YouTube Flow animation video

With today’s technology, animation video have become readily available to many businesses regardless of their budget at hand. The technology’s advancement has allowed business owners to produce quality videos without the need of a huge studio or access to broadcast channels.

If you still need more convincing as to why you need an animation video in your online marketing strategy, here are the top reasons to help you decide:

First – animated video can increase your conversion rate

In a recent study by Unbounce, animated video can increase a business’ conversion rate up to 20%. That’s why a lot of companies prefer this type of online marketing strategy to increase their profit or to attract more potential clients. Moreover, 64%- 85% of the people who visited your website are more likely to avail your product or services after watching a video. Having a video on your website’s landing page will saves the potential clients some time from reading through your website. Statistics show that in an average, consumers will stay for about 2 minutes. This means that in a short amount of time and by using a powerful mix of pictures, text, and motion, you have a chance to grab your audience’s attention.

Second - animated video can improve your SEO

Since Google is the owner of YouTube, embedding a video on your website gives you a 53x higher chances of landing on Google’s front-page search result. Adding keyword tags in your YouTube video can also help improve your SEO.

Third - video sharing helps in click through rates

Did you know that viral video marketing campaigns can increase click through rates by 750%? According to research, 68% of people watching online videos will eventually share the video links onto their friends.

Fourth - animation video saves you time and effort in advertising

Aside from increasing your click through rates, this also means less work for you since other people will do the sharing and advertisement for your business. In addition, you can also use the video offline by adding it in your presentations. During meetings, you can present your videos and it can help you explain and promote your products and services better.

In one of University of Minnesota’s research, they have found that 43% of the audience will be persuaded by the speaker if they see visual representations of what’s being discussed. This is especially if you are discussing figures or topics that tend to be lead into dull discussions. You can make your presentation more engaging by having visuals.

Fifth - animation video decreases bounce rate

Your website will less likely to receive bounce rates with an interesting animation video. Remember that your audience will leave your website in as little as 6 seconds if they find your website dull and boring. Aside from the fun factor that a video can bring, it also presents the professionalism and reliability of the company. This encourages people to entrust their time to do business with you.

If you need help on how you should plan your next animation video, waste no time and contact Reelmedia.

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1. WHY VIDEO MARKETING – VIDEO BLOGS & SEO?

A video blog is a great example of video marketing and can help you improve your websites SEO rankings and at the same time help to personalise your company making a real connection with a prospective client. By regularly updating your video blog you can indicate to Google that your site is worth keeping near the top of it’s rankings; as the search algorithms use the frequency with which a site is updated to help qualify it’s SERPs. Make sure the videos you upload are shot in HD, have a carefully written script and are embedded in your site using Youtube. This allows Google to use the transcript of your video to help move you up to the first page results for your chosen keywords. This then all has to be balanced out so you get the best ROI possible. Strategy is the key here. Your video will have to elicit some emotional response from the viewer and at the same time contain your keywords and a good reason for your viewer to actually click on your video. Video Marketing that is irrelevant to your clients will not provide the ROI you are looking for.

2. EVERYBODY’S DOING IT:

By mapping out a number of videos in advance you can target a list of keywords that suit your SEO needs. Once you have done this you can plan the content of your videos by thinking about the questions your prospective clients might ask. The new Hummingbird update to the Google search algorithms is designed to take into account the greater number of searches being made by voice search. These queries are usually longer than typed search queries and as a result the Hummingbird update looks for context. If you have a well thought out SEO strategy for you video blog you can take advantage of this new type of search by answering the questions your prospects might ask. For example, if you run a hotel in Dublin you might have someone in the States speaking to the their phone and asking for ‘a hotel in Dublin with Irish dancing’. A video script starting along the lines of ‘X hotel in Dublin is one of the best places to see some traditional Irish dancing while you eat’ would allow Google to associate your site, with it’s embedded video, with live Irish dancing. There are hundreds of Google searches for ‘Irish Dancing’ in the States everyday.

