corporate video production company in Singapore

Business exposure can help your business reach more customers. To achieve said objective, the help of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many took the opportunity to open accounts since they know that they can use it to broaden their reach significantly. Through the use of social media, videos can now help attract the attention of both existing and potential buyers. 

What’s more is social media makes it easy for you to direct your social media visitors to your website so they can find out more about your brand or the product or service you are offering. Another option is to use explainer videos or animation videos to deliver a message, introduce a new product, or present a new service. 

In addition, corporate video production can bring webcasts, which can be also used to keep customers on your website for longer period of time. This might not be common knowledge but as soon as a visitor gets on your site, it will take them less than 5 seconds to decide whether they want to stay or not. 

During this window of time, you can use the videos to effectively target vision and audio sensory stimuli to encourage your audience to keep browsing and stay longer. This will not only improve your your SEO efforts, it can also give your brand a great competitive advantage. 

Other remarkable ways video can help your brand include:

It Can Help Build Customer Trust

These days, corporate videos function more than just additional content on your website. With so many social media platforms now available, videos can also be used to get word out about your brand on various social media platforms. With a great online presence, it’s much easier for you to connect, engage, and establish trust with your target audience.

It Can Help with Employee Training

Many brands nowadays are already using videos to build and expand their customer base. However, videos can actually do so much more. In fact, it can also be highly beneficial for your employees. 

That being said, many companies nowadays are already using videos as training materials for their employees. Through videos, it will be a lot easier for employees to understand what the training is all about and what its purpose is.

It Can Help Improve Your Website Ranking

Through videos, you can dramatically increase the time visitors spend on your site. The longer visitors will stay on your site, the better as it will not only help your online marketing efforts, it can also help increase trust.

What’s even impressive is the longer visitors stay on your site, the better it is for your website ranking. Unknown to many, it can actually signal search engines like Bing and Google that your site has good content to offer. Research shows that you’re 53x more likely to show up on Google’s first search page if a video is embedded on your website. 

To Connect More with Viewers 

People love to spend their time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activity now is being spent watching videos. In addition, many social media users prefer videos because they are entertaining and easier to consume.

If you need help with video production, Reelmedia Pte. Ltd. can be your best ally. We are known in Singapore for delivering quality video production solutions and we have been helping businesses reach their digital marketing goals for many years now!

corporate video production in Singapore

Fact: there are a lot of videos being uploaded online on a daily basis. In this competitive world, you want your video to stand out. If your video does not stand out to your target audience, they will most likely look for a better alternative. When this happens, your video could get lost in the noise of the internet.

If you want to succeed in video marketing, you have to produce a video valuable content. For starters, it should have a helpful and relevant information, quality production, and unique presentation for it to be worthy of views.

Remember that the more time you add in your video, the more challenging it becomes to convince the viewers to sit through it. These factors make it even more challenging to win in this competitive industry. 

So the question is how can you produce a compelling video that your target audience will watch in its entirety? The following tips can help you achieve said objective:

Invest in the quality of the video

This step doesn’t necessarily mean buying expensive gadgets to create a video. What this actually means is you need to also put in the required time and effort to make your video a roaring success.

Also, ensure you do some research so you’ll have a crystal clear idea of what can best catch (and keep) the attention of your target audience. When needed, don’t shy away from conducting a survey so you’ll know exactly the kind of content your target audience craves.

Create a thorough plan

With good and thorough planning, you’ll have a much higher chance of enjoying the results you are looking to achieve. In line with this, consider it a good idea to prepare accordingly. 

Do your research, create a robust storyboard, and make sure you write a compelling script. Having a thorough plan in place is important as it can help you gauge if you are on the right track as you move from one step to another of the video production process.

Don’t do it on your own

Have a team of able staff help you out. Figure out who among your employees are skilled in video production or video editing. If you can’t find anyone that’s adept enough, no need to fret. You can always invest in expert help. Once you enjoy all the benefits video marketing offers, you can easily see that it’s money well spent.

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always uphold high standards when it comes to creating your videos. Keep in mind that your videos can represent your brand so make sure you are creating a favourable impression at all times.

If you are considering video marketing and would like to invest in expert help, get in touch with Reelmedia Ptd Lte. We have years of experience producing topnotch videos and we have helped countless businesses reach their digital marketing goals!

