Should Solve a Problem

To really connect with an audience, you need to relate back to them or the things they worry and care about. Some of the best brand stories are driven by the desire to solve a specific problem your target audience are struggling with.

It Should Be Honest

Today's viewers know what is real from fake. They can easily find out if you are true to your brand’s values. Therefore, you want to embrace honesty and show your brand as it really is. It can be one of your strengths and your audience will trust you more once they see that you work based on this awesome value.

It Should Stand Out

No matter how highly budgeted your video is, if it is indistinguishable from its competition, then it will not be as effective as you wish it would be. Your corporate video has to uniquely represent your brand for it to help you to stand out among your competition.

It Should Connect Emotionally

As mentioned above, emotional connection helps you elicit emotional reaction from your audience. It drives many of your audience’s purchasing decisions so you want it to be a formula in your corporate videos. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Business exposure allows a business to get more customers. For your brand to get more conversion, corporate videos can be a very powerful tool. If you already have a website, getting traffic to your site is often challenging.

When social media networks were first introduced, many brands took the opportunity to open accounts because they know they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers. 

And then you can send them directly to the websites for them to find out more about your products or services. You can use explainer videos or animation videos to convey a message, introduce a product, present a new service and more. 

Moreover, corporate video production can provide webcasts, which you can be used to keep customers on your website longer. The moment a visitor makes their way to your website, it takes less than 5 seconds to decide whether they want to stay. 

During this 5-minute window, you can use the video to target 2 sensory stimuli and encourage your audience to stay–vision and audition. Attending to both can already give your company a competitive advantage.

Building Trust with Customers

These corporate videos can be used not only on your website but on a wide range of social networks. Another way you can use it is by recording videos of your current and previous satisfied clients. 

These days, reviews and testimonials are becoming more and more popular. They are also effective in building trust. Potential customers find a real person telling then how effective your productive or service is as more relatable and reliable.

Help in Employee Training

Companies can benefit from video production far more than just helping them get a massive increase in their customer base. Corporate videos can also serve as training videos that can be used during company trainings.

Through a combination of audiovisual training, it will be easier for your staff to understand what your brand is all about. It will also help them become more efficient at work and can also help them become more effective at answering your customers’ needs.

Rank Better Online

Through videos, you can increase the time visitors spend on your site. The longer they stay on your site, the easier it will be for your brand to build trust and engagement with them. The best part is the longer visitors stay on your site, it signals search engines such as Google that your site offers good content. All the better for your SEO efforts, for sure!

Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in your search engine rank.

People Love Watching Videos

When you scroll through your newsfeed, you’ll find tons of videos, whether it be about cute cats sleeping or brands selling kitchenwares. It’s no surprise that people spend a lot of time watching videos on a daily basis. 

According to Hyperfine Media, 1/3 of online activity now is spent on watching videos. Social media users like videos so much because they are fun to watch and are easier to consume.

If you’d like to produce powerful and compelling videos, you’ve come to the right place. We at Reelmedia can help you create corporate videos that will not only increase engagement but conversions as well.

Online marketing is becoming more and more popular each day as it offers countless benefits that are just hard to miss. That being said, you’d most likely notice that each time you scroll through your newsfeed you will notice that there are many brands using it to promote their products and services. Many companies are also moving towards video production for them to effectively reach more people. 

Whether your company is working with a video production company or you want to produce the video yourself, knowing the dos and don’ts before filming starts can help ensure that the outcome will properly showcase your story and will reach the potential customers you want to reach out to. Below are some dos and don’ts to keep in mind each time you do a corporate video.

Do: Always consider the length of the video

Regardless of the subject of the corporate videos you’re producing, it’s highly recommended to decide on the right video length. If the video is too short, it will be hard to get across all the necessary information that can help ensure conversion. On the other hand, videos that are too long will put you at a higher risk of losing your audience’s interest before they reach the end. 

Don’t: Do everything on your own

Corporate video production is not an easy task and it takes time when done right. If you don't want to take your marketing team away from their valuable tasks, you can always outsource the task to a video production company. This will still allow you to work closely on the video project. Just make sure you schedule regular check-ins so you can oversee all the video production as well as editing.

Do: Connect with your audience

No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. 

You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

Don’t: Oversell your product

Unless your viewer subscribed to watch a product demo video of your brand, they will less likely to sit through a video that is too salesy. Instead of overselling your product, use a thought leadership video to share your expertise on a certain topic. You only want to include your branding or link to your brand’s website at the end of the video. You can also find other ideas on how to create powerful corporate videos here.

Do: Write a compelling script

When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. 

