Video Marketing

 

Are you thinking of creating videos to promote your business? Planning to create videos to promote your brand? If your answers are yes, then you have come to the right place. This article will help you understand how corporate videos can be your best promotional tool.

Video is known for its ability to boost search engine rankings. Considering the fact that Google now owns YouTube, this tool is an effective way to boost customer engagement. The only question is how do you go about making an effective video?

YouTube has over a billion users. That’s about one-third of all people on the Internet. Thus, you can just imagine the amount of traffic you will get on your website if you use the right strategies in making a video.

Most content marketers know that video content is becoming more and more popular. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. This is a pretty staggering statistic, but if you’re still asking yourself, “Is video marketing really an effective way to promote my business?” The answer is yes. Here are seven powerful benefits of using video content.

Here are other reasons why video is a good addition to your marketing arsenal:

Attract more customers:

Did you know that about 65% of video viewers watch over 3/4 of a video, which is significantly more than text-based content? Video content has been proven to attract more attention as compared to other forms of content. Right now, the state of content marketing is very competitive. Your audience is presented with an excessive amount of content on a daily basis. To compete, you want your video to be captivating for it to be more likely to be consumed. If you’re running out of ideas to produce, use a data-laden report and turn it into a video infographic. You can also create attention-grabbing video invites to promote events or convert case studies into video testimonials.

Demonstrations of products or service:

These days, many consumers prefer watching a video about a certain product as compared to reading about it. To promote a new brand, product, or service, try to create a video and then demonstrate how it works or how it can benefit your consumers. If you wish to make it a unique way to explain what you offer, an animated video can be a good option.

Better click-through rates:

If you have an existing email campaign, you’ve probably provided your audience with all of the important information they need. However, your open and click-through rates are still not impressive. Consider using video content to strengthen your email marketing strategies. In fact, just by using the word “video” in an email subject line will instantly boost open rates by up to 19% and click-through rates by 65%.

Mistakes to Avoid When Producing a Corporate Video Production

Because producing a corporate video can be time-consuming and expensive, you want to make sure things turn out as planned along the way. Although you cannot expect your first video to be flawless and viral, it helps to know the common mistakes you can avoid. If you are planning a corporate video production, here are some of the mistakes you want to avoid.

Not Knowing Your Target Audience

Your brand may have the best concept in the world, but if you don’t know who to address it to, it could get lost in the noise of the internet. Whether you are a newbie or expert in the video production, remember that your video will not appeal to all types of audience. If you are creating a campaign that is targeted to a certain type of audience, then your content, style, and messaging must be changed to attract each particular group. This can be a major mistake as different audiences are active on different types of platforms. This means that the platform on which you choose to share your video can greatly affect the style of the video too. For you to maximize the profit of your video content, you have to ensure that you have defined clearly who your target audience is, and make a video content that is ideal for different platforms.

Unclear Message

This common mistake should be avoided in any type of campaign. If your video has all the creative and top-notch visuals it needs, yet has a vague message on what you want your audience to do, it will only leave your viewers confused. While movies use cliff-hangers as an effective and unique way to send out a message it is a whole different story when using it in corporate or marketing videos. If you are going to use cliff-hangers, you want to make sure that your objective is already clear. This way, your audience still knows exactly what to do after watching your video

Skipping Equipment Checks

While having a vision of how you want your end result to look like is great, you don’t want to miss out on other steps of the process such as equipment checks. If you have in-house equipment, always make time to do a routine check and maintenance. On the other hand, if you are renting, be sure not to skip thorough tests and checks before you even leave the rental center. This way, you are sure that you can use the equipment and you will not be held liable if they are faulty. The last thing you want to happen is spending your precious production time fixing faulty equipment or looking for a replacement. Remember that rescheduling shoots can be costly and can even leave a bad impression on your team.

Not Having Post Production Plans

Video production work goes far more than just completing the editing part. You want to think about where you decide to share the video as it will be an important factor in the video’s success. The video distribution can make or break your marketing strategy. Therefore, it should be done even before you start rolling the camera. Depending on the platforms you choose, you may need a change in style and format. After deciding on where to best share your video, it is important to keep an eye on the performance of your video.