Many brands now rely heavily on video marketing. While using videos to promote a brand is not exactly new, there are key factors to take into account nowadays when creating videos. Case in point: unlike before, there are several social media platforms now available where you can post your videos.

So how do you create a video marketing strategy that can help you maximise and enjoy all the benefits this amazing marketing tool has to offer? Start with the following:

Use user-generated content

While marketers are great storytellers, customers can be more effective in convincing others to buy a product or avail of a service. By showcasing how your brand can help solve pain points, user-generated content or UGC is considered more powerful than conventional marketing videos.

Get your hands on some valuable user-generated content by encouraging and asking your customers and fans to make one for you. You can also encourage them by hosting contests, giveaways, or other activities that can incentivise their participation.

Another effective option would be to ask them to take videos, photos, or share content on their social media accounts about how they use your product or service or what they love about it. 

Undoubtedly, UGC is far more convincing that traditional video advertising. What makes it even better is the videos can be easily shared through social media platforms, landing pages, and even marketing emails.

Have a clear message

Video are perceived by many as some sort of departure from traditional marketing. Others also see it as a way to test out a branding refresh. However, for the videos to be very effective, it is crucial that the target audience knows and clearly understands whatever message it is that you’re trying to convey.

In a study by McKinsey and Company, it was revealed that companies with consistent branding are 20% more successful than those without. For instance, if your videos are on YouTube or on other social media channels, they should link to your site or a landing page, with clear, on-brand messaging that’s unified across all channels. 

If the viewers see that your video marketing communications are different from what they are seeing on Facebook, others can perceive it as a poor reflection of your brand. As a result, it could hurt your campaign rather than help.

Have your videos optimised 

Depending on the platforms you decide to launch your campaigns on, you will need to see to it that your videos are optimised for it to get as much engagement as possible. For example, posting shorter videos on Facebook is considered more ideal.

You also need to upload videos directly to the Facebook channel and add captions. For YouTube, you need to wait about two weeks after your video launches before making any tweaks.

Optimising videos for Twitter means finding the balance between fine-tuned targeting–from interest to keywords to device–and not over targeting to make sure you can easily track which campaign is performing best.

If you need help with video production, Reelmedia Pte. Ltd. is your go-to! We are known in Singapore for delivering quality video production solutions. Let us know how we can be of help!

With video content dominating a huge percentage of internet traffic, there's no doubt that it's an important ingredient in your marketing strategy. That’s why some companies even hire a corporate video production company just to ensure that they’ll produce a quality video. 

The challenge is to convince your audience to watch the video and not drop off before it's finished. In order to do so, you need to produce a video with a remarkable content. It should have a valuable information, production quality, and presentation that’s worth every minute of your viewers. 

The more minutes or seconds you add in your video, the harder it will be to convince your viewers to sit through it. In most cases, viewers will stop watching and drop everything off. So how do you wing it in this competitive industry? How will you prepare to produce a remarkable content? How can you make sure that your audience will watch your video?

You cannot expect to produce a successful video if everything is done unprofessionally. Last minute planning and production will also produce a sloppy material. Keep in mind that time is very important, so it will best not to waste it complicating every line and scene. 

Before you start the project, you need to know exactly what you want. The keys are to be prepared and organised as you plan, execute, publish, and promote your video. Here are some helpful tips to help you get started:

Invest in your video

Invest not just in money but in time and effort as well. While there are a lot of tools and materials available online to make your work a lot easier, this does not mean that you should take the easy route. Do your homework and know what’s popular among your target audience. Do a survey if necessary to ensure that your viewers will find your content interesting. 

Plan everything out 

As mentioned, planning gets you closer to the end result that you want. Before everything else, research, create a storyboard, and write a script. This way, it will be easier to check whether you are headed in the right direction as you progress in your video production. 

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have high standard when choosing your materials and actors. Remember that these actors will be the face of your brand so they have to do their roles justice.

Choose an appropriate location

The audience will know if your video was shot in a make shift studio. They pay close attention to detail to see if video producers are worth their time and money. Therefore, it will be best to shoot videos in a place that is appropriate to your script. 