3. WHAT TO DO?

It is important to make the most of the benefits available from video SEO on your video blog.

Key concepts/techniques to remember include:

Social sharing: if you video is fun, interesting and worth a watch it will get shared. Mobile video has exploded and people use their commute time to amuse themselves with funny videos. If your corporate video is funny (in the right way) it will get more views and shares on Facebook and other social media sites.

Link building: by using these shares you can get some great organic link building benefits.

Youtube comments: Did you know 90% of all internet traffic is video? People love online video. In preparing to write this article I noticed that a lot of Irish hotels that have videos of their business on Youtube have past guests from all over the world commenting about how great a time they had in the hotel. This is the best sort of endorsement a company could hope for, as it is unsolicited.

Geotagging: Did you know that if your corporate video has a graphic with your companies name and address at the end, and it is uploaded to Youtube, then Google’s search algorithms will read this text and use it to help Geotag your video? If the video is embedded on your homepage this will help Geotag your website. You can further help here by going to the advanced settings of the video manager on your Youtube account and adding in your business address. This will help Google to push people searching for your product, in your catchment area, towards your site.

By using these strategies you can easily ensure that Google and the other search engines give your site the credibility it deserves.

 

Hopefully this can help you get a better understanding on the benefits of using video marketing to upscale your business.

If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

 

 

yt and fb The rapid rise of online video over the last decade means that businesses not taking advantage of it for marketing purposes are missing out on a lot of traffic. According to a Cisco Global IP Traffic forecast, “IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013.”

YouTube is still seen as the main player for online video services although Facebook has quickly established itself as a major player in the brand marketing segment. As of November 2014, after last year’s boom of premium ad options for native videos, Facebook has surged ahead of YouTube video posts. Following the proliferation of social networks sharing has become as prominent as searching. YouTube introduced easy video upload yet a lot of content users do not know about will surface through social networking.

The rise of the ubiquitous viral video, attributed to YouTube, is also the result of sharing via Facebook and Twitter. Marketing strategy for online video content should consider the nature of the video and ultimately its potential lifespan. Video on YouTube is longer staying, with more in-depth content users will actively search for. Facebook’s focus is on short and superficial, relying on exposure through social buzz; once out of the news feed exposure dramatically decreases. Choosing your online video marketing strategy platform should reflect the video content generated by your brand for the right brand focus.

Facebook’s main advantage is in the nature of the platform: extensive and constantly rising social user base. Preferential treatment is given to its native videos when determining what users see in their feed, together with the recently introduced autoplay video content in news feeds within its App Install ads.

YouTube on the other hand is investing into community of creators of staying quality. Something to keep in mind about YouTube is that, unlike Facebook where content is tied to the platform, link sharing is possible wherever your online coverage is supported.

One study examining the inherent differences of Facebook video and YouTube links discovered that although there are 8 times as many YouTube links shared compared to Facebook, engagement rate for Facebook is 40% higher with twice as many comments than YouTube. Deciding which platform fits your needs doesn’t necessarily have to be about exclusivity as both can be used despite their seemingly divergent focus.

Michelle Phan, covered in our recent post, is a user whose content fits the YouTube model. She also advertises new videos on Facebook to direct her audience to YouTube using call to action at the end of a short Facebook video. With this approach she has gained positional advantage of both platforms to promote content and drive YouTube views with different content to fit Facebook posts for more efficiency.

BuzzFeed is an example of another approach with brand content that falls right between both platforms. BuzzFeed’s strategy is to maximize views and exposure by using both platforms to get content up and to as many people as possible. This approach also takes into account that each platform has different ways of content discovery. Also in BuzzFeed’s case preference among its users for one platform is not necessarily constant; a big hit on Facebook can be a flop on YouTube and vice versa.

In the fast changing online marketing environment it is important to implement the right strategy for your needs to get ahead of the competition. If you are interested in collaborating with a professional video marketing company we want to hear from you so that we can assist you in developing the right product for your needs. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

If you want to improve your Facebook Advertising Core Competencies, this 2-day intensive course will enable participants to develop a Facebook marketing strategy, launch compelling Facebook Advertising campaigns to drive leads/increase brand awareness, and review and optimise performance.