They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

corporate video production in Singapore

Many businesses are starting to realize just how important video production is when it comes to winning in the corporate world. Through corporate video production, you can tell your story to your audience, reach more people, and even nurture existing clients.

However, producing corporate videos is more than just shooting a few scenes and letting the social media do its trick. You also want to ensure that your videos are valuable and of the highest quality to achieve whatever your marketing goals are.

If this is your first time to create a video and you want to make sure it will be a success, you want to hire a company that has the expertise needed to produce effective corporate videos. Here are ways these corporate videos can positively impact your business audience:

You Will Be Able to Reach Visual Learners

Today’s consumer audience has a very short attention span and is no longer comprised of just auditory learners. According to recent statistics, consumers remember about 10% of what is heard and 20% of what is seen, and most importantly they remember 50% of what they have heard and seen. This makes videos highly engaging and highly effective in ensuring that you are able to capture your audience’s attention.

Better Presentation of the Product, Service, or Brand

Image can add life to images and can greatly enhance communication. Since corporate  videos can be about your brand, products, or services, it can give help establish an emotional bonding with the audience and can even help in building and nurturing the ir trust. 

With a lot of information being presented to viewers, it could leave your audience in a confused state. By giving them corporate videos related to their searches, it would give them a good understanding for whatever it is that they’re searching for.

Showcase Your Brand Story

Another great thing about a corporate video is that it can be used as the best way to showcase your brand. In just a short span of time, you can tell your brand story and cover all the information you need and want to share. Adding a pinch of creativity in your videos can also work if you want to attract more viewers.

Good for Online Ranking

You can find your website on top of search engines through the use a good corporate video. More than just watching or hearing ads online, people enjoying watching and listening to something. 

Adding your video to your landing page can also help dramatically reduce bounce rates. Google even ranks those websites on top that have a lot of engagement. That being said, adding a video to your website can make a world of difference for your SEO efforts.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who can help you.

One of the best companies in Singapore you can trust is Reelmedia. We have years of experience in producing quality videos and helping you reach your digital marketing goals. 


Companies produce corporate videos as it serves as an online communication that they can benefit from utilizing. Be it a small or huge enterprise, businesses are joining many of those whoa are getting started with creating online videos. To find out what you company should not miss when creating a corporate video, check out the list below:

Don’t forget to write an awesome script

Your script serves as a blueprint of your corporate video. Since it is the foundation of your video marketing effort, this can make or break the entire production. Therefore, it should be unique and well planned for it to be compelling to your audience. To achieve this, assign the scriptwriting task to someone who is experienced in this line of work and can take a fresh look at the company. He or she should be from a different company or not one of your employees. This way, as a scriptwriter, he or she can explain it in a way that any type of audience can relate to, whether the viewer already knows who you are in the industry or not.

Hire a team of professionals
Another option you have is to hire a professional video production team, who can help from the scriptwriting phase up to the post-production requirements.
Their team will have you fill out a creative brief so they’ll have a better of what your company does or what are your goals. In this brief, talk about your company, your employees, and achievements at a high level and define what you really want to be included in these corporate videos. Once done, the writer will use that creative brief to write about your video’s script.

Highlight the benefits
While you want to promote your business or to introduce your branding to a wide selection of audience, remember that people watch videos to be educated or to solve your problems. They are not watching to learn about your company or share your business’ story to their friends. Therefore, you must focus on showing them the solutions or the benefits they can get out of your products or services. Instead of discussing how competitive your product is or how many great features your gadget has, tell your audience how your device will help them live better or how it will solve their problems. This way, your viewers will find your video relatable while avoiding sending them with information that they will not easily understand or are interested in.

The video should have a recall to your audience
Everyone loves to be entertained, whether your audience is a working mom, company owner, or a student. So it will be best if your video has a way of making its viewers entertained while promoting your product or service. The positive mood makes it more convenient to connect with your audience and it will also help them easily remember your branding. If the video is unique and effective, they might even post it on their social media sites to share it with their friends. This allows you to have more potential clients to reach. Whether you want to add a bit of drama or humor to the video, make sure it is something that is new to your audience.

Are you planning to include a corporate video to your landing page? Or maybe use it to promote a new product or service that your company is offering? Let Reelmedia Pte. Ltd.’s staff members help you create a video that your target audience will surely love. Visit their site now for more information about their services.