There are two important metrics you should track which includes view-count and share-rate. With this data, your brand's creators and marketers can analyze your content and gauge its effectiveness. Moreover, it brings insights on areas of improvements that they can do for your next campaign.

Not knowing the next steps

Aside from knowing how to distribute videos online and track their performance, brands should have the foresight of their campaigns. Video marketing should not be your only focus as it should be a part of a bigger marketing strategy. In today's technology, you have an endless option on how to do this. A follow-up campaign does not necessarily need to be another video. It could also be an infographic about the benefits of using your product or a billboard of your new endorser. Done right, video can be an effective way to boost the effectiveness of your digital marketing. However, if you do not ride on its success by creating a subsequent campaign, its success will fizzle out in no time.

With these tips and information in mind, keep in mind that it is very important to ensure your content has relevance to your target audience.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

 


Companies produce corporate videos as it serves as an online communication that they can benefit from utilizing. Be it a small or huge enterprise, businesses are joining many of those whoa are getting started with creating online videos. To find out what you company should not miss when creating a corporate video, check out the list below:

Don’t forget to write an awesome script

Your script serves as a blueprint of your corporate video. Since it is the foundation of your video marketing effort, this can make or break the entire production. Therefore, it should be unique and well planned for it to be compelling to your audience. To achieve this, assign the scriptwriting task to someone who is experienced in this line of work and can take a fresh look at the company. He or she should be from a different company or not one of your employees. This way, as a scriptwriter, he or she can explain it in a way that any type of audience can relate to, whether the viewer already knows who you are in the industry or not.

Hire a team of professionals
Another option you have is to hire a professional video production team, who can help from the scriptwriting phase up to the post-production requirements.
Their team will have you fill out a creative brief so they’ll have a better of what your company does or what are your goals. In this brief, talk about your company, your employees, and achievements at a high level and define what you really want to be included in these corporate videos. Once done, the writer will use that creative brief to write about your video’s script.

Highlight the benefits
While you want to promote your business or to introduce your branding to a wide selection of audience, remember that people watch videos to be educated or to solve your problems. They are not watching to learn about your company or share your business’ story to their friends. Therefore, you must focus on showing them the solutions or the benefits they can get out of your products or services. Instead of discussing how competitive your product is or how many great features your gadget has, tell your audience how your device will help them live better or how it will solve their problems. This way, your viewers will find your video relatable while avoiding sending them with information that they will not easily understand or are interested in.

The video should have a recall to your audience
Everyone loves to be entertained, whether your audience is a working mom, company owner, or a student. So it will be best if your video has a way of making its viewers entertained while promoting your product or service. The positive mood makes it more convenient to connect with your audience and it will also help them easily remember your branding. If the video is unique and effective, they might even post it on their social media sites to share it with their friends. This allows you to have more potential clients to reach. Whether you want to add a bit of drama or humor to the video, make sure it is something that is new to your audience.

Are you planning to include a corporate video to your landing page? Or maybe use it to promote a new product or service that your company is offering? Let Reelmedia Pte. Ltd.’s staff members help you create a video that your target audience will surely love. Visit their site now for more information about their services.


The old ways you can promote your branding, services, or products of like advertising on posters, newspapers, and flyers are becoming more and more outdated. Today, businesses are more inclined to using online marketing. This includes content marketing as well as video marketing. Companies are beginning to follow this new trend as it allows them to reach more audience and is way cheaper than advertising on television or having a billboard. Regardless of whether the business is already well established or a start up company, online marketing has become an essential part of any business promotion. What’s more is that these companies can now interact with their audience and clients. They can even build awareness of the brand, product, or service without spending a fortune.

With the use of social media sites, people spend hours to find the products or service that they need. So it will be a missed opportunity for any business to ignore this opportunity to target a huge market. One good way to attract their attention is by creating a corporate video production. If you want tips on how to produce great corporate videos, check out the list below:

Learn how it’s done
Be sure you have an idea on how to plan and manage a corporate video production, especially if this is your first time to handle one. Everything from the pre-production up until the post-production know-hows, educate yourself about the process to be able to produce an awesome video. You can also assign a company who is expert in this field or assign of your staff who is skilled in this kind of project. Keep in mind that you will need a lot of good talents to achieve great success on this video production. This is also a good investment to help reach your target audience and better promote your business.