One of the new changes from this year in Facebook is represented by the amount of video present on the news feed, amount that has tripled since last year, to the joy of many users and advertisers who discovered this option.

There is only one person who can foresee who big will the video be on the social network, and that is Fidju Simo, the Director of Product in charge of video. Simo and her team are planning to tweak the website’s design in order to facilitate the way marketers can buy video ads and allow them to monitor their campaigns.   Her efforts are central to Facebook tapping the U.S. online-video advertising market, which is estimated according to EMarketer Inc. to  reach $7.8 billion this year, up 30 percent from $6 billion in 2014.

Facebook

“We’re just really at the beginning of understanding what video on Facebook is about,” Simo said. “We want to make sure that we’re really communicating on how people are engaging with video so marketers can really understand.”

Facebook has released a progress report  about video on the social network, including how users and brands have boosted the amount of video in the news feed by 3.6 times in the past year. In addition, the number of video posts per person has jumped 75 percent, with more than half of daily U.S. visitors watching at least one video a day, the company said. Facebook Chief Executive Officer Mark Zuckerberg said in a November public question-and-answer session that in five years, most of Facebook will be video.

Facebook now has to create new metrics for marketers to evaluate their video-ad campaigns, including how many people clicked on a link at the end of a video.

Facebook doesn’t break out revenue from video ads, for which it has been charging $1 million or more a day for 15-second spots, people familiar with the situation have said.

Facebook “is coming on strong and has the potential to put pressure on YouTube,” according to an EMarketer report  that said social media will change the rules for video advertising.

Facebook has been taking more steps to improve video ads. In September, the company unveiled an ad server tool called Atlas to let marketers get data on how often individuals saw ads and on what device -- something that’s essential for video now that 65 percent of Facebook’s video is viewed via mobile devices. In July, Facebook also agreed to acquire startup LiveRail, which will help it serve video advertisements outside of the social network.

“LiveRail will make it so that publishers can be more efficient, and Atlas can help them understand how it helped their business,” said Brian Boland, a vice president focused on ads at Facebook.

As Facebook Director states, this is really the year wherea lot of investment and advertisers are now embracing the fact that we are big in video and new investments will be made in this direction.  If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

 

 

 

Michelle Phan is  the best example that you should not underestimate the YouTube power.

Makeup-tutorial starlet  shifted from having billion of views on Youtube and seven million followers to having her own L'Oreal line and lifestyle media network and a booming e-commerce beauty start-up called Ipsy. The next step for her was to release a  new book "Make up: Your Life Guide to Beauty, Style and Success - Online and Off"  which teaches people how to decorate their faces with more accuracy than any other sources.

The ferocious 27-year-old mogul had a modest start with her family  and now has a company with an $84 million annual sales run-rate. She has 700,000 subscribers who receive her Glam bags, which are little sacks of make up samples for $10 per month samples.Phan  gave an interview and  talked  about transforming YouTube stardom   into a real-world empire, which is a now a well- trodden path.

michelle phan book cover

Talking about her beginning, Phan began doing makeup tutorials. And people loved those makeup tutorials. Eyeliner technique turned into far more sophisticated lessons, like how to look like Lady Gaga in “Bad Romance.” “I showed people how they can transform their face,” she said. “[Lady Gaga] really helped put me on the map.”

Phan stated that in 2007, she was a waitress  and couldn’t even get a job at a beauty counter because she didn’t have sales experience. “YouTube was the biggest thing in the college community, and it just made so much sense for me to have a platform,” she said. “Instead of feeling down about it, I opened another door, and that door happened to be a laptop.”

Meanwhile, large makeup brands like Lancome were struggling to get hits with good viral makeup videos. In 2008, a Lancome executive Googled around and found a Phan tutorial in which she was cramped up on a plane, showing her fans how to do makeup on the plane. Lancome signed her as a spokesperson.