Don’t do it on your own

Have a team of staff who will help you in this project. Survey your employees or colleagues and find people who are interested or have the passion in video production or video editing. People who are into these kinds of projects will have fun helping out and will not see it as an additional task on their queue. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. Visit their website for more details about their services. 

corporate video production in Singapore

It’s no secret that corporate videos are a great tool in modern marketing. You can use it to advertise your brand or introduce a product or services. It can reach a wide range of audience whether you share it on your website or on social media. 

Just make sure that you are using the right elements of corporate video production to get the results you are aiming for. With an effective video marketing, you can create a lasting impression to your audience and make your brand stand out. 

These are also reasons why a lot of advertisers want to know the key factors in creating an effective video marketing. Whether you want to make a sales video or an explainer video, read the next paragraphs below for some tips and tricks.

Identify the Right Target Audience

It can be hard to produce a video if you don’t know who you are making it for. While almost everyone has access to the Internet and can watch your video, not all of them may be interested in your content. 

One of the most crucial steps in corporate video production to is identify who you target audience is in order for you to tailor your video content to their profile and needs. It will be easier to gain viewer engagement if you know the right demographics of your audience. This will help you connect with them and speak their language. 

Work with a Reliable Staff

Maybe you did an online research for a corporate video company or a sales video producer who is well known in the industry for their skills. Whether you choose to hire or work in-house, remember that hiring a team of staff for a video production can make a huge difference in the success of your video marketing. 

These companies and producers are skilled and experienced in turning ideas into reality. Be sure to communicate with them properly so you can achieve your goals. Discuss with them how you want to accomplish your goals and allow them to use their expertise to realize your ideas and use their creative twists.

Look for the Right Background Music

Music can make or break your video. It also brings a huge difference on how the audience will perceive your video. Observe how existing videos affect you emotionally when you watch them online. 

Some would make you want to keep watching the video and others may not. By having a well-thought out video and an appropriate sound, you can make an emotionally stimulating video. So before you share that video online, watch it with your team of staff first or with friends. 

Try to ask for their opinions on how you can improve it. See if the video made them feel inclined to avail of your product or learn more about your brand. If so, then you are on your way to having a successful corporate video.

Focus on Your Audience

To produce an effective video, bear in mind that viewers are watching for no other reason than to find a solution to their own problems. They are not there to find out about your brand’s goals or to see just how many products you have sold. So make sure to give them a content they can relate to and show them how your brand can solve their problems.

If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

corporate video production in Singapore

Videos are fast becoming the go-to marketing tool for businesses. Since they can easily grab people’s attention, they are being used by many brands to introduce a new brand, provide new information, and promote to a bigger market.

Moreover, videos are great at increasing online engagement. Many online users these days surf the net not only to learn something new but to be entertained and pass the time as well. 

Besides offering these benefits to your audience, marketing videos can also be used for brand awareness and lead generation. If you are already decided to make a video to boost your business growth, here are factors you need to consider.

Video Length

Viewers have short attention span. Considering the amount of content your target audience sees on a daily basis, they can easily switch from watching an explainer video to videos of cute cats in the blink of an eye. 

Since online users are often scrolling through their social media’s news feeds, it is crucial to use the first 10 seconds of your video to catch their attention. If not, they will only skip your video advertisement and continue scrolling. 

With this in mind, you may want to make a video that is short and entertaining to watch. Remember that once it gets boring, it’s easy to lose the viewers.

Use the Right Platform

There are many social media platforms where you can upload your corporate video but you have to be picky with selecting the right platform. When researching where to publish your video, be sure to check the website traffic to see if the video reaches your target audience or not. 

Produce Quality Content 

Content is king. No matter how flashy your video is, it still won’t achieve its goal without quality content. Not only should it show how your business can help customers with their problems, it should also provide relevant information for your specific topic.

Choose to put it on a platform that is user-friendly as well so that all customers, including those who aren’t tech savvy, can easily access and watch it.

Hook Your Audience

Video is also the ideal choice if you want inform your audience about your brand, products or services. Instead of explaining why your brand, services or products are the best through a blog, you can show your audience how your services can solve their problems through clips and testimonials. 

Show them how their problems can go away with the help of the product or services you offer.

Be Audience Focused

While your goal might be to get more people to buy your products, your video should always focus on what your audience wants to see. To have an effective corporate video, bear in mind that viewers are watching it to solve their problems and not to learn more about your brand. 

