corporate video production in Singapore

Videos are ruling the digital marketing world today. It is not a surprise to see businesses and even individuals using videos to promote their products and services. According to a study conducted by Cisco in 2016, videos accounted for approximately 70% of the Internet traffic. It is also forecasted to rise up to 82% by 2021.

Videos offer a wide variety of content types so marketers need to be very careful with how they identify their audience’s needs. This is important so they’ll be able to effectively identify the right video format to use.

But how can one determine which type of corporate videos will be effective? A good strategy is to concentrate on the buyer’s journey. What does this mean for you? Well, this simply means that you use a specific video that caters to the different stages of the buying process and the user’s informational needs.

Want to know more? Then read on.

What is Buyer’s Journey and Why Is It Important?

This is the entire process that a customer goes through from the moment they become aware of their problem or need until the time they decide to purchase a product or service.

So how does this work? In a nutshell, this is how it works:

The Awareness Stage: The target audience will realize that he/she has a potential problem, which needs to be solved.

The Consideration Stage: This is when your target audience starts to do their research on a solution to their problem, then evaluates their options before coming up with a solution.

The Decision Stage: This is the part where the target audience decides from which company or brand they  will purchase a product or service that will solve their problem.

So, what is it for marketers and businesses? It is very crucial to identify the target audience’s needs in order to provide their target with the right content to make a greater impact and be able to lead them through the sales funnel.

The best strategic option is through corporate videos and content to nurture the target audience with the information they need to grab their attention. If this strategic plan is used wisely, it will boost a company’s sales as they can increase the conversion rates by an estimated 80%.

Let’s analyse further the types of corporate videos that will work better in each stage of the buyer’s journey to help boost engagement through the process.

Awareness Stage

This stage is the starting point of the sales journey. This will be an opportunity to answer their questions and be able to guide them while you position your brand as a reference in the subject.

Remember, you only have one chance to grab your audience’s attention and get them to engage to continue with your brand. Ensure that your content is on the right track and of high quality.

Ideal Video Formats

Educational Videos

These are videos designed to educate your audience about certain subjects and at the same time bring brand awareness and help position your company or brand as an expert.

Commercial Videos

Short videos that are created to attract people into the sales funnel using a fun and engaging storytelling technique. These are extremely effective in gaining visibility with paid ads, be able to increase brand awareness, and drive traffic to the website.

Social Media Videos

These are videos that are made by considering each network’s practices and values to help optimise the content to the social media platform that you wish to advertise on. With social media, you will have more active users and high engagement rates.

Consideration Stage

This is the part where you need to educate your target audience about the solutions to their specific needs. This is to help the audience in their research by showing them the optimal solution to their problems.

Ideal Video Formats

Explainer Videos

This should explain products or services in a short and friendly way. This should start with a certain pain point and then explain how that product or service can solve it. This is usually found on the website’s home pages and landing pages because this is an easy hook to catch your target audience’s attention.

This is where you can explain an idea in a few seconds, deliver the most fitting information for their stage on their journey. You can use YouTube’s ad campaigns, Facebook, Twitter, and other social networks due to its structure and shortness. Keep it lower than 2 minutes.

Webinars

This is a web-based video presentation. The main goal for this is to educate and bring awareness to the audience in a thorough manner and in a friendly and human way. This is usually led by an influencer or expert in a specific subject matter.

How-To’s

These are videos that offer the target audience helpful guidance in a fun and entertaining way. Goal is still to educate potential clients on certain areas whether it is a service or product.

Decision Stage

Now that the target audience are aware of their problem and found a satisfying solution, so this is the stage that decide.  The decision stage is where you build trust with your brand so they will decide to purchase from you.

Ideal Video Formats

Customer Testimonial

Most buyers decide on purchasing a product if they see, read, or hear a testimonial from an existing customer or client. The best video to get your potential customer to decide is via client testimonial because these are very powerful.

FAQs

This is to provide relevant information about common inquiries on the product or service to clear up any doubts your potential buyer may have. These are great for lead nurturing. This is another way to build brand trust to your target audience.