Phan says her shaky bedroom videos appealed to people more than big productions because they felt more authentic: “People need to understand that what makes YouTube so different is that you go on there because you want to connect with someone.”

When asked about the economics of YouTube, Phan said, “It’s like any medium — you have the subscription, but that’s not going to make all the money. You have to bring on sponsors, and you have to sell a product.”

And not every viral star has to have seven million followers — there’s a healthy YouTube middle class: “So many of my friends have 200,000 subscribers, and they make around five to six K a month,” she said. “Which is completely cool.”

“We’re living in an age where we should be collaborating. Because it’s the Internet now. It’s hard to say who owns what,” she said, looking out into the audience. “I believe in Team Internet, and I’m here to protect my fellow YouTubers. … I’m here to fight and stand my ground.”

The business world is more and more prepared for businesses using video marketing strategies to grow as we can see from this interview with Michelle. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

Twitter is an emerging platform, but this does not mean that they are not actively looking for new ways of improvement. One example if their new direction, of offering brands and media companies an alternative to YouTube, according to the statement of Mr. Noto “In August, we will launch the beta version of our new promoted video offering which provides a way for high quality content producers and brands [to] easily upload, share and measure the distribution and effectiveness of their video content on Twitter”.

Twitter-Follow-Me-Video

You might be wondering why Twitter is doing this, as they already have a product which lets advertisers and media companies to promote video content to their users.  So what is this new direction actually mean? Mainly, Twitter will allow brands and content producers to upload and promote their content, which will attract to a greater visibility of their brand to the users of Twitter. This will lead to Twitter becoming either another outlet from brands, like Red Bull did while building a huge number of followers on YouTube, or another way of having audiences outside YouTube.

One thing is for sure, Twitter streams are increasingly becoming filled with multimedia and Twitter surely wants a place on the growing online video ad revenue pie. Plus, as Twitter strives to become more palatable to mainstream consumers, more video would seem to help–bringing lots more recognizable names and faces to the platform.

So, join the digital age today and become as successful as you can by working with a great professional video production team.  For great deals on video production, contact us now!

 

In this world of technology and sharing, keeping your followers updated has become an essential factor in any business. A very good example is Beyonce’s Facebook page, where she shared a 4 minutes video with behind the scenes to see the preparations for her live performance last month at the MTV Video Music Awards. The impact  of this video is very simple to count: in the first four hours, Facebook users watched the video 2.4 million times. On YouTube, the four-minute clip garnered just a few thousand views during that time.

What is the difference between these 2 methods of promotion? Many of the singer’s 64 million Facebook fans have spotted this video in their news feeds and shared it with their friends, while the people who saw it on Google’s YouTube did not have such an easy way to spread their enthusiasm and letting their friends now. According to the  head of digital at Parkwood Entertainment, Beyoncé’s management company, they are using Facebook a lot as an empowering and a connection tool: “For us, Facebook has become the primary platform that we use to communicate content to fans.”

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YouTube is still the big gorilla of online video, especially as an archive for work with lasting appeal and as a place where creators can make money from ads sold around their material. But Facebook’s ability to use social connections to make content popular fast, along with changes the social network has made to its news feed to showcase video better, have helped fuel rapid growth in the amount of video viewed on the service over the last year.

In  June, Facebook had  about 1.3 billion monthly users worldwide and started serving  up to an average of a billion video views a day, two-thirds of them on mobile devices. About 100 million new videos are uploaded every month. While that is a small fraction of YouTube’s traffic, it is up significantly from just a few months ago.

Chris Cox, Facebook’s chief product officer, said that video was still in its infancy on Facebook. Ordinary users are just starting to learn how to shoot great video on their smartphones, and most professional video creators do not yet know how to use the social network to amplify their audiences. The company itself is just beginning to grapple with how to give its users a satisfying video experience on the site.