So make sure to give them a video they can relate to. This is also a great way to show them how your business can resolve their problems. If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

corporate video production in Singapore

From Facebook and Instagram to YouTube and Vimeo, people are consuming video content more than ever. That’s why marketers today see videos as a critical component of their success in marketing. Their corporate video production team focuses on making compelling content to convert sales. 

The statistics are also proving how brands and consumers alike are using videos to consume content. From explainer videos to video testimonials, an average brand produces 18 videos each month to reach out to their target audience. 

This amount of content published is also met by consumers. This year, 87% of them like to watch more video content from brands. Video is also very flexible in supporting any brand reach a variety of marketing goals. From sales, customer experience to product knowledge, video boosts your business’ marketing strategy. 

Boost website traffic

Video is a great tool for boosting website traffic. By adding videos in your landing page, you can keep visitors on your website longer. Some brands even use it for promotions on social media as they are great content platforms to bring consumers to a website. Promote your video to different platforms to boost visits to your website and keep potential customers on site for longer.

Videos shared on social media and website can help convert users by using it to do the following:

  • Explaining key features and benefits
  • Telling a story
  • Sharing customer testimonials
  • Showing the product in use
  • Comparing the product to competitors 

Increasing conversion rate

Brands are using video in order to stand out among their competitors, engage consumers, and convert prospects. While there are many other campaigns and digital strategies that are helpful tools to reach your business goals, video is a fast and dynamic option that helps brands share a better story. 

In fact, 76% of marketers say that video has helped them boost their sales. Moreover, video can be leveraged so you can increase sales by embedding product videos on your website. 

You can also create sales videos for your sales and marketing teams to use in their campaign. Since videos can be compelling enough to convince others to buy a product, follow a social media account, or avail a service. Add it to your marketing strategies to convert more leads.

Educating consumers

Many consumers watch videos online before buying products in actual stores. It is the perfect way to help prospective buyers and new customers to learn to use a product or service as they reinforce how it can adds to their lives. 

In fact, 97% of marketers say that video has helped their consumers better understand their service or product. The same report has said that 95% of people watch an explainer video to get more information about a product or service they are interested in.

These kinds of explainer videos help users better understand what a brand is or the products or services they offer. It also improves customer experience before they even purchase since their questions are being answered. Videos can also improve brand retention by having those who don’t know how to use a certain product gain new knowledge.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

corporate video production in Singapore

In the past few years, video has proven itself as an effective tool for increasing website traffic and conversion rate. However, if you are not using it properly, then you might have a hard time using it to reach your marketing goals.  

Whether you are using an explainer or sales video, it will help you to connect your products or services with your target audience. If you’re not sure how to get started, here are some key ways for you to use video in increasing conversion rate or traffic to your site.

Have a strategic approach

Back in the day, there’s no formula in terms of how video production should work. Today, for your sales video or explainer video to boost your business’ ranking, you need to have a good video strategy at hand. This will provide the guidance you need so you’ll have a framework as you work on your content marketing.

Moreover, it will allow you to measure how much impact your video has made to your target audience. Use objectives that are specific and measurable to make your process more streamlined. Not specifying your goals can be harmful since vague objectives can be impossible to measure.

Consider using how-to videos

A lot of consumers refer to online videos to learn new things. This is a great opportunity for you to be found by the right audience who have intention of buying your product or service. This type of video attracts those who are ready to buy. 

They usually have a problem and they resort to online search to try to resolve it. According to research, 1/3 of consumers say that they bought a product or availed  of a service after they saw a how-to video related on the subject.

Optimise your video

Videos appear in the search engine results page of almost all keyword searches in Google. About 80% of these videos are coming from YouTube. Therefore, it is crucial to optimise your video’s SEO keywords for it to rank online and be found by the right online users. Make sure you do a keyword research and write a relevant meta description for every video you publish. Video transcripts also help in video ranking. 

Create customer testimonials

If you have previous customers who would be willing to talk in front of a camera and record a short brand testimonial, this will be a great way for you to produce a compelling video. 

Invite them to your studio as you are doing your video production to film the testimonial. If you have an upcoming event, you can also set up your videography gear at a certain spot. 

Ask one of your staff to be the host of that area and approach your customers to get customer review. Make sure you ask them to talk about their product or service experience.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Thanks to the modern technology, marketers now easily find new ways to reach out to their audience. One of the prevalent options these days is through video production. This strategy is also becoming a key option for brands that want to engage their audience and improve revenue growth. 