The old ways you can promote your branding, services, or products of like advertising on posters, newspapers, and flyers are becoming more and more outdated. Today, businesses are more inclined to using online marketing. This includes content marketing as well as video marketing. Companies are beginning to follow this new trend as it allows them to reach more audience and is way cheaper than advertising on television or having a billboard. Regardless of whether the business is already well established or a start up company, online marketing has become an essential part of any business promotion. What’s more is that these companies can now interact with their audience and clients. They can even build awareness of the brand, product, or service without spending a fortune.

With the use of social media sites, people spend hours to find the products or service that they need. So it will be a missed opportunity for any business to ignore this opportunity to target a huge market. One good way to attract their attention is by creating a corporate video production. If you want tips on how to produce great corporate videos, check out the list below:

Learn how it’s done
Be sure you have an idea on how to plan and manage a corporate video production, especially if this is your first time to handle one. Everything from the pre-production up until the post-production know-hows, educate yourself about the process to be able to produce an awesome video. You can also assign a company who is expert in this field or assign of your staff who is skilled in this kind of project. Keep in mind that you will need a lot of good talents to achieve great success on this video production. This is also a good investment to help reach your target audience and better promote your business.

Be creative
There are a lot of videos out there so you need to try something outstanding and unique such as animation or explainer videos to create an impact to your audience. While creating testimonials or live videos has its advantages, animation is still considered as something that is newly explored tool in the corporate work. This means that your audience is still curious to watch it. By the end of the video, your target client should either want to learn more about you or do business with you. Your corporate video also needs to be effective that it can make your audience come back to your page for more information about your service.

Keep it short as well as simple
When making a video, always remember that your viewers have a short attention span. The challenge is not just to make a video but also to create something that will catch the attention of its audience. It also needs to keep your audience engaged into watching the video they have already absorbed what your message is to them. In fact, your video only has 8 seconds to grab attention before your viewer decide to move on to another link or website. 8 seconds is not a lot of time, especially if you are just starting to promote your brand to the public. That is why your need to be sure to hire the right staff and plan the project well for it to effectively sell your service or products.

Need help finding the right team to create your next video? Let Reelmedia Pte. Ltd. help you create one that your target audience will definitely love. Visit their website today for more information about their video creation services.


For starters, companies use corporate videos for business to business (B2B) purposes, for product promotions, training, and advertising. It has recently become a great marketing strategy, helping companies to easily reach their target audience. So how can one create an effective corporate video that your audience would love to watch or even share? How can you maintain the level of professionalism while entertaining your audience? For more details, check out these tips on creating more cost-efficient corporate videos.

Understand the process
If this is your first time to make a video, make sure you have an idea how it works. Spend some time to do some research about the process from the pre-production up to the post-production practices. You or someone from the team can manage the production once the camera starts rolling to ensure everything goes as planned. Assign someone who is trained and experienced in this kind of project is important because you will need a lot of good talents to ensure the success of this video production. Doing so, you can be confident that your money and time is going to the efforts into producing a good quality video.

Make it short and simple
It is not a secret that viewers have a short attention span. That’s why the challenge in creating corporate videos is not just to catch the attention of its audience but to hold it. Keep your audience engaged into watching your video until you have already delivered your message to them. Ideally, videos only have 8 seconds to grab attention before people decide to scroll down on their news feed or move on to another website. We all know that is not a lot of time, especially if you are just introducing your brand to the public. Therefore, you need to a good punch right and deliver an effective message right in the beginning of your video.

Be creative
Try something innovative and unique like animation or explainer videos to create your corporate video. Unlike the common testimonials or live videos, animation is still considered as a newly explored tool in the corporate work. By the end of the video, your target audience should wither want to know more about you or do business with your company. Your video has to be effective to the point that your clients would be back to your page for more.

Have great visuals
All the visuals you will be using in the video should complement the value of the information you are trying to convey. To gather ideas, you may look for inspiration from your favorite music videos, films, or advertisements. Or perhaps watch the not so good videos and see how you can solve the problem of improving it, and then apply it to your video production.

Cheaper can be better
Got limited budget for your upcoming video shoot? Good thing cheaper videos can still be better. Just be creative and resourceful so that you can pull through even if you only have limited budget. Ask for help from your staff members and you might be surprised to see how passionate they are when it comes to creating videos or sharing unique ideas. You may also ask for recommendations for affordable corporate video production team who can still be creative while working within your means.

Do you need any help with creating an effective video production? Don’t think twice and get in touch with one of Reelmedia Pte. Ltd’s knowledgeable staff members. You may also check out their website for more details about their video production services.