Company Story Videos

These are the “About Us” to present the brand, the mission and vision that your brand stands for. This is to humanise a company and make it more personal.

Product Videos

Show the best features of a product or service. Make sure it is entertaining but brief. This also allows the company to build trust about your company’s product or service.

Overall, it is crucial to understand all the steps that a buyer goes through before purchasing a product or service so that you can provide the right video content to create a bigger impact. But do not forget to provide high quality corporate videos not just a very good video content.

 

 

 

corporate video production in Singapore

Since producing a corporate video can be time-consuming and expensive, you want to make sure things turn out the way you want them to. Although you cannot expect your first video to be flawless and viral, knowing the common mistakes to steer clear of can make a world of difference. If you want to produce a great corporate video, below are some of the mistakes you should avoid at all cost:

Not Knowing Your Target Audience

Your brand may have the best concept in the world but if you don’t know who your target audience is, it can get lost in the noise of the internet. Regardless if you are a newbie or already an expert in video production, it pays to remember that your video will not appeal to everyone. However, it is vital that it appeals to the people you are targeting.

In line with this, ensure your content, style, and messaging can attract and entice the audience you are targeting. In addition, since your audience can be active on multiple social media platforms, you also need to ensure the style also fits the social media platform. 

In essence, to fully enjoy all the benefits your corporate video, it is required that you know who you are creating the videos for. Otherwise, you won’t be able to create the type of impact and impression you would want. 

Message is Not Clear

This is yet another common mistake many brands unfortunately make. Regardless if your video is highly creative and visually superior, you’ll still leave your viewers confused if your message is vague.

While movies use cliffhangers as an effective and unique way to send out a message it is a whole different story when using it in corporate or marketing videos. If you are going to use cliffhangers, you want to make sure that your objective is at least crystal clear. This way, your audience still knows exactly what to do after watching your video.

Skipping Equipment Checks

While having a vision of how you want your end result to look like is great, you don’t want to miss out on other seemingly trivial but actually important steps such as equipment checks. In line with this, if you have an in-house equipment, make sure you set aside time to do routine checks and maintenance. 

On the other hand, if you are renting, be sure not to skip thorough tests and checks before you even leave the rental center. This way, you are sure that you can use the equipment and you will not be held liable if they are faulty. 

The last thing you want to happen is spend your precious production time fixing faulty equipment or looking for replacement. Remember that rescheduling shoots can be costly and can even leave a bad impression. 

Not Having Post-Production Plans

Video production work goes far more than just completing the editing part. You also have to figure out where to share the video as it can play a crucial part in your video’s success.

It is also key to keep in mind that video distribution can make or break your marketing strategy. Therefore, this is something you should figure out before the camera even starts rolling. Depending on the platforms you choose, you might need a change in style and format. After deciding where to best share your video, it is important to keep an eye on its performance.

There are two important metrics you should track which includes view-count and share-rate. Using those key data, your brand's creators and marketers can analyse your content and gauge its effectiveness. Moreover, the data can also provide important insights on areas of improvement you can implement on your future campaigns.

Not Knowing the Next Steps

Aside from knowing how to distribute videos online and tracking their performance,  it is important to remember that it’s not the be-all of your marketing campaign. Rather, it is just one of the most effective marketing tools you can tap into to get ahead of the competition.

In today's technology, you fortunately have endless options available at your disposal. In other words, a follow-up campaign does not necessarily need to be another video. It can be an infographic about the benefits of using your product or service or a billboard of your new endorser. 

Done right, videos can be an effective way to boost the power of your digital marketing. efforts. However, if you do not ride on its success through creating a subsequent campaign, its success will fizzle out in no time.

If your staff members are already swamped with tasks or do not have the skills to finish the a corporate video, you’d be happy to know there are corporate video production companies that can help.

One of the best video production companies in Singapore is Reelmedia Ptd Lte. We have years of experience in producing quality videos and we have been helping businesses reach their marketing goals for many years now. Let us know how we can help!

Gone are the days when the process of reaching an audience is easy. If you want to increase sales or boost profit, you need to create demand. Unfortunately, viewers and audiences nowadays are no longer easily persuaded. 