Be creative
There are a lot of videos out there so you need to try something outstanding and unique such as animation or explainer videos to create an impact to your audience. While creating testimonials or live videos has its advantages, animation is still considered as something that is newly explored tool in the corporate work. This means that your audience is still curious to watch it. By the end of the video, your target client should either want to learn more about you or do business with you. Your corporate video also needs to be effective that it can make your audience come back to your page for more information about your service.

Keep it short as well as simple
When making a video, always remember that your viewers have a short attention span. The challenge is not just to make a video but also to create something that will catch the attention of its audience. It also needs to keep your audience engaged into watching the video they have already absorbed what your message is to them. In fact, your video only has 8 seconds to grab attention before your viewer decide to move on to another link or website. 8 seconds is not a lot of time, especially if you are just starting to promote your brand to the public. That is why your need to be sure to hire the right staff and plan the project well for it to effectively sell your service or products.

Need help finding the right team to create your next video? Let Reelmedia Pte. Ltd. help you create one that your target audience will definitely love. Visit their website today for more information about their video creation services.


Creating a video and posting it online has already evolved from just a simple hobby of trendy people to being a part of different businesses’ marketing. It’s has become essential to the corporate world for them to reach their target audience. Today, companies include a short corporate video on their home pages in order for their consumers to learn about them easily and quickly. If you are also interested in using corporate videos in your next campaign, here are some types you can use:

Broadcast Commercial :
This type of corporate video is can be quite expensive but it sure can generate the most return on investment or ROI if shown on the right medium and enough times. Broadcast commercial can be used on television, making it more expensive than the other video types on the list.

Company Profile:
Companies use this type of video to introduce their branding, product, or services to consumers. It can include a talking head, discussing information about the company or from the CEO or other top officials who is credible enough to discuss your business. A company profile helps reach a common ground with your audience within or even beyond your target market. You can do this by including some pictures of your enterprise’s interior, providing a little company history, and stating your business’ mission and unique marketing proposition. This way, viewers can get a better idea of your business’ purpose in the market.

Client testimonial:
The easiest way to connect with your target audience is by having product reviews by one of your customers. Someone who has already tested the product and can say his or her opinion about it. Reviews are becoming an essential part of marketing because online shoppers now want to get quick answers whether a service or product is worth buying. This is your client’s way of testing if your product lives up to its promotional claims.

Promotional video:
Promotional videos are created in order to present products, services, as well as branding. The only difference it has to TV commercials is that they are not necessarily produced for online consumption. These commercials can also be distributed using DVDs or even packaged along with other media, or be shared through social media.

Talent recruitment:
If you need more staff for a certain project or you need someone who can help you lead a new business venture, you can also create a new video to get more employees. Talent recruitment videos are designed to promote the company to your soon-to-be employees. Present your company as a good employer in order to attract the attention of skilled workers. Recruitment videos will help your human resources department to target specific individuals who are qualified for recruitment. They can use it along with your existing classified ads on employment sites or job portals.

Documentation of events:
Take advantage of your company’s year-end party or summer events to promote your company. It will showcase your company to your target audience that how you celebrate business milestones or appreciate your employees. These videos serves as your achievement evidence that you can present on your website, show to your new hires, and share on your social media sites. Use it as a compelling visual to develop an archive of your company history. You can also use videos of your business’ conferences or seminars.

If you are looking for a company who can help you build your next corporate video, get in touch with Reelmedia Pte. Ltd. Our friendly and professional staff will ensure you have the perfect video for any occasion and marketing campaign.


For starters, companies use corporate videos for business to business (B2B) purposes, for product promotions, training, and advertising. It has recently become a great marketing strategy, helping companies to easily reach their target audience. So how can one create an effective corporate video that your audience would love to watch or even share? How can you maintain the level of professionalism while entertaining your audience? For more details, check out these tips on creating more cost-efficient corporate videos.