To support their marketing efforts, a lot of companies are starting to create corporate video production strategies. However, what many marketers and business owners do not know is that a video is not just composed of a good content from blogs or articles. For it to succeed in reaching the right audience, one has to go beyond just producing a great content and lots of budget. If you want to find out more about how you can succeed in your next corporate video production strategies, take some time to read the next paragraphs below.

Know what your corporate video’s purpose.
Before planning a corporate video production, you should first identify what it is for. An effective video has to be unique, and should be customized to what your target audience needs. Through the video, you may present your company’s branding or vision, or perhaps use it to attract more customers. Whatever your purpose is, consider what your company is intending to offer in order to properly convey it through your video’s message.

For instance, if you are just starting in the industry and would like to introduce your branding, your video can have some client testimonials. In case you need more staff for a new project, your video may include employee testimonials. An explainer or “how to” video is ideal for presenting your company’s proficiency in a certain field. As for product launching, you can create a video showing product overviews.

Have an effective and engaging script.
Even for videos, content is still king. If you don’t want to be just another video that your clients would skip, it has to have a story that will catch your audience’s attention. Whether you want it to be an emotional or funny short film about your branding, choose a tone that you think will best help you share some of your brand or client’s strongest and most engaging stories.

Remember that a corporate video takes a lot of money, time, and hours to create so there is no reason to rush it or spend your company resources on a bad video. For it to be unique, you want to connect your video’s message to the problems or topics your clients are currently trying to resolve.

Have a concrete plan.
Don’t skip any step in creating an awesome plan. Dedicate time to do research, plan, and organize to make sure that your video does not look like it was rushed. Everything from the video production team, budget, to time frame, you need to make sure that your audience will perceive the video as well planned and well crafted. If needed, you can also look for outside resources or volunteers from your company who are interested and willing to offer their creative inputs.

However, if you have the budget and you want to ensure that the video is of great quality, a little help from experienced video production companies will be a great idea. With their help, you can easily execute your well thought of plan on how you want the video to appeal to your audience. This makes it easier to get the job done for everyone involved in the video production team.

Value the quality of the video.
If you are just starting in the business, no one’s expecting you to produce an overly budgeted video. Just create a decent one with help of a professional video production team and work within your budget.

Visit Reelmedia Pte. Ltd.’s website to know how you can create quality corporate videos that you can be proud to promote to your audience.

We all know how corporate videos are an effective tool in advertising products, services, or branding to a wide range of audience. Once you’ve figured out the right elements of producing one, it can create a lasting impression of your business brand on your viewers. No wonder a lot of advertisers want to know the key elements in creating an effective corporate video. If you are one of them, read the next paragraphs below for some tips and tricks.

Know who your target audiences are

It is important to know who you target audiences are so you can tailor your video to their personality and needs. You can gain maximum engagement if you know the demographics of your audience and you speak their language. For example, a talking head discussing your company history may not be as effective as you wish if your target audiences are teenagers and students.

In addition, understanding your audience lets you know where to share your videos online or offline. If you are targeting businessmen and young professionals, then LinkedIn and Twitter are just some of your best tools for sharing your new video.

Hire the right people

You may have searched for a corporate video company or a video producer who is recommended in the industry for their skills. Either way, keep in mind that hiring your staff for this production can make or break the success of your video. These companies and producers are experienced and knowledgeable in turning your ideas into reality so do not be afraid to speak your mind. Discuss with them understand what you want to accomplish and allow them to use their expertise to combine your ideas and their creative twists.

Look for the right background music

Music can make a huge difference on how your audience will perceive your video. Try looking into some videos on your Facebook timeline and you’ll see a huge difference on how you feel about with and then without the sound. Some background music would make you want to keep watching the video and some may not. By having a well-produced video with an appropriate sound, you can create an emotionally stimulating video. So before sharing that new video online, watch it with your entire team first or with some of your friends and ask for their opinion how you can improve it. If the video made them feel encouraged to avail your product or respect your brand, then you are on your way to producing a successful corporate video.

Hire an awesome voiceover artist

Whether it is one of your employees or a professional voiceover artist, be sure to hire a credible voiceover artist who can make your brand sound professional and trustworthy. The artist should also help you tell a great story to make an emotional connection with your audience.

Make sure the video is engaging

Videos can easily inform and encourage your audience as compared to other marketing strategies. Instead of simply explaining why your services or products are the best in the industry, you can show your viewers how you can solve their problems. Show them how their worries can easily go away with the help of your product or services.

Focus on your audience

To produce an effective video, keep in mind that viewers are watching for no other reason than to solve their own problems. Not to find out about your company’s background or to see how many products you have sold this year. So be sure to give them a video they can relate to and show them how your business can solve their problems.

If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!