Here are the reasons why brands use video for modern marketing:

Ease of Producing Videos

Another reason why more and more brands are using this strategy is because the process of producing videos is no longer complex. Gone are the days when video production is only done by big players in the game. Now, anyone can do produce a sales or explainer video. 

This is because the costs and skills needed for creating videos have gone down. It makes video an even more profitable and highly efficient way to share your brand’s story. In addition, the power of visuals allows you to creatively engage an audience. An effective narrative can draw the audience in and help build relationships with your consumers.

Usability in Different Platforms

Moreover, videos give brands the flexibility to reach an audience through different platforms. They can use it in many different ways whether in a traditional or modern marketing way. Video can be used on presentation, can be shared on social media, and can be posted on websites to serve tons of different purposes.

Consumer Access to Videos

The modern technology also makes it easier for consumer to access affordable (sometimes even free) high-speed WiFi. It eliminates the annoying constant buffering and slow upload and download speeds in the past. Even establishments such as restaurants and salons now offer Free WiFi to attract consumers. 

Online Users Prefer Watching Videos

According to a study, almost 50% of Internet users seek out videos that are relevant to a product they are interested in before purchasing it at a store. Moreover, the same study has shown that 90% of consumers said that product videos help them in their purchasing decisions. 

Although written content is still effective in describing a product or the process of product usage, videos help you to visually demonstrate it. As a result, both the audio and visual components of video help the consumers in their decision-making process.

Scalability in Social Media

This is one of the most common ways audience access video content. Most brands with social media accounts share, videos make it easier to engage an audience. Social media platforms make it easy for users to watch and share them. 

Brands can also use the video for paid ads or promotional strategies on social media platforms such as YouTube, Vimeo, Instagram or Facebook. This will allow you to broaden your reach and maximise your marketing efforts. 

These are just some of the reasons why more companies prefer video in brand promotion. If you need help with video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

corporate video production in Singapore

Twenty eighteen was a huge year for video content. Whether you are an advertiser or a social media user, you’ve surely noticed how Facebook, Instagram, and other social media accounts have changed how they present content. Video has become a staple on everyone’s newsfeed and it has greatly improved how we consume content. 

This is why more and more businesses are starting to use video marketing to promote their brand. Companies are starting to use corporate video production and explainer videos just to keep up with these changes.   

Mobile Device Adaptation 

With the availability of mobile devices, it has now become easier for consumers to watch videos anytime they want. In fact, based on the Digital in 2018 in South East Asia report of We Are Social, mobile connectivity in Southeast Asia was at 141 percent. This percentage is expected to grow by 2019.

These numbers only show that more people are accessing and watching online videos through their mobile devices. It also presents an opportunity for businesses to engage an audience primed and ready to consume video content. As a report from HubSpot Research revealed last year, 54 percent of consumers want to see videos from brand—more than any other content format.

Here are more reasons why video shows a lot of potential to attract consumers: 

Mobile is now the first screen for video

Gone are the days when television is the first screen people turn to for video consumption. According to data released by mobile analytics service Flurry, people these days spend an average of 2 hours and 57 minutes on  their smartphones and tablets. 

This is the first time that the statistics on the time spent on mobile screens has already surpassed the time spent watching television. Moreover, children now prefer tablets than TVs, with more than 1/3 of children aged 5 to 15 having their own device. 

Improves social engagement

Video content is a good way to improve engagement on your social media accounts. According to Statista, there will be 2.95 billion social media users by the year 2020. Therefore, focusing on social media networks to promote your brand can provide a great return. You can use videos to boost your business’ online engagement and conversion rates.

Through producing helpful and relevant video content on Facebook, Instagram, or other social media accounts, you will encourage your audience to like, comment, and share your content. Engagement is very important these days, especially now that people are bombarded with content on a daily basis.

Video has the highest engagement rate

Video viewership is growing each day. On Facebook alone, there is a whopping 8 billion video views each day. In the same We Are Social report mentioned above, it has shown that out of all the content formats being posted by Facebook pages in South East Asia, video content has consistently received the highest average engagement rates. It has received 9.94% in Brunei, 9.70% in Indonesia, and 6.27% in Cambodia.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details.