While modern technology has made innovative graphic effects easily achievable, it has also created a generation of mobile phone-carrying, multi-tasking, and internet-surfing types of consumers. 

These consumers are presented with tons of attention-getting strategies everyday. This made getting the customer’s attention even more challenging especially when there are a thousand other brands trying to do the same thing. One solution that made these challenges easier to solve is corporate video production. 

Corporate videos have many uses and there are many areas in your marketing department which can directly benefit from these videos. For starters, corporate videos can be used to educate people about the company’s processes, celebrate a company milestone, create training material, document staff activity, and many others.

Without doubt, video marketing is a great addition to your promotion toolbox. If you still have doubts if corporate videos are worth investing in, the answer is a resounding yes. Not only will it allow you to have a competitive edge, it can also increase customer engagement as videos are highly versatile and cost-effective.

If you are still unsure if corporate video production should be a part of your digital marketing arsenal, the following benefits you’ll enjoy should help change your mind:

Increase Business Sales and Profit

Among the many reasons why brands these days are using video marketing is because it can bring in huge amounts of money. Based on a research, by adding a video on a landing page, you can increase its conversion rate by up to 80 percent. Plus, 74 percent of those who are watching an explainer video of a product are eventually end up purchasing it.

These statistics clearly show that videos have a large impact on how your audience perceives your brand and product. This gives brands all the more reason to start making a product video and keep up with their competitors.

It Can Help Build Trust

Trust is a good foundation for any brand to increase conversions and sales. The idea of content marketing is about creating long-term relationships between you and your target audience. More than anything however, corporate videos can do something quite crucial and that’s build trust.

As soon as you have built and established trust, everything else should come easy. If trust is there, consumers can be easily persuaded to try any of the products or services you are offering. If they like it, they might even convince their circle to also give what you have to offer a try.

It Can Improve Your Ranking

Through the use of videos, you can boost the time that visitors will spend on your site. This will result to longer brand exposure which will then help build trust between you and your audience. 

The best part of it is that it signals search engines like Google or Bing that your site has good content to offer. Research shows that you are 53 times even more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also help boost your online ranking significantly.

If you need help with video production, we can help! We’ve been delivery high quality video solutions for many years now. Get in touch with us to know more! 

As a business owner, one of your goals may be that you want your brand to stand out. However, the problem is that your brand is not alone in this goal. Whether you are selling a product or a service, you are facing the same challenge. 

Now how does one get their message out there? What are the ways to define who you are or hold your customers’ attention? One of best marketing tools right now is video.

Low customer traffic

Are you getting low traffic on your website? Do you wish to have more followers or likes on social media? Maybe you want to consider creating a video marketing strategy for your business. 

According to statistics a marketing video will greatly increase online visibility of websites and can drive more action on social media. You can use it emotionally connect to your viewers and convince them to visit your website or follow your social media profile. 

Customers don’t understand what you offer

Even if you already have customers, if they’re not fully aware of what your brand is about or what it offers, then it will be hard to sell your brand, products, or services. Even though you have deliberately spelled it out all there in your product’s packaging or site, some may still be confused of your branding.  

This is a perfect opportunity to use video marketing to your advantage. Explainer or corporate videos can serve as a platform for your product pitches. You can show tutorials, illustrate product demonstrations, and educate your customers on the product before they buy.

You need to expand your reach

You can use animation video to portray your brand persona since it can easily incorporate, logo, and other marketing concepts you’ve already been using before. The animation can even have a voiceover actor that fits your audience type so you can make it more relatable. With a good quality animation video, you can build trust and portray your business as a reliable one. 

Website is not ranking well online

Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about.

You want something new to offer to your followers

We all know by now that social media channels are great and effective avenues to engage audience with videos, be it an animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. 

This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we can help you reach your digital marketing goals.

In the highly competitive world of business, you need to have a powerful marketing arsenal if you wish to get ahead.

Fortunately, a compelling corporate video can help you easily achieve said objective.

