In the highly competitive world of business, you need to have a powerful marketing arsenal if you wish to get ahead.
Fortunately, a compelling corporate video can help you easily achieve said objective.
In a nutshell, corporate videos are primarily used to:
- Explain concepts
- Market and promote products / services
- Build brands
- Provide information
Taking into account all the purposes it serves, it’s easy to see why many brands have invested in the services of competent video production companies to create exceptional corporate videos for them.
If you are considering putting money into corporate videos but you’re still having second thoughts, we have you covered.
The following reasons should convince you why you should invest in corporate videos and why they are worth every penny:
Corporate videos can help effectively showcase your brand.
A corporate video is a creative, informative, and exceptional way to showcase your brand, your business, and the product / service you are offering.
Even a short corporate video can already effectively tell your story in a concise, fascinating, and interesting way.
If you have not done it yet, it would be a good idea to post a corporate video on your company’s website so visitors can easily understand your business without the need to scroll through your site.
A corporate video is also an exceptional way to pack together all the relevant and important information you would like to convey and present it in a fun, creative, and interesting way.
Corporate videos can help you reach more customers (current and potential).
A corporate video is not just something you can easily upload on your website.
You can also use it to promote your business and brand on social media.
When you upload your corporate videos on multiple sites and channels, you’ll be able to amplify both your reach and exposure significantly.
To further boost your reach, make sure you have a presence in and you upload your videos on popular video sites like Vimeo and YouTube.
In addition, consider it a must to keep your corporate videos updated.
If your video is already a decade old, consider updating and spicing it up to keep it relevant and interesting.
Corporate videos can help boost your SEO efforts.
Expert marketers believe the world’s most popular search engine Google loves videos.
And this is good news if you are thinking of integrating corporate videos in your SEO and online marketing efforts.
This could mean your corporate video can help you rank high when people do a Google search.
Furthermore, corporate videos can also help generate much needed traffic to both your site and your social media channels.
Corporate videos are easy to share.
Regardless if you are posting your corporate video on your site or social media channels, they can be easily shared if the viewers love them.
All they have to do is copy and paste the link to their own sites and they can instantly share it with their own networks.
This is also an easy way to generate more traffic to your site.
The accessibility of videos not only makes it easy for people to share it with others but to share it with millions of people, if all goes well.
Corporate videos help your brand stand out from the rest.
Oftentimes, putting too much text and information on the site can prove counterproductive.
It also has the potential to turn people off especially if they’re distracted, pressed for time, or just too lazy to read all the information you put on your site.
However, with a corporate video, you can easily place your unique stamp and impress your viewers without taking too much of their time.
Additionally, if you are able to impress them with your video, they are also more likely to trust and patronize your product / service.
The importance of integrating corporate videos in your overall marketing efforts cannot be overemphasized.
Once you are able to enjoy all the benefits it offers, you’ll realize it is definitely one of the best investments any company can ever make.