Understand the process
If this is your first time to make a video, make sure you have an idea how it works. Spend some time to do some research about the process from the pre-production up to the post-production practices. You or someone from the team can manage the production once the camera starts rolling to ensure everything goes as planned. Assign someone who is trained and experienced in this kind of project is important because you will need a lot of good talents to ensure the success of this video production. Doing so, you can be confident that your money and time is going to the efforts into producing a good quality video.

Make it short and simple
It is not a secret that viewers have a short attention span. That’s why the challenge in creating corporate videos is not just to catch the attention of its audience but to hold it. Keep your audience engaged into watching your video until you have already delivered your message to them. Ideally, videos only have 8 seconds to grab attention before people decide to scroll down on their news feed or move on to another website. We all know that is not a lot of time, especially if you are just introducing your brand to the public. Therefore, you need to a good punch right and deliver an effective message right in the beginning of your video.

Be creative
Try something innovative and unique like animation or explainer videos to create your corporate video. Unlike the common testimonials or live videos, animation is still considered as a newly explored tool in the corporate work. By the end of the video, your target audience should wither want to know more about you or do business with your company. Your video has to be effective to the point that your clients would be back to your page for more.

Have great visuals
All the visuals you will be using in the video should complement the value of the information you are trying to convey. To gather ideas, you may look for inspiration from your favorite music videos, films, or advertisements. Or perhaps watch the not so good videos and see how you can solve the problem of improving it, and then apply it to your video production.

Cheaper can be better
Got limited budget for your upcoming video shoot? Good thing cheaper videos can still be better. Just be creative and resourceful so that you can pull through even if you only have limited budget. Ask for help from your staff members and you might be surprised to see how passionate they are when it comes to creating videos or sharing unique ideas. You may also ask for recommendations for affordable corporate video production team who can still be creative while working within your means.

Do you need any help with creating an effective video production? Don’t think twice and get in touch with one of Reelmedia Pte. Ltd’s knowledgeable staff members. You may also check out their website for more details about their video production services.


To support their marketing efforts, a lot of companies are starting to create corporate video production strategies. However, what many marketers and business owners do not know is that a video is not just composed of a good content from blogs or articles. For it to succeed in reaching the right audience, one has to go beyond just producing a great content and lots of budget. If you want to find out more about how you can succeed in your next corporate video production strategies, take some time to read the next paragraphs below.

Know what your corporate video’s purpose.
Before planning a corporate video production, you should first identify what it is for. An effective video has to be unique, and should be customized to what your target audience needs. Through the video, you may present your company’s branding or vision, or perhaps use it to attract more customers. Whatever your purpose is, consider what your company is intending to offer in order to properly convey it through your video’s message.

For instance, if you are just starting in the industry and would like to introduce your branding, your video can have some client testimonials. In case you need more staff for a new project, your video may include employee testimonials. An explainer or “how to” video is ideal for presenting your company’s proficiency in a certain field. As for product launching, you can create a video showing product overviews.

Have an effective and engaging script.
Even for videos, content is still king. If you don’t want to be just another video that your clients would skip, it has to have a story that will catch your audience’s attention. Whether you want it to be an emotional or funny short film about your branding, choose a tone that you think will best help you share some of your brand or client’s strongest and most engaging stories.

Remember that a corporate video takes a lot of money, time, and hours to create so there is no reason to rush it or spend your company resources on a bad video. For it to be unique, you want to connect your video’s message to the problems or topics your clients are currently trying to resolve.

Have a concrete plan.
Don’t skip any step in creating an awesome plan. Dedicate time to do research, plan, and organize to make sure that your video does not look like it was rushed. Everything from the video production team, budget, to time frame, you need to make sure that your audience will perceive the video as well planned and well crafted. If needed, you can also look for outside resources or volunteers from your company who are interested and willing to offer their creative inputs.

However, if you have the budget and you want to ensure that the video is of great quality, a little help from experienced video production companies will be a great idea. With their help, you can easily execute your well thought of plan on how you want the video to appeal to your audience. This makes it easier to get the job done for everyone involved in the video production team.

Value the quality of the video.
If you are just starting in the business, no one’s expecting you to produce an overly budgeted video. Just create a decent one with help of a professional video production team and work within your budget.

Visit Reelmedia Pte. Ltd.’s website to know how you can create quality corporate videos that you can be proud to promote to your audience.