In a nutshell, corporate videos are primarily used to:

  • Explain concepts
  • Market and promote products / services
  • Build brands
  • Provide information

Taking into account all the purposes it serves, it’s easy to see why many brands have invested in the services of competent video production companies to create exceptional corporate videos for them.

If you are considering putting money into corporate videos but you’re still having second thoughts, we have you covered.

The following reasons should convince you why you should invest in corporate videos and why they are worth every penny:

Corporate videos can help effectively showcase your brand.

A corporate video is a creative, informative, and exceptional way to showcase your brand, your business, and the product / service you are offering.

Even a short corporate video can already effectively tell your story in a concise, fascinating, and interesting way.

If you have not done it yet, it would be a good idea to post a corporate video on your company’s website so visitors can easily understand your business without the need to scroll through your site.

A corporate video is also an exceptional way to pack together all the relevant and important information you would like to convey and present it in a fun, creative, and interesting way.

Corporate videos can help you reach more customers (current and potential).

A corporate video is not just something you can easily upload on your website.

You can also use it to promote your business and brand on social media.

When you upload your corporate videos on multiple sites and channels, you’ll be able to amplify both your reach and exposure significantly.

To further boost your reach, make sure you have a presence in and you upload your videos on popular video sites like Vimeo and YouTube.

In addition, consider it a must to keep your corporate videos updated.

If your video is already a decade old, consider updating and spicing it up to keep it relevant and interesting.

Corporate videos can help boost your SEO efforts.

Expert marketers believe the world’s most popular search engine Google loves videos.

And this is good news if you are thinking of integrating corporate videos in your SEO and online marketing efforts.

This could mean your corporate video can help you rank high when people do a Google search.

Furthermore, corporate videos can also help generate much needed traffic to both your site and your social media channels.

Corporate videos are easy to share.

Regardless if you are posting your corporate video on your site or social media channels, they can be easily shared if the viewers love them.

All they have to do is copy and paste the link to their own sites and they can instantly share it with their own networks.

This is also an easy way to generate more traffic to your site.

The accessibility of videos not only makes it easy for people to share it with others but to share it with millions of people, if all goes well.

Corporate videos help your brand stand out from the rest.

Oftentimes, putting too much text and information on the site can prove counterproductive.

It also has the potential to turn people off especially if they’re distracted, pressed for time, or just too lazy to read all the information you put on your site.

However, with a corporate video, you can easily place your unique stamp and impress your viewers without taking too much of their time.

Additionally, if you are able to impress them with your video, they are also more likely to trust and patronize your product / service.

The importance of integrating corporate videos in your overall marketing efforts cannot be overemphasized.

Once you are able to enjoy all the benefits it offers, you’ll realize it is definitely one of the best investments any company can ever make.

 

 

 

 

If you are a small player in the business world, you’ll need all the help you can get if you want to steer your business in the right direction.

The good news is, granting they are used accordingly, corporate videos can become your brand’s most invaluable ally.

With today’s modern world becoming increasingly connected, conventional marketing methods have taken a backseat and visual-rich methods like corporate videos have taken over.

Fortunately, you don’t have to be Stanley Kubrick or Steven Spielberg to create a powerful corporate video that truly delivers.

Nowadays, you have the option to leave this task to the expert hands of a competent video production company.

However, even if you will not be creating the corporate videos yourself, your insight will still be necessary.

To ensure your corporate video will accomplish all your goals, below are some of the essentials you need to keep in mind:

  • Ensure you have a crystal clear plan in mind.

To clearly determine the kind of corporate video you would like to make, you first need to know the message you would like to convey.

Figure out what your message is by answering the following key questions:

  1. Would I want a general introduction to the products / services I am offering?
  2. Would I like to promote a new product / service?
  3. Do I have a “special offer” I would like to highlight?
  4. Would I want a video that explains how my products / services can make the customer’s life happier, better, and easier?
  5. Do I want to emphasize my brand’s reputation and experience?
  6. Would I like to convey how customers feel about my products / services through reviews and testimonials?
  • Ensure you are able to highlight your edge over the others.

For many brands, corporate videos are considered one of the most effective ways to showcase their products / services and the ways they stand out from the rest.