Facebook also needed to upgrade its infrastructure to host more video and deliver it quickly and smoothly — a goal the company is still working on, along with other improvement. “We don’t support embedding right now. We should,” Mr. Cox said in an interview, referring to the ability to incorporate a Facebook video into other sites. “We need to make sure people have good controls over how and what videos they are seeing.”

Video creators are still plumbing the mysteries of what type of video does best on Facebook, so be prepared for more news here. Perhaps nothing demonstrated Facebook’s strengths in video more than the “Ice Bucket Challenge,” this summer’s social media phenomenon in which millions of people, from celebrities to unknowns, poured buckets of ice water over their heads and challenged others to do the same to raise money for research into amyotrophic lateral sclerosis and other charitable endeavors.

Between June 1 and Sept. 1, Facebook said, more than 17 million videos related to the challenge were shared on its service. Those videos were viewed more than 10 billion times by more than 440 million people. Unlike YouTube, which places ads before and around many of the videos on its site, Facebook does not get any direct revenue from video traffic other than from a few videos similar to television commercials that are bought specifically as ads.

The business world is more and more prepared for businesses using video marketing strategies to grow. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

 

The first question that any business owner will ask himself at a certain moment is: “Will YouTube advertising work for my business”?

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This question derives from the great unknowns of YouTube, as for a long time, it was thought to be a place where the luck of the viral video rules, it has now become a place where you can target, measure, and see guaranteed results.

There is no way of knowing exactly if something will work until you do it.  However, through a little bit of research, three indicators have been discovered that tell you how well a campaign will work for your company.

Any business that wants to grow needs to know their numbers. If you know what a customer is worth to you, that says you are ready to grow. Being prepared to grow is maybe the most important quality a business can have.  But without knowing your numbers, one cannot set goals; if you cannot set goals; your campaign has no direction or purpose, so everything is linked.

What is your desired outcome?  Anyone that says anything different than customer acquisition is fooling themselves, because obtaining your desired CPA (Cost per Acquisition) should be your number one goal. Your desired CPA gives a campaign purpose. Without it you are just blindly paying for traffic and views, and what is the point of getting views if they do not lead to customers?

YouTube Advertising is the perfect bridge between TV Commercials and PPC Advertising.  The ultimate goal is to get potential customers off of YouTube and onto your website. When they get there, you must have a landing page with a goal that makes the click successful. Whether that means someone buys your product, or gives you their contact information, the goal is up to you to decide.

If  you want to use video marketing to grow your business, join the digital age today and become as successful as  the story is this: know your numbers, and do not just jump into something you are not prepared for, as it will be a waste of your money. However, if after reading this, you are sitting in front of your computer saying, “I know my numbers”, or “my business meets all of those indicators”, and I u can by working with a professional video production team.  For great deals on video production, contact us now!

 

Video have been present  for a long time now, as many production styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever. Even the influence of the video and voice message as it reaches the consumer in new and different ways has changed drastically.

The old cliché sOnlineVideoDeliveryays, "A picture is worth a thousand words." Maybe that picture is no longer a picture, but a video? I believe there are probably millions of people who watch video who would probably agree.

Here are some facts according to Going Social: The State of Video in 2013 that support the paradigm shift from, "a picture is worth a thousand words" to, "a moving picture is worth a million people."

• Forty billion videos are streamed in the U.S. each month.

• Seventy-five million people watch videos online each month.

• $6.3 billion will be spent on video ads in 2015.

Video and SEO -- How Do They Work Together?

We are all aware of the changes that the world wide web have offered to businesses and marketers, but now that SEO has teamed up with the video content to make it even more searchable than ever. If in the past, you needed to use DVD, retail displays and broadcast television, now you have global reaching power because you are equipped with SEO by your side in tandem with video.

It has been cited many times that Google favors video, and after all, they do own YouTube, the second largest search engine in the world -- second to Google, of course.  Google also knows that videos are everywhere, not just on YouTube and on your company website. They are also on social media channels and being watched on your smartphone sitting right in your pocket or hand bag.