Fortunately, contrary to popular belief, showcasing your products / services will not entail high-pressure marketing or a savvy Hollywood production.

If truth be told, corporate videos will work best if they focus more on how your products / services can benefit users as opposed to hype or sales.

Moreover, it would be best if your video will show your customers that your company is run by people who share the same values and beliefs they hold dear.

  • Ensure you pick the right setting for your video.

If you are involved in the restaurant business, consider capturing your chef in action.

If you are in the service business, you can show one of your employees visiting a customer donning the company uniform that bears your brand’s logo.

Keep in mind that for your corporate video to be effective, it should reflect the type of business you are in.

That being said, at all times, make it your goal to present an image that’s congruent to your business as well as something that your customers can easily remember.

  • Ensure your video shows your customers what makes your brand great.

Why should your customers choose your brand over all the others offering the same products or services?

Answer this question clearly by showcasing what makes your brand the best at what it does.

Show your customers how your brand is unique and why is it the best option available at their disposal.

Showcase your achievements.

Highlight your accomplishments and track records.

You can even throw in some positive feedback and testimonials from happy and very satisfied customers.

The more you are able to highlight what you can offer, the more effective your video will be.

  • Ensure you incorporate a call-to-action in your video.

To help warrant your corporate video delivers the results you are looking to accomplish, a strong call to action statement should be included.

For starters, your video should direct the viewers to your site or encourage them to know your brand more.

Make no mistake about it, a well-executed message can give you more than just massive site traffic.

More importantly, it can also lead to more sales and conversions.

 

 

 

 

If you are looking for a way to produce a content that not only engages but also entertains an audience, then you need to create a corporate video. A lot of people think that video production is costly and risky, hindering them from discovering the benefits that a well-planned corporate video can bring. Find out how you can produce an awesome video without spending a fortune. Check out the list below for more information:

Choose your corporate video’s purpose:
Every corporate video serves a different purpose. Ideally they should not be the same, and should be customized to your target audience’s specific needs. Depending on your business needs, you may design it to introduce your company or to attract more customers. Before you invest in a corporate video, make sure you know its purpose and focus on it. Whether you are raising brand awareness or promoting a new product, consider what your business is intending to offer in order to properly convey it through your video’s message.
If you are after introducing your company, you can include client testimonials in your videos. For recruitment purposes, your video may have employee testimonials. Explainers and “how to” videos are ideal for showcasing your company’s expertise in a certain field. As for product, you can either have a short documentary regarding client a client that uses your product or product overviews.

Have a concrete plan:
Don’t be intimidated about the required artistry in video production. Keep in mind that your experience in the logistics can be very helpful for you to succeed in making a corporate video. However, if you want to ensure that it is efficient and innovative, a little help from video production companies will be of great help. It will definitely help you and your video production team f you already have a well thought of plan on how you want your video to appeal to your audience. This makes it a lot easier to get the job done for everyone who is involve in the video production. Dedicate time to do research, plan, and organize to make sure that your audience does not get even the tiniest hint that your corporate video was rushed. Consider everything from the video production team, budget, up to timeline for everyone’s convenience. If needed, you can also look for outside resources or volunteers from your company who are interested and willing to offer their creative inputs.

Create a script that will engage and entertain your audience:
While planning your video, think of stories you can share to connect and engage with your audience. Be it an emotional or a funny video, choose a tone that you best think will help you share some of your company’s or client’s strongest stories.
Keep in mind that a corporate video takes a lot of effort and time to create so there is no reason to rush and spend company resources on a bad video. Find a way to connect your company’s message to the day-to-day problems or topics of your audience.

Remember that production value is important:
You do not have to produce a Hollywood-level type of corporate video, but you also have to make sure that it does not look like you finished filming it in just one sitting. Produce a decent corporate video by hiring a professional video production team that’s within your budget. Search online, ask for recommendations, or join forums – anything just to find a company that will work with what you want for your video.

In case you are having a hard time finding one, you may contact Reelmedia Pte. Ltd. Visit their website to know how you can create quality corporate videos that you can be proud to promote to your audience.