When videos are being produced, marketers have to pay more attention not just to their content in the video and who they are producing for, but also for the search engine requirements. Based on consumer trends , broadcast TV has now been overtaken by digital media by almost 45 minutes more per week. That should tell you that digital video and SEO are critical for your marketing efforts.

Start Integrating Video Into Your Marketing -- Now!

The production of video comes with some implications just like media buying does. Video can behave very much the same way because you can produce your own video or pay an agency to do it for you, but either way they can be highly effective. If you decide to produce your own in-house, it is much like content marketing or owned media. You can have more control over the outcome of your message and it will be less expensive, but the downside may be that your production quality will probably suffer. In some cases, this lack of quality content can hurt your brand's reputation and brand image, so chose wisely.

Marketers Love Video and Everything It Brings to the Brand

When video and the web are combined, nothing seems to communicate stories more effectively. Marketers know this and they are increasing their marketing budgets to accommodate video.

According to ReelSEO's 2013 Q4 Video Marketing Survey & Business Video Trend Report, their findings are giving us an indication that video is on the rise and marketers should take notice.

• 93% of marketing professionals are implementing video in their strategies.

• 84% are using video for website marketing.

• 82% have expressed the positive effect video has on their organization.

Reach and Recall

Marketers always think about reach and recall. The good news about these two key performance indicators is that video is known to enhance a marketing campaign's reach, and at a lower cost. In the  Nielsen and the IAB report we can see that the  video is also known to make a marketing campaign more effective through generating an increase in brand recall (+33 percent) and message recall (+45 percent).

If a picture isn't worth a thousand words any longer, it may just be worth a million eyeballs or even increased sales.

So, join the digital age today and become as successful as you can by working with a professional video production team.  For great deals on video productioncontact us now!

 

We live in a world where the tablet, the smartphone and the connected TV are trending up among all users in the world. Fewer and fewer people barely watch television for its content, as all the programs that are being displayed on the TV can be watched online and everyone is using their mobile or other devices to do so.

Due to this, brands have been forced to shift their video marketing strategies and significant portions of their advertising budgets to reach consumers where data has shown where most of their time is being spent.

According to an eMarketer report, brands in the Asia-Pacific region will increase mobile media and online video advertising this year. In China alone, $18.96 billion will be spent on these efforts. This total will accounts for 46.2 percent of the total spending on digital advertising taking place in the region.

Brands understand the power of video when it comes to marketing

Now, consumers enjoy the type of advertising which is captivating or eye-catching, and this has made videos one of the best ways to capture their attention and to potentially influence them to buy a product or a service by using video ads. Putting these marketing efforts on a mobile or any other type of device, the companies are mainly maximizing their time with the potential or current customers. But do not think that if you just create a video ad, your work is done. The most successful brands are using video marketing strategies because they understand that the content needs to be appealing in a visual way and also compelling so that it can actually make an impact.

Strategies to make video advertising successful

The investments in video advertising have increased over the years, especially as consumers are accessing content across multiple channels.

According to a report from the International News Media Association, 85 percent of people who access the Internet use it to watch videos. This has had a big influence in the online video ads. It is also true that as technology is advancing, the consumers tastes are changing a lot and people are having bigger and bigger expectations from the quality of the videos.

INMA states that brands need to focus on the creation of premium content that not only gets a consumer’s attention, but holds it as well. Simply put, in order to make a strong introduction with people, companies need to make sure that the productions of their video ads are of the highest quality.

Another important aspect is the fact that video ads need to be strategically placed where consumers will not only see them, but they will also be encouraged to watch them in their entirety as well. INMA suggests that the best placement is a viewing area on the screen that entices people to engage with an ad instead of bypassing it, such as above the fold as opposed to below it. The lower a video ad is placed on a Web page, the less likely it is to be viewed.

Today, the market offers many ways for a brand to capitalize on the usage of video ads. With the right execution, a company can increase its customer base, so we can state that the digital video advertising can help a brand

So, join the digital age today and become as successful as you can by working with a professional video production team.  For great deals on video production, contact us now!